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Rescooped by Martin (Marty) Smith from WEBOLUTION!!

Visual Storytelling for Marketers ROCKS!

Visual Storytelling for Marketers ROCKS! | Ecom Revolution |
Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now.


All right, uswant to increase your business? Then translate your business stories into videos.


I know I know, who's got the time in which is the best tool to use? Most of my stories I share with my clients in the board room. When I think of taking some of my business stories and creating a video or two to share on my website, I get just completely overwhelmed.


But this info graphic drives home the necessity of creating these videos so that your stories can do your marketing for you. For example, for those of you who have products 85% of customers are likely to purchase purchase a product after watching a video on your website about it. Wow!


For service businesses, 65% of the C suite or top senior executives of the company will continue to research you after viewing one of your videos. Wow again!


there are quite a number of articles in this collection about tools and strategies for creating effective digital stories. So dig in, learn lots, and work creating these videos into your schedule. And I'll work hard on trying to take my own advice!


This review was written by Karen Dietz for her curated content on business storytelling at ;

Marty Note
Karen (@Kdietz) is a great storytelling resource. I agree with all of these ideas especially moving stories to video. I just got back to my desk after shooting a "Conversation" with my boss Jon Jordan about Ecommerce.

Easy, painless and fun and the video will attract 10x the followers of the same information written into a blog post. Visuals are crushing textuals so be sure to incorporate these tips into your storytelling. Oh, and don't forget STORYTELLING is your marketing strategy.

Via Jimi Paradise
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Rescooped by Martin (Marty) Smith from Storytelling, Social Media and beyond!

Storytelling Done Right Can Do The Selling For You

Storytelling Done Right Can Do The Selling For You | Ecom Revolution |
I selected this article from copyblogger because it delivers, it's simple, straightforward and right on the money!


Here's an excerpt:


"I believe a story can potentially carry the entire sale for your product, even if everything else is technically “wrong” in your ads


** no clear call to action

**lame bullets

**weak offer


For example:


"Nothing in the movie "Top Gun" told you to buy Maverick’s brand of sunglasses or join The US Navy. Yet, the movie “sold” both products to hordes of people.


**So, how do you apply this to your marketing?


1.  The personal story

This is one of the most common landing page stories.


**This one is simple — you just “walk” people (step-by-step) through a painful problem you went through and how you achieved the result your readers are looking for.


2. The historical story


**This kind of story is extremely persuasive, contains nothing even remotely resembling “hype,” and can persuade people to buy things they otherwise might ignore.


3. The “meet the guru” story

**This one is related to the personal story, but it’s got more “pop” due the built-in credibility it gives you.


**These suggestions have proven to produce results, he gives more examples......


Curated by Jan Gordon covering "Storytelling, Social Media and Beyond"


Read full article here:  []

**** Recently appalled at how little copy was on maor ecommerce sites I was reviewing this articles seems prescient and important. Marty

Via janlgordon
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