Ecom Revolution
19.0K views | +60 today
Ecom Revolution
The New E-commerce.
Your new post is loading...
Your new post is loading...
Rescooped by Martin (Marty) Smith from Content Creation, Curation, Management
Scoop.it!

6 Content Marketing Tactics for Ecommerce Merchants

6 Content Marketing Tactics for Ecommerce Merchants | Ecom Revolution | Scoop.it

There may be hundreds of tactics that you could consider content marketing. So the six content marketing tactics briefly described here are certainly not an exhaustive list. But this short list does, perhaps, represent some of the best, easiest to understand, and most common content marketing options for small and mid-sized ecommerce businesses.

 

Via Kamal Bennani, massimo facchinetti
Martin (Marty) Smith's insight:

Commerce - Community & Content rubicons Are CSF's
No way you win online these days without crossing one of the toughest rivers in my Director of Ecommerce tenure -- making content, commerce and community sing happily around the campfire. Good tips here and I will weigh in soon. 

more...
Marco Favero's curator insight, February 11, 3:52 PM

aggiungi la tua intuizione ...

Scooped by Martin (Marty) Smith
Scoop.it!

Why Asking For The Best Magento Developers In USA = Wrong ? - Curagami

Why Asking For The Best Magento Developers In USA = Wrong ? - Curagami | Ecom Revolution | Scoop.it
Who are the best Magento Developers in America is the wrong question, better to ask who are the best Magento developers for our online store and brand.
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Holiday Ecommerce Secrets Magazine: 35 Tips in 7 Days

Holiday Ecommerce Secrets Magazine: 35 Tips in 7 Days | Ecom Revolution | Scoop.it

35 Ecommerce Secrets in 7 Days
Time to dump every ecommerce secret we have out in the world and let them do some good. Every day this week we share 5 tips sure to help your online store make more money. B2B marketers will find some  tips applicable for their online marketing too.

Monday is 5 Ecommerce Storytelling Tips
 http://www.curagami.com/holiday-ecommerce-tips-magazine/?v=7516fd43adaa 

5 More Secrets Tomorrow 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Added Cure Cancer Now @Zazzle Store - New Ecom = Symphony of Feeds

Added Cure Cancer Now @Zazzle Store - New Ecom = Symphony of Feeds | Ecom Revolution | Scoop.it

Cure Cancer Now Store
We just added a link to our Cure Cancer Now store on Zazzle to our Curagami Woocommerce enabled (but not quite all done) bog:
http://www.curagami.com/product-category/cure-cancer-store/?v=7516fd43adaa 

You Can See the Cure Cancer Now Zazzle Store here
http://www.zazzle.com/curagami/products 

 Remember when we discussed the future of ecommerce would be a symphony of feeds. Adding the Cure Cancer Now "store", all products printed at and by Zazzle with our art, is an example of the matrixed future ahead. 

Here is our Future of Ecommerce Symphony of Feeds post
http://www.curagami.com/ecommerce-future-a-symphony-of-feeds/?v=7516fd43adaa  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

5 Tips To Help Online Merchants Cross the Content - Commerce Rubicon via @Curagami

5 Tips To Help Online Merchants Cross the Content - Commerce Rubicon via @Curagami | Ecom Revolution | Scoop.it

5 TIps To Cross Ecom's Rubicon
Smart merchants are beginning to cross the ecommerce rubicon between content and commerce. Discover 5 Tips to cross your online store's ecommerce rubicon.

5 TIps

* “Magazine” your content
* Curate from brands
* Curate from customers
* Lean & Visual Win
* Tie In Email, Social & Mobile

Going to incorporate @Guillaume Decugis and Scoop.it's ideas on Lean Content on this not very lean post too. I set aside some content to keep the post pinging with fresh content.

Evergreen means our team will refresh the content (or ask for help from our Ambassadors to do so) regularly. Not all content is equal. Places in our "evergreen" regularly scheduled updates category must be earned (lol).

So help 5 Tips to Cross the Ecom Rubicon earn evergreen status, or better yet contribute your thoughts and we will curate in.

Crossing the Rubicon between content and commerce is the BIG ISSUE in online retailing today. Discover our tips to cross and add yorus.  

 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Shakespeare For Everyone: Why You Should Add Ecommerce To Your Digital Marketing - Curagami

Shakespeare For Everyone: Why You Should Add Ecommerce To Your Digital Marketing - Curagami | Ecom Revolution | Scoop.it

Ecommerce For Everyone
There are some web marketing lessons learned best by creating an online store such as:

  • Words Matter as they lead (or don’t) to conversion.
  • Design Matter as it leads (or doesn’t) to conversion.
  • Money Is The Best Metric.
  • Money Helps Create The Best Key Performance Indicators (KPIs).
  • Money helps create a testing culture.

