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Are Buyers or Sellers Liars?

Are Buyers or Sellers Liars? | Ecom Revolution | Scoop.it
You might have heard the old sales saying, "Buyers are liars." Are buyers liars or is something else going on? Let's get to the bottom of this issue.

Via Cendrine Marrouat - cendrinemarrouat.com
Martin (Marty) Smith's insight:

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Buyers and Sellers

We agree with @Cendrine Marrouat - cendrinemarrouat.com. Neither buyers who have a tendency to walk differently than they talk nor sellers who talk differently than they walk are "liars". 

How we see the world is contextual and instinctual. In some context I'm a buyer, at other times I sell.  I think of myself as a marketer so my self-definition falls more in the "sales" category than buyer

Cendrine's cal for "walking in the others' shoes" empathy is smart and rare. We tend to see the world filtered bubbled (see Eli Pariser's TED Talk on filter bubbles). It's no mistake our preconceived notions are confirmed over and over again.  

This "auto-confirmation" built over time and "muscle memory" mean Martin as "seller" may appear dissonant to buyer persona X. Buyer persona X has as many auto-confirmations running as I do with one very big difference. Where my auto-confirmations are all about seeing myself as a sales / marketing person Buyer X's world is confirmed as BUYER.

Not to play the same broken record, but creating online community is the best way we know to create an "empathy bridge" between "buyer " and "seller" personas. Community features such as profiles, forums, comments, reviews and loyalty programs with social kudos make it easy to form "like me" tribes, establish "us" vs "them" identities and reinforce brand aligned and wanted behavior such a social shares. 

No one is a liar. Everyone  is telling their "truth" and smart web developers build in community to build "empathy bridges". 

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, February 27, 11:49 PM


I don't think buyers are liars. However, a good business owner will be able to read between the lines.

Asking questions and being empathetic always go a long way.

Cendrine Marrouat - cendrinemarrouat.com's comment, February 28, 1:10 AM
You hit the nail on the head, as always, @Martin (Marty) Smith!
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New E-commerce and a Video Game Steal - Curagami

New E-commerce and a Video Game Steal - Curagami | Ecom Revolution | Scoop.it

New E-commerce
New E-Commerce and a Video Game Steal says e-commerce merchants should steal customization, collaboration and community from video game developers and explains how. 

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Ecommerce: 30 Must Master Tactics Infographic Explained via @Scenttrail

Ecommerce: 30 Must Master Tactics Infographic Explained via @Scenttrail | Ecom Revolution | Scoop.it

Ecommerce is changing fast. This Scenttrail Marketing post shares and explains 30 "must master" to win ecommerce strategies and tatics.

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Ecommerce = Platform * Content Curation & Community Squared

Ecommerce = Platform * Content Curation & Community Squared | Ecom Revolution | Scoop.it

Yesterday at the Digital Summit in Charlotte, NC we ran into a familiar problem. "Marty we don't have any content," an growing ecommerce website shared.

I shared the good and bad news. The bad news is developing an effective content strategy takes time, focus and money. The good news is there are things to do in parallel that bring all pieces together such as:

* Create an Ask.

* Begin to CURATE content.

* Curate 90%, Create about 10%.
* Listen and set up Key Performance Indicators to LISTEN better.
* Develop a testing culture.
* Begin the journey to sustainable online community.

Added video notes to explain all of this to our Ecommerce Questions Haiku Deck: http://shar.es/1guIF1

Find video notes on platforms, content curation and community on Curagami's YouTube channel here: https://youtu.be/tSHeIxtrs4g

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Why Brand Ambassadors Are CSFs (Critical Success Factors)

Why Brand Ambassadors Are CSFs (Critical Success Factors) | Ecom Revolution | Scoop.it

Why Ambassadors Are CSFs
If you don't have an Ambassador Program you need one. Ambassadors are brand advocates who want to JOIN your brand. Remember Faith Popcorn's quote?

People don't BUY brands they JOIN them.

