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Why & How Merchants & Retailers Should Embrace Showrooming

Showrooming Scurge
Most retailers HATE people showrooming in their stores. That's stupid as it is like trying to hold back the tide. Better to embrace showrooming - the practices of shopping in the world and then buying online for better price.

One way to embrace showrooming occurred to this morning watching Bruno Torturra discuss how easy it is to stream a live event to the web. Torturra is streaming protests, but retailers brave enough to encourage showrooming could use the same tactics to build a powerful Ambassador layer.

The recipe is simple:

1. Create content explaining how to stream live video.

2. Create a community to share your "shopping videos".

3. Provide social rewards (encouragement and features) to filter.

4. Rinse and Repeat

Your customers could help keep your prices in line, alert you to cool merchandising by competitors and a million other near real time benefits. You can't go into something like this halfway.

It's an all or nothing idea and that means listening more than you talk (some sites, brands and companies are better at 2 way communication than others). Early today team Curagami wrote a piece about competing with Amazon (http://sco.lt/58qhn7 ).

Add this "video showrooming army" to that and you get differentaion from the monster. Cool thing is cost of creating such cool and cutting edge competition is minimal (webpage and some serving). I wouldn't host on YouTube unless you were strapped for cash since you want the SEO juice flowing in your site's direction.

Soon retailers will be glad people are in their stores FOR ANY REASON, beat them by embracing showrooming now.

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16 New & Cool Ecommerce Templates For Usual Suspects (Magento, Shopify, ZenCart) via @WebDesignOrg

16 New & Cool Ecommerce Templates For Usual Suspects (Magento, Shopify, ZenCart) via  @WebDesignOrg | Ecom Revolution | Scoop.it
If you've been looking for a perfect web template for an on-line retail business you came to the right place, because today I'm gonna show you 16 of the newest and coolest e-commerce website templates.


Martin (Marty) Smith's insight:

For some reason ecommerce templates have not kept up with content marketing templates in quality, variety or availability. We are thinking of creating one at our startup Curagami (http://www.Curagami.com ) for just that reason (that we can't find good ones), but here are 16 new ones and some aren't horrible (lol). Our fav = ZenCart because we like CTAs next to heroes.


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6 Tools To Build Unique & Highly Converting Landing Pages

6 Tools To Build Unique & Highly Converting Landing Pages | Ecom Revolution | Scoop.it
Sending all traffic to a generic landing page can be a mistake for ecommerce owners. Remember that shoppers who found your store via paid search are different from those who ...
Martin (Marty) Smith's insight:

Landing pages are mostly thought of as B2B capture pages, places relationship SaaS sellers gather names to convert later. A product page is another name for a B2C landing page and tools on this list can help B2C or B2B teams create better (i.e. higher converting) landing pages.  

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5 New Ecommerce Lessons - Haiku Deck

5 New Ecommerce Lessons - Haiku Deck | Ecom Revolution | Scoop.it
Martin (Marty) Smith's insight:

This is cool. First I write the 5 New Ecommerce Lessons ScentTrail Marketing post:

http://scenttrail.blogspot.com/2013/06/5-new-ecommerce-lessons.html 


Next my friend @MarkTraphagen uses one of his favorite tools to present a lean, mean and highly visual version (embedded in the top of the post now):
http://scenttrail.blogspot.com/2013/06/5-new-ecommerce-lessons.html  

Mark also included the deck on his Slideshare and it trended and so was included on @Slideshare's homepage (here is Mark's Slideshare)
http://www.slideshare.net/marktraphagen/5-new-ecommerce-lessons  

 

Team and Haiku Deck sees Mark's riff with their cool tool and adds Mark's take (with attribution to ScentTrail Marketing) to their Gallery:
http://www.haikudeck.com/gallery/featured  

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Who Will Place FIRST Order on Story of Cancer Store?

Who Will Place FIRST Order on Story of Cancer Store? | Ecom Revolution | Scoop.it

My very RARE Keith Haring TV Man watch made by Playboy is for sale to benefit Story of Cancer Foundation along with almost everything I own. Who will be the first to place an order on our Story of Cancer Store?

We launched on D-Day because we are storming the beaches of a new ecommerce to help cure cancer. Every purchase / donation helps cure cancer. First order receives a Story of Cancer Foundation tee (also very rare lol). 

