“In 2012, U.S. mobile ad spending was at $4.4 billion dollars. In just over a year, mobile ad spending doubled adding up to nearly $8 billion. Mobile marketing enables businesses to communicate with their audience in an interactive manner. It’s evolving rapidly and is becoming a primary point of engagement between consumers and brands.”
Underpinning business outcomes with a people strategy can be a pretty smart move. Too often, business plans, aims and goals are set without any corresponding detail describing how people will help to deliver and achieve what the business has set out to do.
Developing a people strategy mustn’t be confused with an HR strategy. Lack of understanding about terminology can make or break the success of a strategy, particularly around your people. Too often an HR strategy is focussed on transactional and policy functions and this dilutes the emphasis about developing strategies to make sure the right people in the right roles deliver the right outcomes, in the right time.
In reality though it matters not what the strategy is called, except that it must be about people and not HR processes or transactions. Making sure everyone is on the same page in respect of terminology being used when developing strategy is absolutely crucial. A great people strategy will not only increase the odds of, but also accelerate the speed of, success.
Are you guilty of reaching out to your prospects with tired, uninspiring sales emails?
You’re probably committing at least one of these three sales email mistakes.
Your prospects’ inboxes are full of messages that use the same generic “are you the right person to speak with?” approach. The problem with this type of email is that it’s highly impersonal and doesn’t do anything to engage your buyer in a meaningful conversation about their business.
For those of you who have heard of retargeting and think it's something you want to try, you're in good company. According to a study by Chango and Digiday, one in five marketers now have a dedicated budget for retargeting.
Though it's a popular tactic for marketers, retargeting can be tough to get started with.
To help, we've teamed up with Perfect Audience to bring you a free ebook called The Beginner's Guide to Retargeting. With retargeting, businesses of any size have the opportunity to get in front of their target audience, drive awareness, and increase conversions.
The marketing performance metrics—or tools you use to measure the value of the content you write—have become quite sophisticated. And you can use them to inform all of the decisions you make about the content on your blog. This is exciting stuff to help you reach your goals and improve the content you’re already publishing. Let’s take a look.
Via Kamal Bennani
RELATIONSHIPS HAVE NEW PRIORITY Emotional intelligence is the new buzzword among millennial managers. Concepts of self-awareness, self-regulation, and relationship building will be key to millennial-managed workplaces. "Millennials are highly relational," says Espinoza. While you may hear the old generation of managers say, "I don’t want to be friends with anyone who works for me because one day I might have to fire them," Espinoza says millennial managers would never take that attitude. This generation of managers will put people and relationships first.
“ Mention My Biz is raising funds for Mention My Biz - Referrals For People You Love on Kickstarter! We make it easier to share your favorite places and people with your friends. Explore, share and get rewarded for your referrals.”
If you were to design a subway map, what would you design for: geographical precision or visual clarity? Is it better for a map to accurately represent the geography at street level, or for it to be abstract and easy-to-understand?
In 1972, Massimo Vignelli chose the latter -- visual clarity -- when he designed a map of the New York City subway system. To Vignelli, the only way to make the crazy twists and turns of the city's subway lines comprehendible to the public would be to, well ... straighten them out.
So he redesigned the map so that all the lines ran either vertically or horizontally. He also made Central Park -- normally a rectangle -- into a square. That's Vignelli's map on the left:
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.