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3 Christmas Ecommerce Marketing Strategies

3 Christmas Ecommerce Marketing Strategies | Ecom Revolution | Scoop.it

Holiday Ecommerce
Good article on Holiday marketing strategies. Most Ecomerce retailers are putting finishing touches on their plans. I like the way this post organizes RETURN first. Always easier to sell MORE to people who already love you. I would add these tips for returning:

* Ask for advocacy.

* Gamify something.

* Curate something.

* Pad or Phone something.

Find a way to take some direction from your customers. When we ran out of sale inspiration we asked our best customers what we should put on sale when I was a Director of Ecommerce. We got great suggestions and sales. One great rule to ecommerce Internet marketing is when in doubt ASK.

This year I would make it a point to ASK for advocacy, create a game (or two or three) make sure you make your holiday gig MOBILE and curate something of THEIRS to your site.

Inbound Marketing
Some of the same advice, especially the mobile part, goes for inbound B2B marketing during 4Q. Create a cool User Generated Content (UGC) contest and curate content, ideas, comments and visuals from your visitors, customers, advocates and friends.

PPC
I wouldn't buy anything NEW during 4Q despite the incorrect belief that MORE can help if numbers start to dip. PPC is a TIMED and REPUTATION activity so double down on what is working but don't buy NEW until after 1.1.14.

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The New eCommerce Infinite Inventory and YOU - The Morgan Stanley Report

The New eCommerce Infinite Inventory and YOU - The Morgan Stanley Report | Ecom Revolution | Scoop.it
Martin (Marty) Smith's insight:

Marty The Merchant
Morgan Stanley's Blue Paper: eCom Disruption A Global Theme paints the financial reasons clicks will continue to crush bricks in growth. I've been meaning to write about the new eCom for months. Morgan only beat me to a piece of it.

Morgan Stanley's report is strong on MONEY and soft on Hearts and Minds. Things like the SMobile revolution (smashing Social Media Marketing together with Mobile Commerce) only get a glancing nod. I end this post with a 7 step check list for two of my favorite smaller online retailers (Moon Audio, hifi for your head and Vestique, amazing clothes for women). 

I've shown you mine, now what are your new eCom ideas? What do you see as major opportunities or threats? 

The New eCommerce Infinite Inventory and YOU
http://scenttrail.blogspot.com/2013/01/the-new-ecommerce-infinite-inventory.html  

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