Deep Dive Moon-Audio Web Analytics
Spending the day (and probably most of the weekend) deep diving #googleanlaytics listening for the music of http://www.Moon-Audio.com. Here are a few of the questions I like to ask every quarter:
* YTD vs. LYTD sales by product & brand.
* Site heuristics (time on, pages viewed, bounce YTD vs. LYTD.
* Top 10 Internal searches (compared to last time we looked).
* Top content.
* Referring sources.
* New vs. Returning YTD vs. LYTD.
* Growth in social.
* Most linked, shared & reviewed content (will be their Dragon Audio Cable so check against last bench marks).
* Review the funnel (top entry / exit, Recency, Frequency, Monetary RFM values).
* 80:20 rule in product sales, brands and content.
Read more about analytics deep dives on G+: https://plus.google.com/+MartinWSmith/posts/EHq6vvSJhxf