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Interesting articles on marketing.
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Web marketing: coinvolgere gli “influenzatori” della rete

Web marketing: coinvolgere gli “influenzatori” della rete | Marketing_me | Scoop.it
"Sempre più agenzie di comunicazione si stanno rendendo conto che non esistono solo i giornalisti per diffondere contenuti su web. Ci sono attori paralleli,
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5 Keys To Define Your Niche

5 Keys To Define Your Niche | Marketing_me | Scoop.it
Troppi imprenditori e proprietari di piccole imprese iniziano a credere che possono o dovrebbero essere tutte le cose a tutte le persone. Essi credono di essere "lasciando affari sul tavolo" quando si sono concentrati su un target di mercato. Tuttavia, le imprese che assumono i proprietari di questo rischio atteggiamento TUTTO molte questioni, tra cui il burnout, esaurimento, confusione, e il fallimento. Con la definizione di una specifica nicchia (un segmento ben definito di un mercato più ampio), sia l'imprenditore ed i loro clienti sanno esattamente cosa aspettarsi.
Via Stefano Principato, Marco Favero
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How to Market to Social Savvy Consumers

How to Market to Social Savvy Consumers | Marketing_me | Scoop.it
Social savvy consumers are changing the marketing landscape. Here`s how to market to the social savvy buyer with ease and grow your customer base fast.
Via Kamal Bennani
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2013 Social Sharing – Social Commerce Data Report

2013 Social Sharing – Social Commerce Data Report | Marketing_me | Scoop.it
At AddShoppers we have been busy number crunching. “Why?” We wanted to help eCommerce store owners and social experts understand a monetary value for soc
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Un imprenditore deve stare calmo?

Un imprenditore deve stare calmo? | Marketing_me | Scoop.it
Viviamo momenti difficili, l'Italia non è rimasta indietro solo tecnologicamente ma soprattutto nel modo di pensare e comportarsi dei lavoratori e
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The simplest and most important dashboard for early stage startups.

The simplest and most important dashboard for early stage startups. | Marketing_me | Scoop.it
Startup Lessons Learned - a post by @andreasklinger
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How Much Does Content Marketing Cost Your Business?

How Much Does Content Marketing Cost Your Business? | Marketing_me | Scoop.it

“How Much Does Content Marketing Cost Your Business?”


Guillaume Decugis's insight:

The costs of a thorough content strategy are usually underestimated as this article points out.

Introducing a mix of content curation with content creation significantly reduces the cost while keeping you in control. You're probably already reading a lot about your business, your market and what's interesting for your target audience to read: in short you're already doing 80% of the curation work. Why not leverage it by publishing and sharing this content?


Via Guillaume Decugis, Ivo Nový
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Guillaume Decugis's curator insight, February 22, 2014 11:31 AM

The costs of a thorough content strategy are usually underestimated as this article points out.

But like in any business process there are multiple ways to react to this: outsourcing is of course one and this is what this article is about. From my experience, while outsourcing content ensures the job gets done, it doesn't necessarily reduce the costs drastically as you still have to proofread and control the content freelance writers have produced to ensure they match your brand voice. I was for example discussing the other day with an insurance broker who uses freelance blog writers to come out with weekly posts and who was complaining he had to edit a lot of their initial drafts if he wanted quality. He was also saying freelancers didn't have the ability to react fast as an internal team or employee would. 


Introducing a mix of content curation with content creation however significantly reduces the cost while keeping you in control. You're probably already reading a lot about your business, your market and what's interesting for your target audience to read: in short you're already doing 80% of the curation work. Why not leverage it by publishing and sharing this content?

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Digital marketing strategy: how to get started

Digital marketing strategy: how to get started | Marketing_me | Scoop.it
One of my specialisms is digital strategy. So I read a lot about strategy, and digital, and digital strategy.
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Mobile Apps Essential to Your Photo Business

Mobile Apps Essential to Your Photo Business | Marketing_me | Scoop.it

There is always talk about what apps you need to get in order to take cool photos, but the fact is you already have a camera. Quite honestly there is no camera or editing app that will greatly affect your business in my opinion, and that is what’s truly important. So what apps does it take to really help streamline your business? I’ll tell you what has worked wonders for me, and what I believe will do the same for you.

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Q: How Many Links Should you Build in 2014? A: All of Them

Q: How Many Links Should you Build in 2014? A: All of Them | Marketing_me | Scoop.it
Link edificio fa schifo. Perché? Perché è haaaaard!! Ma la costruzione di link è significativo, prezioso, e funziona ancora. Chi ha detto che è morto mentito!
Via Kamal Bennani, Marco Favero
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5 Ways to Offer Social Customer Service With Facebook |

5 Ways to Offer Social Customer Service With Facebook | | Marketing_me | Scoop.it
Find tools and recommendations to turn your Facebook Page into a social customer service powerhouse for your customers and make you a customer-service superhero.
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Want to Seduce More Sales from Your Hottest Customers? Do This.

Want to Seduce More Sales from Your Hottest Customers? Do This. | Marketing_me | Scoop.it

I admit it. I was tempted to start this article off with talking about how to make your audience fall in love with your brand. But that’s a bit cliché for Valentine’s Day and you deserve better than that, right?

Instead, let’s get down and dirty and talk about what you really want:

Sales.

It doesn’t matter if you’re a digital marketing virgin or a seasoned professional – there are always going to be little tricks you can do to enhance your brand to become more desirable, more salacious, and downright more sexier to your customers – so they won’t blow you off.

