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The Ultimate Guide to SEO for E-commerce Websites

The Ultimate Guide to SEO for E-commerce Websites | Ecom Revolution | Scoop.it
There’s no question that ranking higher than your competitors on Google is a must. But, what if you don’t know the SEO tips and tricks that will get your e-commerce site to the top?
Martin (Marty) Smith's insight:

Great KISSmetrics post on SEO for Ecom. 

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5 Ways Your E-Commerce Website's Internal Search Feature Converts Better

5 Ways Your E-Commerce Website's Internal Search Feature Converts Better | Ecom Revolution | Scoop.it
Compared to other metrics, site search usually gets passed over as one of those things you’ll improve soon. But taking steps to improve your site search can improve conversion rates.
Martin (Marty) Smith's insight:

When I was a Director of Ecommerce I was a HUGE believer in "internal search". We purchased an expensive, $30K a year, SaaS to help.


I will never forget our CFO sneering that we would, "Never pay for such an expensive addon".  We paid for a year's worth of better internal search in a week and we didn't even know how to use the tool yet. 

Searching is THE paradigm. Google has trained every web surfer instant and relevant results are only a click away. Frustrate that desire for meaningful results by visitors to your website at your absolute peril.

This great KISSmetrics article explains how to tune your internal search to make even more money. Did I ever convince my old CEO? Not so much, but doesn't matter. I don't work for or with him anymore (lol).  

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Lights, Camera.. Transaction! How To Increase Your Website's Video Marketing Stickiness

Lights, Camera.. Transaction! How To Increase Your Website's Video Marketing Stickiness | Ecom Revolution | Scoop.it
In recent years, online video has evolved into a powerful marketing tool. Use the following guidelines in this Infographic to help fine tune your video-making endeavors and maximize your viewership.
Martin (Marty) Smith's insight:

Great infographic on increasing video stickiness from KISSmetrics. Video is a powerful tool for an ecommerce webstie, but beware. Video is so engaging it can lower conversions. Follow outline in this KISSmetric infographic to INCREASE conversions. 

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