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Why ordering lunch from Chipotle is a lesson in eCommerce

Why ordering lunch from Chipotle is a lesson in eCommerce | eCommerce News | Scoop.it
Our office loves Chipotle. Don’t get us started on which burrito bowl set-up is better because we’ve got the flavor combos down to a science. But besides the cilantro corn salsa and savory bra
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Solve your eCommerce problems like a 6-year old

Solve your eCommerce problems like a 6-year old | eCommerce News | Scoop.it
When I was a kid, my sister and I would built a massive town out of Legos on our bedroom floor. You couldn't step into the room without almost crushing a mini resort, town bank, or prison. It was
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“Creative Day” highlights personal marketing

“Creative Day” highlights personal marketing | eCommerce News | Scoop.it
Recently, Adobe and a digital artist collaborated at a downtown bus stop to Photoshop unsuspecting pedestrians during “Adobe Creative Day.” The digital artist snapped photos of people sitting at
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If you lead a customer to Booze Carriage, he will definitely drink.

If you lead a customer to Booze Carriage, he will definitely drink. | eCommerce News | Scoop.it
For our redesign of the Booze Carriage website, we started with three major goals. The site had to be functional, informative, and fun! The client relayed they wanted a modern design and we tried to
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Shoppable Video: Merging entertainment with eCommerce

Shoppable Video: Merging entertainment with eCommerce | eCommerce News | Scoop.it
Shoppable video, an interactive film that showcases products that can be selected and purchased, is one of the most interactive and innovative eCommerce experiences we’ve seen this year. It's bou
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If you build it (exceedingly well), they will come

If you build it (exceedingly well), they will come | eCommerce News | Scoop.it
Trade shows are a unique platform for brands to engage with customers and the media. They're the perfect way for your audience to directly interact with your newest products – a simultaneously ex
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4 ways bad SEO is ruining your eCommerce site

4 ways bad SEO is ruining your eCommerce site | eCommerce News | Scoop.it
If you're trying to optimize your eCommerce site for search engines, you need an SEO strategy that isn't just another tired old SEO pagerank solution. There's lots of SEO advice out there... unfortu
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How retargeting works on Facebook Exchange

How retargeting works on Facebook Exchange | eCommerce News | Scoop.it
Let's say you've been thinking about doing some gardening. You’ve done a little research, looked up supply prices, and ended up on a couple mulch-minded eCommerce stores. Isn’t it convenient, th
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Build a Better Brand: Start with a style guide

Build a Better Brand: Start with a style guide | eCommerce News | Scoop.it
The serenity of your local Starbucks. The happy “surprise” of an Amazon delivery. The purposeful craftsmanship of an iPhone.  Successful brands resonate with customers on a fundamentally emotional level.
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Capturing online customers at every step of the sales funnel

Capturing online customers at every step of the sales funnel | eCommerce News | Scoop.it
Immediate sales conversions are great, but even your ideal customer isn’t always prepared to purchase. It’s doubly true if they don’t know you exist or what you sell. That’s why your marketing efforts should be working at three levels: Attract...
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Switching to Google’s Enhanced Campaigns

Switching to Google’s Enhanced Campaigns | eCommerce News | Scoop.it
After the initial release of Google’s AdWords Enhanced Campaigns about three months ago, reps have confirmed that all campaigns will be rolled over to the new format as of July 22nd.  If you haven’t heard about the adjustments or have just been...
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Serenity - Minimal Responsive eCommerce Template - ThemeForest

Serenity - Minimal Responsive eCommerce Template - ThemeForest | eCommerce News | Scoop.it
Minimalist, clean and responsive HTML eCommerce template for creative shops. Support If you need further explanation or customisation feel free to contact me via form in my page Create an outstandi...
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Internet Sales Tax Bill Being Voted on This Week

Internet Sales Tax Bill Being Voted on This Week | eCommerce News | Scoop.it
A bill has been introduced in the Senate that proposes online retailers collect sales tax from all customers. This tax would even apply to states that don’t have a sales tax.
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Anything the middleman can do, can you do better?

