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Marketing_me
Interesting articles on marketing.
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Marketing Leadership: 5 Steps To Learning Agility

Marketing Leadership: 5 Steps To Learning Agility | Marketing_me | Scoop.it

As we all struggle to stay competitive in a fast-moving world, the topic of leadership is a really important one. We need to adapt to new business strategies, new ways of working and new challenges.

How do great leaders stay current with the latest trends and polish their skills to meet these new challenges head on?

At a recent meeting I attended with some of the best minds in B2B Marketing, I was introduced to Columbia University’s Center For Creative Leadership whitepaper on Learning Agility by my friend Carla Johnson.

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9 SEO Experts Reveal the Future of Marketing

9 SEO Experts Reveal the Future of Marketing | Marketing_me | Scoop.it
As search numbers grow online, Search Engine Optimization (SEO) is becoming more important than ever. In March 2013, 20.4 billion searches were conducted from desktop computers alone! Mobile search, too, is growing important: 113.1 million people use mobile to search online. As search continues to grow and evolve, what will be the most important marketing […]
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Is Google Analytics Hurting your Business?

Is Google Analytics Hurting your Business? | Marketing_me | Scoop.it
When is “Good Enough” good enough? At Brighton SEO this year one of the talks opened with a rather bold statement: “Delete Google Analytics”. In this post, you'll question the common wisdom that Google Analytics is the best thing since hypertext protocols and ask yourself whether it might actually be harming your business.
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Are Apple's Patent Wars a Marketing Strategy?

Are Apple's Patent Wars a Marketing Strategy? | Marketing_me | Scoop.it

The latest battle in the three-year long Apple-Samsung patent saga concluded few weeks ago. In contrast to previous litigation between the two tech-giants—which revolved on the overall look of the phones—this case focused around autocompletetap-from-search and slide-to-unlock software. Despite the technical nature of these innovations, there are a few broad managerial lessons that have emerged from this prominent patent case.

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Why So Many New Employees Don't Succeed

Why So Many New Employees Don't Succeed | Marketing_me | Scoop.it
If companies focused on this one thing, new hires would be hugely more successful.
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How Inbound Marketing Mixes With Content Strateg

How Inbound Marketing Mixes With Content Strateg | Marketing_me | Scoop.it
You’re probably thinking your content strategy is pretty awesome, and by now you published some incredible content. Lots of people should stop by, right? Yes, especially if you’re publishing great content, but the reality is many people only go to select sites and never stray far from their corner of the Internet.
Via Kamal Bennani
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What You Need to Know About Quality Score From a Former Google

What You Need to Know About Quality Score From a Former Google | Marketing_me | Scoop.it
Former AdWords Evangelist explains what goes into Quality Score and how it impacts the rank of ads on Google and the CPC paid by advertisers.
Via Kamal Bennani
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Practice Design Thinking by Marketing with Empathy

Practice Design Thinking by Marketing with Empathy | Marketing_me | Scoop.it
The design field continues to operate in a state of flux. When the industry shifted from the printed page to the digital screen, designers had to adapt and grow both their technical skills and problem solving abilities to keep pace with the demands of the marketplace. As roles and responsibilities shifted, Print designers morphed into …
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Angel Investments Update Since the Economic Downturn

Angel Investments Update Since the Economic Downturn | Marketing_me | Scoop.it
A recent angel investments update reveals the number of angels and angel-backed companies has risen, but investment dollars have fallen.
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How to Build a Smart Inbound Marketing Strategy

How to Build a Smart Inbound Marketing Strategy | Marketing_me | Scoop.it
Inbound marketing is about as important to small businesses (or any size business really) as water is to grass.
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Linkedin for sales and aquisition

Molti programmi di formazione spiegano i dadi e bulloni di


Via Fred Zimny, massimo facchinetti, Marco Favero
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Comcast Uses Offline Game to Show the Speed/Responsiveness of XFINITY Internet | Stop the Cap!

Comcast Uses Offline Game to Show the Speed/Responsiveness of XFINITY Internet | Stop the Cap! | Marketing_me | Scoop.it
Comcast is using an offline console game that misrepresents the speed and performance of its Internet service in its latest advertising.Eagle-eyed game fans were annoyed to find Comcast promoting its speedy Internet service with a mall demo of Ubisoft’s Trials Fusion, a game that has no online multiplayer mode.“If you’re a real gamer then you need the speed of XFINITY Internet,” advises a Comcast spokesman in the 30-second ad.“Do you find that when you’re playing games online with your current service that it’s slow, a Comcast representative asks gamers.“Yes,” says one, they do! “I get some lag,” says another.“Do you want to try XFINITY Internet,” asks the employee.“Sure.”“Do you notice any buffering,” asks the employee.“No sir.” “There is certainly no lag at all.”The smooth game play and responsiveness looks impressive, until one realizes the game was never connected to XFINITY Internet. Without an online mode, there is no Internet connection with slow speeds and lag to worry about while playing. The game would work just as well in the middle of a Kansas wheat field, 50 miles from the nearest DSL connection.But Comcast’s Internet service does eventually come into play when game enthusiasts want to download software updates, which can be enormous for many titles.XFINITY Internet does not come with infinite usage.Click headline to read more and watch video clip--
Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Cambiare tutto o scomparire: ecco 2 (+ 5) consigli per innovare nelle aziende

Cambiare tutto o scomparire: ecco 2 (+ 5) consigli per innovare nelle aziende | Marketing_me | Scoop.it
Innovare o scomparire. Altre opzioni, oggi, non ce ne sono. Ma la vera domanda è: soltanto le nuove aziende che nascono da zero, le startup, o anche le vecchie
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Interview with Umar Khan on Online Marketing - Zuri Apps

Interview with Umar Khan on Online Marketing - Zuri Apps | Marketing_me | Scoop.it
Zuri interview with Umar Khan of Social Cubix on online marketing, SEO and the next big idea in social marketing.
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5 Ways to Optimize Your Emails for Mobile

5 Ways to Optimize Your Emails for Mobile | Marketing_me | Scoop.it
An email designed to be read on a PC could look downright horrible on a smartphone. Avoid this with these quick tips.
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Which Trust Indicators Really Matter in Today’s eCommerce?

