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Flying – 31 Instagram photos by Simone Bramante

Flying – 31 Instagram photos by Simone Bramante | Marketing_me | Scoop.it
The Instagram photographs of the talented Simone Bramante, who creates some beautiful photographs with just an iPhone, defying gravity capturing people in the a
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Marketing_me
Interesting articles on marketing.
Curated by Alessandro Rea
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Come usare la Scarsità per vendere di più

Come usare la Scarsità per vendere di più | Marketing_me | Scoop.it
Dopo aver parlato della riprova sociale oggi è il turno della scarsità, anch'essa annoverata nel famosissimo libro di Robert Cialdini dal titolo Le Armi della Persuasione. Se vuoi una breve infarinatura di tutte le 6 "armi" ti consiglio di leggere questo mio vecchio post, che elenca e riassume i princìpi identificati dal noto psicologo americano: nell'articolo di oggi, prendendo qualche spunto da 9 Essential Ways to Use Scarcity to Increase Sales, approfondiremo il principio della scarcity, che avrai certamente visto in azione su un sacco di landing page, squeeze page e più in generale su moltissime pagine di vendita di siti web ed ecommerce. La scarsità... funziona da sempre! La scarsità costringe la gente a percepire le cose in quantità limitata come se fossero più preziose e di valore. Famoso è l'esperimento dei biscotti del 1975, effettuato dai ricercatori Worchel, Lee e Adewole. In un barattolo misero 10 biscotti, in un altro 2. Nonostante i biscotti fossero identici, quelli meno
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How to Set Up a Shop Section on Your Facebook Page : Social Media Examiner

How to Set Up a Shop Section on Your Facebook Page : Social Media Examiner | Marketing_me | Scoop.it
Does your business sell products? Discover how to add a Shop section to your Facebook page.
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Learning How to Hire the Right People

Learning How to Hire the Right People | Marketing_me | Scoop.it
Without great people who work hard and believe in the cause, it’s very difficult to get your company off the ground. Here are a few tips on finding them.
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7 Creative Ways to Increase Your Billable Rates

7 Creative Ways to Increase Your Billable Rates | Marketing_me | Scoop.it
Check out these 7 creative ways to increase your agency's billable rates profits.
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Il est grand temps d’approcher le Content Marketing de façon stratégique !

Il est grand temps d’approcher le Content Marketing de façon stratégique ! | Marketing_me | Scoop.it
Il est grand temps d'approcher le Content Marketing de façon stratégique! Voici comment définir votre stratégie de contenus en 10 étapes.

Via Kevin Dangu
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Content Marketing vs. Inbound Marketing | Visual.ly

Content Marketing vs. Inbound Marketing | Visual.ly | Marketing_me | Scoop.it
There is a digital showdown in the world of advertising between inbound marketing and content marketing. While both focus on creating interesting and
Via Fernando Mourelle
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SMART Content Marketing Goals Leverage Success

SMART Content Marketing Goals Leverage Success | Marketing_me | Scoop.it
“ Logic can work within any marketing communication style and starting off with SMART content marketing is a solid foundation for success.”
Via 21 Handshake
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21 Handshake's curator insight, February 23, 3:08 PM

#SMART #contentmarketing

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Analyze Your Competitive Landscape Using Game Theory

Analyze Your Competitive Landscape Using Game Theory | Marketing_me | Scoop.it
A basic introduction into game theory and how it can be applied to your business for understanding and managing the competitive landscape.
Via Bonnie Hohhof
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Five Steps to Build E-Commerce Sales: How to Link Engagement to Revenue

Five Steps to Build E-Commerce Sales: How to Link Engagement to Revenue | Marketing_me | Scoop.it
Engagement is all about the richness of the experience—visual impact and easy consumption, powerful images and intuitive design, a path that takes users where they want to go... even if they don't know it yet. Keeping customers within a site and serving up the right content that engages them and makes purchase decisions easy is critical.
Via Kamal Bennani
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Marco Favero's curator insight, February 24, 7:35 AM

aggiungi la tua intuizione ...

