Ecom Revolution
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RSR and Bronto Software survey provides insights into use of consumer path-to-purchase data (New report provides insights into use of consumer path-to-purchase data http://t.co/ECoTzF6puK #retail...
Martin (Marty) Smith:

Ecom Retailers Need To Plug Holes, Make Money
Wow, this study from my favorite email platform (@Bronto) will blow your hair back. Plug even a few of these gapping holes and it could mean millions in sales for ecom retailers. 

Follow any two of the ideas in this study and ecommerce retailers could be using email marketing to profitably increase sales. Amazing with all the new shinny things how blocking and tackling is still the best place to MAKE MONEY NOW.

Great study and tips from Bronto. BTW, email is under pressure from mobile and hyper local, but still beyond valuable to ecommerce.  

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Martin (Marty) Smith

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