Which Trust Indicators Really Matter in Today’s eCommerce? | Marketing_me | Scoop.it
Check these 5 credibility boosters that work best in the today’s eCommerce environment.
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Entrepreneurs of Austin: Fons PR

Entrepreneurs of Austin: Fons PR | Marketing_me | Scoop.it
In the age where a website is sometimes the first thing a new business creates, Fons PR has managed clients like Disney and Lionsgate since 2006 without ever having one. See Brandy Fons insights and secrets into what make their business the success that it is.
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Start-ups Have Office Politics, Too

Start-ups Have Office Politics, Too | Marketing_me | Scoop.it
And it's important to admit it up front.
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6 Ways to Use Mobile Marketing to Capture More Leads

6 Ways to Use Mobile Marketing to Capture More Leads | Marketing_me | Scoop.it
“ Avete modificato le vostre strategie di lead generation per gestire i visitatori di telefonia mobile? Sei consapevole che la navigazione web mobile in concorrenza diretta con la navigazione desktop? Se avete risposto 'No' a queste domande ...”
Via Stefano Principato, Marco Favero
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Tell a Story! The Key To Unlocking Startup Cash

Tell a Story! The Key To Unlocking Startup Cash | Marketing_me | Scoop.it
“Investors love cold, hard facts. But they remember stories.”
Via Karen Dietz
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Karen Dietz's curator insight, June 10, 11:57 AM

San Diego StartUp Week is almost here and what a perfect quick article on how telling a story is essential if you want start up cash.


I particularly like the tip that a good story needs to involve the audience -- and that the best way to do that is to stop talking and listen. Brilliant!


This is a very short post with terrific reminders about leveraging story when you are a start up. Then again, the same advice can be applied to any project at work you want to get backing for.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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20 Important LinkedIn Groups for Business

20 Important LinkedIn Groups for Business | Marketing_me | Scoop.it
If you want to connect with small business professionals like yourself, then one way to do it is by visiting LinkedIn Groups for business.
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Framework: Collaborative Economy Honeycomb

Framework: Collaborative Economy Honeycomb | Marketing_me | Scoop.it
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SlideShare: 8 Ways a Digital Media Platform is More Powerful than "Marketing"

SlideShare: 8 Ways a Digital Media Platform is More Powerful than "Marketing" | Marketing_me | Scoop.it
Taking a media approach to building an online audience is a lot more effective than traditional marketing and advertising. Here's why ...
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Would You Buy an Internet Website as Art?

Would You Buy an Internet Website as Art? | Marketing_me | Scoop.it
You can’t hang them on your wall or loan them to a gallery. But that doesn’t mean Rafael Rozendaal’s Internet-based works aren’t art. For a relatively reasonable $6,500, you can own one.
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Forget drones and satellites: Microsoft’s plan to bring the internet to the world is all about TV | Quartz.com

Forget drones and satellites: Microsoft’s plan to bring the internet to the world is all about TV | Quartz.com | Marketing_me | Scoop.it
Google will spend between $1 billion and $3 billion to put 180 satellites in orbit, from where the company can beam the internet down to unconnected parts of the world, the Wall Street Journal reported this morning. That’s in addition to Google’s other high-tech internet missionaries: balloons floating high in the sky and drones circling overhead. Facebook also has lofty ambitions.But there may be a simpler way to spread connectivity: Television white space. TV is broadcast using the electro-magnetic spectrum—as is radio, communications and cell phone signal. Each television channel owns one tiny slice of that spectrum, which is regulated by governments. But there are gaps between channels to prevent one from interfering with the next. As the world’s thirst for wireless technologies grows, government regulators are looking at unused broadcast spectrum as a way to ease congestion and spur innovation.The idea may sound less glamorous than drones, satellites and balloons, but it’s an area where African countries are leading the way, with impressive results. And it has attracted a lot of attention ever since 2010, when the United States’ Federal Communications Commission announced that white space would be available license-free.That spurred companies big and small to run pilot programs testing whether the system could be used to bring broadband access to rural American communities that had made do with dial-up or satellite connections. Microsoft was one of the firms that ran a pilot program at its headquarters in Redmond, Washington.For the past year, Microsoft has also been experimenting in Africa, and the results have been encouraging, Paul Garnett, Microsoft’s head of technology policy, tells HumanIPO, a Nairobi tech blog.Microsoft has made less noise than its counterparts about its efforts to provide internet access to remote users in the developing world. Launched last year, Microsoft’s 4Afrika Initiative is more limited in scope than programs touted by Google or Facebook, which aim to take the web to the world. Microsoft’s focus, as the name suggests, is just Africa. But that doesn’t mean Microsoft’s program is less ambitious: the potential for change on that continent is arguably much greater, because Africa lags far behind the rest of world when it comes to internet access, as the map above shows.Click headline to read more--
Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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