Many of the Beatles songs do have lessons for B2B marketers especially when it comes to content marketing and analytics.
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Social content curation is an important building block of your inbound marketing strategy.
If you have many clients for which you need to curate content, you need to have so many profiles for all the social media accounts etc for their respective industries. Any good tools for managing these and managing mentions and more across all the accounts.
When curating content, it is essential to perfectly categorize the main subject of your curation interest in subtopic. For instance, I subcategorize SEO into its different facets:
Technical SEOLocal searchLink buildingInternational SEOSchema, Authorship, and G+
Via Antonino Militello, James Douglass, Carole Ann Marie Meloni, Ivo Nový
Today, around the world more people have mobile phone subscriptions than have access to electricity and safe drinkable water. Today, almost a third of the world's population uses the internet (a 528.1% growth since 2000!
So what are we doing with all the time we spend online, and how do we know all that time is being spent in useful ways?
For many of us, the internet is among the first things we experience after we wake; in fact, 75% of users are online before 9 a.m. Over 75% of people in the US own a laptop, 53% a smart phone, and 31% a tablet. Email is the most common action performed by people on their laptops, while search is the top action for mobile phone and tablet users. 72% of people like to play games on their tablets while 70% use their mobile phones for social media. Where do we use these devices? 72% of people use their mobile phones while traveling, and 64% use them in restaurants and coffee shops. As for tablets, 88% of people use their devices in the living room, 79% in the bedroom.
Find more statistics and data at the infographic or article link.
Via Lauren Moss, Brian Yanish - MarketingHits.com
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Alessandro Rea's insight:
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As brands look toward new and innovative ways to promote their content, the use of videos can be an effective tool to increase brand awareness, reward loyal consumer, get the best out of your most passionate customers, create smart content, and maintain an active fan following.
Via Stefano Principato
You may be in the field of digital marketing by day, but you also shop for clothes and groceries, buy insurance, maybe you own a home, and it’s likely you engage on social networks – you’re a consumer too. So let me appeal to that consumer part of your persona now.
When your favorite brand reaches out to you through email or mobile marketing and it’s clear that they know who you are, what you like and what you’re interested in, how do you feel? Do you feel more positive towards the brand? Do you feel like the brand values you as a customer? Are you more likely to purchase from that brand? I personally would say yes to all of the above and as it turns out, the general population tends to agree.
Responsys recently conducted a survey of U.S. consumers and found that personalization in digital marketing – truly understanding who your customers are and what they’re interested in – leads consumers to feel more positively towards that brand and most importantly for us marketers, makes them more likely to purchase.
Here’s an infographic that depicts some of the key findings of that survey.
Via Russ Merz, Ph.D., Brian Yanish - MarketingHits.com
Alessandro Rea's insight:
Recent research by social psychologists at Harvard University have revealed startling facts about how simple shifts in
For example, it’s common knowledge that if you’re feeling depressed, there’s a high likelihood that your immune system will be depleted. But what researchers Amy Cuddy and Dana Carney wanted to find out was could the opposite also be true; could the body influence the mind?
Content is an instrumental part of any marketer’s strategy and with Google designing the SEO landscape, you won’t want to ignore these recommendations.
Alessandro Rea's insight:
Content has quickly proven to be a must-have weapon in every marketer’s arsenal. In addition to serving as a way to leverage your knowledge and develop your reputation as a thought leader, content reigns supreme for SEO. Though, this was not always the case. Google’s PageRank algorithm has revolutionized the online world. Any Google algorithm update results in subsequent panic, followed by hundreds of guides to gaming the system. The latest iteration of the algorithm, codenamed Penguin, emphasizes social and quality content, and marketers must ensure that their strategy follows suit.
How SEO Used to Work
In order to get their site at the top of search results, marketers utilized a variety of tactics, some of them legally dubious (or “black hat”, in SEO parlance). This was especially important during the early days of the Internet when users were still learning how to parse through search results, and most often clicked on the top result. Sites did what they could to get to the top and be seen.
Before any of us knew better, Google included, sites engaged in keyword stuffing, hidden text, and link farming, among other practices, to artificially boost search rankings. Content was important, as were keywords, as these boosted you in search results and helped you get some backlinks to your site. The more reputable the sites that are linking to you, the better your site’s ranking in search engine results. But with so many “hacks” to improve SEO, the connection between a site’s ranking and the quality of that site’s content began to erode over time.
SEO building methods and black hat tactics have served as a quick fix for many, but are not sustainable in the long term. Google penalizes sites that are cheating the algorithm, and updates its algorithm often enough that even those who are following the rules can be adversely affected. Google algorithm updates force SEO strategy to continuously evolve.
The New SEO
In an effort to let rankings more accurately reflect a site’s performance, popularity, and credibility, Google has made some adjustments. Keywords, headlines, and body text remain important, as do backlinks. Low-quality backlinks, keyword stuffing, and other methods will negatively affect your rank. And content takes an even more prominent role in your ranking. (If you’re on the ReTargeter team and you’re reading this, send an email to firstname.lastname@example.org with a brief summary. First person to do so wins a prize). As always, your content and site copy should be aligned with the product or service you offer, and relationship building for quality backlinks remains a valuable strategy.
So, what’s changed? Google has worked social signals into its algorithm. This means that the general sentiment of Internet users with regard to your content is factored into your rank. Google is measuring shares, mentions, and overall engagement on social networks. This means your content and social following is more important than ever.
Run of the mill content filled with keywords will no longer do the trick. Instead, is your content valued across the web? Are people reading it and sending it to their friends? Is it useful? Is the author credible? These are the questions you have to consider when developing your content strategy, as it will directly affect your SEO, and Google is making sure that using its tools isn’t something marketers can avoid.