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Added Artist Sara Harvey's (@4theLoveofToys) Knitting Gnome To Tomorrow's Ecommerce via @HaikuDeck

Added Artist  Sara Harvey's (@4theLoveofToys) Knitting Gnome To Tomorrow's Ecommerce via @HaikuDeck | Ecom Revolution | Scoop.it

Designing Tomorrow's Ecommerce Today
Added artist Sara Havey's magical knitting gnome to the fastest "views" Haiku Deck I've ever created (300+ in 24 hours) because it is a perfect example of the New Ecommerce's crowdsourcing and DIY future.

The deck is divided into three sections:
* Current Ecommerce Best Practices.
* Rise of the Social / Mobile Web & Social Shopping.
* Crowdfunding, Crowdsourcing and DIY.

Is it possible to create tomorrow's ecommerce website TODAY? Is Sara's gnome knitting? You bet!

Martin (Marty) Smith's insight:

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Is Your Ecommerce Site Designed For MacGuffins?

Is Your Ecommerce Site Designed For MacGuffins? | Ecom Revolution | Scoop.it

Ecommerce Website Design For MacGuffins
In film a "MacGuffin" is a plot device that helps move the story. Online McGuffins are expected "cost of poker" design and marketing elements whose absence hurts more than their presence helps. A web MacGuffin's job is to help move visitors on their journey to become buyers and advocates.

Common Ecommerce MacGuffins Include:

* Free Shipping.
* Free FedEx Shipping for premium brands.
* Email subscription boxes with VIP treatment for joiners.
* Social share buttons.
* Satisfaction Guarantee.

While it is difficult to know what any individual site's MacGuffins should be since that is determined by their business vertical EVERY website, without exception, has at least one expected MacGuffin.

Some website categories may have 5 to 10 expected MacGuffins. There are 5 rules for designing websites to create the trust and assurance MacGuffins provide:

* Place MacGuffins where they can do the most good.
* MucGuffins should be LARGE and IN CHARGE in easy to find.
You flaunt MacGuffin convention and "best practices" at your peril.

* Social Share buttons should be ubiquitous and use branded colors.
Create friendly easy to understand policies about things like "satisfaction guarantees" and then NEVER enforce them. 

Writing a more complete post about designing for website MacGuffins now and will share a link on Scoop.it when finished. 
 

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Neuromarketing Web Design: Connect To Visitors Brains In 15 Ways

Neuromarketing Web Design: Connect To Visitors Brains In 15 Ways | Ecom Revolution | Scoop.it
Peg Corwin's insight:

Learn how web design can affect your brain when you see these:


 - Testimonials
 - Endorsements
 - Social media shares
 - Social media widgets
 - Trust seals
 - Numbers of Happy Customers
 - Most Popular Best Seller
 - Studies and Stats
 - As Seen in Press Mentions
 - Reviews
 - Plans and Pricing Pages
 - Limited Supply
 - Early Bird Registration, Countdown Clocks
 - Trial periods, free samples
 - Colors and action

It's fascinating.  Click for details and examples.


Quote:

"Remember, 100% of your target audience has brains. B2B or B2C, lead generation, or ecommerce, it doesn’t matter. Keep those brains in mind in your marketing. And as consumers, we should be aware of how marketers are taking advantage of our own biases."


If you like this scoop, please consider a thumbs up or share.


Via Peg Corwin
Martin (Marty) Smith's insight:

Love "neuromarketing" and of the tactics Peg mentions I've used:

* Testimonials. & Endorsements.
* Social Media.
* Trust Seals.
* Counters and thermometers (numbers of happy customers).
* Best Sellers (one of my favs).
* As Seen In mentions (loved it when Oprah got anywhere near our stuff).
* REVIEWS (very important).
* Plans and pricing (or shipping) page especially at holidays.
* Limited supply and EXCLUSIVE.

* Deadlines, free trail, gifts with purchase.

So great list and Scoop by @Peg Corwin.

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Peg Corwin's curator insight, February 21, 9:19 AM

Learn how web design can affect your brain when you see these:


 - Testimonials
 - Endorsements
 - Social media shares
 - Social media widgets
 - Trust seals
 - Numbers of Happy Customers
 - Most Popular Best Seller
 - Studies and Stats
 - As Seen in Press Mentions
 - Reviews
 - Plans and Pricing Pages
 - Limited Supply
 - Early Bird Registration, Countdown Clocks
 - Trial periods, free samples
 - Colors and action

It's fascinating.  Click for details and examples.


Quote:

"Remember, 100% of your target audience has brains. B2B or B2C, lead generation, or ecommerce, it doesn’t matter. Keep those brains in mind in your marketing. And as consumers, we should be aware of how marketers are taking advantage of our own biases."


If you like this scoop, please consider a thumbs up or share.

