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MAYA and Five Inescapable Web Marketing Trends - Curagami

MAYA and Five Inescapable Web Marketing Trends - Curagami | Ecom Revolution | Scoop.it

E-Com's Future is MAYA In 5 Inescapable Trends
MAYA is influential designer Raymond Loewy's Most Advanced Yet Acceptable idea. If there is a better description for the future of online commerce and web design we don't know it (and would like to learn it so please share). 

The Made To Stick rules says too new is BAD. Sell the new from versioning the old and that is what MAYA is all about as we share in this Curagami post: http://www.curagami.com/maya-five-inescapable-web-marketing-trends/ 

Martin (Marty) Smith's insight:

Raymond Loewy's ideas live on. If there is a better description for the future of web design and development than MAYA we don't know what it is. What do you think? 

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In Time For the Holidays - 39 Awesome eCommerce WordPress Themes

In Time For the Holidays - 39 Awesome eCommerce WordPress Themes | Ecom Revolution | Scoop.it

E-commerce Themes
Many of these themes feel more like portfolio themes than online stores, but we like the Bronx theme enough we may steal from it for our Holiday set ups. 

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the E-commerce Game - FedEx Keynote - Curagami

the E-commerce Game - FedEx Keynote - Curagami | Ecom Revolution | Scoop.it

The New E-commerce Game

The new e-commerce game shares a video, haiku deck and 5 of our favorite online marketing tools all ahead of a keynote address at a FedEx sponsored conference in Raleigh, North Carolina today. 

http://www.curagami.com/e-commerce-game/

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Hacking Happens - 5 Security Steps - Curagami

Hacking Happens - 5 Security Steps - Curagami | Ecom Revolution | Scoop.it
Hacking Happens - 5 Security Measures shares the death, taxes & websites get hacked as life's new certainties or maybe not if you do these 5 steps today.
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VR Inside The Dali Store & Coming To E-commerce Near You via Curagami

VR Inside The Dali Store & Coming To E-commerce Near You via Curagami | Ecom Revolution | Scoop.it

VR Inside The Dali Store
Watching Goodby Silverstein & Partners’ brilliant retelling of the Salvador Dali experience via virtual reality (VR) should have every e-commerce team reading this email sitting up, paying more attention and wondering what is it for them to start thinking about vr, experiences and the future of a new kind of online commerce. 

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E-commerce - Why We Dumped WooCommerce via Curagami

E-commerce - Why We Dumped WooCommerce via Curagami | Ecom Revolution | Scoop.it

Dumping WooCommerce
The DIY don't need to know code to build a great and scaleable online store may be mostly myth. Like all bell curves there may be one or two highly profitable Shopify, Volusion or Big Commerce sites but those few "rich getting richer" sites stand on the shoulders of many little guys just scaping by.

If that sound like a rigged game we agree. We shared all the reasons we dumped WooCommerce including our own idiocy in this mythbusting Curagami post:

 

http://www.curagami.com/wp-content/uploads/2016/02/curagami-logowide.png

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New E-commerce and a Video Game Steal - Curagami

New E-commerce and a Video Game Steal - Curagami | Ecom Revolution | Scoop.it

New E-commerce
New E-Commerce and a Video Game Steal says e-commerce merchants should steal customization, collaboration and community from video game developers and explains how. 

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Is Ecommerce Stuck In The Mud? - via @Curatti_

Is Ecommerce Stuck In The Mud? - via @Curatti_ | Ecom Revolution | Scoop.it
Is E-commerce Stuck In The Mud? After our first Holiday Ecommies Review of 30+ top online retailers (@Ecommies is a new ecommerce ratings, review and award site coming soon). It’s clear e-retailers are stuck in the mud.
Martin (Marty) Smith's insight:

Fun writing this post for @ janlgordon new Editors of Chaos http://www.curatti.com. Conclusion after our first Ecommie Awards for Holiday 2013 is YES e-commerce is stuck in mud of its own making.