At our marketing tools startup Curagami we are learning why the creation of an Ambassador Program right from the start of a website's life is so critical. This link shares success one of our clients, Moon-Audio.com is having with their Ambassador program.  

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There's A New Ecommerce Coming FAST. You In? via @Curagami

There's A New Ecommerce Coming FAST. You In? via @Curagami | Ecom Revolution | Scoop.it
Zazzle, Cafe Press, Etsy and Sara Harvey show how ecommerce's social future is about collaboration, empowering and sharing. Does your store do that?

Martin (Marty) Smith's insight:

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Why Ecommerce Marketing Is Broken & What To Do About It - Free Whitepaper via @Curagami

Why Ecommerce Marketing Is Broken & What To Do About It - Free Whitepaper via @Curagami | Ecom Revolution | Scoop.it
Why Ecommerce Marketing Is Broken & What To Do About It - Free White Paper
Written with +Phil Buckley +Jarrod Swart and team +Curagami our first free… - Martin W. Smith - Google+
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6 Content Marketing Tactics for Ecommerce Merchants

6 Content Marketing Tactics for Ecommerce Merchants | Ecom Revolution | Scoop.it

There may be hundreds of tactics that you could consider content marketing. So the six content marketing tactics briefly described here are certainly not an exhaustive list. But this short list does, perhaps, represent some of the best, easiest to understand, and most common content marketing options for small and mid-sized ecommerce businesses.

 

Via Kamal Bennani, massimo facchinetti
Martin (Marty) Smith's insight:

Commerce - Community & Content rubicons Are CSF's
No way you win online these days without crossing one of the toughest rivers in my Director of Ecommerce tenure -- making content, commerce and community sing happily around the campfire. Good tips here and I will weigh in soon. 

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Marco Favero's curator insight, February 11, 3:52 PM

aggiungi la tua intuizione ...

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Why New SEO Looks Like Old SEO via Curagami

Why New SEO Looks Like Old SEO via Curagami | Ecom Revolution | Scoop.it

New SEO Looks Like Old SEO
Thanks to David Kutcher we've embarked on a 3 part journey. Our goal is to show how and why the "NEW SEO" is beginning to look a lot like the OLD SEO.  Our journey has three parts that all start here:

http://www.curagami.com/why-new-seo-looks-like-old-seo/?v=7516fd43adaa


 After that we move to:

* Brands (http://www.curagami.com/new-old-seo-brands/?v=7516fd43adaa )
* Love (coming soon)

* Community  (coming soon)

I'm in Columbus at Ohio State for my year anniversary of being treated by the great Doc Byrd. Will finish Why The NEW SEO is Looking Like The OLD SEO when I get home.

In the meantime BRANDS is live.  

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Ask For Help - The New Curated, Collaborative Community Ecommerce via @HaikuDeck

Ask For Help - The New Curated, Collaborative Community Ecommerce via @HaikuDeck | Ecom Revolution | Scoop.it

The Little Haiku Deck That Could
Our Asking Ecommerce Questions Haiku Deck (http://shar.es/1g6S5q ) is becoming the little deck that could. To say these slides are a testimony to the power of fast feedback loops and iteration is an understatement.

With three sets of video notes (more coming soon) and three major changes based on feedback from attendees at conferences where we've been presenting the little deck that could Ask For Help: Asking Key Ecommerce Questions proves another important point - everything is a curated conversation now.

Thus the power of @Scoop.itand thus Google's QDF (Quality Deserves Freshness) demand. When we started this little deck had a few hundred views. Now, thanks to feedback and support from those providing the feedback almost 2,000 people have learned to do the hardest thing in the galaxy (at least for American men) - ASK FOR HELP!

Thanks for all the help we've received creating the little Haiku Deck That Could. Marty

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Why & How Merchants & Retailers Should Embrace Showrooming

Showrooming Scurge
Most retailers HATE people showrooming in their stores. That's stupid as it is like trying to hold back the tide. Better to embrace showrooming - the practices of shopping in the world and then buying online for better price.