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Why Is Holiday Ecommerce Website Design So BAD?

Why Is Holiday Ecommerce Website Design So BAD? | Ecom Revolution | Scoop.it

I'm not sure what to blame such a poor showing on basic holiday ecommerce design on, but this year's November crop is flat, uninspiring and junky.

L. L. Bean usually sets the holiday standard. This year their November offering is marred by an obnoxious animated image that includes their great Free Shipping Offer. I HATE putting such a great free shipping offer on a roll because it is easy to miss in the 5 to 9 seconds most visitors give a webpage before moving on (granted this is BEAN so maybe 15 seconds). 

Bean has the tough job of competing with themselves and, in past holiday selling seasons, they define how to create great holiday look and feel. Holiday look and feel can be tough. I like Patagonia's approach - put up snow scenes AND a surfer on a massive wave (hey its Christmas in Hawaii too). 

The other faux pas that is unforgivable after all these years is Free Shipping obfuscation. Many leading retailers are going free shipping all orders and some are going the Zappos route and offering free returns too. Of the 37 websites reviewed only 6 earned A ratings on three criteria:

* Free Shipping.
* Holiday Look and Feel. 
* Holiday merchandising via categories such as For Him, Her, Kids. 

The other big miss is websites who think they are too cool for the holidays (AE.com, Restoration Hardware). Black on black at the holidays is expensively too cool and self absorbed. 

If you know smaller websites who know how to do the holidays right please share in comments or email Martin.Smith(at)Atlanticbt.com. 


 

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Randy Ksar's curator insight, November 13, 2013 7:40 PM

interesting topic on #ecommerce UX design. any other websites that you know are doing innovative desktop or mobile ecommerce design work?

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5 #MustSteal Ecommerce Tricks From REI You Can Use THIS Holiday Season

5 #MustSteal Ecommerce Tricks From REI You Can Use THIS Holiday Season | Ecom Revolution | Scoop.it
From backpacking to cycling to staying in shape and more, outfit your outdoor activities with the latest gear, clothing & footwear at REI.
Martin (Marty) Smith's insight:

5 Must Steals From REI
Here re five easy steals from http://www.rei.com that will increase your Holiday sales:

* Red DEAL or SALE button Far Right.

* Deal of the Day (you can put this anywhere).

* Loyalty Program (there are canned ones you can install).

* Trigger Point Free Shipping (below Login).

* BIG Search Box Next to logo.

 

Red Deals Button
REI.com is aware that the right side of a website can be a gutter. If you use the F design idea, and they do, and watch eyetracking you know you can manipulate a visitors eyes with things like a long horizontal menu bar. Since everyone clicks on DEALS REI.com puts it far right and in a somber red (to match their black menu bar).

Deal of the Day
REI.com's is above their footer in the middle (another potential gutter). DEAL shoppers will find that link no matter where you put it, so put it in a potential gutter and you convert "dead space" to ROI positive with a simple graphic and idea. At this time of year and with social media being so HUGE if you don't have a great Deal of the Day lined up you will suffer at the hands of the REI.com's.

Loyalty Program
I hesitated to put this in since installing a loyalty program can feel like invading Russia in the winter. Don't let it get that way. Buy a canned and simple loyalty program or create some easy way to reward your most loyal shoppers. If you can't get your website loyalty together by the holidays use your "Multi-Buyer" segment and serendipitous give them something no one else gets (via an email). Find your 80/20 rule (20% of your customers will do 80% of your sales) and REWARD the 20%.

Free Shipping Trigger
When I was a Director of Ecommerce my boss was so skeptical and worried about Free Shipping I had to do extensive analysis and tests. Here is what we found:

* Free Shipping Triggers are always exceeded by 40% or more.
* Free Shipping beats no Free Shipping every time.
* Make sure your Shipping Schedule is PRESENT and easy to understand.

REI.com's $50 Free Shipping probably produces an Average Order Value (AOV) of just under $100 (or more). Remove the objection (shipping costs are seen as a "don't buy" objection) and your buyers will buy. Interestingly all orders, all shipments FREE SHIPPING didn't always win. Seems Free Shipping is related to BUYER PSYCHOLOGY so some friction actually helps, some hurdle may help buyers feel special.

Big Search Box
My theory is REI.com's menu system is so complex they have to have great internal search. Even if your navigation is perfect expect half of your customers to want it their way (by using search). If you want to get really cool make sure you are merchandising your search sets with either faceted search or dynamic zones (zones you fill with content based on behavior or modeled analytics).

 

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14 Ecommerce Checkout Design Trends Among Top 200 Online Merchants [Infographic]

14 Ecommerce Checkout Design Trends Among Top 200 Online Merchants [Infographic] | Ecom Revolution | Scoop.it

Checkout is where rubber meets road in ecommerce. Great infographic showing checkout design trends among top 200 online merchants around the world here. 

