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Seat PG Italia lancia Wiadv, servizio di wi-fi per l’advertising iperlocalizzato

Seat PG Italia lancia Wiadv, servizio di wi-fi per l’advertising iperlocalizzato | Marketing_me | Scoop.it
Seat PG lancia l’innovativo Wiadv, un servizio rivolto agli esercizi commerciali e agli studi professionali che potranno offrire una connessione WiFi gratuita e illimitata ai propri clienti, migliorando e arricchendo la loro esperienza nel punto vendita al fine di fidelizzarli e di aumentarne il numero.
Aderendo al servizio Wiadv, inoltre, ciascuna attività entra in un nuovo network di advertising profilato con oltre 4.000 partner su tutto il territorio nazionale. In questo modo, l’esercente potrà veicolare informazioni promozionali a tutti i consumatori che utilizzano il servizio Wiadv nel proprio negozio e in altri locali limitrofi (non concorrenti) secondo una logica iperlocale.

“L’utilizzo di Internet attraverso i dispositivi mobile è in continua crescita ed è ormai un’esigenza fondamentale per i consumatori: poter usufruire di una connessione stabile e veloce diventa quindi un fattore chiave nella scelta dei luoghi dove trascorrere il proprio tempo. Ad oggi in Italia, però, solo il 9% delle PMI¹” offre una connessone WiFi” commenta Paolo Portioli, Direttore Marketing di Seat PG Italia .”Per questo motivo abbiamo voluto mettere a punto un servizio studiato ad hoc per le piccole attività e gli studi professionali, che dia loro la possibilità di offrire ai consumatori una connessione gratuita illimitata e, allo stesso tempo, consenta a ciascun esercente di pianificare campagne di advertising in linea col proprio business e rivolte ai propri target di riferimento.”

Ogni utente che si registra al servizio Wiadv ottiene le credenziali di accesso utilizzabili in tutti gli altri locali del network Wiadv in tutta Italia, andando a formare, in questo modo, un ampio bacino di utenza a cui ciascun commerciante potrà rivolgersi per attività promozionali e di advertising.
Wiadv, attraverso un hotspot WiFi, permette a ciascun esercizio commerciale di personalizzare con il nome del locale la rete Wifi che i clienti utilizzano per accadere al web e di realizzare un portale diversificato secondo le proprie esigenze di comunicazione.

Il portale di accesso a Internet è suddiviso, infatti, in due sezioni: una di queste consente all’esercizio commerciale di dare visibilità ai propri contenuti, mentre una seconda area offre servizi utili per i consumatori, con notizie locali – implementate grazie a partnership con diversi media sul territorio -e una chat che consente ai commercianti di interagire in tempo reale con i clienti. La chat permette anche ai consumatori di contattare altre persone connesse all’interno dello stesso locale o di conoscere utenti online nella stessa provincia, in una innovativa modalità social di relazionarsi.

Il servizio Wiadv permette agli esercenti, inoltre, di raggiungere i consumatori con contenuti promozionali attraverso una serie di vere campagne banner personalizzate, tramite email verso singoli utenti oppure attività di Direct Email Marketing a più destinatari contemporaneamente.
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Why Everyone Thinks Inbound Marketing Is Content Marketing

Why Everyone Thinks Inbound Marketing Is Content Marketing | Marketing_me | Scoop.it

Contenuti non bastano se non si circondano con altre tattiche di marketing inbound. Scopri perché in questo articolo.


Via massimo facchinetti, Marco Favero
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Marketing automation tools compared: GetResponse, Marketo and HubSpot

Marketing automation tools compared: GetResponse, Marketo and HubSpot | Marketing_me | Scoop.it
On the fence about which marketing automation platform to use? Columnist Tamar Weinberg dives into the pros and cons of three tools to help you decide which will best meet your needs.
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Grow Your Company or Personal Brand with this New Guide to Influencer Strategy

Grow Your Company or Personal Brand with this New Guide to Influencer Strategy | Marketing_me | Scoop.it
This ebook from LinkedIn and HubSpot shows how you, your company or both
can become influencers.
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Digital Customer Experience Isn’t Child’s Play. Just Ask Lego

Digital Customer Experience Isn’t Child’s Play. Just Ask Lego | Marketing_me | Scoop.it
I’ve spent the last 15 years of my career strategizing on how businesses can build great digital experiences that provide business value, meet audience needs and create operational efficiencies.
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Why Business Strategy is Important to Brand Strategy

Why Business Strategy is Important to Brand Strategy | Marketing_me | Scoop.it
Learn about how the two strategies are differentiated and how to use business strategy to guide your brand strategy.
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21 Marketing Plan Samples And Everything You Need To Include In Your Strategy - CoSchedule Blog

21 Marketing Plan Samples And Everything You Need To Include In Your Strategy - CoSchedule Blog | Marketing_me | Scoop.it
Follow these 21 marketing plan samples to piece together your own detailed marketing strategy document, with three free downloadable templates to use.
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Dal CRM al Customer Experience Management: il valore e le aziende

Dal CRM al Customer Experience Management: il valore e le aziende | Marketing_me | Scoop.it
La convergenza di canali, strategie e processi nel Customer Experience Management apre le porte alla conoscenza dei comportamenti dei consumatori.
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How to Stay Ahead in Digital Marketing in 2016 - markITwrite

