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Ecommerce, nuevos negocios online, emprendizaje y difusión online
Ideas para el desarrollo de nuevos negocios online, tiendas virtuales, ecommerce, atención al cliente online y cómo planificar tu plan de comunicación online
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A Career Reality Check For Women: Being Good Isn't Good Enough--You Need To Grab The Mic

A Career Reality Check For Women: Being Good Isn't Good Enough--You Need To Grab The Mic | Ecommerce, nuevos negocios online, emprendizaje y difusión online | Scoop.it
Nancy Vonk and Janet Kestin argue that women need to make "visibility" a priority, and offer some useful tips for succeeding in the...
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El secreto para que tu startup venda a gente ocupada que no tiene tiempo para leer | Eureka-Startups

El secreto para que tu startup venda a gente ocupada que no tiene tiempo para leer | Eureka-Startups | Ecommerce, nuevos negocios online, emprendizaje y difusión online | Scoop.it
Estamos en una era con sobrecarga de información. Es muy fácil que el mensaje de tu marketing se pierda con el ruido. Una de las mejoras formas para c...
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40% of consumers are unaware that Google Adwords are adverts

40% of consumers are unaware that Google Adwords are adverts | Ecommerce, nuevos negocios online, emprendizaje y difusión online | Scoop.it
Research carried out by Bunnyfoot suggests that many people are unaware of the difference between paid and organic search listings, with 40% of web users unaware they were adverts.
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Our path to $1M in sales

Our path to $1M in sales | Ecommerce, nuevos negocios online, emprendizaje y difusión online | Scoop.it
Just over nine months ago, armed with a few beta users and a short wait list, we launched Teespring to the world. The concept was simple: Kickstarter for custom t-shirts. Instead of dropping thousands of dollars to get your tees screen printed and trying to figure out how to get them to your buyers, all you had to do was come to Teespring, design your tee, set a goal (the higher the goal, the cheaper the price per tee), and launch the campaign. Buyers could come to your campaign and pre-order your tee, and once you reached your goal we’d handle the production and fulfillment and send you a check for the profit.


We had big dreams of Techcrunch articles and explosive growth. We’d poured ourselves into this, people were sure to be blown away and it wouldn’t be long before they’d be sharing it with their friends. It was only a matter of time.


The reality was far less exciting. No one was interested in covering our launch, only a small percentage of the waiting list opened their invite email, and traffic was the same as it had been the day before. It was time to face the truth: There would be no overnight success for us, we’d have to grind it out.






How things started


During our senior year, Brown’s legendary dive bar (The Fish Company) was shut down following underage drinking violations. Notoriously easy to get into (I once saw someone get in with a Pokémon card for ID), it had been the bar of choice for crazy nights as long as anyone could remember. The whole campus was talking about it, on Facebook, Twitter and in the Brown Daily Herald.


Seeing the explosion of interest, Evan Stites-Clayton (my soon-to-be co-founder) and I decided to see if there was anything we could do to harness some of that momentum (and hopefully make a little money while we were at it). T-shirts seemed like an easy option, so we gave our local screen printer a call to figure out the logistics.


It quickly became apparent that selling t-shirts, and merchandise in general, isn’t as easy as it seems. In order to print t-shirts we’d need to know exactly how many tees (and what sizes) we’d need beforehand, we’d need to front thousands of dollars to get them printed and it would be a couple weeks before we had the tees in hand to sell. None of those conditions worked for us. We had no money, no idea how many t-shirts were going to sell, and in two weeks the buzz would have long since died. We looked at services like CafePress and Spreadshirt, but they used digital printing - a technique that avoided the setup costs of screen printing, but actually ends up being higher cost (and lower quality) at anything above 10-15 shirts. A tee we were quoted $7 on started at $20 on CafePress.


