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Interesting articles on marketing.
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B2B Marketing and Beatles Songs

B2B Marketing and Beatles Songs | Marketing_me | Scoop.it
Many of the Beatles songs do have lessons for B2B marketers especially when it comes to content marketing and analytics.
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5 Must-Know Tips to Finding Customers on LinkedIn

5 Must-Know Tips to Finding Customers on LinkedIn | Marketing_me | Scoop.it
Social media isn't just for chatty teenagers anymore. Social sites are now the prime stomping grounds of the well-informed, web-savvy buyer.
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Facebook Ads vs Promoted Posts [Infographic]

Facebook Ads vs Promoted Posts [Infographic] | Marketing_me | Scoop.it
Are you using Facebook for your business? Check out this free infographic on the pros and cons on Facebook Advertising and Promoted Posts created by Socialable
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Social Media Curation Guide

Social Media Curation Guide | Marketing_me | Scoop.it

Social content curation is an important building block of your inbound marketing strategy.

 

If you have many clients for which you need to curate content, you need to have so many profiles for all the social media accounts etc for their respective industries. Any good tools for managing these and managing mentions and more across all the accounts.

 

When curating content, it is essential to perfectly categorize the main subject of your curation interest in subtopic. For instance, I subcategorize SEO into its different facets:

Technical SEOLocal searchLink buildingInternational SEOSchema, Authorship, and G+

 

Read More: http://www.seomoz.org/blog/social-media-curation-guide


Via Antonino Militello, James Douglass, Carole Ann Marie Meloni, Ivo Nový
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Debby McKinney's curator insight, March 15, 2013 8:56 PM
It's more important than ever to offers good content appropriate to your target audience (which means you must know your target) while building common ground while getting notices. Thanks for the article
Linda Allen's curator insight, March 16, 2013 4:14 PM

Excellent information

Susan Kay Daniels's curator insight, January 20, 2014 4:12 AM

I couldn't agree more that it is important to categorize content creation. Visit GoldenStarSocial.com to see how social media marketing content is categorized.

 

Warmly,

Susan Daniels

http://goldenstarsocial.com

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Too Much Capital Is Toxic: A Cautionary Tale For Startups

Too Much Capital Is Toxic: A Cautionary Tale For Startups | Marketing_me | Scoop.it
Nils Bunger raised a great deal of money for his first start-up venture, Pano Logic, in 2006.  Only later did he realize that he might have raised too much money.  When he launched his next venture, MobileSpan, in 2006, he intentionally...
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Users More Likely To Share Web Content Via Their iPhone Than Any Other Mobile Device - Cult of Mac

Users More Likely To Share Web Content Via Their iPhone Than Any Other Mobile Device - Cult of Mac | Marketing_me | Scoop.it
ShareThis, the popular content sharing button on many websites, reported a study in which user patterns suggest that the iPhone is the "Most Social Dev
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How People Use the Internet [INFOGRAPHIC]

How People Use the Internet [INFOGRAPHIC] | Marketing_me | Scoop.it
Today, around the world more people have mobile phone subscriptions than have access to electricity and safe drinkable water. Today, almost a third of the world's population uses the internet (a 528.1% growth since 2000!


So what are we doing with all the time we spend online, and how do we know all that time is being spent in useful ways?

For many of us, the internet is among the first things we experience after we wake; in fact, 75% of users are online before 9 a.m. Over 75% of people in the US own a laptop, 53% a smart phone, and 31% a tablet. Email is the most common action performed by people on their laptops, while search is the top action for mobile phone and tablet users. 72% of people like to play games on their tablets while 70% use their mobile phones for social media. Where do we use these devices? 72% of people use their mobile phones while traveling, and 64% use them in restaurants and coffee shops. As for tablets, 88% of people use their devices in the living room, 79% in the bedroom.


Find more statistics and data at the infographic or article link.


Via Lauren Moss, Brian Yanish - MarketingHits.com
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David W. Deeds's curator insight, August 4, 2013 1:00 PM

Thanks to Lauren Moss.

LETP's curator insight, August 4, 2013 8:10 PM

Some useful facts! :)

9Dotstrategies's curator insight, September 3, 2013 11:25 PM

How People Use the Internet?

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Ecommerce Software, Online Store Builder, Website Store Hosting Solution- Free 14 day Trial by Shopify.

Ecommerce Software, Online Store Builder, Website Store Hosting Solution- Free 14 day Trial by Shopify. | Marketing_me | Scoop.it
Shopify is a powerful ecommerce website solution that allows you to sell online by providing everything you need to create an online store. Try our free 14 day trial.
Alessandro Rea's insight:

Use Shopify to create your online store.

Everything you need to start selling online.

Start your free 14-day trial today!

Never sold online before? It’s easy.

Shopify is perfect for beginners and experts alike.

You don't need to have any technical or design experience to easily create a beautiful online store.

Simply choose a stylish ecommerce website design, easily customize your online store, add products, and you're pretty much ready to accept payments. Got a question? Simply ask your very own Support Guru and they'll be happy to help! 