Online retailers seem stuck fighting battles that are all but over such as the adoption of free shipping out and back, deal-of-the-day and Buy More, Save More. The ocean runs red as competitors face off with each other with little regard to the unique characteristics of selling online.

There were bright spots in the more than 30 top e-retailers reviewed including REI.com and Williams-Sonoma, but even well established brands such as L. L. Bean seem to struggle this holiday selling season.

Not hard to see WHY ecom is in a rut. Mobile is changing everything though few seem to realize the magnititude or sweep of the change. In addition to the Ecommies Report card we created a Social Media Analysis showing most e-retailers follow less than 1% of their followers.

Clearly the conversational nature of the new web is as perplexing to retailers as mobile. The combination of these two big misses, mobile and social, made holiday 2013 lackluster and stuck in the mud. This Curatti.com post shares ideas for how to fix not least of which would be embracing social media marketing and joining a mobile marketing revolution that has little to do with phones.

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Your Ecommerce Sites Are Ready For Christmas When YES Is Answer To These 20 Questions

Your Ecommerce Sites Are Ready For Christmas When YES Is Answer To These 20 Questions | Ecom Revolution | Scoop.it

Holiday Ecommerce 20 Questions
If your Internet marketing team can answer YES to the 20 content marketing, social marketing, email marketing and cause marketing questions then wax up your board and hit the beach. 

Better to SURF now with solid plans in place than even think about time off once the October tsunami hits. This time of year it took 2.4 visits to make a sale when I was an Ecom Director. In October it took 1.3 visits and in November and December a little over one.

Those numbers mean NOW is the time to test and create plans so you don't have to THEN.  Plan now, DO THEN :). 

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5 Common Ecom SEO Mistakes

5 Common Ecom SEO Mistakes | Ecom Revolution | Scoop.it

Via Martin (Marty) Smith
Martin (Marty) Smith's insight:

Common Ecom SEO Mistakes
It is easy to take one step forward and two back with your online store's SEO. Here are 5 common mistakes to avoid.

5 Common E-Commerce SEO Mistakes
1. Poor Titles.

2. Slow Pages.
3. No UNIQUE titles across all pages.
4. No use of Canonical URLS to prevent dupe content.

5. Poor keyword density in navigation.

Titles and H1s matter a lot in these post Panda and Penguin days, so research them. Always start with who is winning top positions now. Also remember you must use a tool like Mike's Keyword Checker to know the absolute position of your pages or your competitors on a keyword phrase due to the Google float.

If you have video or large graphics give some thought to a Content Delivery Network (CDN). CDNs are TRICKY, so treat them with care and try to keep your pages LIGHT in code and graphics. CDNs cache your images and so can speed up your page loads, but nothing can help dense, heavy pages with lots of code and multiple layers of Javascript.

Titles MUST be unique. You can use business rules to generate titles, but make sure those rules NEVER create the same title over and over. Remember 80% of your revenue will come from 20% of your pages, so you don't have to get 1M page titles perfect. Make sure the pages that MATTER have great titles and you should be fine.

Canonical URLS identify MASTER pages, the pages you want in Google and OTHER pages that shouldn't be included. Duplicating content from outside or inside your site can cause penalties and damage so use canonical urls to stay in Google's good graces (btw it is VERY easy to duplicate content without meaning to spam, so BE CAREFUL).

If your navigation says, "Services" you are nuts. Do you want your website to rank for "services" or Internet Marketing, Email Marketing and SEO? Use keywords in your nav because your nav sits in <a href LINK> tags the most.

