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Interesting articles on marketing.
Curated by Alessandro Rea
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The Facebook Conversion Formula: A Blueprint for Turning Fans into Customers - Jeffbullas's Blog

The Facebook Conversion Formula: A Blueprint for Turning Fans into Customers - Jeffbullas's Blog | Marketing_me | Scoop.it
A popular Facebook Page is the beginning of a successful social media strategy. Here is a Facebook conversion formula for turning fans into customers.
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The Sad Story Behind Yahoo's Latest Startup Acquisition: Ptch

The Sad Story Behind Yahoo's Latest Startup Acquisition: Ptch | Marketing_me | Scoop.it
Business Insider has since learned from multiple sources that Yahoo paid $6.5 million for Ptch. We've also learned that this wasn't really an acqu-hire.
Alessandro Rea's insight:

On Wednesday we reported that Yahoo acquired a mobile app called Ptch and will shut it down in a month.

 

Business Insider has since learned from multiple sources that Yahoo paid $6.5 million for Ptch.

We've also learned that this wasn't really an acquihire – only three Ptch employees joined Yahoo, sources confirmed.



Read more: http://www.businessinsider.com/inside-story-of-yahoo-acquisition-ptch-2013-12#ixzz2mo9o2MVY

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WHY NOKIA’S SPONSORING THE TRUST WOMEN CONFERENCE

WHY NOKIA’S SPONSORING THE TRUST WOMEN CONFERENCE | Marketing_me | Scoop.it
  Love it or hate it, there’s no escaping technology. For most of us tech is an important part of our lives and it’s constantly evolving, both in what it does and how it’s used.
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Is Google+ the New Frontier for Business Blogging?

Is Google+ the New Frontier for Business Blogging? | Marketing_me | Scoop.it
In the third post in our series about blogging and social media, we’re covering a social network I have not used very much: Google+. For an expert perspective, I reached out to Paul Biedermann.
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Importance of Social Media as a Marketing Tool

Importance of Social Media as a Marketing Tool | Marketing_me | Scoop.it

The secret of a most successful business is its smart way of marketing. Large established companies today spend millions of dollars on reputed agencies to support their marketing requirements.


Via imaginetsa
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The Art of the Branded Video

The Art of the Branded Video | Marketing_me | Scoop.it
“ Learn why measuring video views and completion rates is important, and how you can improve your video marketing strategy.”
Via Kamal Bennani
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How To Build The Perfect Tumblr Profile For Business

How To Build The Perfect Tumblr Profile For Business | Marketing_me | Scoop.it
Brands need to fish where the fish are, and they are on all three platforms. Tumblr, with its Instagram-meets-blogging positioning, is a channel that is under-represented by many brands. Somewhere between 30 and 300 million Millennial consumers (yes, it’s a big spread) and others value this vast visual destination to consume and curate content. It’s a great place to get to know brand better. Tumblr is certainly not the last-touch in the B2B or B2C sales funnel. However, it is a great destination along the buyer journey.
Via Kamal Bennani
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Twitter Has Black Friday Fever [INFOGRAPHIC] - AllTwitter

Twitter Has Black Friday Fever [INFOGRAPHIC] - AllTwitter | Marketing_me | Scoop.it
It’s Black Friday, and around the U.S. shoppers are, inevitably, going crazy over bargains. But which products are they most excited about, and where, and who’s driving the conversation? Sysomos tracked millions of tweets leading up to Black Friday and discovered that iPads and HD televisions are getting the most mentions, the bulk of conversation is taking place in California and New York and women are slightly more excited about the day than men.
Via Mau
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Rescooped by Alessandro Rea from Social Media Useful Info
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Social Search Optimization: The New SEO

Social Search Optimization: The New SEO | Marketing_me | Scoop.it
Social Media has started to play a role in your search engine results. Your social posts can now increase your visibility on SERP's. Social Search Optimization (SSO) is a practice in which social media content i.e. tweets, Facebook posts, Instagram photos, etc. are all included within the internet database to be searched.The purpose of this approach to improve search engine results is multi-faceted. One advantage is it provides a body of records regarding an individual’s past searches and social media actions to the search engine.Read More: http://techsavvyagent.com/text/sso-the-new-seo/
Via Antonino Militello, Ivo Nový
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Experts outline key brand marketing trends in 2014 - The Guardian (blog)

Experts outline key brand marketing trends in 2014 - The Guardian (blog) | Marketing_me | Scoop.it
“ The Guardian (blog) Experts outline key brand marketing trends in 2014 The Guardian (blog) Real-time marketing aided by location-based advertising: although the term is overly hyped, the digital marketing industry has yet to grasp or defined the use.”
Via Kfir Pravda, massimo facchinetti, Marco Favero
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4 Ways to Optimize Your Referral Traffic

4 Ways to Optimize Your Referral Traffic | Marketing_me | Scoop.it
“ Four executives have mastered the task of using referrals to boost their bottom line, and now, they are letting you in on how it was done.”
Via Kamal Bennani
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How Much Is Online Presence Helping Small Business?