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Does It Take Money to Make Money? See What 25 Successful Entrepreneurs Started Out With [Infographic]

Does It Take Money to Make Money? See What 25 Successful Entrepreneurs Started Out With [Infographic] | Marketing_me | Scoop.it
Check out this list of impressive entrepreneurs that proved you don't need to have money to make money.
Via Ivo Nový
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Dan Labbe's curator insight, February 20, 7:39 PM

jobsover50.ca for more opprotunities to build websites

 

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The Art of Emoji Marketing: 7 Clever Examples From Top Brands

The Art of Emoji Marketing: 7 Clever Examples From Top Brands | Marketing_me | Scoop.it
Check out these awesome examples of emoji marketing from brands like Bud Light and Dominio's.
Via Kamal Bennani
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Antonio Fernández Alonso's curator insight, February 22, 1:59 PM

Si no sabes cómo aprovechar el Marketing Emoji, aquí tienes unos ejemplos de grandes marcas.

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7 Content Marketing Trends That Will Reign Supreme in 2016

7 Content Marketing Trends That Will Reign Supreme in 2016 | Marketing_me | Scoop.it
To stay ahead of the curve, it is essential to keep up to date with the latest content marketing trends and standout from your competition.
Via Kamal Bennani, Marco Favero
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Lucas Corrêa's curator insight, February 18, 2:05 PM

Article vraiment très intéressant. Lorsqu'on parle de qualification d'une média qui a un valeurs quelconque ajouté à sa nature fonctionnelle, on parle d'une des caractéristiques intrinsèques du design. La question a se poser est toujours comment bien faire une bonne qualification;

 

L'article en s’appuyant dans le marketing nos donne des critères de qualification de contenu très pertinents, dont lesquelles je rends évidents: la qualification du contenu usant le UGC, le story telling du contenu et aussi de la pratique médiatisé par un produit, la customisations et personnalisation du contenu, et la temporalité choisi régulière pour engager une relation avec un usagers;

 

Ici le truc semble vraiment d'engagé l’usager dans une conception créative et de relation. C'est quand même important.

 

Voici un lien pour comprendre le concept de SEO que moi particulièrement ne connaissais pas:

 

http://www.jeffbullas.com/2016/02/11/seo-local-businesses-2016-key-trends-tips/

 

 

 

         

   

 

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Facebook Is a Business That’s Learned How To Win

Facebook Is a Business That’s Learned How To Win | Marketing_me | Scoop.it
“Facebook has announced that its Instant Articles offering will soon be opened up to all users - another step in Facebook's wider plan for internet dominance.”
Via Ivo Nový
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11-year-old lands lemonade distribution deal with Whole Foods

11-year-old lands lemonade distribution deal with Whole Foods | Marketing_me | Scoop.it
Forget neighborhood lemonade stands. This 11-year-old is taking her beverage business to the next level.
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How to Maximize Your Content Exposure on LinkedIn : Social Media Examiner

How to Maximize Your Content Exposure on LinkedIn : Social Media Examiner | Marketing_me | Scoop.it
Are you taking advantage of all LinkedIn's content marketing features? Discover how to maximize your LinkedIn content exposure.
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115 killer resources to hack your inbound marketing success

115 killer resources to hack your inbound marketing success | Marketing_me | Scoop.it
Explore this huge list of resources to learn and master Inbound Marketing.
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Rescooped by Alessandro Rea from Search Engine Marketing | Social Media | Web Advertising | Seo | Andrea Cappello
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Meno Annunci AdWords In Sidebar: Nuove Strategie PPC?

