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Interesting articles on marketing.
Curated by Alessandro Rea
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Forget drones and satellites: Microsoft’s plan to bring the internet to the world is all about TV | Quartz.com

Forget drones and satellites: Microsoft’s plan to bring the internet to the world is all about TV | Quartz.com | Marketing_me | Scoop.it
Google will spend between $1 billion and $3 billion to put 180 satellites in orbit, from where the company can beam the internet down to unconnected parts of the world, the Wall Street Journal reported this morning. That’s in addition to Google’s other high-tech internet missionaries: balloons floating high in the sky and drones circling overhead. Facebook also has lofty ambitions.But there may be a simpler way to spread connectivity: Television white space. TV is broadcast using the electro-magnetic spectrum—as is radio, communications and cell phone signal. Each television channel owns one tiny slice of that spectrum, which is regulated by governments. But there are gaps between channels to prevent one from interfering with the next. As the world’s thirst for wireless technologies grows, government regulators are looking at unused broadcast spectrum as a way to ease congestion and spur innovation.The idea may sound less glamorous than drones, satellites and balloons, but it’s an area where African countries are leading the way, with impressive results. And it has attracted a lot of attention ever since 2010, when the United States’ Federal Communications Commission announced that white space would be available license-free.That spurred companies big and small to run pilot programs testing whether the system could be used to bring broadband access to rural American communities that had made do with dial-up or satellite connections. Microsoft was one of the firms that ran a pilot program at its headquarters in Redmond, Washington.For the past year, Microsoft has also been experimenting in Africa, and the results have been encouraging, Paul Garnett, Microsoft’s head of technology policy, tells HumanIPO, a Nairobi tech blog.Microsoft has made less noise than its counterparts about its efforts to provide internet access to remote users in the developing world. Launched last year, Microsoft’s 4Afrika Initiative is more limited in scope than programs touted by Google or Facebook, which aim to take the web to the world. Microsoft’s focus, as the name suggests, is just Africa. But that doesn’t mean Microsoft’s program is less ambitious: the potential for change on that continent is arguably much greater, because Africa lags far behind the rest of world when it comes to internet access, as the map above shows.Click headline to read more--
Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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5 Uses For LinkedIn In Your Marketing Strategy

5 Uses For LinkedIn In Your Marketing Strategy | Marketing_me | Scoop.it
A good marketer knows that any successful marketing strategy is not complete without a well-conceived social media plan. A great marketer knows, in depth, the interworking of every social media platf…
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Chase Customers, Not Clicks

Chase Customers, Not Clicks | Marketing_me | Scoop.it
Tom Martin is here on this week's episode of The Lede with straight talk that every online business owner will benefit from hearing and understanding.
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Are You Sacrificing Future Trust for Sales Today?

Are You Sacrificing Future Trust for Sales Today? | Marketing_me | Scoop.it
Just because you can smooth talk your way into a sale doesn’t mean you should. Let’s take a look at the reason why.
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8 Companies Totally Rocking Their LinkedIn Company Pages

8 Companies Totally Rocking Their LinkedIn Company Pages | Marketing_me | Scoop.it
Check out a sampling of companies -- B2B and B2C -- that are doing great work with their LinkedIn Company Pages.
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The Psychology of Color in Marketing and Branding

The Psychology of Color in Marketing and Branding | Marketing_me | Scoop.it
A comprehensive look at the role color plays in marketing and how it impacts customer engagement.
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6 Conversion Rate Optimization Case Studies With Surprising Results

6 Conversion Rate Optimization Case Studies With Surprising Results | Marketing_me | Scoop.it
Think you know what's going to convert? These conversion rate optimization case studies will remind you of just how important it is to test.
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10 Things You Should Do In The 15 Minutes Before A Big Presentation

10 Things You Should Do In The 15 Minutes Before A Big Presentation | Marketing_me | Scoop.it
Try these tips in the 15 minutes before a big presentation to optimize your speaking success.
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Want To Escape From Google? Diversify Your Internet Marketing - Curatti

Want To Escape From Google? Diversify Your Internet Marketing - Curatti | Marketing_me | Scoop.it
Overweight Google SEO? You need to diversify. Google organic search is losing power as mobile, social and community create important new marketing channels.
Via Martin (Marty) Smith
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Exploiter la curation en 5 conseils pour le CM

Exploiter la curation en 5 conseils pour le CM | Marketing_me | Scoop.it
Comment profiter de la curation Scoop-it pour sa communication.
Via Kevin Dangu
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Facebook: in arrivo nuove metriche per "misurare" i video - Tech Economy