DON'T use keywords that aren't appropriate for the category or pages, but be sure KEYWORDS are in your nav

 

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Martin (Marty) Smith's comment, July 10, 2013 9:15 AM
Like Stephanie's postage stamp analogy. Some social tools such as @Scoopit can become creation tools too (not just delivery vehicles). Scoop.it is a hybrid both postage stamp, letter and curated letter (from other sources). Why it rocks SEO and is fun to use. Also the fastest feedback loop on the web :). M
Esther Turón Perez 's comment, July 18, 2013 4:18 AM
Very good!
Stephanie Katcher's comment, July 18, 2013 11:33 AM
Thanks Martin! You're right about Scoop.it's role. Now I need to dig up the mindmap I have for key players.
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Anatomy of Great Homepage E-Commerce Website Design

Anatomy of Great Homepage E-Commerce Website Design | Ecom Revolution | Scoop.it

Great E-Commerce Homepage Design Tips

Three concepts are critical to great e-commerce website design:
* Golden Triangle
* People Sight Lines.

* Calls To Action.

Tis post shares specific examples of each of these Critical Success Factors (CSFs) for great conversion and engagement in ecommerce website design.

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RDV Weekly's curator insight, March 7, 2014 4:55 PM

Pure design-based conversion factors. A quick dive into the psychological mind of your customer, and how to play to that knowledge.

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Storytelling Done Right Can Do The Selling For You

Storytelling Done Right Can Do The Selling For You | Ecom Revolution | Scoop.it
I selected this article from copyblogger because it delivers, it's simple, straightforward and right on the money!

 

Here's an excerpt:

 

"I believe a story can potentially carry the entire sale for your product, even if everything else is technically “wrong” in your ads

 

** no clear call to action

**lame bullets

**weak offer

 

For example:

 

"Nothing in the movie "Top Gun" told you to buy Maverick’s brand of sunglasses or join The US Navy. Yet, the movie “sold” both products to hordes of people.

 

**So, how do you apply this to your marketing?

 

1.  The personal story


This is one of the most common landing page stories.

 

**This one is simple — you just “walk” people (step-by-step) through a painful problem you went through and how you achieved the result your readers are looking for.

 

2. The historical story

 

**This kind of story is extremely persuasive, contains nothing even remotely resembling “hype,” and can persuade people to buy things they otherwise might ignore.

 

3. The “meet the guru” story


**This one is related to the personal story, but it’s got more “pop” due the built-in credibility it gives you.

 

**These suggestions have proven to produce results, he gives more examples......

 

Curated by Jan Gordon covering "Storytelling, Social Media and Beyond"

 

Read full article here:  [http://bit.ly/yVmlNV]

**** Recently appalled at how little copy was on maor ecommerce sites I was reviewing this articles seems prescient and important. Marty


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E-commerce Gold - Holiday Shipping Tables - Curagami

E-commerce Gold - Holiday Shipping Tables - Curagami | Ecom Revolution | Scoop.it

Holiday Shipping Tables
Successful e-commerce is about 1% inspiration and 99% perspiration. We use the old cliche for a reason. To win in a crowded world you need to have some cool ideas, but you also need to pay attention to the basics. 

Things like creating an easy to understand Holiday Shipping Calendar is e-commerce gold. Whenever you share a feedback lop you collaborate with visitors who may become customers since you clearly CARE. 

Amazon will beat you on price, but you can beat them on CARING and, unless you sell highly commoditized things, caring matters. This Curagami post shares a tips likely to anger some of our readers and clients, but just because Amazon is a vampire doesn't mean they don't have something for Small to Medium Sized Merchants. See if you don't agree with our contingency and multi-channel ideas. 

http://www.curagami.com/e-commerce-gold-holiday-shipping-tables/ 

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Ecommerce Future A Symphony of Feeds

Ecommerce Future A Symphony of Feeds | Ecom Revolution | Scoop.it

Symphony of Feeds
One trend that feels clear but confusing is the future of content and e-commerce. Clear that merchants will need more content. Unclear and confusing because no merchant can afford to create enough quality content despite what Mark Schaefer says in Content Shock. 

We agree and disagree with Schaefer's math too. Content Shock is about using content as advertising and we agree those days are gone. We disagree because content is still KING for merchants. 