Whether you already have products, are looking to sell digital goods or are interested in drop shipping — Shopify has a complete solution for you.

All the features you want, none of the clutter.

Shopify handles all the hassles of online retail.

Total control over your website’s design

Choose from over 100 templates or create a custom designed theme for your online store.

Fully hosted online shopping cart

Shopify provides a secure shopping cart that lets you instantly accept credit cards and PayPal payments.

State-of-the-art security

Shopify is Level 1 PCI compliant and uses 128 bit SSL encryption to ensure credit card data is secure.

Accept global currencies

Expand your business worldwide. Shopify stores can accept payment from around the world.

Heading out? Bring your online business with you.

A mobile app that lets you run your ecommerce business anywhere! Use your iPhone to manage your orders, track your sales, communicate with customers, and much more!

Shopify powers over 60,000 successful stores.

These are just a few of our happy customers.

The highest standards. The happiest customers.

Rated the #1 ecommerce solution by store-owners and journalists alike.

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Inexcusable Social Media Sins | Social Media Today

Inexcusable Social Media Sins | Social Media Today | Marketing_me | Scoop.it
Social media is a great way to connect with people, but it can also turn some people off. Here are five inexcusable social media sins to avoid.
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Crack the Customer Code With Real-Time Segmentation and Predictive Analytics

Crack the Customer Code With Real-Time Segmentation and Predictive Analytics | Marketing_me | Scoop.it
Segmentation - Yes, buyers leave breadcrumbs behind them, in the form of data, with every online click or in-store interaction. But mountains of data don't solve a core problem: How do you ...
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Amazon Bestseller: Top Ten Tips For Hitting #1 On The Amazon Store

Amazon Bestseller: Top Ten Tips For Hitting #1 On The Amazon Store | Marketing_me | Scoop.it
Today I'm excited to introduce Rachel Abbott, independent author of Only The Innocent which has topped the Amazon.co.uk overall charts for t
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The Ad Industry Seizes On Detroit As Its Next Hipster Darling

The Ad Industry Seizes On Detroit As Its Next Hipster Darling | Marketing_me | Scoop.it
The motor city has long been a hotbed for car commercials. But recently advertisers have been jumping at the chance to document Detroit's cultural transformation.
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9 Ways to Use Google + to Boost Your Business

9 Ways to Use Google + to Boost Your Business | Marketing_me | Scoop.it
This is a guest post by Lucy Harper.

Most small-business owners have got on the bandwagon, as far as social media marketing goes. Widespread use of Facebook, T(...)
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How I got over 80,000 clicks to one blog post

How I got over 80,000 clicks to one blog post | Marketing_me | Scoop.it
Socialable helps businesses leverage social media so that they can generate more revenue for their business. Listed in Forbes as one of the top social media power influencers
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Does Your Site Generate Negative SEO?

Does Your Site Generate Negative SEO? | Marketing_me | Scoop.it
Follow these SEO best practices to improve your rankings. Discover the reasons why your site may be attracting negative SEO already.
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Social Media is Dead; Long Live SEO

Social Media is Dead; Long Live SEO | Marketing_me | Scoop.it
Social Media has proven to be entirely ineffective at driving online sales. The strongest channels to grow online sales are SEO, PPC, and Email Marketing.
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10 Actionable Ways to Use Video for Content Marketing

10 Actionable Ways to Use Video for Content Marketing | Marketing_me | Scoop.it

As brands look toward new and innovative ways to promote their content, the use of videos can be an effective tool to increase brand awareness, reward loyal consumer, get the best out of your most passionate customers, create smart content, and maintain an active fan following.


Via Stefano Principato
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Stefano Principato's curator insight, July 25, 2013 12:38 AM

As part of your overall content marketing strategy, consider the following video-related possibilities.

Esmee Meijs's curator insight, July 25, 2013 4:52 AM

Video Marketing should be part of your overall content marketing strategy! 

Touhfat M's curator insight, July 25, 2013 9:30 AM

L'avenir du journalisme à l'ère du marketing de contenu. 

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Digital Marketing Infographic for the Relationship Era

Digital Marketing Infographic for the Relationship Era | Marketing_me | Scoop.it

You may be in the field of digital marketing by day, but you also shop for clothes and groceries, buy insurance, maybe you own a home, and it’s likely you engage on social networks – you’re a consumer too. So let me appeal to that consumer part of your persona now.

 

When your favorite brand reaches out to you through email or mobile marketing and it’s clear that they know who you are, what you like and what you’re interested in, how do you feel? Do you feel more positive towards the brand? Do you feel like the brand values you as a customer? Are you more likely to purchase from that brand? I personally would say yes to all of the above and as it turns out, the general population tends to agree.

 

Responsys recently conducted a survey of U.S. consumers and found that personalization in digital marketing – truly understanding who your customers are and what they’re interested in – leads consumers to feel more positively towards that brand and most importantly for us marketers, makes them more likely to purchase.

 

Here’s an infographic that depicts some of the key findings of that survey.