Frustrated with the lack of options, we decided to build something ourselves. We started coding at 5pm and by 11pm we pushed freefishco.com live (it’s still up if you want to check it out). The premise was pretty basic: If we could get 200 people to pre-order the t-shirt, we’d have them printed and individually ship them to buyers. If we couldn’t reach that goal of 200, no one would be charged and that would be that. We ended up breaking our goal in less than 24 hours and walking away with over $1,000 of profit. More interesting than the money, however, was the number of emails we received from groups, clubs and causes who wanted something similar for their t-shirt idea. That was the point at which we knew there might be a bigger opportunity lurking. The original Teespring platform



First steps


The first thing we did was talk to as many people as we could. Evan and I had worked together previously on a project that we’d built to solve a bunch of problems that it turned out nobody actually had, and we didn’t want to repeat that mistake. We talked to charities, fraternities, random people with awesome tee ideas - anyone who’d reply to an email or pick-up the phone. We talked to screen printers, fulfillment houses and shipping providers.


We also picked up an important partner, Bill Cesare. Bill was a local angel investor who had been an advisor to us on previous projects. Bill wrote us our first check (which allowed us to drop our side jobs and focus on Teespring full-time), but more importantly he joined the team to head up our operations and logistics. If I had to pick a moment in our history that had the most impact in terms of getting us where we are today, Bill joining the team would be it.



Sell sell sell


Development took about twice as long as we had initially hoped (as it always seems to). We got particularly held up on the t-shirt designer tool - which we rebuilt from scratch a grand total of three times before arriving at the iteration we launched with. During that delay period we were talking with potential customers, such as non-profits and online communities, and launching as many beta campaigns as we could.


Right away we could see that it wasn’t as easy to sign up new customers as we’d hoped, especially without a design tool. While people seemed sold on the concept, nobody wanted to take the time to create their own design or launch their campaign. We ended up providing hours and hours of design consultations to groups that would only sell ~50 t-shirts, it was hugely unprofitable and there wasn’t a chance it would scale - but it created happy customers and that was what we needed.


Tees starting to stack up in June


One of the early breaks we got was from two members of the programming community, substack and pkrumins. They launched a series of awesome tees based off of substack’s art including teespring.com/nodejs, teespring.com/oaklandjs and teespring.com/hjkl (which pkrumins created for an article he wrote on the history of vim keys) which not only sold well but also connected us to the hacker community - which has been a huge source of referrals, connections and feedback for us. HJKL introduced Teespring to veb (the author of “How I made money with Teespring”), who then introduced Teespring to the good folks at TWiT - who now hold the record for the most items sold in one campaign with 2,677 tees on www.teespring.com/twit. Awesome Pycoders Weekly tees



Growing


One thing we noticed after we launched was that very few people were using our product organically. We had a hand in almost everything that was on the site, whether we had contacted the person directly, created their design for them, written the description, etc. It was a scary realization, because it went against one of our fundamental growth assumptions: If we introduced people to Teespring as the backers of campaigns, there was a chance they would come back as campaign organizers in the future. It also cast a dim outlook on our future. Why weren’t buyers converting? How many leads could we continue to reach out to before the sources dried up?  Had we built something no one actually needed after all? For three or four months we managed to grow slowly, usually taking one step back for every two we struggled forward (and I have to give every ounce of credit for that early growth to Matt Hayes and Mike Cesare - and later Sean Peninno - our scrappy marketing team).


And then, after a dismal August, something changed. I don’t have a great explanation for it, it’s as though we had been pushing a boulder up a hill and the slope was finally easing off. Perhaps we’d reached a tipping point in traffic, perhaps it was all those emails and cold calls finally paying off, or perhaps it was just blind luck. Campaigns started popping up organically and selling hundreds of t-shirts, TWiT launched their first campaign and sold almost 3,000 tees, we finally got that article in Techcrunch, we flew past $1M in sales with over $250k in December and, above all, we’re finally profitable.





There’s still a long way to go, but it feels like the top is finally in sight and, hopefully, there’s a downhill waiting for us on the other side.



Defining your core values


From the day we launched we always said we wanted Apple quality with Amazon’s customer experience. It’s something that’s core to us. I’ll always remember ordering a Bluetooth Headset from Amazon that was marked as delivered but was nowhere to be found. I contacted Amazon not expecting more than a “sorry” and phone number where I could call UPS - but to my amazement they offered me a full refund or replacement. A problem that was by no stretch of the imagination their fault, and yet they were going to make it right. From that point on I’ve always been loyal to Amazon, whether I need office furniture or new hardware - I’ll always go to Amazon first. Those are the types of relationships we wanted to build.