Meno Annunci AdWords In Sidebar: Nuove Strategie PPC? | Marketing_me | Scoop.it

Via Andrea Cappello
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Obiettivi SMART | Piano di marketing strategico

Obiettivi SMART | Piano di marketing strategico | Marketing_me | Scoop.it
Scarica il foglio di calcolo gratuito, per definire il tuo piano di marketing strategico.
Prova a lavorare su obiettivi più S. M. A. R. T.
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Mesurer les performances en Inbound Marketing

Mesurer les performances en Inbound Marketing | Marketing_me | Scoop.it
Comment définir des indicateurs clé ou KPIs qui permettent de mesurer les performances d'une campagne d'inbound marketing
Via pascal leclerc
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pascal leclerc's curator insight, February 22, 7:06 AM

Inbound marketing : 88% des entreprises mesurent avant tout les visiteurs uniques sur leur site, tandis que 76% veulent connaitre le nombre de pages vues par visiteur et 71% mesurent le nombre de pages totales vues.

Rescooped by Alessandro Rea from Strumenti per il Web Marketing
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GetResponse opinione sul servizio di email marketing

GetResponse opinione sul servizio di email marketing | Marketing_me | Scoop.it
“ GetResponse opinione sul servizio di email marketing: modo eccellente per incoraggiare le persone a visitare il tuo sito e generare nuove vendite e clienti fedeli. ”
Via Maura Cannaviello
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The Next Big Thing In Retail: Programmatic Commerce - Forbes

The Next Big Thing In Retail: Programmatic Commerce - Forbes | Marketing_me | Scoop.it
Imagine this: you wake up in the morning and your coffee machine, as it pours you your first cup, tells you it’s almost out of your favourite blend. Rather than making a mental note to yourself to remember to buy some more on your next store visit, your machine instantly does the ordering for you – adding it to your shopping basket, along with the detergent that needs replacing, the toothpaste you’re running low on, and the mascara that is just about to dry out.When you leave for work, you get an update that the order will be delivered to the trunk of your car that afternoon. You then get a notification that it’s your friend’s birthday, and based on social media data that your digital assistant has pulled, you are recommended an ideal present to buy. You automatically add that to the checkout also.Welcome to the age of programmatic commerce: a world where mundane repeat purchases and those easily solved by data insights, are automatically done for you....
Via Jeff Domansky
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Jeff Domansky's curator insight, February 25, 2:31 AM

Interesting concept coming soon to your IoT home.

Jeff Domansky's curator insight, February 25, 2:34 AM

Programmatic commerce: interesting concept coming soon to your fridge, TV, lamp, dishwasher, and other devices in your IoT home.

delphine crommelinck's curator insight, March 23, 9:23 AM

Interesting concept coming soon to your IoT home.

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13 Ridiculously Clever Lead Generation Tactics

13 Ridiculously Clever Lead Generation Tactics | Marketing_me | Scoop.it
When it comes to lead generation tactics, most people go with the same ones every time. You might be leaving leads on the table if you don't use these.
Via Kamal Bennani
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The 3 Biggest Factors to Becoming a Digital Influencer

The 3 Biggest Factors to Becoming a Digital Influencer | Marketing_me | Scoop.it
If you want your message to be heard and understood by the right people, it is critical to build your status as a digital influencer.
Via Kamal Bennani
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nishant99's curator insight, February 22, 2:37 PM

Great insights. Very much helpful for website design and development as a SEO point of view

By

http://www.clickpointsolution.com/

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INBOUND Insights: New Products for Marketing Magic

INBOUND Insights: New Products for Marketing Magic | Marketing_me | Scoop.it
We dive into 3 of HubSpot's marketing product updates revealed at #INBOUND2015 | Inbound Marketing Agents | 615-600-4790
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Email Analytics: The 6 Email Marketing Metrics & KPIs You Should Be Tracking

Email Analytics: The 6 Email Marketing Metrics & KPIs You Should Be Tracking | Marketing_me | Scoop.it
Learn how to measure the effectiveness of your email marketing by evaluating the right metrics -- and forgetting the wrong ones.
Via Kamal Bennani
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