 

 


Via Russ Merz, Ph.D., Brian Yanish - MarketingHits.com
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Russ Merz, Ph.D.'s curator insight, July 23, 2013 11:25 AM

How do personalized messages from brands affect you? Are you among the 61% that feel more positive to the brand?

Russ Merz, Ph.D.'s comment, July 23, 2013 4:04 PM
You are welcome Jesus.
April Squier's curator insight, February 4, 2014 5:07 PM

53% of consumers are more likely to purchase when a brand personalizes digital communications!

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10 Startup Tips From Hip-Hop Lyrics

10 Startup Tips From Hip-Hop Lyrics | Marketing_me | Scoop.it
“I’m not a businessman, I’m a business, man,” declared Jay Z, worth $475 million at Forbes' last count. Rappers have long mused on wealth in their verses, and some of those lyrics can provide invaluable advice to founders.
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Sites on Social Media that Can Lead You to Your Dream Job | Social Media Today

Sites on Social Media that Can Lead You to Your Dream Job | Social Media Today | Marketing_me | Scoop.it
Among the sites developed are those that aide in facilitating employment for both the employers and the job seekers.
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Marketing Myths | Social Media Today

Marketing Myths | Social Media Today | Marketing_me | Scoop.it
Marketing myths are excuses to avoid marketing. Here are a few of the most common myths to look out for.
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Google Still Suffering Ad Price Declines As Search Goes Mobile

Google Still Suffering Ad Price Declines As Search Goes Mobile | Marketing_me | Scoop.it
google has been hurt by consumers' migration to mobile and found little relief in the second quarter despite overall revenue growth.
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How to Boost Your Confidence by 25% in 2 Minutes Flat | The Recruiting Lab

How to Boost Your Confidence by 25% in 2 Minutes Flat | The Recruiting Lab | Marketing_me | Scoop.it
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Recent research by social psychologists at Harvard University have revealed startling facts about how simple shifts in 
posture can have profound effects on how well you present yourself in client meetings, fee negotiations and marketing presentations. Research had already shown that the mind can influence the body.



For example, it’s common knowledge that if you’re feeling depressed, there’s a high likelihood that your immune system will be depleted. But what researchers Amy Cuddy and Dana Carney wanted to find out was could the opposite also be true; could the body influence the mind?


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Why Content Marketers Can't Ignore Google Plus

Why Content Marketers Can't Ignore Google Plus | Marketing_me | Scoop.it
Content is an instrumental part of any marketer’s strategy and with Google designing the SEO landscape, you won’t want to ignore these recommendations.
Alessandro Rea's insight:

Content has quickly proven to be a must-have weapon in every marketer’s arsenal. In addition to serving as a way to leverage your knowledge and develop your reputation as a thought leader, content reigns supreme for SEO. Though, this was not always the case. Google’s PageRank algorithm has revolutionized the online world. Any Google algorithm update results in subsequent panic, followed by hundreds of guides to gaming the system. The latest iteration of the algorithm, codenamed Penguin, emphasizes social and quality content, and marketers must ensure that their strategy follows suit.



How SEO Used to Work

In order to get their site at the top of search results, marketers utilized a variety of tactics, some of them legally dubious (or “black hat”, in SEO parlance). This was especially important during the early days of the Internet when users were still learning how to parse through search results, and most often clicked on the top result. Sites did what they could to get to the top and be seen.

Before any of us knew better, Google included, sites engaged in keyword stuffing, hidden text, and link farming, among other practices, to artificially boost search rankings. Content was important, as were keywords, as these boosted you in search results and helped you get some backlinks to your site. The more reputable the sites that are linking to you, the better your site’s ranking in search engine results. But with so many “hacks” to improve SEO, the connection between a site’s ranking and the quality of that site’s content began to erode over time.

SEO building methods and black hat tactics have served as a quick fix for many, but are not sustainable in the long term. Google penalizes sites that are cheating the algorithm, and updates its algorithm often enough that even those who are following the rules can be adversely affected. Google algorithm updates force SEO strategy to continuously evolve.



The New SEO

In an effort to let rankings more accurately reflect a site’s performance, popularity, and credibility, Google has made some adjustments. Keywords, headlines, and body text remain important, as do backlinks. Low-quality backlinks, keyword stuffing, and other methods will negatively affect your rank. And content takes an even more prominent role in your ranking. (If you’re on the ReTargeter team and you’re reading this, send an email to marketing@retargeter.com with a brief summary. First person to do so wins a prize). As always, your content and site copy should be aligned with the product or service you offer, and relationship building for quality backlinks remains a valuable strategy.

So, what’s changed? Google has worked social signals into its algorithm. This means that the general sentiment of Internet users with regard to your content is factored into your rank. Google is measuring shares, mentions, and overall engagement on social networks. This means your content and social following is more important than ever.



Run of the mill content filled with keywords will no longer do the trick. Instead, is your content valued across the web? Are people reading it and sending it to their friends? Is it useful? Is the author credible? These are the questions you have to consider when developing your content strategy, as it will directly affect your SEO, and Google is making sure that using its tools isn’t something marketers can avoid.

Keep reading on the Ignite Social Blog

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