As we grew it wasn’t always easy to maintain that philosophy. Like most startups, we’ve made more than our fair share of mistakes. Orders don’t arrive in time for events, shipments get lost, designs are printed in the wrong color, etc. We pretty quickly figured out that there was no way to completely eliminate errors, but we could control how we reacted to those errors when they did pop up. We adopted a blanket no-questions-asked refund rule for anyone who is unhappy with their purchase, we rush out replacements for misprinted t-shirts, and we issue full refunds for packages that are significantly delayed. We’ve even refunded or replaced tees for a few people whose packages were marked as delivered. I believe those values are part of what helped us maintain a generally happy customer base despite our fuck-ups



Don’t forget how to celebrate


One of the things that has surprised me most is that there hasn’t been a huge shift in the way I feel about most aspects of the business since we were a quarter the size. There are still days where problems seem unsolvable and it feels like we’re teetering on the edge of failure (and maybe we are - who knows). Profitability always seemed like this imaginary finish line, the place at which we could maybe take a deep breath and relax a little, but now that we’ve made it, it’s been replaced by a never ending quest for growth. Even during our best months, a part of me can’t help but feel terrified at the fact that next month the race is going to start all over and we’ll have to not only reach that same level, but exceed it (and, if you want to keep those investors excited, exceed it by 40%).


Entrepreneurship is a game of extreme highs and devastating lows, and it’s been important to our sanity to try to celebrate our victories and keep the bigger picture in mind. Cake is our weapon reward of choice, and it’s been super effective.


Jake, Evan and Nic (from left to right) hacking away in Mountain View


Want to get in touch?  Shoot me an email at walker@teespring.com.
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Nuevo servicio para escritores: consigue nuevos lectores con un booktrailer | Entreescritores.com - Podrías ser publicado por una editorial si los lectores apoyan tu obra

Nuevo servicio para escritores: consigue nuevos lectores con un booktrailer | Entreescritores.com - Podrías ser publicado por una editorial si los lectores apoyan tu obra | Ecommerce, nuevos negocios online, emprendizaje y difusión online | Scoop.it
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Incomunicados por la tecnología. ¿Incomunicados por la tecnología?

Incomunicados por la tecnología. ¿Incomunicados por la tecnología? | Ecommerce, nuevos negocios online, emprendizaje y difusión online | Scoop.it

Todos hemos visto cientos de fotos de un grupo mirando sus móviles sin hablar entre ellos. Y los consiguientes comentarios demonizadores sobre la tecnología. Por ello me ha hecho gracia esta singular composición fotográfica de Steve Ramson. Mírela con atención, porque después me gustaría contrastar las diferencias entre ambas.


Via Cátedra UNESCO EaD
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El líder del streaming: Spotify tiene ya 10 millones de suscriptores de pago

El líder del streaming: Spotify tiene ya 10 millones de suscriptores de pago | Ecommerce, nuevos negocios online, emprendizaje y difusión online | Scoop.it
Guardaba silencio desde marzo de 2013. Esa fue la última vez que Spotify anunció su cifra de usuarios de pago (seis millones), convirtiéndose...
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Fever, las claves del éxito de una app de ocio, Entrevista a Pep Gómez - | Founders&Tips

Fever, las claves del éxito de una app de ocio, Entrevista a Pep Gómez - | Founders&Tips | Ecommerce, nuevos negocios online, emprendizaje y difusión online | Scoop.it
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Honda Is Designing Houses, Because Cars And Homes Will All Be Part Of The Smart Grid

Honda Is Designing Houses, Because Cars And Homes Will All Be Part Of The Smart Grid | Ecommerce, nuevos negocios online, emprendizaje y difusión online | Scoop.it

 

The car maker is demonstrating how homes and cars will become part of the same renewable energy system.