 
Creating a store is so easy, we developed Curagmai's Bookstore with Amazon's Associates tool in about half a day, everyone should have an ecommerce store these days.  

As Rodney said in Back To School - Shakespeare for Everyone!

Read our Ecommerce For Everyone post: 
http://www.curagami.com/magical-thinking/news/shakespeare-for-everyone-ecommerce-lessons/

& Visit the new Curagmai Bookstore
http://www.Curagami.com/books.html 

Do you have an affiliate store you want to share? Email martin(at)Curagmai.com and we will create a gallery of cool stores for personal brands, companies and B2B marketing teams. 
 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Favorite Online Stores Survey VOTE NOW - Curagami

Favorite Online Stores Survey VOTE NOW - Curagami | Ecom Revolution | Scoop.it

Vote For Your Favorite Sites
Everyone has a favorite online store AND most want online retailing to improve. Curagami is in the "improve ecommerce" business, but we can't create change alone. We need your help. 

Please take a few minutes and tell us what online stores you love and why. Oh, and bet we missed some cool, great and wonderful stores so let us know who we missed and we will add your faves into our survey.

Together we can improve online commerce :). Thanks, Marty & Team Curagami 

http://www.curagami.com/magical-thinking/news/favorite-online-stores-survey/  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Solid Magento SEO Default Tips via @B2Community #seo

Solid Magento SEO Default Tips via @B2Community #seo | Ecom Revolution | Scoop.it
Magento is a great system for building e-commerce websites; it’s not bad for marketing them either. Out of the box there are no truly bad default settings for SEO and it offers handy functions to m…
Martin (Marty) Smith's insight:

Great "set up" tips here. We agree. Magento has no "default" bad SEO / SEM settings as some "shopping carts" do. Some of these tips were new to us and they are easy to implement / understand. 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Deep Dive Moon-Audio Web Analytics: What Should Your Quarterly Reports Show?

Deep Dive Moon-Audio Web Analytics: What Should Your Quarterly Reports Show? | Ecom Revolution | Scoop.it

Deep Dive Moon-Audio Web Analytics
Spending the day (and probably most of the weekend) deep diving #googleanlaytics  listening for the music of http://www.Moon-Audio.com. Here are a few of the questions I like to ask every quarter:

* YTD vs. LYTD sales by product & brand. 
* Site heuristics (time on, pages viewed, bounce YTD vs. LYTD. 
* Top 10 Internal searches (compared to last time we looked). 
* Top content. 
* Referring sources. 
* New vs. Returning YTD vs. LYTD. 
* Growth in social. 
* Most linked, shared & reviewed content (will be their Dragon Audio Cable so check against last bench marks). 
* Review the funnel (top entry / exit, Recency, Frequency, Monetary RFM values). 
* 80:20 rule in product sales, brands and content.  

 Read more about analytics deep dives on G+: https://plus.google.com/+MartinWSmith/posts/EHq6vvSJhxf

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Key Ecommerce Sailing To 8,000 Views & 200 Retweets

Key Ecommerce Sailing To 8,000 Views & 200 Retweets | Ecom Revolution | Scoop.it


Asking the right questions in the right way is key to online marketing success. How SMBs can compete with Amazon isn't as important as what is their why and how are they learning from Amazon's web marketing power.


more...
No comment yet.
Suggested by Ksenia Dobreva
Scoop.it!

Why Great Unboxing "Experience" Is A Big #ecommerce Blue Ocean - Amasty

Why Great Unboxing "Experience" Is A Big #ecommerce Blue Ocean - Amasty | Ecom Revolution | Scoop.it
Want to provide some great unboxing experience for your customers, but don't know where to start? Learn the basics on transforming a package into a gift.
Martin (Marty) Smith's insight:

We think mobile + social makes the "unboxing experience" one of the hidden blue oceans of ecommerce. Why don't more ecom sites have galleries of videos and pictures of people sharing their "unboxing experience". Answer: most online retailers think their job is to sell stuff. Not so much these social / mobile days.

Now our jobs revolve around creating sustainable online communities and finding ways for your customers to share unboxing is like Christmas morning over and over. Why wouldn't you want to SHARE your customers' joy at their unboxing?

Oh, btw, better make sure your unboxing experience over delivers (so ASK for help from your best customers if needed to make your unboxing better).

more...
No comment yet.
Rescooped by Martin (Marty) Smith from App and Web Development
Scoop.it!