One way to embrace showrooming occurred to this morning watching Bruno Torturra discuss how easy it is to stream a live event to the web. Torturra is streaming protests, but retailers brave enough to encourage showrooming could use the same tactics to build a powerful Ambassador layer.

The recipe is simple:

1. Create content explaining how to stream live video.

2. Create a community to share your "shopping videos".

3. Provide social rewards (encouragement and features) to filter.

4. Rinse and Repeat

Your customers could help keep your prices in line, alert you to cool merchandising by competitors and a million other near real time benefits. You can't go into something like this halfway.

It's an all or nothing idea and that means listening more than you talk (some sites, brands and companies are better at 2 way communication than others). Early today team Curagami wrote a piece about competing with Amazon (http://sco.lt/58qhn7 ).

Add this "video showrooming army" to that and you get differentaion from the monster. Cool thing is cost of creating such cool and cutting edge competition is minimal (webpage and some serving). I wouldn't host on YouTube unless you were strapped for cash since you want the SEO juice flowing in your site's direction.

Soon retailers will be glad people are in their stores FOR ANY REASON, beat them by embracing showrooming now.

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How Social Is Your Ecommerce Website? Nope Not Social Enough - How To Fix via @HaikuDeck

How Social Is Your Ecommerce Website? Nope Not Social Enough - How To Fix via @HaikuDeck | Ecom Revolution | Scoop.it

Social & Mobile Ecommerce
Ecommerce is being transformed by social and mobile. The implications for merchants are VAST. How your Ecommerce site creates conversations and digitally listens will determine its value. No matter how social your online store it isn't social enough for the immediate future.This Haiku Deck can help your site do things like:

* Create conversations that lower costs and increase profits.
* Build an online community.
* Learn to listen "digitally".
* Scale your store to the next level.
* Create an engine that mines User Generated Content.

Can your store be too social? Not so much as it turns out.

Martin (Marty) Smith's insight:

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malek's curator insight, September 7, 2014 6:51 AM
3. People don't BUY brands, they FOLLOW them. 

Today’s social media revolution is about engagement and content - the consumer is generating content, sharing, distributing, and being the medium.

 Advertising told stories - social media is about getting others to tell stories for us.

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Hard Lessons Learned About Negative Reviews

Hard Lessons Learned About Negative Reviews | Ecom Revolution | Scoop.it
I just received an email from a woman who had a bad experience with a photographer in Myrtle Beach, SC and left him a 2 star review. He is now threatening… - Martin W. Smith - Google+


Martin (Marty) Smith's insight:

Phil Buckley shared a post about how NOT to react to negative reviews. Reminded me of writing 5 Safety Tips for Social Media for @Kelly Hungerford and the Paper.li blog:

http://community.paper.li/2012/08/06/5-social-media-marketing-safety-tips-part-1/

Got good to me so Kelly was nice enough to let me split an impossibly long post into two parts:

http://community.paper.li/2012/08/09/5-social-media-marketing-safety-tips-part-2/

The post is linked to G+ where we are having an interesting conversation about how negative online is really positive.

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Kelly Hungerford's comment, July 24, 2014 2:37 PM
That was and still is one of our best performing posts Marty. Your analogies and tips are as relevant today as they were back in 2012.
Kelly Hungerford's comment, July 24, 2014 2:39 PM
That went too quickly! I wanted to continue by saying that indeed negative can be positive. There are numerous opportunities to be seized when the going gets tough and we should welcome those as much as the positive. Thanks Marty!
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How To Manager Your Reputation on eBay and Amazon

How To Manager Your Reputation on eBay and Amazon | Ecom Revolution | Scoop.it
An in-depth look at seller performance systems on eBay and Amazon. How they work, why feedback matters, and how to be efficient at managing your reputation.
Martin (Marty) Smith's insight:

Great tips here on how to proactively mange reputation on eBay and Amazon. Don't limit your thinking to just these two platforms. These tips could help with your website too.

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