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Marketing_me
Interesting articles on marketing.
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Digital Trends: An Industry Focus on Digital Marketing in 2015

Digital Trends: An Industry Focus on Digital Marketing in 2015 | Marketing_me | Scoop.it
On the Dig­i­tal Europe blog we’ve been look­ing at devel­op­ing trends and upcom­ing devel­op­ments in dig­i­tal mar­ket­ing. If you’ve not [...]
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InMobi Exchange Launches Programmatic Mobile App Audience Buying

InMobi Exchange Launches Programmatic Mobile App Audience Buying | Marketing_me | Scoop.it
Automated direct order buys enabled in 36 countries.
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9 Creative Ways to Add a Customer Loyalty Program to Any Small Business

9 Creative Ways to Add a Customer Loyalty Program to Any Small Business | Marketing_me | Scoop.it
One of your best assets as a small business is your connection with your customers and the connection they feel to you in turn. In order to remind your customers how much you appreciate their continued business, and to run a more efficient business, you might want to implement a customer loyalty program.
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È giovane il consumatore più influenzato dai social media [RICERCA]

È giovane il consumatore più influenzato dai social media [RICERCA] | Marketing_me | Scoop.it

L’argomento “influenza” sui social media è sicuramente il più interessante da studiare e rappresenta uno degli obiettivi che maggiormente un brand o azienda si prefigge di raggiungere attraverso una strategia di social media marketing. È infatti il concetto di influenza, ergo influenzare o convincere, incentivare e allettare l’utente, che muove il meccanismo promozionale attraverso i social che, ricordiamolo, non è mai diretto ed esplicito come su altri canali.

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21 Marketing Tips for Freelancers From The Most Successful Women in the Industry

21 Marketing Tips for Freelancers From The Most Successful Women in the Industry | Marketing_me | Scoop.it
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A Surefire Marketing Strategy for Driving Website Traffic

A Surefire Marketing Strategy for Driving Website Traffic | Marketing_me | Scoop.it
Website analytics is a Big Data gathering method that can give you an average 117 percent return on investment, or as much as 2,000 percent, according to International Data Corporation, a Massachussetts-based research firm. If you have a few minutes per day to devote to implementing an analytics-based marketing strategy, you can see revenue improvement within a few months. It will tell you what is working on your business's website, and what is not.
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Is Email Marketing Effective? Three Examples That Prove It Is

Is Email Marketing Effective? Three Examples That Prove It Is | Marketing_me | Scoop.it
Is email marketing REALLY effective? YES, it is! These data-rich case studies prove just how effective email marketing campaigns can be for your business.
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Someone Figured Out the 5 Reasons People Share Content Online

Someone Figured Out the 5 Reasons People Share Content Online | Marketing_me | Scoop.it

- and You’ll Never Look at Your Audience the Same Again


Want more shares for your content? We broke down the key statistics from a 2014 study on what people share online and why, so you can get noticed even more.

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There are now at least 25 billion-dollar mobile internet companies

There are now at least 25 billion-dollar mobile internet companies | Marketing_me | Scoop.it
Some are virtually household names, like Uber and Dropbox, Snapchat and WhatsApp. Others you may never have heard of, like GungHo and Airwatch and RocketFuel. But all of them have two things in com...
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Four Important Data Points on Measuring Your Startup's Customer Happiness

Four Important Data Points on Measuring Your Startup's Customer Happiness | Marketing_me | Scoop.it
At some point, most startups will begin to measure their customers' happiness. Customer satisfaction is an important predictor of loyalty and can foster fantastically efficient word-of-mouth growth. Many companies employ Net Promoter Score, a metric pioneered by Bain & Company, to quantify customer satisfaction. NPS estimates customer loyalty by measuring the fraction of a customer base which are promoters and d
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Five Technology Tools To Boost Your Networking

Five Technology Tools To Boost Your Networking | Marketing_me | Scoop.it

If you read my posts on why career changers don’t get interviews or why your job interview don’t lead anywhere, you can see how important networking is to fix or avoid these problems altogether. But unless you automate your networking, it will be difficult to do enough of it. You’ll have to remind yourself to do it and then motivate yourself to take the next step each and every rime. However, technology can help ease your networking burden. Here are five technology tools that are free to use, that do not require programming or special skills and that can help automate your networking right away. I am not a paid affiliate of any of these tools.

