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Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age

Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age | eCommerce | Scoop.it
The Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age report, published by Econsultancy in partnership with Sitecore, outlines a number of trends that are hindering the ability of companies to measure and increase CLV, as well as seeking to understand specific issues and opportunities relating to a range of business sectors and across the worlds of both B2B and B2C.
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CDO ranks grow as firms double down on digital transformation initiatives

CDO ranks grow as firms double down on digital transformation initiatives | eCommerce | Scoop.it
The number of chief digital officers across industries is on track to double again this year. Advertising and media continue to lead the way in hiring CDOs, according to a new report from The CDO Club. But where does the role go from here?
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Rethinking Strategy for an Age of Digital Disruption

Rethinking Strategy for an Age of Digital Disruption | eCommerce | Scoop.it
The third generation of the commercial Internet is enabling new, disruptive strategic moves. BCG Fellow Philip Evans discusses their potential to reshape industries.
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Online Eyeglasses & Sunglasses - $95 Rx Glasses | Warby Parker

Online Eyeglasses & Sunglasses - $95 Rx Glasses | Warby Parker | eCommerce | Scoop.it
Vintage-inspired prescription eyeglasses starting at $95. Find a great pair today with our free Home Try-On Program. Fast free shipping both ways.
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On-Page and Off-Page SEO Must-Haves for Ecommerce

On-Page and Off-Page SEO Must-Haves for Ecommerce | eCommerce | Scoop.it

Using old techniques for SEO won't get you far, but you can re-imagine familiar tactics for better results. Here are some suggestions for on-page and off-page SEO you can easily use.


Via Kamal Bennani
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Søgemaskineoptimering » Få den rigtige søgemaskineoptimering her ✔

Søgemaskineoptimering » Få den rigtige søgemaskineoptimering her ✔ | eCommerce | Scoop.it
Her får du professionel og effektiv søgemaskineoptimering som for alvor gør dig synlig. Kontakt mig for en uforpligtende snak når det passer dig.
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24 Essential Mind Mapping and Brainstorming Tools

24 Essential Mind Mapping and Brainstorming Tools | eCommerce | Scoop.it
We've compiled a list of mind mapping tools to help you organize, summarize and visualize information.
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OMD Review marts 2014 - ECO-SYSTEM

OMDs faglige tidsskift er denne gang dedikeret til vores nye model ECO-SYSTEM.

Tidsskriftets fem artikler kommer hele vejen rundt om modellen og giver læseren en indsigt i modellens faser og anvendelighed.

Læs om ECO-SYSTEM, metodikken bag og OMDs gode råd til virksomheders marketingopgaver.

Du er altid velkommen til at kontakte os for yderligere kommentarer, eller hvis du ønsker at få vores tidsskrift tilsendt.
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5 fejl du begår på dine lead-genererende landingpages

5 fejl du begår på dine lead-genererende landingpages | eCommerce | Scoop.it
Dine lead-genererende landingpages er blandt de vigtigste på dit website – sammen med dine produktsider. De kan skabe rigtig meget værdi, hvis du formår at konvertere besøgende til leads. Det betyder også, at der er en række faldgruber, der kan ødelægge din indsats – her får du fem typiske fejl, som marketingansvarlige begår på deres lead-genererende landingpages. Lad os for eksemplets skyld antage, at du sælger biler – altså et produkt, hvor beslutningsprocessen er lang. Du vil gerne være den første, din målgruppe tænker på, når de er klar til at købe en bil, ikke sandt? Det kan du gøre ved at pleje dine kundeemner og hele tiden blive i deres bevidsthed ved at sende dem gode råd og tips op til beslutningen skal træffes. Det kan være, du giver dem en guide til, hvad man skal se efter, når man kigger på brugt bil. Det kan også være, du...
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e-Types.com

We challenge your ways and encourage new thinking. We craft bold solutions that inspire people around us. We don’t follow trends but work hard to make others follow you. We crystallize big ideas to build strong brands. Brands that stand out and clearly communicate what they are all about. Brands that move the world forward. We are e-types, e-Types Daily and Playtype.
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Twitter's New Profiles: Everything You Need to Know

Twitter's New Profiles: Everything You Need to Know | eCommerce | Scoop.it
Confused, concerned or excited about Twitter's new Profile Pages? This is your handy guide.
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The Future Of Business Is Digital

The Future Of Business Is Digital | eCommerce | Scoop.it
VideoBy Nigel Fenwick Your company is likely to face an extinction event in the next 10 years. And while you may see it coming, you may not have enough time to save your company. Business leaders don't think of digital as central to their business because in the past, it hasn't been. [...]
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Rescooped by Michael Wassmann from Websites - ecommerce
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Lasting eCommerce Website Design Trends Of 2014 - E-junkie.info

Lasting eCommerce Website Design Trends Of 2014 - E-junkie.info | eCommerce | Scoop.it

Trends to follow. With the modern day customers going online with everything, we have to keep in mind that the appearance and the convenience of a website would matter the most. eCommerce websites helps to bring in a ...


Via James Pennington
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UK ecommerce startup Ometria pulls in $1.5 million seed funding | Mob76 Outlook

UK ecommerce startup Ometria pulls in $1.5 million seed funding | Mob76 Outlook | eCommerce | Scoop.it
I met Ivan last year, highly impressive guy - Ometria will become a $100 million company… these investors have been smart.
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5 Productivity Tools to Make Your Job Easier

5 Productivity Tools to Make Your Job Easier | eCommerce | Scoop.it
No matter what line of work, there's guaranteed to be many different processes involved. For example, we're seeing the roles of SEOs expand even further, into content marketing ...
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Mind-Mapping Will Take Your Brainstorms to the Next Level

Mind-Mapping Will Take Your Brainstorms to the Next Level | eCommerce | Scoop.it
Mindmeister helps users plan, organize and think creatively about new ventures, issues in need of problem solving and everyday activities for free.
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SEO Ranking Factors - Rank Correlation 2013 for Google USA 2013

SEO Ranking Factors - Rank Correlation 2013 for Google USA 2013 | eCommerce | Scoop.it
The study deals with the definition and evaluation of ranking factors that have a positive correlation with the front rank in Google US organic search results.
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Abercrombie & Fitch | Authentic American clothing since 1892

Abercrombie & Fitch | Authentic American clothing since 1892 | eCommerce | Scoop.it
Shop the official site - Abercrombie & Fitch is the original apparel and lifestyle brand with a history rooted in the great outdoors and East Coast Ivy League…
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E-Commerce is a Bear

E-Commerce is a Bear | eCommerce | Scoop.it
In two decades of e-commerce in the US, we have produced only two standalone e-commerce companies of meaningful enterpri…
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