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Website Migration Trauma: 5 Tips To Reduce - Secnettrail

Website Migration Trauma: 5 Tips To Reduce - Secnettrail | Ecom Revolution |

Web Migration Trauma
Website migration creates seo, traffic and money trauma. We share 5 website migration tips so your next web heart / lung transplant helps you gain not lose:

  • Up Your PPC Spend.
  • Tighten Your Site Maps & create SILO based maps (advanced).
  • 301 never 302 and Watch Webmaster Tools like a hawk for 494 Page Not Found.
  • Create highly social & shareable content like contests and games.
  • Know your 80:20 Rule and creating supporting content BEFORE the migration.

Included ADVANCED tips too in case you are a high risk player OR more advanced in your SEO knowledge. 


malek's curator insight, May 28, 2015 10:16 AM

Ok, for now I'd rather have a web site migration than a root canal.

Martin (Marty) Smith's comment, May 28, 2015 2:02 PM
Let's see ROOT CANAL or website migration? ROOT CANAL by a large margin for me. At least a bad root canal isn't going to cost me my JOB unless so painful I go nuts in which case I have other problems LOL. Thanks @malek. Marty
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6 Tools To Build Unique & Highly Converting Landing Pages

6 Tools To Build Unique & Highly Converting Landing Pages | Ecom Revolution |
Sending all traffic to a generic landing page can be a mistake for ecommerce owners. Remember that shoppers who found your store via paid search are different from those who ...
Martin (Marty) Smith's insight:

Landing pages are mostly thought of as B2B capture pages, places relationship SaaS sellers gather names to convert later. A product page is another name for a B2C landing page and tools on this list can help B2C or B2B teams create better (i.e. higher converting) landing pages.  

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Marketing Channels Infographic via @Conductor

Marketing Channels Infographic via @Conductor | Ecom Revolution |

There's some great data out there on marketing channel ROI. This infographic pulls together industry studies and surveys on how marketing channels compare.

Marty Note
Somewhat disingenuous to separate channels like this. Everything is everything now and that means results in one channel are influencd in many ways by other channels. That is an important caveat for the "all or nothing" crowd who may read these results thinking they can reduce or eliminate commitment to social or PPC.

Yeah we wouldn't do that.  Your site is MODELED and substantial changes to any part of your current model could take down all the dominoes. That doesn't mean this knowledge isn't important though your results may be different. Knowing what channel is contributing profit and what channel is contributing traffic allows you to invest in the blend. Remember it is the blend that wins so don't go cutting off your nose to spite your website.

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