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Interesting articles on marketing.
Curated by Alessandro Rea
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Rescooped by Alessandro Rea from Better know and better use Social Media today (facebook, twitter...)
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Twitter’s Influence On Holiday Shopping [INFOGRAPHIC] - AllTwitter

Twitter’s Influence On Holiday Shopping [INFOGRAPHIC] - AllTwitter | Marketing_me | Scoop.it
Holiday heyday is just around the corner, and digital marketers and social media managers are already elbow-deep in Twitter promotion plans. Accordingly, Twitter commissioned a survey from research firm DB5, which surveyed 2,000 U.S.holiday shoppers, more than half of whom use Twitter regularly. Here’s what they found. Fun facts: - 45% of respondents said they would rather take Twitter shopping with them than their husband or wife! - 64% of respondents said they have bought a product because of something they saw on Twitter - 57% of respondents use Twitter to determine which stores to visit
Via Mau
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Rescooped by Alessandro Rea from Training, eBook, Social Media & Web Design
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The Top 7 Content Marketing Trends That Will Dominate 2014

The Top 7 Content Marketing Trends That Will Dominate 2014 | Marketing_me | Scoop.it
Whether you realize it or not, chances are your business is already using content marketing as part of your overall marketing strategy. With content marketing being arguably the most critical piece of an inbound marketing strategy, and with an estimated 60% of businesses employing some form of inbound in their marketing, we’re poised to see explosive growth in the way businesses ‘do’ marketing. While consumers continue to tune out traditional, intrusive marketing communications, they increasingly crave the type of genuine, customer-focused information that content marketing delivers.
Via Brian Yanish - MarketingHits.com, Marco Favero
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4 Steps to Reevaluate Your Business Strategy

4 Steps to Reevaluate Your Business Strategy | Marketing_me | Scoop.it

It’s never the wrong time to de-clutter and simplify. Just as you should bring fresh air into a stuffy house, you can also breathe life into a company to achieve an improved state of success.
Read more at http://www.business2community.com/strategy/4-steps-reevaluate-business-strategy-0639091#KIbrjBVBuEx2KG20.99

Alessandro Rea's insight:

Dust Off the Cobwebs

When your marketing goes stale, so does your business. The purpose of cleaning up your online business is to stay relevant to consumers. So, what does it take to be relevant?

Stay up with the times. Take time every few months to read about new marketing tactics that can apply to your business.Be better! Look at what your competitors are doing online, and see if you can do it better.Be social. Don’t leave your Facebook, Twitter, or Pinterest accounts unattended for long periods of time or consumers will view you as stale, resulting in a loss of fans, followers and connections.Appeal to the masses. Make sure the content you are posting appeals to the appropriate audience and remains cognizant of what’s trending in your industry.


Read more at http://www.business2community.com/strategy/4-steps-reevaluate-business-strategy-0639091#KIbrjBVBuEx2KG20.99

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Rescooped by Alessandro Rea from Curation, Copywriting and ... surroundings
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Presentazioni spettacolari? Ecco per voi 5 utili strumenti

Presentazioni spettacolari? Ecco per voi 5 utili strumenti | Marketing_me | Scoop.it
“ Sempre più persone utilizzano, nel personal branding o in azienda, presentazioni e slides. Ma quali sono le alternative a Powerpoint? Scopriamole insieme!”
Via Guglielmo Cornelli
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Rescooped by Alessandro Rea from Building Authentic Business Relationships
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10 Steps to Building a Top-Selling App

10 Steps to Building a Top-Selling App | Marketing_me | Scoop.it
“ Using the "4 Hour Workweek" approach, one developer created 40 apps with more than 35 million downloads. Here's how he did it.”
Via Renee Baribeau
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Rescooped by Alessandro Rea from Training, eBook, Social Media & Web Design
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Why Agencies and Brands Need to Embrace True Storytelling

Why Agencies and Brands Need to Embrace True Storytelling | Marketing_me | Scoop.it
“ To build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need to move away from thinking about branded content and embrace true storytelling.”
Via Omar Kattan - New Age AdMan, Jim Signorelli, Brian Yanish - MarketingHits.com, Marco Favero
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Rescooped by Alessandro Rea from Public Relations & Social Media Insight
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4 Key Strategies to Compete With Online Retailers | Cube

