Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, the success trajectory wasn't looking good.Since then, Snapchat has evolved into something so much more. And while it's certainly not the cornerstone of every marketing strategy just yet, the channel has earned a reputation for fast growth and innovation.Snapchat is now known as a platform for individuals and brands -- one that allows users to create quick, lighthearted, and even educational video content without using valuable production resources. For brands, this means a new opportunity to show off their culture, share knowledge, and connect with their audience in a new and exciting way.After reporting more than 100 million daily active users, and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. And while we're still getting our feet wet, we've already learned a lot about executing and iterating a successful Snapchat business strategy....
Via Jeff Domansky
Need to grow your business fast? Have you considered webinars as part of your marketing strategy? Marketing webinars are critical for doing lead generation and sales for B2B (business-to-business) or software at scale. Of course, webinars are hardly new. Many companies do them and have been for years. But many businesses do webinars incredibly poorly. I'm sure you’ve experienced a terrible webinar first hand – and probably not too long ago. Don’t let the same thing happen to your business! Webinars CAN be awesome. Here are 11 tips to help you get 10x more output from your webinars and generate tons of leads and sales.
“The fundamentals of marketing are the same as ever despite changing media and consumption habits, but new Marketing Week research shows customer experience, data and brand strategy have gained in importance while advertising has become less of a day-to-day priority.”
Via Oliver Durrer
Picture Marketing helps brands and agencies connect with consumers through the power of personal photos at events and in-store. Their products capture photos and videos and deliver them to the consumer as shareable social media in a variety of ways. Their photo and video capture devices convert visitors into fans, and fans into evangelists. They help turn every event encounter into a social marketing opportunity.
Via Gina Tucker
Gary Friedman has a pronounced distaste for discounts. The outspoken Restoration Hardware chairman and CEO blames the retail sector’s reliance on sales and pricing promotions for many of the problems facing the upscale home furnishings chain.“Much of how we behave promotionally is left over from the Great Recession,” Friedman wrote in a February letter to shareholders published ahead of Restoration Hardware’s disappointing Q4 2015 earnings report. “The multiple sale events and email communications do not reflect the brand we are building, nor are these promotions aligned with how our customers shop with us.”Restoration Hardware is eliminating traditional promotions altogether in favor of introducing a premium customer rewards program. Priced at $100 per year, its new RH Grey Card offers shoppers a flat 25% savings on all regularly priced merchandise across all of Restoration Hardware’s brands, along with 10% savings on clearance merchandise, complimentary interior design services and reduced interest rates on its RH credit card.“Our lives are filled with complexity—and we long to break through the clutter to find simplicity,” Friedman said in a press release announcing the RH Grey Card program. “We want to shop for what we want, when we want and receive the greatest value. So rather than navigating countless promotions, we’re changing things… because time is the ultimate luxury.”...
Via Jeff Domansky
Dopo aver parlato della riprova sociale oggi è il turno della scarsità, anch'essa annoverata nel famosissimo libro di Robert Cialdini dal titolo Le Armi della Persuasione. Se vuoi una breve infarinatura di tutte le 6 "armi" ti consiglio di leggere questo mio vecchio post, che elenca e riassume i princìpi identificati dal noto psicologo americano: nell'articolo di oggi, prendendo qualche spunto da 9 Essential Ways to Use Scarcity to Increase Sales, approfondiremo il principio della scarcity, che avrai certamente visto in azione su un sacco di landing page, squeeze page e più in generale su moltissime pagine di vendita di siti web ed ecommerce. La scarsità... funziona da sempre! La scarsità costringe la gente a percepire le cose in quantità limitata come se fossero più preziose e di valore. Famoso è l'esperimento dei biscotti del 1975, effettuato dai ricercatori Worchel, Lee e Adewole. In un barattolo misero 10 biscotti, in un altro 2. Nonostante i biscotti fossero identici, quelli meno
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