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More Marketers Now Dedicate Over Half Of Digital Budgets To Retargeting

More Marketers Now Dedicate Over Half Of Digital Budgets To Retargeting | Marketing_me | Scoop.it
Study shows marketers are investing in more heavily retargeting, say it performs as well as search, email and other display.
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How to Go Global with Your Content Marketing Team

How to Go Global with Your Content Marketing Team | Marketing_me | Scoop.it
Creating a content strategy that works on an international scale is easier said then done. Learn what it takes to better prepare your team.
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The Rise of AdBlock Reveals A Serious Problem in the Advertising Ecosystem

The Rise of AdBlock Reveals A Serious Problem in the Advertising Ecosystem | Marketing_me | Scoop.it

By Frédéric Filloux

Seeing a threat to their ecosystem, French publishers follow their German colleagues and prepare to sue startup Eyeo GmbH, the creator of anti-advertising software AdBlock Plus. But they cannot ignore that, by using ABP, millions of users actively protest against the worst forms of advertising. 

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The Essential 8 Marketing Reports

The Essential 8 Marketing Reports | Marketing_me | Scoop.it
Can you confidently answer questions from the C-suite? We've compiled our most essential marketing reports in one place -- The Essential 8: Top Reports That Every Marketer Needs.
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50+ Marketing resources to stay ahead of the game

50+ Marketing resources to stay ahead of the game | Marketing_me | Scoop.it
As marketers, we pride ourselves on coming up with fresh ideas. It’s how we stay ahead of the game.

So, where do some of the most brilliant marketing minds get their inspiration? From other brilliant minds, of course.

This is why I’ve decided to share these 50 great marketing resources – posts, blogs, and tools – helping you to move forward and grow your customer base.

 

Note: This list is updated on a regular basis.
Feel free to comment below if you think a resource should be added.
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Data-Based Design: Ignore At Your Own Risk

Data-Based Design: Ignore At Your Own Risk | Marketing_me | Scoop.it
There’s always been more than a bit of tension between data folks and their design brethren. Perhaps the most famous example in recent memory took place at Google in 2009. Designer Douglas Bowman resigned his position at the company over its over-reliance on data. In his words: Yes, it’s true that a team at Google couldn’t decide…
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Mobile Marketing: Are You Ready for the Revolution?

Mobile Marketing: Are You Ready for the Revolution? | Marketing_me | Scoop.it
Do you have a mobile strategy for your business? Are you interested in discovering what the future of mobile marketing has in store? To learn how to market your business with mobile, I interview Tom Webster. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's…
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How Alibaba is using bra sizes to predict online shopping habits

How Alibaba is using bra sizes to predict online shopping habits | Marketing_me | Scoop.it

Earlier this summer, a group of data crunchers looking at underwear sales at Alibaba came across a curious trend: women who bought larger bra sizes also tended to spend more (link in Chinese). Dividing intimate-apparel shoppers into four categories of spending power, analysts at the e-commerce giant found that 65% of women of cup size B fell into the “low” spend category, while those of a size C or higher mostly fit into the “middle” or higher group:



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This Woman Has Landed Millions of App Installs — How She Does It

This Woman Has Landed Millions of App Installs — How She Does It | Marketing_me | Scoop.it
First Round is a seed-stage venture firm focused on building a vibrant community of technology entrepreneurs and companies.
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Malcolm Gladwell on What Really Makes People Disruptive

Malcolm Gladwell on What Really Makes People Disruptive | Marketing_me | Scoop.it
The best-selling author says it's not tech, money, or brainpower. Successful disrupters all tend to have one huge precondition that's far more important.
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The Five Marketing Must-Haves of an Online Startup

The Five Marketing Must-Haves of an Online Startup | Marketing_me | Scoop.it
Startups are often strapped for cash, crunched for time, and slammed with responsibilities. This kind of lean and agile operations need a particular kind of marketing power. Startups can’t do every marketing activity in the book. They certainly can’t spend all the money they want. But they still need to do [...]
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The Best-Performing CEOs in the World

The Best-Performing CEOs in the World | Marketing_me | Scoop.it
The knock on most business leaders is that they don’t take the long view—that they’re fixated on achieving short-term goals to lift their pay. So which global CEOs actually delivered solid results over the long run? Our 2014 list of top performers provides an objective answer. Adi Ignatius A few years ago I sat down […]
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