Without content traffic doesn't convert. And no conversions means you are a nonprofit and didn't know it. Feeds and content curation are the answer. 

We wrote that last sentence like we know what the future holds. No such luck, but we know merchants can't create all the content they need. We also know content curation creates more awareness and engagement faster than anything else we know about, so ipso facto content is important and we must curate it faster, better and with ever lowering not escalating costs. 

And that all sounds likes feeds and Anthony Musselwhite's tool to us. What do you think? 

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How to Master E-commerce Content Marketing | SEJ

How to Master E-commerce Content Marketing | SEJ | Ecom Revolution | Scoop.it
E-commerce is not for the faint hearted. Want to get natural links to your product pages? Try e-commerce content marketing!
Martin (Marty) Smith's insight:

Going to riff a long post on these e-commerce content ideas on Curagami. 

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How To Tell E-Commerce Stories

How To Tell E-Commerce Stories | Ecom Revolution | Scoop.it
Simple E-commerce Stories - How To Tell Them shares storytelling secrets such as how details create trust & why a little romance in About copy is good.
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Warning: Only Use Curagmai's E-commerce Bounce Rate Calculator With Tequila Nearby

Warning: Only Use Curagmai's E-commerce Bounce Rate Calculator With Tequila Nearby | Ecom Revolution | Scoop.it

E-commerce Bounce Rate Calculator
Bounces are frustrating. When a website visitor leaves after viewing a single page (doesn’t have to be your home page) and without engagement (clicking, subscribing or buying) they “bounce” and your SEO goes straight to HELL. 

If you are prepared to feel real pain when you see the sizable website out there in the cloud, the visitors you are bouncing away, strong drink is recommended. We used an example of a $3M website with a 55% bounce rate. For every 20 points recovered the site would gain $1M in sales.

Another way to state that statistic is for every 20 points the site would grow more than 30%. Did you need to create an amazing campaign to grow 30%? Nope, but you do have to change your thinking and that is always the hardest thing to do (lol).  

Attempt to use our calculator without strong drink and we can't be held responsible if you jump off a tall building after seeing the ghost site you could be managing. Just saying :). Marty  

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6 Content Marketing Tactics for Ecommerce Merchants

6 Content Marketing Tactics for Ecommerce Merchants | Ecom Revolution | Scoop.it

There may be hundreds of tactics that you could consider content marketing. So the six content marketing tactics briefly described here are certainly not an exhaustive list. But this short list does, perhaps, represent some of the best, easiest to understand, and most common content marketing options for small and mid-sized ecommerce businesses.

 

Via Kamal Bennani, massimo facchinetti
Martin (Marty) Smith's insight:

Commerce - Community & Content rubicons Are CSF's
No way you win online these days without crossing one of the toughest rivers in my Director of Ecommerce tenure -- making content, commerce and community sing happily around the campfire. Good tips here and I will weigh in soon. 

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Marco Favero's curator insight, February 11, 2016 3:52 PM

aggiungi la tua intuizione ...

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6 Reasons Content Curation Is Your Elephant - Curagami

6 Reasons Content Curation Is Your Elephant - Curagami | Ecom Revolution | Scoop.it

Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant.

Finding the need to curate content acute as we develop HackHeadphones on Shopify. Why create new content when everything we need can be curated from sources such branded websites (using videos from Shure.com), Amazon and other "portal" sites.

We are making sure to give credit where it is due and someone might throw a flag, but bet we can negotiate mutually beneficial terms since using content with attribution is closest thing we have to advertising these days.

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The End Of Email As We Know It?

The End Of Email As We Know It? | Ecom Revolution | Scoop.it
How your inbox is becoming an app. The final conversion of the old internet's last holdout.
Martin (Marty) Smith's insight:

Great post here by John Herman for BuzzFeed (@jwherrman). Email made more money than any other marketing channel when I was a Director of Ecommerce by a full ten points so its evolution is a CSF (Critical Success Factor) for e-commerce shops.

