“ I was interested when I came across this detail of Generation Z which this particular infographic defines as folks who were born between 1995 and 2009. Keep reading to learn more about one of the youngest generations.”
Via Gust MEES
“ With the rise of e-commerce platforms like Shopify, Squarespace, and now Weebly, the painstaking process of setting up an e-commerce website no longer takes months, but just a few hours in a day. ”
Via Kamal Bennani
Measuring social media ROI isn't always easy. Many social efforts lend themselves to brand building, community building, and customer service. But done correctly, social media will deliver results. Use these tools to measure ROI and social success.
Via Kamal Bennani, Marco Favero
“Do you find it hard to connect with your ideal audience using the larger social networks? Have you considered a smaller social network? In this article, you’ll find 7 niche social networks built to serve specialized markets.”
“Online monetization company Skimlinks has launched a new Chrome Web browser extension called Skimlinks Editor that makes it easy for website owners to see which partners throughout its network will pay the best commissions.”
According to a study from Adobe, in 2012 repeat shoppers made up just 8% of all site visitors in the US yet they accounted for nearly 41% of total online sales.So bearing in mind the fact that it’s also cheaper to keep a customer than it is to attract a new one, businesses need to be working hard to keep shoppers satisfied and give them a reason to return.With this in mind, I’ve rounded up 11 ways in which ecommerce retailers can improve customer retention....
Via Jeff Domansky
Running a successful online business using free or low-cost tools can be done.Running an online business can be extremely rewarding—and massively expensive. But just because your friends and colleagues are using fancy tools and programs and have big budgets, doesn’t mean you have to, too. Some will even say you need the latest and greatest “Must Have” tools to be successful. I’d like to prove them wrong. Here’s how to run your business on a lean budget...
Via Jeff Domansky
“If you're managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you're approaching social media.”
Via Mindwizard, Gerrit Bes, Brian Yanish - MarketingHits.com, Ivo Nový
A new infographic from Baynote proves just how many people are buying on mobile; here are a few highlights: 1 in 10 Ecommerce dollars are spent today using a smartphone or tabletMcommerce growth is outpacing traditional Ecommerce growth by 200%For every $1 spent, the average return on retail email marketing is $44.25The number of people using smartphones has doubled over those who use tablets; but tablet users spend 20% more on average.
Via Lauren Moss, Marco Favero
“Okay, maybe I'm overstating it. Some sales are driven through social media channels. I know I've bought books and songs and contributed to Kickstarter campaigns many times because a friend shared a...”
“ Monitor the Web for interesting new content - automagically Google Alerts is one of the most powerful weapons of internet marketing, and it is completely free! Let me introduce you awesome spy tool...”
Via Zbynek Kysela
“In this blog post I will discuss some of the core problems which small businesses face when deciding to run social media marketing campaigns and I will take a closer look at five low-cost tools that c (5 low-cost tools you can use for successful #socialmedia...”
From your overall strategy to fantastic content marketing to conquering social media to best measurement incentives, learn how to truly rock digital.Two things I love a lot:1. Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful.2. Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others. This post is at the intersection of those two lovely things.Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge....
Via Jeff Domansky