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Ecom Lesson #1: Create A Checkout That ROCKS

Ecom Lesson #1: Create A Checkout That ROCKS | Ecom Revolution | Scoop.it
Here are a few fundamental guidelines that can get you started in improving or designing a perfect checkout e-commerce funnel.
Martin (Marty) Smith's insight:

Work Backwards
Most website designers work IN to the checkout. This means they are spending most of their time on pages that are important but less important than the checkout. 

Check is where ecommerce rubber meets road. If you create sense of security and ease people remember and return. If your cart is complicated, clicky-y and a pain they don't. I typically pick these "how to" posts apart because they over simplify and so kill the real issue of commerce online. 

This post is solid, shares great tips and knows what it is talking about (no nits from me, stop the presses LOL). If you are creating an ecommerce store, and everyone should have one, follow these tips to create a solid checkout experience. 

Not a bad idea to work backwards. Create the cart first and let that design set the clear and simple tone for the rest of the site. 

Read my 5 New Ecommerce Lessons for why everyone should have an ecommerce store:

http://scenttrail.blogspot.com/2013/06/5-new-ecommerce-lessons.html 

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Optimize Images For Facebook Edgerank [Infographic]

Optimize Images For Facebook Edgerank [Infographic] | Ecom Revolution | Scoop.it
Here's our third lesson on Facebook EdgeRank!  Don't forget to catch up on lessons one and two and subscribe to our blog for future lessons :)
Martin (Marty) Smith's insight:

Optimizing images for Facebook edgerank. 

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12 Critical Homepage Elements Every Website Must Have [Infographic]

12 Critical Homepage Elements Every Website Must Have [Infographic] | Ecom Revolution | Scoop.it
Martin (Marty) Smith's insight:

Great checklist for B2B or B2C website homepage design.

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AlGonzalezinfo's curator insight, February 11, 2013 2:35 PM

this works better for business sites than academic sites, but it is a very good resource.

Sección de Metodologías de la Universidad de Murcia's curator insight, February 12, 2013 3:19 AM

Interesante guía rápida que propone 12 elementos que debería tener la página principal de un sitio web

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22 Reasons Why Your Website Sucks via @jeffsauer [w/ 5 Scenttrail Favs]

22 Reasons Why Your Website Sucks via @jeffsauer [w/ 5 Scenttrail Favs] | Ecom Revolution | Scoop.it
Your website sucks.I’m sorry that I have to be the bearer of bad news, but someone had to tell you the truth.Your website is a crime against humanity, an atrocious abomination, a target for Godwin’s


Martin (Marty) Smith's insight:

Great list from a trusted source, Jeff Sauer. My favorite reasons Jeff notes why a website sucks include:

#2. IT teams seek efficiency, marketing teams want traffic. Those two goals don't always play nice together.

#5. Designers are another dangerous group to a website's ability to convert visitors into buyers. Designers are important partners, but have firm ideas about preferences for conversion over pretty pictures and recognize the difference.

#6. You get what you pay for and no free or $10 site is going to sing, perform magic or help your mission critical online marketing much. Don't invade Russia in the winter (i.e. outspend your ROI), but don't think you can get anything worth anything for free either. Expertise is expensive, but you save money in the end because you spend less than  having to redo the same work over and over again and make more.

#11 We've all been to websites where there is no there, there. If you don't have a passion you want to share with the world don't create a website. Remember the web is a huge lie detecting amplifier. If you have cracks the web magnifies them. If you have flaws they are not up there on the big screen. Good news is everyone does, so an honest, passionate and real share has and will always work beautifully online (just not with a $10 designer or your mom's friend, friend).

#14 Dedicated landing pages separates pros from everyone else. Those with more landing pages do exponentially better than those with fewer. That stat may not past Freakonomics muster, but the idea is sound. Create more landing pages dedicated to supporting a single PPC keyword with a solid offer and a clearly visible CTA (Call To Action).


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10 Simple eCommerce Design Tips That Will Increase Sales | AddShoppers

10 Simple eCommerce Design Tips That Will Increase Sales | AddShoppers | Ecom Revolution | Scoop.it

“Designing your eCommerce store is not only about making it look good, but also making sure that it generates sales. Your goal is to make potential customers”

Martin (Marty) Smith's insight:

These are great #ecommerce tips? My favorite and perhaps easiest fix for the most benefit is big, clear and creative CALLS TO ACTION.

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11 ways to improve online customer retention

11 ways to improve online customer retention | Ecom Revolution | Scoop.it

According to a study from Adobe, in 2012 repeat shoppers made up just 8% of all site visitors in the US yet they accounted for nearly 41% of total online sales.So bearing in mind the fact that it’s also cheaper to keep a customer than it is to attract a new one, businesses need to be working hard to keep shoppers satisfied and give them a reason to return.With this in mind, I’ve rounded up 11 ways in which ecommerce retailers can improve customer retention....