How to Stay Ahead in Digital Marketing in 2016 - markITwrite | Marketing_me | Scoop.it
Digital marketing in 2016 is a competitive discipline that demands a holistic approach - read our tips for staying ahead in the coming year.
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Facebook for Doctors: Medical Practice Marketing Benefits | Buzz e-sante

Facebook for Doctors: Medical Practice Marketing Benefits | Buzz e-sante | Marketing_me | Scoop.it
There’s something addictive about Facebook. At least some people I know will dip into the social stream several times a day.
Via Sarah-Jayne Gratton
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11 Content Curation Tools Every Marketer Needs

11 Content Curation Tools Every Marketer Needs | Marketing_me | Scoop.it
Content curation is necessary for finding relevant information for your audience and sharing it through your communication channels. Whether you are a beginner or advanced, check out these tools to help you stay on top of your content.
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10 jobs that didn’t exist 10 years ago

10 jobs that didn’t exist 10 years ago | Marketing_me | Scoop.it
From Uber drivers to millennial generation experts, here’s a selection of 10 occupations that weren’t around in 2006.
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Principio di scarsità: 3 esempi per attirare i tuoi clienti

Principio di scarsità: 3 esempi per attirare i tuoi clienti | Marketing_me | Scoop.it
“ Il principio di scarsità è un'arma a tuo vantaggio. Vuoi sapere quali sono i suoi vantaggi? Lo puoi scoprire in questo articolo.”
Via Riccardo Esposito
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Riccardo Esposito's curator insight, May 12, 2016 3:10 AM
Vuoi ottenere il massimo dai tuoi testi? Inizia a lavorare sulla strategia e sulla persuasione: ecco qualche indicazione utile per sfruttare il principio di scarsità definito da Robert Cialdini. Per approfondire: come diventare copywriter http://bit.ly/1vf9zhD
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The Marketing Analytics Practice Is Evolving: How Can You Adapt?

The Marketing Analytics Practice Is Evolving: How Can You Adapt? | Marketing_me | Scoop.it
“ As the saying goes, the only thing that is constant is change. But in digital marketing today, change is not only constant but also rapid and all-inclusive”
Via Philippe Trebaul
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Influencer Marketing Day: Resources, Tools, and Dispelled Myths

Influencer Marketing Day: Resources, Tools, and Dispelled Myths | Marketing_me | Scoop.it
Our weekly digest of new influencer marketing content on resources, tools, interviews, and other relevant articles and posts.
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B2B Marketing Is All About Lead Generation

B2B Marketing Is All About Lead Generation | Marketing_me | Scoop.it
B2B marketers are placing their B2B marketing budget squarely on lead generation. B2B lead generation is the biggest priority and many brands are struggling
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Best Startup Business Ideas for Starting Online Business

Best Startup Business Ideas for Starting Online Business | Marketing_me | Scoop.it
List of 7 Best Startup businesses ideas For Starting Online Business... Start eCommerce business, Start Your own business. Best Startup Business Ideas For Starting Online Business
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The Future of Marketing Lies with YouTube & Facebook Video

The Future of Marketing Lies with YouTube & Facebook Video | Marketing_me | Scoop.it
48% of marketers will include YouTube in their content marketing strategy, with 39% stating that Facebook Video will also play a major part in campaigns.
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5 Social Media KPIs to Measure for Effective Strategy | XEN Systems

5 Social Media KPIs to Measure for Effective Strategy | XEN Systems | Marketing_me | Scoop.it
We take a look at 5 key performance indicators (KPIs) you need to track and measure in order to improve your strategy and ROI.
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Five Traits of a Modern Marketing Leader

In this week's CMO Spotlight, Drew Neisser talks to Rich Kylberg at Arrow Technologies about five traits of an effective marketing leader.
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When Should You Co-Brand?

When Should You Co-Brand? | Marketing_me | Scoop.it
Seven questions to help determine if co-branding with others is right for your organization, writes Jose Ignacio Monrabal.
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The Recursive Product Strategy That Musk Used To Build An Empire

The Recursive Product Strategy That Musk Used To Build An Empire | Marketing_me | Scoop.it
Serial entrepreneur and Civic Co-founder and CEO Vinny Lingham shares what it actually means to build a company for the long term.
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How to Help Your Staff to Curate Content : Social Media Examiner

How to Help Your Staff to Curate Content : Social Media Examiner | Marketing_me | Scoop.it
Is third-party content part of your social media marketing mix? With the right process, a team can become a content-curation powerhouse.
Via Sarah-Jayne Gratton
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14 Reasons Why Inbound Marketers Make Great Advertisers

It turns out inbound marketers make for great advertisers. But why? To find out we started looking at the campaigns our customers were creating to uncover what…
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Google is making its assistant 'conversational' in two new ways

Google is making its assistant 'conversational' in two new ways | Marketing_me | Scoop.it

Google would like to remind you that you can talk with it.
Today Google is announcing a "Google Assistant" that essentially performs the same tasks as other Google interfaces do, but i

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Tools, Resources, and Platforms to Streamline Content Marketing

Tools, Resources, and Platforms to Streamline Content Marketing | Marketing_me | Scoop.it
“ Discover 30 tools, from marketing automation platforms to email systems, SEO software and website analytics. All can help streamline your content marketing. ”

Via Kamal Bennani
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