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Rescooped by Martin (Marty) Smith from SEO!

The Simple Truth About SEO - Forbes [Scenttrail @Shoeboxed Share]

The Simple Truth About SEO - Forbes [Scenttrail @Shoeboxed Share] | Ecom Revolution |
The Simple Truth About SEO
A couple weeks ago, I got a call from one of our portfolio company's CEOs, who was frustrated by his confusion around SEO. He felt like he just couldn't get a straight answer.

Via Marilyn Moran
Martin (Marty) Smith's insight:

Agree with @Marilyn Moran SEO is many things "simple" not the first idea that jumps to mind. Realize the Forbes writer thinks he can make SEO "simple" for the C-level and maybe he does in the sense that they know SEO exists, but based on this article they have no capacity to DRIVE there themselves.

Problem with this web stuff is if you half to pay me or my tribe to interpret for you you've done two bad things at once - 

* Doubled or more your content marketing costs.

* Become dependent. We have to fish for you forever.

For example, I love this line, " but 90 percent is merely about consistently doing what feels natural and testing." I heard the process of SEO and testing defined better by Tobias Walter from @Shoeboxed team at Triangle Startup Factory today:

Traffic, Conversion, Revenue (TCR)

The big idea is those three ideas are connected . Biggest impact comes from working on one at a time. First you increase traffic. Once that goal is achieved you work on increasing conversion. Once that goal is bet you increase revenue.

Once you've made the turn through all three you go around the horn again rinsing and repeating ad infinitum. Much better explanation and more true to my experience as a Director of Ecommerce fo 7 years ( mad $30M+, AOV never over $62) and then Director of Marketing for an agency for 2 years (Klout up 292% and 2 record years).

When isolating the three key ideas of TCR (Traffic Conversion Revenue) from each other you don't get wound up in the wrong conversation. Yes you can attempt to knock down traffic and conversion at once. Chances are you will die trying or drown in attribution. Better to isolate, improve and then circle around again. 

Much more CLEAR explanation of SEO At Triangle Startup Factory today by Tobias Walter from Shoeboxed. We won't have to fish for Tobias or the Shoeboxed team any day soon :). Marty 


Marilyn Moran's curator insight, April 23, 2014 10:17 PM

I beg to differ on this article, slightly. SEO is anything BUT simple. Let's face it; it takes work. You can't just create a website and expect it to magically appear on page one especially if you have competition. :)

Marilyn Moran's comment, April 24, 2014 11:30 AM
Thank you for the mention @Martin (Marty) Smith!
Scooped by Martin (Marty) Smith!

Forbes India > Great Summary Of THEIR Ecommerce Ecosystem That Could Be OURS

Forbes India > Great Summary Of THEIR Ecommerce Ecosystem That Could Be OURS | Ecom Revolution |
Forbes India
Will E-commerce Companies Finally Start Makin...
Forbes India
here has been a lot of momentum behind e-commerce businesses in India over the past two years.
Martin (Marty) Smith's insight:

Wow, this is a beautifully written piece about the ecommerce explosion and now the long quiet after the initial ecommerce storm in India. The power of the article is to read it writ large, to read it as if India wasn't what Alok is discussing since he writes great and his logic is concise and connected. Well done and valuable for US not just THEM.

intentree's comment, February 6, 2013 4:38 AM
That's true. Indian ecommerce story is yet to see profitable grounds. Most of the big shots are growing from the topline but haven't reached a postive EBITDA stage till yet. Those "men" providing the valuable service to the consumers at a price that doesn't pinch them harshly will be filtered out and the smart but not so intelligent "boys" will go down the drain. As of now even the "men" are burning VCs money. Time will tell the new grounds.