4 Key Strategies to Compete With Online Retailers | Cube | Marketing_me | Scoop.it
According to the U.S. Department of Commerce, E-commerce has grown 18.4% year over year in the second quarter of 2013. Online sales are booming with what seems like an endless growth opportunity in the near future. This is great news for companies such as Amazon who solely operate as an “E-tailer” but presents a challenge for local economies supplemented by mom and pop shops. Price matching is impossible, but there are 4 key methods of gaining an edge over e-tailers and beating them to your customer’s wallet...
Via Jeff Domansky
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Rescooped by Alessandro Rea from Social Media, SEO, Mobile, Digital Marketing
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6 Tips for Sorting Your Gmail Contacts

6 Tips for Sorting Your Gmail Contacts | Marketing_me | Scoop.it
“ These tips will help you keep your Google contacts organized and useful.”
Via Kamal Bennani
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Rescooped by Alessandro Rea from Social Media Useful Info
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Social Media Statistics for 2013 | Social Media Today

Social Media Statistics for 2013 | Social Media Today | Marketing_me | Scoop.it
YouTube reaches more adults than any cable network. In the United States, the number of people who watch television has fallen behind the number of people who watch YouTube on a regular basis.This makes it clear that televised content is undergoing a decline, while on the other hand online consumption of video is on the rise. Many companies have taken advantage of this by releasing their marketing campaigns as videos on the internet first and on television later.
Via Ivo Nový
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Rescooped by Alessandro Rea from Social Media Useful Info
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How Many Times These Business Leaders Tried Before They Succeeded (#Infographic)

How Many Times These Business Leaders Tried Before They Succeeded (#Infographic) | Marketing_me | Scoop.it
The only way to be sure you never fail is to never try. So, if you want to be an entrepreneur, buckle your seatbelt for a bumpy ride.Epic inventor Thomas Edison generated 10,000 prototypes for electric light bulbs before getting it right, according to the infographic below, created by San Francisco-based startup organization Funders and Founders.And Colonel Sanders, the founder of KFC, was rejected 1,009 times when he tried to sell his fried chicken recipe.How many times have you tried and failed so far? What’s your secret to keep trying again? Leave us a note below and let us know.

Via Ivo Nový
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Rescooped by Alessandro Rea from Enterprise Social Media
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New Facebook Marketing Research Shows What Works

New Facebook Marketing Research Shows What Works | Marketing_me | Scoop.it
“ The latest research on Facebook marketing shows interesting trends and opportunities. Use this to update your Facebook marketing with the latest findings.”
Via Mike Ellsworth
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Rescooped by Alessandro Rea from Social media and the Internet
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Is Social Media Creating a Plagiarism Problem?

Is Social Media Creating a Plagiarism Problem? | Marketing_me | Scoop.it
“Stolen content is an increasing problem, as people quote text that is not their own without attributing it to the original writer. Why is it that plagiarism is making its way into social media?”
Via imaginetsa
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Rescooped by Alessandro Rea from Training, eBook, Social Media & Web Design
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Mega-SERP: A Visual Guide to Google

Mega-SERP: A Visual Guide to Google | Marketing_me | Scoop.it
Have you ever wondered what a Google result would look like if they put all of the SERP features on one page? Wonder no more. I present to you Mega-SERP, sponsored by my obsession with tacos.
Via Kamal Bennani, massimo facchinetti, Marco Favero
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Rescooped by Alessandro Rea from Social Media, SEO, Mobile, Digital Marketing
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8 Innovative LinkedIn Marketing Campaigns

8 Innovative LinkedIn Marketing Campaigns | Marketing_me | Scoop.it
“ Since the efforts are so new, there are just a handful of examples of marketers executing truly creative programs on LinkedIn.”
Via Kamal Bennani
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Why A Massive Action Strategy Is Key To Online Growth

Why A Massive Action Strategy Is Key To Online Growth | Marketing_me | Scoop.it
For fast online growth, you need a Massive Action Strategy to achieve Massive Success. Inspired by Tony Robbins, this is key also for digital marketing.
Alessandro Rea's insight:
Forget About ‘Content Is King’ And Think About Kelp

The first thing you have to do is to forget about content is king.

Personally, I think the whole content is king-debate is ridiculous.

If great content is the crew on a match race sailing boat, what does a great crew matter if the sail boat is slow by design? And the other way around: What good will a fast sailboat do you if your crew is crap?

If you’re serious about hacking growth, don’t expect anything less than having to work through every last little to make it happen.