CampSaver: Cool "Store Within A Store" Concept

CampSaver: Cool "Store Within A Store" Concept | Ecom Revolution | Scoop.it

CampSaver (located in Utah) is a prominent online Magento store proffering branded camping products to the sports/camping enthusiasts. They are one of our esteemed clients. Hiremagentodeveloper provided them an elite set of Magento development solutions.


Via Kristy Davis
Martin (Marty) Smith's insight:

Friends showed me this cool use of tabs to create "stores within a store" a bit ago. We love the idea of one database and multiple stores (though that is not as easy as it should be). We also love the idea of dedicated "silos" that can address marketing archetypes and personas. 

more...
Kristy Davis's curator insight, April 30, 2015 6:56 PM

CampSaver is Utah’s leading Magento online store which offers a wide gamut of camping/hiking products ranging from sports clothes, equipments, accessories and much more. The store has been developed and enhanced by Hiremagentodeveloper for outdoor sports enthusiasts who want to purchase camping products of their choice. Magento development team at Hiremagentodeveloper helped them with advanced custom made eCommerce solutions which helped them boost business ROI and engage online visitors. While completing this project, there were key challenges like, to offer enterprise eCommerce solutions for each phase and to make each store user-friendly, sophisticated, straight-forward and smooth. As a result, CampSaver has acquired thousands of admirers and large suite of clients over the years.

Kristy Davis's comment, May 4, 2015 5:50 PM
Thanks Martin Smith
Suggested by Ksenia Dobreva
Scoop.it!

E-commerce Web Design 2015: Parallax & Single Photos Trending

E-commerce Web Design 2015: Parallax & Single Photos Trending | Ecom Revolution | Scoop.it

In 2014, e-commerce was gradually divided into two groups based on how they treated home page design.

Product grid home page
Custom design home page

Pros
Most changes can be done via backend fast and easy Amuses visitors and ties brand with positive emotions Is remembered easily Adds to the stylish image of the brand/product
Cons
Card design/grids look alike on hundreds of shops No identity or design to remember Requires additional time and resources.


Martin (Marty) Smith's insight:

We see this trend too. We also think animated backgrounds will capture some of the "bleeding edge" sites. We also think some ecommerce design is forgetting the core mission - conversion. Ecommerce design needs to be subtle and out of the way with clear pointers to WHAT you want your customers to do NOW.

Read Don't Make Me Think (or re-read it as it only takes a few minutes) and remember to not make the MUSEUM the subject. The museum should wrap around the art (products) and make it EASY to BUY. Oh, and it doesn't hurt to be CLEAR about what you are all about in SECONDS since that is how much time you have before visitors are on to something else.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

New E-commerce and a Video Game Steal - Curagami

New E-commerce and a Video Game Steal - Curagami | Ecom Revolution | Scoop.it

New E-commerce
New E-Commerce and a Video Game Steal says e-commerce merchants should steal customization, collaboration and community from video game developers and explains how. 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

5 Holiday E-commerce Trends Infographic via Curagami

5 Holiday E-commerce Trends Infographic via Curagami | Ecom Revolution | Scoop.it

Holiday E-commerce Trends Infographic shares trends in free shipping, gamification, mobile, cause and loyalty marketing we've watched for years including:

* Free Shiping
* Smartphones & Mobile
* Gamification & Loyalty
* Cause Marketing

* Ask for Help

More on Curgami

http://www.curagami.com/holiday-e-commerce-trends-infographic/?v=7516fd43adaa

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Ecom Tips Magazine Starts 11.2 on Curagami

Ecom Tips Magazine Starts 11.2 on Curagami | Ecom Revolution | Scoop.it

Ecommerce Tips Magazine
How did we make over $35M in online ecommerce? Sure we tell you then you tell five people and before you know it everyone knows our secrets (cool with us). That's why we will be sharing our favorite ecommerce tips every day next week at
http://www.curagami.com  

Be there or don't make as much money this holiday selling season as you could.  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Curagami Store & Blog Progress - Relaunching Next Week

Curagami Store & Blog Progress - Relaunching Next Week | Ecom Revolution | Scoop.it

Crossing Ecommerce Rubicon
We are making progress on adding Woocommerce to Curagami. The goal is to cross the content / commerce rubicon. The gulf between effective content and commerce is large. The promise of Woocommerce, an ecommerce shopping cart and database appended to Wordpress, is elimination of the artificial and rapidly useless separation between content and commerce. 

