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Marketing_me
Interesting articles on marketing.
Curated by Alessandro Rea
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Rescooped by Alessandro Rea from Les réseaux sociaux (Facebook, Twitter...) apprendre à mieux les connaître et à mieux les utiliser
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32% des marketeurs considèrent que le social me...

32% des marketeurs considèrent que le social me... | Marketing_me | Scoop.it
“ Pour 43% des annonceurs, le social media c'est avant tout Facebook tandis que 19% privilégient Twitter et 10% LinkedIn.”
Via Olivier Ortion, Mau
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Rescooped by Alessandro Rea from Social Media Useful Info
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10 Surprising Social Media Statistics That Might Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Might Make You Rethink Your Social Strategy | Marketing_me | Scoop.it
“If you're managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you're approaching social media.”
Via Mindwizard, Gerrit Bes, Brian Yanish - MarketingHits.com, Ivo Nový
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Rescooped by Alessandro Rea from Training, eBook, Social Media & Web Design
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Infographic: MCommerce Growing 200% Faster than ECommerce

Infographic: MCommerce Growing 200% Faster than ECommerce | Marketing_me | Scoop.it
A new infographic from Baynote proves just how many people are buying on mobile; here are a few highlights: 1 in 10 Ecommerce dollars are spent today using a smartphone or tabletMcommerce growth is outpacing traditional Ecommerce growth by 200%For every $1 spent, the average return on retail email marketing is $44.25The number of people using smartphones has doubled over those who use tablets; but tablet users spend 20% more on average.
Via Lauren Moss, Marco Favero
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Rescooped by Alessandro Rea from Social media and the Internet
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No, Social Media Doesn't Drive Sales...but that's not the point

No, Social Media Doesn't Drive Sales...but that's not the point | Marketing_me | Scoop.it
“Okay, maybe I'm overstating it. Some sales are driven through social media channels. I know I've bought books and songs and contributed to Kickstarter campaigns many times because a friend shared a...”
Via imaginetsa
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Rescooped by Alessandro Rea from Focus on Green Meetings & Digital Innovation
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Travel Agencies and Pinterest | Social Media Today

Travel Agencies and Pinterest | Social Media Today | Marketing_me | Scoop.it
“ Pinterest estimates there have been over 750 million pins in the ‘travel’ category, covering more than 1.5 million places and destinations all over the world.”
Via Maria Cristina Terenzio
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Rescooped by Alessandro Rea from Social Media Power
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Spy on Internet like a PRO with Google Alerts

Spy on Internet like a PRO with Google Alerts | Marketing_me | Scoop.it
“ Monitor the Web for interesting new content - automagically Google Alerts is one of the most powerful weapons of internet marketing, and it is completely free! Let me introduce you awesome spy tool...”
Via Zbynek Kysela ✔
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StumbleUpon Marketing: How to Drive More Traffic to Your Content

StumbleUpon Marketing: How to Drive More Traffic to Your Content | Marketing_me | Scoop.it
“Do you use StumbleUpon for your business? Are you wondering how you can use StumbleUpon to drive more traffic to your content?”
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Is the clock ticking for the sharing economy?

Is the clock ticking for the sharing economy? | Marketing_me | Scoop.it
“The clock could be ticking for businesses like Airbnb, Wimdu, 9Flats and HouseTrip as new regulations gradually being introduced in some cities around the world begin to threaten ...”
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How to Improve Your Facebook Engagement Using Controlled Experiments

How to Improve Your Facebook Engagement Using Controlled Experiments | Marketing_me | Scoop.it
“Are you wondering what type of Facebook post works best? Are you struggling with getting engagement or reach on your Facebook posts?”
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Rescooped by Alessandro Rea from Community Managers Unite
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5 low-cost tools you can use for successful social media marketing campaigns

5 low-cost tools you can use for successful social media marketing campaigns | Marketing_me | Scoop.it
“In this blog post I will discuss some of the core problems which small businesses face when deciding to run social media marketing campaigns and I will take a closer look at five low-cost tools that c (5 low-cost tools you can use for successful #socialmedia...”
Via Baochi
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Rescooped by Alessandro Rea from Community Managers Unite
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Why Hashtags Fail (And 4 Other Digital Marketing Disasters) [INFOGRAPHIC] - AllTwitter

Why Hashtags Fail (And 4 Other Digital Marketing Disasters) [INFOGRAPHIC] - AllTwitter | Marketing_me | Scoop.it
Why Hashtags Fail (And 4 Other Digital Marketing Disasters) [INFOGRAPHIC] (Why Hashtags Fail (And 4 Other Digital Marketing Disasters) [INFOGRAPHIC] http://t.co/mKqDygjNE7 #Twitter #Marketing #SocialMedia...
Via Baochi
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Rescooped by Alessandro Rea from Public Relations & Social Media Insight
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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges | Marketing_me | Scoop.it
From your overall strategy to fantastic content marketing to conquering social media to best measurement incentives, learn how to truly rock digital.Two things I love a lot:1. Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful.2. Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others. This post is at the intersection of those two lovely things.Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge....
Via Jeff Domansky
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YouTube strategy for brands: 10 of the best

YouTube strategy for brands: 10 of the best | Marketing_me | Scoop.it
Only 74 of the top 5,000 YouTube channels are from brands.
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Rescooped by Alessandro Rea from 21st Century Learning and Teaching
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The Complete Visual Guide To Generation Z