Via Jeff Domansky, Alessandro Rea, John van den Brink
Martin (Marty) Smith's insight:

Easier to make more money from customers already acquired and almost no website pays much aattenton to thst idea.


Here are tips on how to improve your ecommerce website's UI to encourage repeat visits. I would ad DOD (deal of the day) which seems to be gaining momentum and macro categorization for your your personas. At this time of year havig a For Him, For Her, For Kids is good macro categorizaton.

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The Lean Design Movement Changes How We Make Money Online

The Lean Design Movement Changes How We Make Money Online | Ecom Revolution | Scoop.it

Meshing A V8 SLAP
Had a V8 Slap today when I realized that the way Google has set up this new chess board doesn't favor the creation of new anything. When we started working on CureCancerStarter.org the chess board seemed to favor a User Generated Content (UGC) platform.

We wanted to create Kickstarter.com for cancer research. Great idea, but too late. Post Google's algorithm changes where social signals rule and trusted sources have all the high ground thinking in ways to fit YOURS into THEIRS is more productive and a better bet.

Important for ecommerce merchants to think in these terms:

* Appify.
* Widgetize.

* Gamify.

Ecommerce merchants may be the most impacted by these changes. Commerce can happen anywhere so why isn't it? Our merchant minds, I ran a sizable ecom website for 7 years, still focus on CASTLE building when we should be thinking about crowd converting.

Find ways to EMBED and MESH your ideas into already scaled systems and your idea, startup or site might just survive long enough to matter. One you matter you can think about castle building.

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Thomas Faltin's comment, October 25, 2013 12:33 AM
Martin, you're welcome ... great content!
Martin (Marty) Smith's comment, October 25, 2013 12:36 AM
Thanks Thomas. Love that guy on your page. From a video game? Great art! M
Thomas Faltin's comment, October 25, 2013 12:58 AM
Martin, i'm the guy:-) no, i found it on the internet and yes, very great art!
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How DESIGN TREND Is Your Ecom Website Going Into The Holidays? [Infographic]

How DESIGN TREND Is Your Ecom Website Going Into The Holidays? [Infographic] | Ecom Revolution | Scoop.it
A infographic featuring web design trends for 2013 created by Enfuzed. This is the original!
Martin (Marty) Smith's insight:

If your Ecom webstie isn't responsive, doesn't have great content and isn't social....well good luck with that and be sue to send a card from where you end up in Jaunuary :).

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Intriguing Networks's curator insight, October 14, 2013 2:26 PM

Design trends to track when considering web development and enhancements for your year end marketing

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Semantic Web Is A Game - Think Like A Game Developer to Win

Semantic Web Is A Game - Think Like A Game Developer to Win | Ecom Revolution | Scoop.it
Gamer Joseph Kim Rocks E-commerce These are the times we live in. Times when one of the most substantial, intelligent and interesting e-commerce and cont
Martin (Marty) Smith's insight:

I built on Joseph Kim's amazing 12 Critical Mobile Monetization Concepts to beat a familiar drum - the sooner e-commerce merchants think like video game developers the more money they will make. 

Soon there will be a dividing line between ecom websites that understand how the semantic web. Expect a growing demand for relevance and trust (in visitor intelligence and web savvy) to change website design.

Kim's article, the first of a promised three parter, is an amazing find since it makes the point of how similar video game development and ecommerce is and will become. Once Google UNDERSTANDS our content the more "game-like" it is the more visitors will become buyers.

I've often been asked how teams I've mananged made over $30M online with AOVs (Average Order Values) never higher than $62. The secret is to be five minutes ahead. Kim's post and thinking like a video game developer as you merdhandise your e-commerce website will help your team be five minutes ahead.

Oh, and this next wave, the semantic web wave, is going to be a monster, so surf if you dare :). M 

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The COLOR of Money: Color and Ecommerce Website Design [Infographic]

The COLOR of Money: Color and Ecommerce Website Design [Infographic] | Ecom Revolution | Scoop.it
When it comes to eCommerce design, every decision matters because aspect of your design impacts conversion...even the colors. Offline merchants have been using color tactics for centuries to lure c...
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Anatomy of Great Homepage E-Commerce Website Design

Anatomy of Great Homepage E-Commerce Website Design | Ecom Revolution | Scoop.it

Great E-Commerce Homepage Design Tips

Three concepts are critical to great e-commerce website design:
* Golden Triangle
* People Sight Lines.

* Calls To Action.

Tis post shares specific examples of each of these Critical Success Factors (CSFs) for great conversion and engagement in ecommerce website design.

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RDV Weekly's curator insight, March 7, 4:55 PM

Pure design-based conversion factors. A quick dive into the psychological mind of your customer, and how to play to that knowledge.