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Email marketing has been used for years to keep in contact and maintain relationships with customers. Lately, with the increasing use of smartphones, we’ve seen the effectiveness continue to rise.
Since email is typically the most profitable channel for most multi-channel retailers staying abreast of how mobile is changing email marketing is critical. The rise of triggered emails als heralds the rise of web 3.0's contingent what if statements filling dynamic zones on web pages with relevant content. Ecom merchants should watch email marketing trends closely.
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