 

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Cómo Málaga ha convertido un montón de bloques de hormigón en uno de los inventos del año

Cómo Málaga ha convertido un montón de bloques de hormigón en uno de los inventos del año | Ecommerce, nuevos negocios online, emprendizaje y difusión online | Scoop.it
En 1949, el almirante Hyman Rickover fue nombrado director de reactores navales del ejército de EEUU y entró en la división de reactores nucleares de la Comisión para la Energía Atómica del país. Desde esa posición eligió los reactores de agua a presión para propulsar el Nautilus, el primer submarino nuclear de la historia y el modelo que seguirían este tipo de embarcaciones en el futuro. La decisión no solo tuvo consecuencias militares. Una vez que el reactor de agua a presión consiguió el apoyo del Gobierno, el resto de tecnologías lo tuvieron muy difícil para entrar en el mercado y eso determinó el futuro de la energía nuclear civil. Más de medio siglo después, y pese a no ser la tecnología más[...]
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Cuatro editoriales publicarán obras seleccionadas de Entreescritores.com

Cuatro editoriales publicarán obras seleccionadas de Entreescritores.com | Ecommerce, nuevos negocios online, emprendizaje y difusión online | Scoop.it
idoia soto's insight:

Entreescritores plataforma de autopublicación donde los autores consiguen las valoraciones de los lectores y las editoriales difunden su fondo y descubren talento. Hace un año 7 editoriales comenzaron a colaborar, hoy 4 han decido publicar cinco libros. Si eres un editor independiente esta plataforma te ayudará a darte a conocer y relacionarte con autores y lectores de todo el mundo.

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Online food business - Fortune Management & Career Blog

Online food business - Fortune Management & Career Blog | Ecommerce, nuevos negocios online, emprendizaje y difusión online | Scoop.it
Fortune\'s management and career blog offers readers content on managing employees, dealing with employers, workplace issues and flexibility, career tips and insight, company products, increasing worker productivity, advice on business management, industry news and in-depth insight about the job market.
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15 Common Mistakes in E-Commerce Design | Smashing UX Design

15 Common Mistakes in E-Commerce Design | Smashing UX Design | Ecommerce, nuevos negocios online, emprendizaje y difusión online | Scoop.it
15 Common Mistakes in E-Commerce Design and How to Avoid Them (via @smashingmag) - Selling online can open up huge new markets for many businesses. When your store can be open 24/7 and you can reach a global market without the costs of mailings and call centers, it can be a huge boon to your business. But there are plenty of things to consider when designing an ecommerce site. It's not as simple as throwing up some shopping cart software and plopping products into a database. There are tons of mistakes that online retailers make every day, all of them avoidable with a little careful planning. And even if you're already committing some of these mistakes, most of them are easy enough to fix. Avoiding them will greatly improve the experience of your customers. Below are 15 of the most common mistakes that e-commerce sites make, as well as advice on how to avoid or fix them. Take the advice under consideration before embarking on a new e-commerce project or when thinking over your current ecommerce site, and make efforts to follow the recommendations outlined here.
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How Leaders Deal With Moments Of Existential Crisis

How Leaders Deal With Moments Of Existential Crisis | Ecommerce, nuevos negocios online, emprendizaje y difusión online | Scoop.it
A failing business is not the end of the world, but what if your life is imploding at the same time? Entrepreneurs share their stories.
idoia soto's insight:

Transformar armas AK-47 en joyas, 40.000 armas recicladas #innovacionsocial #socialinnovation

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How Leaders Deal With Moments Of Existential Crisis

How Leaders Deal With Moments Of Existential Crisis | Ecommerce, nuevos negocios online, emprendizaje y difusión online | Scoop.it
A failing business is not the end of the world, but what if your life is imploding at the same time? Entrepreneurs share their stories.
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Which Subscription Service is Best for Self-Published Authors: Kindle Unlimited, Scribd or Oyster? | Mediashift | PBS

Which Subscription Service is Best for Self-Published Authors: Kindle Unlimited, Scribd or Oyster? | Mediashift | PBS | Ecommerce, nuevos negocios online, emprendizaje y difusión online | Scoop.it
Amazon’s new Kindle Unlimited e-book reader subscription program caused a real commotion in the publishing industry last month. But how will this Netflix for books model affect the self-publishing industry? Is Kindle Unlimited the best, or should self-publishers join the Scribd or Oyster programs instead? How do you get in? Read on f...
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Entreescritores distribuirá sus libros en Latinoamérica y EEUU | Entreescritores.com - Podrías ser publicado por una editorial si los lectores apoyan tu obra

