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The Data You Need to Make a Compelling Case for Inbound Marketing

The Data You Need to Make a Compelling Case for Inbound Marketing | Marketing_me | Scoop.it
Convincing your company to adopt inbound marketing isn't always easy, so check out this collection of stats, charts, and graphs to help you get buy-in.
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Marketing_me
Interesting articles on marketing.
Curated by Alessandro Rea
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Display Advertising to Overtake Search Advertising in 2016

Display Advertising to Overtake Search Advertising in 2016 | Marketing_me | Scoop.it
Display advertising is going to eclipse search advertising this year, for the first time ever in the US.
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Più Fiducia in Google che nei Media Tradizionali

Più Fiducia in Google che nei Media Tradizionali | Marketing_me | Scoop.it
I risultati del “Trust Barometer 2016”. Sintesi e commento con focus sui media
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Watching (and Learning from) Competitor PPC Campaigns

Watching (and Learning from) Competitor PPC Campaigns | Marketing_me | Scoop.it
Your competitors are rocking their PPC campaigns! Generating traffic, leads, and purchases. This is a guide to learning from your competitor PPC campaigns.
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Mobile: The Future of Marketing #infographic

Mobile: The Future of Marketing #infographic | Marketing_me | Scoop.it
“In 2012, U.S. mobile ad spending was at $4.4 billion dollars. In just over a year, mobile ad spending doubled adding up to nearly $8 billion. Mobile marketing enables businesses to communicate with their audience in an interactive manner. It’s evolving rapidly and is becoming a primary point of engagement between consumers and brands.”
Via imaginetsa
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The Brands In Spectre — 007 Product Placement in James Bond's 24th Film

The Brands In Spectre — 007 Product Placement in James Bond's 24th Film | Marketing_me | Scoop.it

What if we told you that after all the hoopla Spectre has less product placement than any James Bond film in the last 15 years?

Remember all the uproar over the “Made for Bond” Sony smartphones; the “Bond drinks Heineken and Belvedere vodka and Bollinger” brouhaha; the Aston Martin and Land Rover cars, the Tom Ford suits and other 007-ready brands? No less than The Beeb asked “Does Bond’s product placement go too far,” noting a few “shudder-worthy” 

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7 Ways to Create A Winning People Strategy

7 Ways to Create A Winning People Strategy | Marketing_me | Scoop.it
Underpinning business outcomes with a people strategy can be a pretty smart move.  Too often, business plans, aims and goals are set without any corresponding detail describing how people will help to deliver and achieve what the business has set out to do.

Developing a people strategy mustn’t be confused with an HR strategy.  Lack of understanding about terminology can make or break the success of a strategy, particularly around your people.   Too often an HR strategy is focussed on transactional and policy functions and this dilutes the emphasis about developing strategies to make sure the right people in the right roles deliver the right outcomes, in the right time.

In reality though it matters not what the strategy is called, except that it must be about people and not HR processes or transactions.   Making sure everyone is on the same page in respect of terminology being used when developing strategy is absolutely crucial.  A great people strategy will not only increase the odds of, but also accelerate the speed of, success.
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3 Reasons Your Sales Email Just Got Deleted

3 Reasons Your Sales Email Just Got Deleted | Marketing_me | Scoop.it

Are you guilty of reaching out to your prospects with tired, uninspiring sales emails?

You’re probably committing at least one of these three sales email mistakes.

Your prospects’ inboxes are full of messages that use the same generic “are you the right person to speak with?” approach. The problem with this type of email is that it’s highly impersonal and doesn’t do anything to engage your buyer in a meaningful conversation about their business. 

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The Marketer's Guide to Developing a Strong Corporate and Brand Identity

The Marketer's Guide to Developing a Strong Corporate and Brand Identity | Marketing_me | Scoop.it
Check out this step-by-step guide to developing your company's brand identity.
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How To Create an Online Brand Management Strategy

How To Create an Online Brand Management Strategy | Marketing_me | Scoop.it
The way businesses approach online brand management strategy is ever growing and evolving. Your brand should do the same.
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What Are Your Customers Like? Meet Mike, Your Customer in 2015 (INFOGRAPHIC) | Social Media Today

What Are Your Customers Like? Meet Mike, Your Customer in 2015 (INFOGRAPHIC) | Social Media Today | Marketing_me | Scoop.it
“What are you customers like this year? They are super connected. 63% of women who own smartphones don’t go an hour without checking it.”
Via Josh Mason
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Josh Mason's curator insight, October 2, 2015 7:13 AM

Nice to meet you Mike

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Les 7 principales tendances Inbound Marketing pour 2016

Les 7 principales tendances Inbound Marketing pour 2016 | Marketing_me | Scoop.it
“ L’Inbound Marketing ne cesse d’évoluer chaque année en fonction des tendances du marché.”
Via Carine roucher
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Harnessing The Power Of Mobile For Healthcare

Harnessing The Power Of Mobile For Healthcare | Marketing_me | Scoop.it
People are checking their phones more than ever. The average person checks their phone 150 times a day -- up from 110 just two years ago, according to Mary..
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The Beginner's Guide to Retargeting Campaigns [Free Ebook]

The Beginner's Guide to Retargeting Campaigns [Free Ebook] | Marketing_me | Scoop.it

For those of you who have heard of retargeting and think it's something you want to try, you're in good company. According to a study by Chango and Digiday, one in five marketers now have a dedicated budget for retargeting. 