Facebook: in arrivo nuove metriche per "misurare" i video - Tech Economy | Marketing_me | Scoop.it
“ Tech Economy Facebook: in arrivo nuove metriche per "misurare" i video Tech Economy Mobile e pubblicità video: sono questi i focus su cui Facebook sta puntando i suoi impegni di business nell'ultimo periodo.”
Via Manlio Mannozzi, Maya Artrotter
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Online Advertising Case Study: Facebook Ads vs. Google AdWords vs. LinkedI

Online Advertising Case Study: Facebook Ads vs. Google AdWords vs. LinkedI | Marketing_me | Scoop.it
This case study compares Facebook, Google and LinkedIn ad platforms.
Via Kamal Bennani
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Cambiare tutto o scomparire: ecco 2 (+ 5) consigli per innovare nelle aziende

Cambiare tutto o scomparire: ecco 2 (+ 5) consigli per innovare nelle aziende | Marketing_me | Scoop.it
Innovare o scomparire. Altre opzioni, oggi, non ce ne sono. Ma la vera domanda è: soltanto le nuove aziende che nascono da zero, le startup, o anche le vecchie
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$1 Million in 1 Day: 'Reading Rainbow' Kickstarter Earns Pot of Gold

$1 Million in 1 Day: 'Reading Rainbow' Kickstarter Earns Pot of Gold | Marketing_me | Scoop.it
You did it, Internet readers. In just half a day, LeVar Burton's $1 million Kickstarter campaign to resurrect "Reading Rainbow" has reached its goal.
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Being a Salesperson Sucks (Think Like a Farmer Instead)

Being a Salesperson Sucks (Think Like a Farmer Instead) | Marketing_me | Scoop.it
If you want to make more sales that turn into long-term customer relationships (and be happier doing it) then stop thinking like a traditional salesperson.
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10 Ways to Optimize Your Emails for Better Engagement [Infographic]

10 Ways to Optimize Your Emails for Better Engagement [Infographic] | Marketing_me | Scoop.it
Read through some email marketing stats that reveal more about open rates, conversions, and other fascinating data.
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6 Nonverbal Hacks for Your Website So it Captures Attention and Converts

6 Nonverbal Hacks for Your Website So it Captures Attention and Converts | Marketing_me | Scoop.it
If you don’t understand online human behavior your website will fail. Here are some aspects of nonverbal communication online that you need to know.
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L’ora di punta in cui si fanno acquisti online in Italia e in Europa [Infografica]

L’ora di punta in cui si fanno acquisti online in Italia e in Europa [Infografica] | Marketing_me | Scoop.it
Ecco qual è l'ora di punta in cui gli e-shoppers italiani ed europei si dedicano agli acquisti online. Gli italiani amano fare acquisti via online alla sera
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Statistical Significance for CRO: 6 Things You Need to Know

Statistical Significance for CRO: 6 Things You Need to Know | Marketing_me | Scoop.it
Statistical significance is all about whether the difference between two numbers is meaningful or just a fluke. In this post I’ll outline 6 things you need to know to make statistical significance for conversion rate A/B tests and broader analytics data.1) Exactly what it means
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Search still driving ecommerce, social and affiliate on the decline

Search still driving ecommerce, social and affiliate on the decline | Marketing_me | Scoop.it

Maybe it’s my naturally pessimistic state of mind, but when I see a comparison report, I’m more interested in what stopped working than what’s still working.


A good example is this chart from the Q1 2014 US ecommerce report from The Custora Pulse.

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7 Simple Tips for Improving Ecommerce Site Search – Shopify

7 Simple Tips for Improving Ecommerce Site Search – Shopify | Marketing_me | Scoop.it
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.
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Salvatore Russo - Google+ - COME CREARE UN +POST ADS cosa sono, come crearli e primi…

Salvatore Russo - Google+ - COME CREARE UN +POST ADS cosa sono, come crearli e primi… | Marketing_me | Scoop.it

Via Guglielmo Cornelli
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Les fondamentaux de l'email marketing

Les fondamentaux de l'email marketing | Marketing_me | Scoop.it
Comment bien débuter dans le monde de l'emailing ? En 2017, le nombre d'adresses email dans le monde atteindra les 4,9 milliards, de quoi faire réfléchir tous les indécis vis à vis de l'email marketing ! Etudions ensemble les fondamentaux pour bien débuter dans l'email marketing.
Via Kevin Dangu
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Word-of-Mouth Marketing in the Digital Ag

Word-of-Mouth Marketing in the Digital Ag | Marketing_me | Scoop.it
How to use word-of-mouth marketing in the Digital Age with Promote Social.
Via Kamal Bennani
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