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Rescooped by Alessandro Rea from Web Writing
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Il content marketing fa bene al business - Ninja Marketing

Il content marketing fa bene al business - Ninja Marketing | Marketing_me | Scoop.it
“ Ninja Marketing Il content marketing fa bene al business Ninja Marketing Il 2013 si annunciava come l'anno del content marketing, ma in Italia il tema resta ancora confuso e di difficile applicazione, anche per molti addetti ai lavori.”
Via Ivano Steri
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Rescooped by Alessandro Rea from Content Curation World
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The Curated Google Search Result Page: The Mega-SERP

The Curated Google Search Result Page: The Mega-SERP | Marketing_me | Scoop.it

Via Robin Good
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Rescooped by Alessandro Rea from Social Media, SEO, Mobile, Digital Marketing
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5 Big Reasons Why You Should Consider Google Plus Marketing

5 Big Reasons Why You Should Consider Google Plus Marketing | Marketing_me | Scoop.it
Whether you like it or not, Google plus marketing has become significant player in social media marketing. It is the second largest network behind Facebook
Via Kamal Bennani
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Rescooped by Alessandro Rea from Training, eBook, Social Media & Web Design
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5 Steps to Launching a Successful Pinterest Group Board - Business 2 Community

5 Steps to Launching a Successful Pinterest Group Board - Business 2 Community | Marketing_me | Scoop.it
Launching a Pinterest group board has many benefits. It can help increase followers, increase the reach of your pins, and get more clicks to your website. Here are 5 steps to launching a successful group board on Pinterest…
Via Kamal Bennani, Marco Favero
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Rescooped by Alessandro Rea from Focus on Green Meetings & Digital Innovation
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5 #Pinterest #Tools to Ignite and Inspire Your Pinning Efforts

5 #Pinterest #Tools to Ignite and Inspire Your Pinning Efforts | Marketing_me | Scoop.it

Via Maria Cristina Terenzio
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Rescooped by Alessandro Rea from Just Story It Biz Storytelling
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Back Stories! A Small Business Shows The Advantages of Offering Facility Tours

Back Stories! A Small Business Shows The Advantages of Offering Facility Tours | Marketing_me | Scoop.it
“Facility tours are a powerful marketing tool for the right kind of small business. Using technology to enhance the tour experience can add impact.”
Via Karen Dietz
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Rescooped by Alessandro Rea from Better know and better use Social Media today (facebook, twitter...)
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How Social Media Is Changing The Way Your Customers Shop Online [INFOGRAPHIC] - AllTwitter

How Social Media Is Changing The Way Your Customers Shop Online [INFOGRAPHIC] - AllTwitter | Marketing_me | Scoop.it
Did you know that a recent study revealed that 38 million 13 to 18 year olds in the U.S. said that their purchasing decisions were influenced by social media? 75 percent of Facebook purchasers said that they asked for their friends’ advice before buying, and 81 percent of shoppers say that posts from their friends on social media platforms such as Twitter and Facebook directly impact their shopping decisions. This infographic from MarketMeSuite takes a closer look at how social media is changing that way your customers shop online.
Via Mau
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Rescooped by Alessandro Rea from Better know and better use Social Media today (facebook, twitter...)
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Pinterest Promoted Pins Launch Today - Search Engine Journal

Pinterest Promoted Pins Launch Today - Search Engine Journal | Marketing_me | Scoop.it
According to an updated post on the Pinterest blog, promoted pins are launching today. The announcement states that each promoted pin will clearly be marke...
Via Mau
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Rescooped by Alessandro Rea from Social media and the Internet
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New Chrome Extension Advances Social Media Content Curation

New Chrome Extension Advances  Social Media Content Curation | Marketing_me | Scoop.it
“We know what you're thinking... Why do you need yet ANOTHER browser plugin for your social media management, right? Well before you start thinking this is a "me too" social media curation extension...”
Via imaginetsa
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Rescooped by Alessandro Rea from Better know and better use Social Media today (facebook, twitter...)
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How To Use Social Media To Sex Up Your #B2B Marketing Campaign [INFOGRAPHIC] - AllTwitter

How To Use Social Media To Sex Up Your #B2B Marketing Campaign [INFOGRAPHIC] - AllTwitter | Marketing_me | Scoop.it
Promoting your business to business (B2B) company’s products and services on social media platforms such as Twitter and Facebook has always proven to be a particularly difficult nut to crack, certainly compared to business to consumer (B2C) marketing, where brand after brand has enjoyed the relatively low-hanging fruit, notably in the retail sector. Here’s why: business products are, for the most part, unsexy. And, all too often, they’re pitched with an equally unappealing lack of enthusiasm. So what’s a B2B marketer to do? This infographic from Spotlight Communications provides a veritable wealth of information in how to “sex up” your social media B2B marketing campaign, with tips and insights for Twitter, Facebook and LinkedIn.
Via Mau
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