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Deep Dive Moon-Audio Web Analytics: What Should Your Quarterly Reports Show?

Deep Dive Moon-Audio Web Analytics: What Should Your Quarterly Reports Show? | Ecom Revolution | Scoop.it

Deep Dive Moon-Audio Web Analytics
Spending the day (and probably most of the weekend) deep diving #googleanlaytics  listening for the music of http://www.Moon-Audio.com. Here are a few of the questions I like to ask every quarter:

* YTD vs. LYTD sales by product & brand. 
* Site heuristics (time on, pages viewed, bounce YTD vs. LYTD. 
* Top 10 Internal searches (compared to last time we looked). 
* Top content. 
* Referring sources. 
* New vs. Returning YTD vs. LYTD. 
* Growth in social. 
* Most linked, shared & reviewed content (will be their Dragon Audio Cable so check against last bench marks). 
* Review the funnel (top entry / exit, Recency, Frequency, Monetary RFM values). 
* 80:20 rule in product sales, brands and content.  

 Read more about analytics deep dives on G+: https://plus.google.com/+MartinWSmith/posts/EHq6vvSJhxf

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Rescooped by Martin (Marty) Smith from infografias - infographics
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What's Next: Data Driven Ecommerce Infographic

What's Next: Data Driven Ecommerce Infographic | Ecom Revolution | Scoop.it

Old Ecommerce OVER, New Ecommerce ??
I'm not sure I go all the way here. Our Curagami (@Curagami) #startup created a free white paper about Why Ecommerce Marketing Is Broken (http://www.curagami.com/e-commerce-marketing-broken-whitepaper/ ) and we see DATA as a CSF (Critical Success Factor) for SURE.

Data without connection is a wish without fulfillment. That nit aside the IDEA of a more OBJECTIVE and FAST ecommerce future we agree with 100%.

BTW, Team Curagami believes we need new Key Performance Indicators (KPIs) too :).


Via Carlos Bisbal
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Carlos Bisbal's curator insight, June 14, 2014 12:49 PM

Datos muy interesantes sobre comercio electrónico #infografia #infographic #ecommerce

 

http://www.pinterest.com/pin/338121884497069688/

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Key Ecommerce Questions new @HaikuDeck by @Scenttrail

Key Ecommerce Questions new @HaikuDeck by @Scenttrail | Ecom Revolution | Scoop.it
Asking the right questions in the right way is key to online marketing success. How SMBs can compete with Amazon isn't as important as what is their why and how are they learning from Amazon's web marketing power.
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