Successful B2B social media marketing engages people as much as possible, regardless of the platforms they use. These are five B2B social media marketing examples from companies that put their audiences first in 2013 - and they do it very well.
Via Kamal Bennani
Spotify announced on Wednesday that it is expanding its free streaming option to all devices.
Spotify Free for tablets will also work in conjunction with Spotify Connect, the company's Chromecast-like integration for home stereo systems. Previously, non-paying Spotify users could only listen to Spotify Radio selections on mobile. Like Pandora, iTunes Radio andiHeartRadio, Spotify Radio allows users to listen to "stations" comprised of artists and genres, but not specific music tracks.
The new option will allow users to listen to tracks they select, just as they can on the desktop.
In addition to Spotify Free for tablets, the company is also rolling out a free streaming option for all devices, including mobile phones. This option, dubbed "Spotify Shuffle," the option will allow users to "shuffle play" all playlists in their libraries and shuffle listen to any artist they choose.
“ Think about adding social networking to your marketing strategy, if you find that your statistics for the month are disappointing. In many cases, nothing more than a change of pace is needed to pro...”
Via brandinmind, massimo facchinetti, Marco Favero
"Startups face tremendous pressure while competing with their bigger counterparts. They neither have large manpower nor big infrastructure. Social media can become an effective solution in helping them grow. This infographic shows how startups should utilize the power of social media."
Via massimo facchinetti, Marco Favero
“ Qual è il valore dei principali social network? Più di 150 miliardi di dollari secondo HootSuite dashboard sviluppata per gestire e controllare in modo unitario il flusso di informazioni su Facebook Twitter ecc.”
Via Marco Favero
In one weekend, Beyoncé Knowles sold an estimated 600,000 copies of of Beyoncé, her fifth solo album, which at a cost of $15.99 came with 14 songs and 17 music videos. If correct, that sales figure will land her at number one on Billboard's Top 200.
...Is there anything more you can do to convince that traffic to stay a little while longer? To not bounce straight back to the SERP? To respond to calls-to-action? To increase your conversion rate? Using the five techniques laid out in this previous article, five persuasive web design techniques, I’ll be taking a look at various ecommerce homepages that either tick one, or even all of the following persuasive design boxes....
Via Jeff Domansky
Since social media is changing so often, it can be hard to keep up with stats and trends that affect how you use it. I quite often forget the facts that I’ve read, or I use Twitter based on stats that are outdated now.In fact, when I recently looked at some of the latest social media statistics, it hit me that the fastest growing demographic on Twitter is is the 55–64 year age bracket. And that’s just the tip of the iceberg in terms of what’s changed.In case you’re in the same boat with me, I gathered up some really interesting Twitter stats that can help you improve the way you reach your followers. Especially when trying to gear up for the new social media for business, being in the know of the latest stats is more valuable than ever...
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