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The New E-commerce.
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Future of Shopping: eBay's Pitman & Motif's Walia via @Curagami

Future of Shopping: eBay's Pitman & Motif's Walia via @Curagami | Ecom Revolution | Scoop.it

By mashing eBay's Pitman with Motif's Walia we see the functional, social and mobile future of online retailing, ecommerce and mobile / social shopping.

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Lights, Camera.. Transaction! How To Increase Your Website's Video Marketing Stickiness

Lights, Camera.. Transaction! How To Increase Your Website's Video Marketing Stickiness | Ecom Revolution | Scoop.it
In recent years, online video has evolved into a powerful marketing tool. Use the following guidelines in this Infographic to help fine tune your video-making endeavors and maximize your viewership.
Martin (Marty) Smith's insight:

Great infographic on increasing video stickiness from KISSmetrics. Video is a powerful tool for an ecommerce webstie, but beware. Video is so engaging it can lower conversions. Follow outline in this KISSmetric infographic to INCREASE conversions. 

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New SEO - The Catalog Challenge

New SEO - The Catalog Challenge | Ecom Revolution | Scoop.it

Friends run a great online women's apparel store. This post discusses 5 tips to help aligned their store with the new SEO including:

1. Great First Person About Page.

2. Adding Cross Sale (to help with inventory fluctuation).

3. Create Content Silos (to help with New SEO).

4. Use Scoop.it and Pinterest (great visual merchandising tools).

5. Content Contests (to generate UGC).

These tips could work for almost any online #ecommerce retailer since engagement is the new black in terms of post Panda and Penguin SEO.  

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People Are Not Numbers

People Are Not Numbers | Ecom Revolution | Scoop.it
Have you ever heard about how the Walkman came to be? It’s an interesting story – during the 1980’s it became really popular for people to walk around with boom boxes on their shoulders, playing music.
Martin (Marty) Smith's insight:

There is a great line in this post about why The Walkman succeded because Sony asked WHY people where doing what they were doing instead of just trying to sell them one more thing.

The hardest thing any marketer does is shut up (lol). Sony proved the value of the right question at the right time. What is your "question strategy", something that should be a subset of your content strategy.

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