How? It all starts with a plan.

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The 10 Best Startup Websites

The 10 Best Startup Websites | Marketing_me | Scoop.it
When it comes to startups, there are hundreds if not thousands of new ones every year. Here are 10 startup websites that I think feature some of the best Web design out there.
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Venture Capitalists' Insights On South Korea's Creative Economy And The Role Of Startups

Venture Capitalists' Insights On South Korea's Creative Economy And The Role Of Startups | Marketing_me | Scoop.it
South Korea's President Park Geun-Hye recently championed her strategy for a "creative economy" in a keynote address at the World Economic Forum in Davos. At the heart of her initiative is a focus on innovation and entrepreneurship. She believes the country's current economic model has reached its limits. To boost growth [...]
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10 Tips For Smart, Targeted Digital Marketing [INFOGRAPHIC] - AllTwitter

10 Tips For Smart, Targeted Digital Marketing [INFOGRAPHIC] - AllTwitter | Marketing_me | Scoop.it
Je vous présente l'application iOS "As.Per.Do" comme Assistant Personnel Domotique ! As.Per.Do est l’application ultime pour votre installation domotique. Imaginez votre iPhone vous répondre après lui avoir demandé de fermer vos volets, d’ouvrir le portail, de désactiver votre alarme ou tout simplement allumer une lampe !C’ est maintenant possible avec As.Per.Do …
Via Mau
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18 Simple Tips to Grow Your Business with Inbound Marketing

18 Simple Tips to Grow Your Business with Inbound Marketing | Marketing_me | Scoop.it
There is one main obstacle for growing your business that has evolved in recent years. Your potential buyers are being over-saturated with information due to the increase in availability of this information.So it has become your job as a business owner to make sure that this information is coming to them at the right time, in the right format, on the right platforms. That’s where an inbound marketing strategy can come into play.
Via Daniel Watson, massimo facchinetti, malek, Ivo Nový
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La Cultura del ribasso. La Nuova Bandiera Italiana

La Cultura del ribasso. La Nuova Bandiera Italiana | Marketing_me | Scoop.it

'Un anno cosi sobrio che dalla bandiera saranno tolti il rosso e il verde.'

Ecco cosa si augurava per il 2012 Daniele Belleri in un 'twit' in risposta ad un sondaggio promosso da uno dei settimanali (abbastanza inutili) del Corriere della Sera rispetto al nuovo anno.

Il twit è stato classificato al primo post dalla redazione del settimanale.



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The First 100: Meet the People Behind Quirky, BarkBox, Reddit and More

The First 100: Meet the People Behind Quirky, BarkBox, Reddit and More | Marketing_me | Scoop.it
In our new series, The First 100, we're profiling the first 100 employees at 100 different companies. Meet 1-10 here.
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Create and Manage Your Affiliate Program with Tapfiliate

Create and Manage Your Affiliate Program with Tapfiliate | Marketing_me | Scoop.it
Tapfiliate is in-house affiliate software, hosted by us in the cloud. It helps you to create and manage your own affiliate programs.

Via Robin Good
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Robin Good's curator insight, February 22, 2014 2:24 PM



Tapfiliate is a new commercial web app which allows small publishers and online businesses to easily set-up and manage their own affiliate program.


The service integrates the ability to have new publishers sign-up as affiliates, to determine commissions (fixed or %), to provide the promotional materials and and affiliate links to use, and to set for how long tracking cookies will work.


Prices stat at $19/mo for up to 300,000 tracking events and with unlimited affiliates. 


I have set up an account and an affiliate program, and found everything easy and straightforward to set up. I'd recommend Tapfiliate for small businesses looking for an easy, reliable and simple to manage solution.


Pricing: https://tapfiliate.com/#pricing 


Try it out now: https://tapfiliate.com 





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Responsible, Strategic, Creative: The Most Overused Buzzwords on LinkedIn in 2013

Responsible, Strategic, Creative: The Most Overused Buzzwords on LinkedIn in 2013 | Marketing_me | Scoop.it
Your LinkedIn profile is your place to shine in the digital world of professionals, and keywords can often make the difference between a hit profile and a profile recruiters pass on. While it's essential to sprinkle industry buzzwords throughout your profile to ensure you appear in relevant searches, it's also important to use words that…
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How Social Login Could Turn Your Ecommerce Site Around

How Social Login Could Turn Your Ecommerce Site Around | Marketing_me | Scoop.it
Do you know how your customers respond to irrelevant messages? If your data is incorrect, you could be pushing your buyers away. Here's one way to ensure your message always hits the target.
Via Kamal Bennani
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How to Maximize Your Web Exposure for 2014

“ Start the new year off on the right foot by getting familiar with online marketing's latest tactics! See the full content on Omaginarium.com!”
Via Level343
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Optimize Your Video Content: A Simple 5-Step Process

Optimize Your Video Content: A Simple 5-Step Process | Marketing_me | Scoop.it
Video marketing involves work. A video has to be timely, relevant, memorable, and most importantly, optimized if you're going to see any return on investment. Use this simple 5-step process to opti...
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Topic: Online Shopping

Topic: Online Shopping | Marketing_me | Scoop.it
Statistics and Data on Online ShoppingOnline shopping can be considered a sub-category of e-commerce as it predominantly refers to business-to-consumer transactions such as online retail or online auctions. Online shopping also refers to online purchases from bricks-and-mortar retailers or from online retailing corporations such as Amazon.com or Rakuten.
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