The Complete Visual Guide To Generation Z | Marketing_me | Scoop.it
“ I was interested when I came across this detail of Generation Z which this particular infographic defines as folks who were born between 1995 and 2009. Keep reading to learn more about one of the youngest generations.”
Via Gust MEES
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Rescooped by Alessandro Rea from Social Media, SEO, Mobile, Digital Marketing
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A beginner’s guide to launching an e-commerce site in a day

A beginner’s guide to launching an e-commerce site in a day | Marketing_me | Scoop.it
“ With the rise of e-commerce platforms like Shopify, Squarespace, and now Weebly, the painstaking process of setting up an e-commerce website no longer takes months, but just a few hours in a day. ”
Via Kamal Bennani
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Rescooped by Alessandro Rea from Training, eBook, Social Media & Web Design
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Social Media ROI: 11 FREE Tools for Measuring Social Media Success

Social Media ROI: 11 FREE Tools for Measuring Social Media Success | Marketing_me | Scoop.it
Measuring social media ROI isn't always easy. Many social efforts lend themselves to brand building, community building, and customer service. But done correctly, social media will deliver results. Use these tools to measure ROI and social success.
Via Kamal Bennani, Marco Favero
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Rescooped by Alessandro Rea from Focus on Green Meetings & Digital Innovation
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Web marketing: 20 statistiche di cui tenere conto per il 2014

Web marketing: 20 statistiche di cui tenere conto per il 2014 | Marketing_me | Scoop.it
“ Elaborate utilizzando una pluralità di fonti che si occupano di marketing digitale, le 20 statistiche ...”
Via Pierluigi Barberio, Maria Cristina Terenzio
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Rescooped by Alessandro Rea from Training, eBook, Social Media & Web Design
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How To Use Twitter To Promote Your Business? [Infographic]

How To Use Twitter To Promote Your Business? [Infographic] | Marketing_me | Scoop.it
“ RT @MervikHaums: How To Use Twitter To Promote Your Business? [Infographic] http://t.co/ARSUpdW7LL via @mervikhaums #twitter #marketing #ad…”
Via Kenneth Carnesi, Mau, massimo facchinetti, Marco Favero
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7 Niche Social Networks for Strategic Networking

7 Niche Social Networks for Strategic Networking | Marketing_me | Scoop.it
“Do you find it hard to connect with your ideal audience using the larger social networks? Have you considered a smaller social network? In this article, you’ll find 7 niche social networks built to serve specialized markets.”
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Skimlinks Editor is a simple Chrome extension for quickly viewing online retailers’ referral rates

Skimlinks Editor is a simple Chrome extension for quickly viewing online retailers’ referral rates | Marketing_me | Scoop.it
“Online monetization company Skimlinks has launched a new Chrome Web browser extension called Skimlinks Editor that makes it easy for website owners to see which partners throughout its network will pay the best commissions.”
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iOS email app Swizzle will clean up all your offers into one simple digest

iOS email app Swizzle will clean up all your offers into one simple digest | Marketing_me | Scoop.it
“Promises to clean your email inbox of junk and endless offers seem to come along pretty frequently around here, and one of the newest to take on this particular challenge is the Swizzle ...”
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Rescooped by Alessandro Rea from Public Relations & Social Media Insight
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11 ways to improve online customer retention

11 ways to improve online customer retention | Marketing_me | Scoop.it
According to a study from Adobe, in 2012 repeat shoppers made up just 8% of all site visitors in the US yet they accounted for nearly 41% of total online sales.So bearing in mind the fact that it’s also cheaper to keep a customer than it is to attract a new one, businesses need to be working hard to keep shoppers satisfied and give them a reason to return.With this in mind, I’ve rounded up 11 ways in which ecommerce retailers can improve customer retention....
Via Jeff Domansky
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Martin (Marty) Smith's curator insight, November 22, 2013 7:13 AM

Easier to make more money from customers already acquired and almost no website pays much aattenton to thst idea.


Here are tips on how to improve your ecommerce website's UI to encourage repeat visits. I would ad DOD (deal of the day) which seems to be gaining momentum and macro categorization for your your personas. At this time of year havig a For Him, For Her, For Kids is good macro categorizaton.

Rescooped by Alessandro Rea from Community Managers Unite
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Low Hanging Fruit of Social Media: 12 Quick Changes That Will Make Big Results

Low Hanging Fruit of Social Media: 12 Quick Changes That Will Make Big Results | Marketing_me | Scoop.it
“Here are 12 simple profile hacks and engagement tips you can apply to increase fans, followers, and traffic to your website.”
Via Baochi
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Rescooped by Alessandro Rea from Curation, Social Business and Beyond
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A Look at the Social Mobile Marketing Paradox

A Look at the Social Mobile Marketing Paradox | Marketing_me | Scoop.it
“Today's good news, thanks to social, mobile and content marketing, is every brand, company and personal brand has exponentially more touch points.”
Via janlgordon
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Rescooped by Alessandro Rea from Public Relations & Social Media Insight
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9 Lean Budget Tips: Run A Business For Less Than You Spend On Coffee

9 Lean Budget Tips: Run A Business For Less Than You Spend On Coffee | Marketing_me | Scoop.it
Running a successful online business using free or low-cost tools can be done.Running an online business can be extremely rewarding—and massively expensive. But just because your friends and colleagues are using fancy tools and programs and have big budgets, doesn’t mean you have to, too. Some will even say you need the latest and greatest “Must Have” tools to be successful. I’d like to prove them wrong. Here’s how to run your business on a lean budget...
Via Jeff Domansky
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