Anything the middleman can do, can you do better? | eCommerce News | Scoop.it
With the current saturation of eCommerce retailers, it’s essential to keep costs competitive. Instant online comparisons can make or break a sale. So how do you hold the lowest price without sac
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Google search gets friendly

Google search gets friendly | eCommerce News | Scoop.it
When Apple’s voice activated personal assistant, Siri, was released, it felt like a major step towards a long coveted, sci-fi utopia of artificially intelligent robots at your command. The reality w
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How to Start an Online Store: Competitive Research

How to Start an Online Store: Competitive Research | eCommerce News | Scoop.it
Competition is natural. From the moment our predecessors crawled out of the ocean, they were at odds with one another: vying for food, comparing tan lines, and arguing over where to put beach chairs
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Going viral: Steps to making your content share-able

Going viral: Steps to making your content share-able | eCommerce News | Scoop.it
In online sales and marketing, invisible content is useless. The more shares and engagement of a social media post or blog article, the higher the chance your post will be noticed by potential buy
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Promote old products with the ruby slipper approach

Promote old products with the ruby slipper approach | eCommerce News | Scoop.it
When you're in the sequin-studded slipper business, it's not easy to keep customers engaged in your products. After a while, brand awareness doesn't have the returns it used to, and everyone feels l
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Yahoo acquires Tumblr for its user base and mobile savvy

Yahoo acquires Tumblr for its user base and mobile savvy | eCommerce News | Scoop.it
 

 A picture's worth a thousand words, right? But to Yahoo CEO Marissa Mayer, the photo-centric site Tumblr was worth 1.1 billion words... and every last one of them was dollar.

Yahoo's al
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Product development: What’s so special about the Doritos Locos Taco?

Product development: What’s so special about the Doritos Locos Taco? | eCommerce News | Scoop.it
After reading about the conception, planning, and formation of Taco Bell’s newest meal creation, the Doritos Locos Taco, we asked ourselves, what makes this taco so damn popular? The food chain so
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Do you have to speak good to sell online? Not really.

Do you have to speak good to sell online? Not really. | eCommerce News | Scoop.it
The internet is full of condescending lists of spelling and grammar mistakes you need to avoid. Bad syntax, synonyms, homonyms, homophones, phony phrases – all grave errors even the most careful w
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4 Ways To Integrate Social Media Into Customer Service

4 Ways To Integrate Social Media Into Customer Service | eCommerce News | Scoop.it
As another leg of marketing efforts, many brands have spent lots of time and money on developing their strategy and profiles across many social media platforms.  However, marketing isn't the only d...
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Is eCommerce coming to your Xbox?

Is eCommerce coming to your Xbox? | eCommerce News | Scoop.it
Digital platforms like Xbox Live and Playstation Network have never been strangers to instant, online sales. In-game microtransactions for virtual gear and goods have, in fact, become a commonplace avenue of digital commerce.
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Amazon's Automated System Ups Customer Service, Unveils Video Pilots

Amazon's Automated System Ups Customer Service, Unveils Video Pilots | eCommerce News | Scoop.it

What if an automated system on a brand's Web site noticed visitors had poor video playback when renting a movie and automatically generated an apology letter -- which in turn triggered a refund for the rental? Amazon does it.

 

CEO Jeff Bezos tells shareholders in an annual letter: "We build automated systems that look for occasions when we've provided a customer experience that isn't up to our standards, and those systems then proactively refund customers."

 

It's doesn't build on the traffic to merchant sites, but gives site visitors a better experience.  Rob Griffin, EVP and global director of product development at agency Havas Digital, has been watching Amazon closely as it quietly builds out a technology to benefit consumers, as well as create opportunities for advertisers. "They impress me immensely, the experience they have created," he said.


Via Brian Yanish - MarketingHits.com
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Top Nonprofit Marketing Ecommerce Metrics Content for Mon.Apr 22, 2013

Top Nonprofit Marketing Ecommerce Metrics Content for Mon.Apr 22, 2013 | eCommerce News | Scoop.it
Breaking Down Your Data: How to Set Your Own... by @kivilm Daily Best in #npmarketing http://t.co/ENdvcuSReu
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