Thanks, Marty 

---
Martin W. Smith
Founder, Story of Cancer Foundation
Cancer Survivor  


@StoryofCancer

@ScentTrail  

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The Top 15 Apps For The New E-Commerce

The Top 15 Apps For The New E-Commerce | Ecom Revolution | Scoop.it
:: By Mitchell Harper and Eddie Machaalani,Co-founders and Co-CEOs, Bigcommerce :: Statistics show that online shopping is growing rapidly — a trend that presents both opportunities and challenges for entrepreneurs selling via websites.
Martin (Marty) Smith's insight:

I would argue a few of these such as Bronto for Mail Chimp. A few I don't know since I left my job as an Ecommerce Director three years ago. Tools are what keeps any Ecom Director sane and there are some stellar tool recommendations here.

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Holiday Web Design KUDOS To Tiffany & Co. For Setting New Standard in Web Design

Holiday Web Design KUDOS To Tiffany & Co. For Setting New Standard in Web Design | Ecom Revolution | Scoop.it

Tiffany & Co. has been the world's premier jeweler and America's house of design since 1837. Shop creations of timeless beauty and superlative craftsmanship that will be treasured always.

Marty Note
WOW the Tiffany animation sets new standards for "interactive" web design and storytelling. #toogood!

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The Running of the Red Bulls - How Curagami Scores Help Understand Who Is Winning & Why

The Running of the Red Bulls - How Curagami Scores Help Understand Who Is Winning & Why | Ecom Revolution | Scoop.it

Curagami Score & Ecommerce
At our Startup funded startup Curagami we’ve created a new “super metric” called a Curagami Score”. We combine 11 different metrics from pagespread (number of pages in Google) to inbound links. We also have a few proprietary metrics such as LEI (Link Efficiency index).

Once you know a site’s Curagami Score its possible to create an ecosystem combining ANY website. Once you have an ecosystem you can compare even the most unlikely sites. Why would you want to create such a comparison? Because it’s interesting and informative to know who is “winning the day” in online marketing.

 

I created Curagami scores for websites from Red Bull to Schwan’s wondering if we could learn even more lessons from the master brander Red Bull (see my Curatti post Red Bull Branding Lessons).

Once we created Curagami scores for six different websites we can add them up and compare the share for each. The pie chart, from my Connection: The New Ecommerce Haiku Deck, shows the results.

One easy deduction? If Zappos and the other Ecommies on our comparison list were to adapt a more Red Bull-like branding approach their online “castles” would grow stronger faster. Zappos was closest the running of the Red Bulls but still a distant second. Look how completely Red Bull dominates their space.

Monster is so far away from Red Bull they won’t catch up in this lifetime UNLESS they disrupt instead of trying to copy and “be like” their bigger brother. Now imagine you knew your Curagami score and your competitor’s. How helpful would it be to know where you are winning and losing online?

Funny, that’s what we were thinking.

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Story Of First IndyWeek.com Give Guide & Why Your Ecommerce Website Needs One Too!

Story Of First IndyWeek.com Give Guide & Why Your Ecommerce Website Needs One Too! | Ecom Revolution | Scoop.it

IndyWeek.com Give Guide
The linked post is the "inside baseball" story of how a local free print publication created the first Indy Give Guide (http://give.indyweek.com/ ). The "Give Guide" is way to help local nonprofits raise funds and it is content, social and ECOMMERCE gold.

I am writing almost a bog post a day about the Guide and driving social links to our Story of Cancer Page http://give.indyweek.com/Nonprofits/Health-and-Wellness/Story-of-Cancer-Foundation ). Every Ecom Director's ears just perked up (lol).

Cause marketing done right rocks social maketing and an Ecom merchants register like no other conent marketing. The IndyWeek.com give guide is cause marketing done right because:

* Low cost, Big Reward (traffic, brand awareness, SEO).
* Emotionally resonate especially at this time of year.
* Focused altruism that builds a strong network of contributors for future years.
* Helps first and figures out money later (perfect for our Thank You based economy).

If your band, company or website hasn't figured out how to create something as cool as the IndyWeek.com Give Guide steal the idea and mashup a great and related list of nonprofits in your business vertical.

If you sell HVAC you might create a guide based on your customer's favorite charities. If you are a B2B agency ask your customers who they give to and mashup a guide from those connections.

The IndyWeek.com GiveGuide is a great example of how a little creativity and the right altruistic idea can make a HUGE difference in your Website's authority and SEO AND it helps local charities feed hunger tigers and cure cancer so that is cool too :).