The Social / Mobile / Connected times we inhibit require a new approach to online commerce. We plan to relaunch Curagami.com next week.  Stay tuned, join us for coffee (subscribe http://www.curagami.com/signup/?v=7516fd43adaa ) and we will journey across the rubicon together :). Marty & team Curagami

 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Ecommerce Future: A Symphony of Feeds via @Curagami

Ecommerce Future: A Symphony of Feeds via @Curagami | Ecom Revolution | Scoop.it
Ecommerc's future is going to be a symphony of feeds. Use SellWare.com to help manage the sell anytime, anywhere future that is coming fast.
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Everyone Should Sell SOMETHING: New Amazon Bookstore on Curagami

Everyone Should Sell SOMETHING: New Amazon Bookstore on Curagami | Ecom Revolution | Scoop.it

Learning Ecom
There are some Internet marketing lessons you can only learn if you sell something. Amazon makes it so easy to add a bookstore to your site every site should have one...if only because there are some things about web marketing you can only learn by selling online.


Curagami's New Amazon Power Bookstore:

http://www.curagami.com/books.html

 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Burn Your Website Down: Disruptive Ecommerce Meetup Tonight

Burn Your Website Down: Disruptive Ecommerce Meetup Tonight | Ecom Revolution | Scoop.it

Disrupt Or Die
Sorry you are too late. You won't be able to win the tactical warfare my team and I did. Your ability to create meaningful differentiation with tactics is over. So BURN YOUR WEBSITE DOWN. 

Not literally, but we need to SHOCK Small to Medium Sized Businesses (SMBs) into an important realization - it's BLUE OCEANS or ELSE. Why bother putting up a 4 page site no one will care about, share, link, like love or think about ever again after they've visited once.

Instead of wasting your TIMEM and TREASURE why not BLOW UP what you think you should be doing, discover blue oceans and create lasting competitive advantage. Costs are the SAME, but one has the shelf life of a May Fly why the other may just provide the ROI needed to do the next cool thing.

You know were we would VOTE and if you are going to miss Exinent's Ecommerce Meetup in the Triangle of North Carolina tonight you can play catch up with our Haiku Deck.

http://www.curagami.com/magical-thinking/marketing/the-new-ecommerce-meetup/ ;

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

ASP .Net 5 Reasons SMBs Should Avoid

ASP .Net 5 Reasons SMBs Should Avoid | Ecom Revolution | Scoop.it

Avoiding ASP .Net Storefront
ASP Net Storefront may be good for many things but online commerce for Small to Medium Sized Businesses is not one of them. Here's why:

  • SEO problems.

  • Content Problems.

  • Engagement challenges.

  • Complexity & Right vs. Left Brains.

  • Open Source Wins.

 
We do NOT recommend ASP .Net Storefront for SMB online stores.  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Ecommerce Group Therapy in RTP Tonight!

Ecommerce Group Therapy in RTP Tonight! | Ecom Revolution | Scoop.it

If you are interested in ecommerce and live anywhere near the Research Triangle Park in North Carolina get down to @RTPFrontier and attend @Exinent Ecommerce Group Therapy. Should be fun and cathartic for all.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Ecommerce: 30 Must Master Tactics Infographic Explained via @Scenttrail

Ecommerce: 30 Must Master Tactics Infographic Explained via @Scenttrail | Ecom Revolution | Scoop.it

Ecommerce is changing fast. This Scenttrail Marketing post shares and explains 30 "must master" to win ecommerce strategies and tatics.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

30 Things You Must Master To Create Great Online Commerce #infographic

30 Things You Must Master To Create Great Online Commerce #infographic | Ecom Revolution | Scoop.it

30 Ecom Strategies & Tactics To Master
No wonder most ecommerce teams feel overwhelmed. Off the top of our heads we came up with 30 complex "mini-systems" that must be mastered to create greatness in online commerce.

Gone are the days when a little of this and that could win the day in online retail. Today all 30 of these tactics and strategies dance together requiring sophisticated understanding of individual trends, tools and ideas to win.

Things change too fast to really KNOW anything. Instead teams must surf waves, learn and fail fast and then wax up their boards for another wild ride.

Did we miss any BIG IDEAS your ecommerce team is managing. Soon we will support this infographic with a http://www.Curagami.com post to further explain each strategy and tactic. In the meantime let us know what we missed in comments or email martin(at)Curagami.com.

Thanks and remember DEEP SLOW BREATHES and if you aren't having FUN your visitors will know. They will feel it.

more...
William Caleb Rodgers's curator insight, May 3, 2015 10:36 AM

Do you have what it takes to be a master of online commerce?

Get your Free Internet Marketing Strategy Gifts here...

Scooped by Martin (Marty) Smith
Scoop.it!

Ecommerce Strategy vs Tactics via @HaikuDeck

Ecommerce Strategy vs Tactics via @HaikuDeck | Ecom Revolution | Scoop.it

Ecommerce Strategy vs. Tactics
Which comes first ecommerce strategy or tactics? Trick question. Doesn't matter as long as you end up swimming in a blue ocean.

more...
No comment yet.