March 6, 2014
(Tips You Don't Want To Miss To) Get People to Open your Emails [+ 5 From Scenttrail]
Martin (Marty) Smith
One of the most important elements of email marketing is writing subject lines that get people to open your emails.
Martin (Marty) Smith:
My favorite is #4 TELL don't SELL. Other solid email marketing tips in this deck. I would add:
* Never one than one thing unless NEWSLETTER.
* Ask a question in our subject you partially answer in the email (their tip #5).
* Always include social share button in prominent position.
* Always include a "can't see" URL as that promotes social shares too.
* Always have a LIVE FROM address not "NoResponse@YourURL ...but you must monitor responses too.
If you've been using email marketing, chances are you're already familiar with some if these. But I'm sure you'll also find new ones and it's a good checklist for inspiration to have available for your next campaign.
Great article, especially for educators. I think a lot of students don't read our emails either, because the titles sound so boring!