Ecom Revolution
24.2K views | +0 today
Ecom Revolution
The New E-commerce.
Your new post is loading...
Your new post is loading...
Scooped by Martin (Marty) Smith!

Shakespeare For Everyone: Why You Should Add Ecommerce To Your Digital Marketing - Curagami

Shakespeare For Everyone: Why You Should Add Ecommerce To Your Digital Marketing - Curagami | Ecom Revolution |

Ecommerce For Everyone
There are some web marketing lessons learned best by creating an online store such as:

  • Words Matter as they lead (or don’t) to conversion.
  • Design Matter as it leads (or doesn’t) to conversion.
  • Money Is The Best Metric.
  • Money Helps Create The Best Key Performance Indicators (KPIs).
  • Money helps create a testing culture.

Creating a store is so easy, we developed Curagmai's Bookstore with Amazon's Associates tool in about half a day, everyone should have an ecommerce store these days.  

As Rodney said in Back To School - Shakespeare for Everyone!

Read our Ecommerce For Everyone post:

& Visit the new Curagmai Bookstore 

Do you have an affiliate store you want to share? Email martin(at) and we will create a gallery of cool stores for personal brands, companies and B2B marketing teams. 

No comment yet.
Scooped by Martin (Marty) Smith!

3 Christmas Ecommerce Marketing Strategies

3 Christmas Ecommerce Marketing Strategies | Ecom Revolution |

Holiday Ecommerce
Good article on Holiday marketing strategies. Most Ecomerce retailers are putting finishing touches on their plans. I like the way this post organizes RETURN first. Always easier to sell MORE to people who already love you. I would add these tips for returning:

* Ask for advocacy.

* Gamify something.

* Curate something.

* Pad or Phone something.

Find a way to take some direction from your customers. When we ran out of sale inspiration we asked our best customers what we should put on sale when I was a Director of Ecommerce. We got great suggestions and sales. One great rule to ecommerce Internet marketing is when in doubt ASK.

This year I would make it a point to ASK for advocacy, create a game (or two or three) make sure you make your holiday gig MOBILE and curate something of THEIRS to your site.

Inbound Marketing
Some of the same advice, especially the mobile part, goes for inbound B2B marketing during 4Q. Create a cool User Generated Content (UGC) contest and curate content, ideas, comments and visuals from your visitors, customers, advocates and friends.

I wouldn't buy anything NEW during 4Q despite the incorrect belief that MORE can help if numbers start to dip. PPC is a TIMED and REPUTATION activity so double down on what is working but don't buy NEW until after 1.1.14.

No comment yet.
Rescooped by Martin (Marty) Smith from Storytelling, Social Media and beyond!

Storytelling Done Right Can Do The Selling For You

Storytelling Done Right Can Do The Selling For You | Ecom Revolution |
I selected this article from copyblogger because it delivers, it's simple, straightforward and right on the money!


Here's an excerpt:


"I believe a story can potentially carry the entire sale for your product, even if everything else is technically “wrong” in your ads


** no clear call to action

**lame bullets

**weak offer


For example:


"Nothing in the movie "Top Gun" told you to buy Maverick’s brand of sunglasses or join The US Navy. Yet, the movie “sold” both products to hordes of people.


**So, how do you apply this to your marketing?


1.  The personal story

This is one of the most common landing page stories.


**This one is simple — you just “walk” people (step-by-step) through a painful problem you went through and how you achieved the result your readers are looking for.


2. The historical story


**This kind of story is extremely persuasive, contains nothing even remotely resembling “hype,” and can persuade people to buy things they otherwise might ignore.


3. The “meet the guru” story

**This one is related to the personal story, but it’s got more “pop” due the built-in credibility it gives you.


**These suggestions have proven to produce results, he gives more examples......


Curated by Jan Gordon covering "Storytelling, Social Media and Beyond"


Read full article here:  []

**** Recently appalled at how little copy was on maor ecommerce sites I was reviewing this articles seems prescient and important. Marty

Via janlgordon
No comment yet.
Scooped by Martin (Marty) Smith!

10 Ways B2C Content Marketing Is Different From B2B

10 Ways B2C Content Marketing Is Different From B2B | Ecom Revolution |
B2C Content Marketing Laggards Narrow Gap With B2B - New CMI Study and How B2C Content Marketing Is DIFFERENT
You knew the gap between B2C laggards and…
Martin (Marty) Smith's insight:

When I scooped the Content Marketing study showing a narrowing gap between B2C and B2B content marketing it struck me to share 10 ways B2C content marketing is different than B2B. I spent 7 years as a Director of Ecommerce and the last two as Marketing Director for Atlantic BT, a B2B web and software Development Company in Raleigh so can speak intelligently about both camps (one would hope :).

Here are 10 Ways B2C content is different than B2B:

* More User Generated Content.
* More contests and games.
* Less content creation.
* More content .
* More snippets and keywords less paragraphs and white papers.
* More social content less evergreen.
* Visual support important to both, REALLY important B2C.
* Content has to be FLATTER (less linked, less words, more bullets) and more visually support of immediate conversion.
* LESS YOU (website owner) more THEM (community formed around brands or products or your website).
* Money is ultimate judge of success.

You could argue money is the ultimate litmus test for both, but B2C is about money today and B2B is about money tomorrow.

Dennies Bright's comment, October 16, 2013 5:29 AM
Rescooped by Martin (Marty) Smith from Curation, Social Business and Beyond!

Q: Do Social Marketers Really Know What Social Consumers Want? A: No [Infographic]

Q: Do Social Marketers Really Know What Social Consumers Want? A: No [Infographic] | Ecom Revolution |

This article is from Brian Solis , and in collboration with Barnickel Design, they have created this infograph that clearly shows that there is a perception gap 


what customers want and what executives think they want.based on research from Pivot referring "The Perception Gap"

Jan Gordon: My commentary

Hopefully this article and findings will help to provide some clarity so marketers can begin to engage with their customers, in a way that is meaningful to them. Word of mouth spreads like wildfire and you'll want to make sure your business is listening, engaging and responding to their needs before someone else does.


Here are some highlights:


** 76% of marketers feel they know what their customers want yet only 34% have asked customers


**59% of social customers wish to engge businesses for buying insights and customer service respectively, on the contrary only 37% of marketers believe that these services re in demand by their customers


**Take a look at Actual Consumer usage VS marketers' perceptions of consumer usage on the infograph, there is definitely a gap in perception here


 mobile social apps 


**15% of consumers use them on Linkedin, marketers think it's more like 36. 7%


**twitter 35% useage - marketers perceive this to be 82%



 Daily deal  & coupon sites


**Facebook usage is 35%


**Marketers perceive this to be 56%


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article and see infographic here: []

Via janlgordon
Molly Frances Sheridan's curator insight, May 13, 8:51 PM

I like this "vs" one because it is laid out differently than the one in the example. But sometimes it gets a little confusing to understand the comparison they're making so they could have explained better.