John's intelligent response to WHAT IS NEXT is worth a CAREFUL read for anyone who depends on email marketing to pay the bills. Do I think we are THERE yet (i.e. where John is), no but we are trending in that direction.

If John is a vanguard we Internet marketers need to form up around his ideas. What I would NEVER argue with is how the ubiquitous mobile web is changing email. We know many customers use mobile devices to curate their lives (and throw away non-interesting or poorly designed emails).

The problem with John's future is email is the list that protected the kingdom. Google doesn't own your email list as they do your organic and PPC destiny. How to continue to diversify your Internet marketing profits and portfolio is going to be a challenge.


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5 Reasons Crowdfunding and E-Commerce Are Stronger Together

5 Reasons Crowdfunding and E-Commerce Are Stronger Together | Ecom Revolution | Scoop.it

In 5 New Ecommerce Lessons on ScentTrail Marketing I explained why everyone should have a store. This post goes further insisting everyone should have a store AND a vialble crowdfunding platform.

Haiku Deck for this post
http://www.haikudeck.com/p/XdSgR5zOax/crowdfunding-and-ecommerce


Post + Haiku Deck
http://martinmartysmith.com/5-reasons-crowdfunding-and-e-commerce-are-stronger-together/


If my advice about adding a store was confusing and now this post feels like a bridge too far Don't Worry. AtlanticBT.com and I are creating a crowdfunding platform Software As A Service tool that can easily adapt to any business vertical or cause marketing.

We happen to be creating the platform for CureCancerStarter.org, but our intent is to build a flexible framework that can be easily adpated to other applications.

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BrandRooming: Crystal Light Launches E-Commerce Site

BrandRooming: Crystal Light Launches E-Commerce Site | Ecom Revolution | Scoop.it
Brandchannel - always branding. always on. (Crystal Light Launches Own E-Commerce Site #ecommerce #online #retail http://t.co/rcKrIIVc5t)
Martin (Marty) Smith's insight:

Add BrandRooming To Showrooming

Pity the poor brick and mortar retailer. They've been battling showrooming and now Kraft launches their own ecommerce website.

Once major brands launch their own e-commerce platforms the end of the beginning is upon us. What about channel conflict? How will the Walmarts and Targets of the world feel about competing with Krafts ShopCrystalLight.com? 

How will big box retailers take to "brandrooming"?

If I were Walmart.com I would take Crystal Light off my website and, depending on the profits, off store shelves. I think the reason Kraft isn't worried about this is they must have run this idea by their key accounts first.

The backroom agreement is probably to keep the price of Crystal higher on their platform than through its distribution partners. That is a deal I would have done if I was Kraft too since Crystal Light calls out for contests, gamification and User Generated Content (UGC(.

With the right contests and gamification layer Kraft's ecom customers won't care about price as long as the price is in striking distances of the discounters.  

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5 Retail Lessons For Ecommerce Sites

5 Retail Lessons For Ecommerce Sites | Ecom Revolution | Scoop.it
Social commerce has the potential to use some of the fun aspects of real-world shopping. Here are a few ways retailers can deliver.

 

The traditional ecommerce experience normally entails searching on Google or Amazon for the product you want, and then scanning for the cheapest deal. Or maybe it means visiting a retailer’s website and trolling through 575 pairs of shoes to find something that suits your style. But rarely does buying online feel like the enjoyable real-world experience of “going shopping.”

 

By contrast, meeting up at the mall or wandering a busy shopping district with a friend is an inherently social experience. You never know what cool stuff you’ll stumble across, and those moments are what make going shopping so much fun. These fun aspects are actually transferable to the online world.

 

Here are the five to focus on.

1. Let People Emote
2. Showcase What’s Hot
3. Ditch the Cart
4. Lead with Mobile
5. Use Data to Fuel Discovery 

Marty Note - My fav is #4.  


Via SwipeZoom
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