Entreescritores distribuirá sus libros en Latinoamérica y EEUU | Entreescritores.com - Podrías ser publicado por una editorial si los lectores apoyan tu obra | Ecommerce, nuevos negocios online, emprendizaje y difusión online | Scoop.it
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Radical Publishing: Taking Apart the Book at Books in Browsers IV

Radical Publishing: Taking Apart the Book at Books in Browsers IV | Ecommerce, nuevos negocios online, emprendizaje y difusión online | Scoop.it
A book is a book is a book—is it not?  Not in the hall at the former Church of Christ, Scientist, now turned into the magnificent home of the Internet Archive on Funston Avenue at the edge of the Presidio in San Francisco. The Archive, established in 1996 with the goal of offering permanent access to records that exist in digital format, is the venue for the annual Books in Browsers conference, which took place on October 24th and 25th. This reporter attended this year for the first time, and had her mind blown.
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Four indie editorials will publish books from self-published Spanish writers | iWantPop.com

Four indie editorials will publish books from self-published Spanish writers | iWantPop.com | Ecommerce, nuevos negocios online, emprendizaje y difusión online | Scoop.it
SPAIN, May 27, 2014 /IWANTPOP.COM-iReach/ — Spanish speakers has a new a social publishing community called entreescritores.com owes gratitude to…
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Literatura en vasos de papel

Literatura en vasos de papel | Ecommerce, nuevos negocios online, emprendizaje y difusión online | Scoop.it
La cadena de restaurantes de cocina mexicana, Chipotle Mexican Grill, con más de 500 establecimientos en Estados Unidos, es protagonista de una nueva tendencia con la que pretenden ofrecer una amena lectura a sus clientes mientras degustan uno de sus famosos burritos. Es la iniciativa del escritor Jonathan Safran Foer y cuenta con la participación de otros tantos escritores y comediantes.¿Qué han hecho?, pues han plasmado la literatura en vasos de papel, los escritores han proporcionado pequeños ensayos para imprimirlos en los vasos y en las bolsas de papel de estos restaurantes. Parece ser que su creador tuvo la …
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Baidu Hires Coursera Founder Andrew Ng to Start Massive Research Lab

Baidu Hires Coursera Founder Andrew Ng to Start Massive Research Lab | Ecommerce, nuevos negocios online, emprendizaje y difusión online | Scoop.it
The noted artificial intelligence researcher and co-founder of online education startup Coursera is now chief scientist.
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La autopublicación abre las puertas de las editoriales independientes a cientos de talentos literarios | Entreescritores.com

La autopublicación abre las puertas de las editoriales independientes a cientos de talentos literarios | Entreescritores.com | Ecommerce, nuevos negocios online, emprendizaje y difusión online | Scoop.it
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Collaborative-writing platform Wattpad gets $46M in financing for global expansion

Collaborative-writing platform Wattpad gets $46M in financing for global expansion | Ecommerce, nuevos negocios online, emprendizaje y difusión online | Scoop.it
Wattpad has raised a financing round of $46 million from a group led by Canadian pension fund OMERS that the collaborative-writing platform says will help it expand its global community of writers and readers and add more support
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La Noche de los Libros 2014: La autopublicación al servicio de las editoriales independientes - Medialab-Prado Madrid

La Noche de los Libros 2014: La autopublicación al servicio de las editoriales independientes - Medialab-Prado Madrid | Ecommerce, nuevos negocios online, emprendizaje y difusión online | Scoop.it
idoia soto's insight:

Entreescritores.com cumple un año con más de 250 libros publicados y más de 5000 lectores que los han puntuando. El próximo 23 de abril en Medialabprado presentaremos a los autores que van a publicar sus libros con las editoriales colaboradoras. Ese encuentro enmarcado dentro de la noche de los libros queremos que sirva para encontrarnos con lectores, editoriales indipendientes y escritores.

 

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How to Increase Online Sales (The Secret is Less is More)

How to Increase Online Sales (The Secret is Less is More) | Ecommerce, nuevos negocios online, emprendizaje y difusión online | Scoop.it
There's a way for you to increase your online sales by 600%. And don't worry, you won't have to do anything shady or participate in any shenanigans.
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