Story of Cancer Foundation page on GiveGuide
http://give.indyweek.com/Nonprofits/Health-and-Wellness/Story-of-Cancer-Foundation

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Klout Business Portal Launch Is Gunning for Brands - Fortune Tech

Klout Business Portal Launch Is Gunning for Brands - Fortune Tech | Ecom Revolution | Scoop.it
The social scoring startup is making a play for business users with new enterprise features that begin rolling out today.

Via Rami Kantari, Osama Abulhasan
Martin (Marty) Smith's insight:

About time. Perhaps, and I am saying just perhaps, this will quiet down some of the nonsensical Klout bashing that goes on. Any metrics that helps understand the social web better is a GOOD METRIC. 

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Intriguing Networks's curator insight, July 1, 2013 6:38 AM

Klout has been edging along with social analytics and scoring for a while now and now rolling out it's enterprise features. I wonder if they have as yet gripped enough serious social afficionados for this to work?

Martin (Marty) Smith's comment, July 1, 2013 9:23 AM
I think Klout scores for brands could work since there is no definitive way to connect top of the funnel (traffic generating) activities to bottom of the funnel conversion. Klout becomes a de facto standard where perhaps nothing else provides an accurate look at the importance or trends within Social Media Marketing. I wrote a piece not long ago about why Klout matters and most of that logic applies to grands and companies as well as individuals.
Michelle Gilstrap's curator insight, July 2, 2013 12:14 PM

Some consumers still don't understand Klout, but if you are a business, you need to understand it and know how to use it.

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FlowChart Infographics Are COOL: Best Science Fiction Books Example #StealThis

FlowChart Infographics Are COOL: Best Science Fiction Books Example #StealThis | Ecom Revolution | Scoop.it
Flowchart infographics always grab my attention because they require the reader to interact with the infographic. Helping guide your decisions and choices which
Martin (Marty) Smith's insight:

Flow Chart Infographics Rock
This much information coming at once feels overwhelming. I took a second pass at this "Flow Chart Infographic" and it is pretty cool. Start by answering the question below the NPR logo (the two green circles) and then follow where the branches lead.

Pretty cool if someone crazy feeling at frist.  #StealThis for your Ecom site. 

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The New Ecom: The Poetry of Material Things

The New Ecom: The Poetry of Material Things | Ecom Revolution | Scoop.it

Art Of The New Ecom
Doesn't this cool Tumblr feel like a new cool store? That is because it has an artists visual approach combined with a merchant's eye. Beautiful and strange like the new ecommerce :).

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Martin (Marty) Smith's curator insight, March 21, 2013 10:34 PM

SoLoMo Nightmare

I came home to see water seeping into my garage from my house. A leak in a downstairs half bath has done some serious damage and may be doing more now (if it is in the wall). 

I look for a plumber stating with Angie's list. Bad Experience because the search algorithm is stiff and pitching a strange set (probably those paying the freight to be at the top). Every plumber has an A review and putting in people I know about was only a fifty fifty shot to find anything at all. 

 Where Is The BEAUTY? FUN?
 I'm confused. We've got Pinterest, Twitter and Facebook and looking for a plumber is a hair's difference from using the yellow pages. I moved from Angie's LOST List to Google and Yelp reviews. 

If Angie's LOST List seems rigged and inauthentic Yelp and Google have no scale. I tweeted and asked friends on Facebook if anyone knew of a good plumber. My friend Kate saved the day with a great recommendation.

 

I Want A New Drug!

Here is the problem in my head we are already working in the predictive real time of Web 3.0, but the reality of this brutal plumber search makes me wonder why an army of startups isn't thinking about social reviews like the one Kate just provided. 

Social reviews can be very brief because they come from such trusted sources (friends). Kate should have been rewarded for her immediate and high quality thought. Instead her great idea disappeared into Facebook's either. Where is the tag cloud when you need it? 

I Want A New Drug!

Call me crazy but the process of finding a plumber should be beautiful. I'm using this beautiful Tumblr feed again, the Poetry Of Material Things to point out that a sad truth.


The problem is US. We lack the imagination to mashup scaled systems to produce, reward and scale a reviews / recommendation engine that provides beauty, immediacy and support. Why? Because we can, because we HAVE a new drug called the Internet. 

If you are a startup or so inclined and have already spent some mental cycles on this let's grab lunch. If I can't fund you I know people who can. Tell me the story of how looking for a plumber can be beautiful and fun and you have the proverbial million-dollar idea.