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Hero Marketing: Compete with Amazon - via @Curagami

Hero Marketing: Compete with Amazon - via @Curagami | Ecom Revolution | Scoop.it

Hero Marketing: Compete with Amazon shares passion, customer focus, exponential thinking & need to create movements not promotions needed to win online and how SMBs can compete with Amazon.

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Long Tail Ecommerce: Pin to Win via @Curagami

Long Tail Ecommerce: Pin to Win via @Curagami | Ecom Revolution | Scoop.it
Never been more important to know your website's long tail than in ou social / mobile / connected time as Amazon proves and WaNeLo illustrates.
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Ecommerce: 5 Common Easy To Fix Blunders via @HaikuDeck by @Scenttrail

Ecommerce: 5 Common Easy To Fix Blunders via @HaikuDeck by @Scenttrail | Ecom Revolution | Scoop.it

Ecommerce: 5 Common Easy To Fix Blunders
* Hiding Free Shipping.
* Not using Branded Free Shipping.
* Not offering Faster Free Shipping.
* Deal of the Day.

* Men, Women, Kids (or similar) "Human" Categories.

This new Haiku Deck shares 5 common easy to fix ecommerce blunders. Fixing any 2 of these 5 ecom mistakes will make for a better holiday seasons for your online store. 

Martin (Marty) Smith's insight:

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Amazon Changes 2.5M Prices Daily, Here's How You Can Keep Up

Amazon Changes 2.5M Prices Daily, Here's How You Can Keep Up | Ecom Revolution | Scoop.it

All you need to know about repricing on Amazon and eBay: how to get started, differences between marketplaces, the "race to the bottom" and repricing tools.

Marty Note
Price arbitrage is TOUGH. If you are an online merchant you need to stay within reaching distance of Amazon or lose more than a sale - you can lose credibility too. You can't beat Amazon, but there are great tools in this post that will help you "price arbitrage" too.

If you are on online merchant, you need to read this post since PRICE is more than PRICE. Price helps create your online brand too. Here are strategies I used to defeat the Amazon price arbitrage monster:

* Created merchandising bundles that were unique to us. 
* Made sure to check Amazon in 3 ways (front door, email and price comparison engines). 
* Hired Scott Wingo's company Channel Advisor to help structure feeds. 
* Gave free gifts with each purchase. 

Hope you can find ways to beat the monster too.  

 

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Why Is WaNeLo.com Killing It? Long Tail Ecommerce via @Curagami

Why Is WaNeLo.com Killing It? Long Tail Ecommerce via @Curagami | Ecom Revolution | Scoop.it

WaNeLo.com
WaNeLo.com understands something you don't. They understand there is NO WAY to compete head-to-head with Amazon. Better to shift to a "blue ocean" by creating a highly social, mobile and gamified environment.

As a "mashup artist" WaNeLo.com can create pages that cost pennies, pages that may generate dollars. Are there bumps with this "new age" affiliate marketing? Of course, but, as the pagespread chart illustrates, you don't beat the giant YOU CO-OPT him :).

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Top 5 Black Friday Websites - Annual Curagami List

Top 5 Black Friday Websites - Annual Curagami List | Ecom Revolution | Scoop.it
Top 5 Black Friday Websites Curagami's annual list sees Big Boys move in. Amazon tops the list. There are surprises & we share our Black Friday scorecard.
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How To Manager Your Reputation on eBay and Amazon

How To Manager Your Reputation on eBay and Amazon | Ecom Revolution | Scoop.it
An in-depth look at seller performance systems on eBay and Amazon. How they work, why feedback matters, and how to be efficient at managing your reputation.
Martin (Marty) Smith's insight:

Great tips here on how to proactively mange reputation on eBay and Amazon. Don't limit your thinking to just these two platforms. These tips could help with your website too.

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Amazon Shows Advantages Of Online SCALE

Amazon Shows Advantages Of Online SCALE | Ecom Revolution | Scoop.it

Scale Is The Game & Amazon is WINNING
The web game is different than bricks and mortar. On the Internet scale is what matters. Doubt that? Look at Amazon's amazingly quick catch-up on social media marketing. From laggards to Kings:

* 22M Facebook Likes.
* 1M Twitter Followers.

* Traffic Rank #5 (US where lower is better).

* 1M inbound links.
* 38M pages in Google.

Amazon doesn't care if it makes money on a particular product because they know scale creates money. Soon they will make more money from their web services than from selling goods.

Amazon had to build a vast network of warehouses and servers. Once that network was built it presented a new revenue opportunity - Amazon web services. Amazon knows they don't find that new pot of gold without their aggressive actions on merchandising and creation of their partner network.

Amazon also knows the people who make the real money in a gold rush are the merchants supplying the shovels and tools. The shovel and tool business is always good as long as merchants are smart enough to know when one thing is almost over in order to move on to the next.

Unfortunately for all Amazon, largely thanks to the Wall Street roots, seems adroit at knowing when to pivot, twist and what dance will be next. Bezos' Wall Street thinking where everything is an arbitrage and you diversify your portfolio, act fast and think long term has helped the company to rule the web.

 

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