How Much Is Online Presence Helping Small Business? | Marketing_me | Scoop.it
Research demonstrates that smaller businesses, by and large, are not maximizing the benefit of their Internet presence. So why are so many still missing the boat?
Via Kamal Bennani
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Se la cultura muove il turismo - Russia

Se la cultura muove il turismo - Russia | Marketing_me | Scoop.it
“ Inizia ufficialmente l'Anno del turismo Italia-Russia. I microfoni di Gazeta.ru all'ambasciata italiana a Mosca.”
Via Pierluigi Barberio, Maria Cristina Terenzio
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Instagram is the 'best platform for brands' in 2013, beating out Facebook, Twitter, and Google+

Instagram is the 'best platform for brands' in 2013, beating out Facebook, Twitter, and Google+ | Marketing_me | Scoop.it
Instagram is the best platform for brands, according to a new study that reviewed all brands on social with over 25 fans on each of four major social platforms: Instagram, Facebook, Twitter, and Go...
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WPP Merges Xaxis With 24/7 Media In Bid For Scale In Programmatic Ads

WPP Merges Xaxis With 24/7 Media In Bid For Scale In Programmatic Ads | Marketing_me | Scoop.it
WPP has merged digital media buying platform Xaxis with ad server 24/7. Brian Lesser will oversee the combined group under the Xaxis brand.
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Getting Your 2014 Marketing Budget Ready for Action

Getting Your 2014 Marketing Budget Ready for Action | Marketing_me | Scoop.it
As the end of the year draws near, it’s time to not only prepare your marketing budget for 2014, but to also reflect on your achievements and challenges faced in 2013. Are you ready for 2014?
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Rescooped by Alessandro Rea from Social Media (network, technology, blog, community, virtual reality, etc...)
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7 Ideas to Promote your Blog Post with Social Media

7 Ideas to Promote your Blog Post with Social Media | Marketing_me | Scoop.it

A question I am often asked, is "how can I get more traffic to my blog posts?" The answer is fairly simple, social media can greatly help; but I add a caveat that there is more at play that simply sharing!


Via roberto toppi
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25 Of The Most Engaged Brands On Instagram

25 Of The Most Engaged Brands On Instagram | Marketing_me | Scoop.it
“Ah, Instagram. Why do we love you so much? Each of the Top 25 Brands on Instagram could probably give us 25 reasons why they love it, which may have a lot to do with those dollars signs.”
Via Brian Yanish - MarketingHits.com, Ivo Nový
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10 Reasons Your Company Sucks At Pinterest

10 Reasons Your Company Sucks At Pinterest | Marketing_me | Scoop.it
Besides Pinterest being one of the most buzzed social media sites, it’s been proven that Pinterest and brands go together like Leonardo da Vinci and The Mona Lisa. For starters, brands have already been accepted on pinboards, unlike Facebook and Twitter with their unpopular and eyesore ads from brands. Most importantly, however, Pinterest is a sales driver. So, why aren’t you experiencing that same success? Probably because your company just sucks at Pinterest! Are you guilty of on of the following Pinterest faux pas?
Via Kamal Bennani
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Effective Approach to Marketing | Social Media Today

Effective Approach to Marketing | Social Media Today | Marketing_me | Scoop.it
What's the most effective approach to marketing? It’s simply marketing that emotionally connects your brand to enthusiastic supporters of it.
Via Ivo Nový
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These 7 clever gadgets will help you keep track of your valuables

These 7 clever gadgets will help you keep track of your valuables | Marketing_me | Scoop.it
“ It always seems like you're losing your wallet or keys, right? Technology finally has a solution for that. One of the latest crowdfunding trends is small devices that are for affixing ...”
Via Kamal Bennani
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Come ottimizzare i video per aumentare il traffico su Youtube - SMC

Come ottimizzare i video per aumentare il traffico su Youtube - SMC | Marketing_me | Scoop.it
“ Come ottimizzare i video per aumentare il traffico su Youtube”
Via Mr Tozzo, Marco Favero
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La Puglia nella top list delle mete consigliate da NatGeo Traveler

La Puglia nella  top list  delle mete consigliate da NatGeo Traveler | Marketing_me | Scoop.it
“ Nella classifica dei best trips per il prossimo anno stilata da National Geographic la Puglia è entrata nelle venti destinazioni al mondo da vedere assolutamente”
Via Maria Cristina Terenzio
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The Real Future of Social is Search

The Real Future of Social is Search | Marketing_me | Scoop.it
Social and search are converging, and marketers need to understand how to address them as a dynamic duo.
Via Kamal Bennani
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NetAppVoice: The Future Of Retail: It's All In Big Data

NetAppVoice: The Future Of Retail: It's All In Big Data | Marketing_me | Scoop.it
What's the future of retail? PSFK Labs thinks it knows. In a weighty report, the product and marketing consultancy lays out the trends it's seeing, with examples, and connects the dots.
Via Kamal Bennani
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