Though it's a popular tactic for marketers, retargeting can be tough to get started with.


To help, we've teamed up with Perfect Audience to bring you a free ebook called The Beginner's Guide to Retargeting. With retargeting, businesses of any size have the opportunity to get in front of their target audience, drive awareness, and increase conversions. 

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Cut The Fat: How To Reduce Wasted Ad Spend In Your AdWords Account

Cut The Fat: How To Reduce Wasted Ad Spend In Your AdWords Account | Marketing_me | Scoop.it
Is your PPC unprofitable, despite bringing in lots of leads? Columnist Jacob Baadsgaard explains his method for identifying and eliminating low-performing search terms.
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10 Stats That Will Make You Rethink Marketing to Millennials

10 Stats That Will Make You Rethink Marketing to Millennials | Marketing_me | Scoop.it
With their ever-increasing buying power, millennials are the biggest emerging opportunity for marketers. Here are 10 stats that will revolutionize your approach to marketing to millennials.
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Foiling Electronic Snoops in Email

Foiling Electronic Snoops in Email | Marketing_me | Scoop.it
Trackers inserted into email can detect when a person opens a message and where they are when they do so. And it’s not easy to thwart them.
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How to Use Marketing Performance Metrics That Will Improve Your Blog

How to Use Marketing Performance Metrics That Will Improve Your Blog | Marketing_me | Scoop.it
The marketing performance metrics—or tools you use to measure the value of the content you write—have become quite sophisticated. And you can use them to inform all of the decisions you make about the content on your blog. This is exciting stuff to help you reach your goals and improve the content you’re already publishing. Let’s take a look.
Via Kamal Bennani
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This Is How Millennials Will Change Management

This Is How Millennials Will Change Management | Marketing_me | Scoop.it
RELATIONSHIPS HAVE NEW PRIORITY
Emotional intelligence is the new buzzword among millennial managers. Concepts of self-awareness, self-regulation, and relationship building will be key to millennial-managed workplaces. "Millennials are highly relational," says Espinoza. While you may hear the old generation of managers say, "I don’t want to be friends with anyone who works for me because one day I might have to fire them," Espinoza says millennial managers would never take that attitude. This generation of managers will put people and relationships first.
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Google Sprouts a Pumpkin Patch In Times Square to Promote Photos App

Google Sprouts a Pumpkin Patch In Times Square to Promote Photos App | Marketing_me | Scoop.it
Google bets on experiential -- like a pumpkin patch in Times Square -- to show off photo storage and search product.
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From "One-to-All" to "One-to-One" Personalization

From "One-to-All" to "One-to-One" Personalization | Marketing_me | Scoop.it
The journey to personalized marketing should take you from a one-to-all model to a one-to-one model. Here's what the progression looks like.
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12 Bad Habits That Make Salespeople Seem Pushy

12 Bad Habits That Make Salespeople Seem Pushy | Marketing_me | Scoop.it
Avoid these 12 habits so you don't come off as annoying and pushy to your prospects.
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3 Sales Email Templates to Get and Keep Buyers' Attention

3 Sales Email Templates to Get and Keep Buyers' Attention | Marketing_me | Scoop.it
Get the attention of your potential clients and drive them through the sales process with these email templates.
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Mention My Biz - Referrals For People You Love by Mention My Biz — Kickstarter

Mention My Biz - Referrals For People You Love by Mention My Biz — Kickstarter | Marketing_me | Scoop.it
“ Mention My Biz is raising funds for Mention My Biz - Referrals For People You Love on Kickstarter! We make it easier to share your favorite places and people with your friends. Explore, share and get rewarded for your referrals.”
Via Weusegadgets
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5 Marketing Skills You Need to Get Promoted

5 Marketing Skills You Need to Get Promoted | Marketing_me | Scoop.it
“ Learn 5 marketing skills that you need to prove value to your organization and to claim for even greater responsibilities in more senior positions.”
Via Anastasia Dudina
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The Best & Worst Subway Map Designs From Around the World

The Best & Worst Subway Map Designs From Around the World | Marketing_me | Scoop.it
If you were to design a subway map, what would you design for: geographical precision or visual clarity? Is it better for a map to accurately represent the geography at street level, or for it to be abstract and easy-to-understand?

In 1972, Massimo Vignelli chose the latter -- visual clarity -- when he designed a map of the New York City subway system. To Vignelli, the only way to make the crazy twists and turns of the city's subway lines comprehendible to the public would be to, well ... straighten them out.

So he redesigned the map so that all the lines ran either vertically or horizontally. He also made Central Park -- normally a rectangle -- into a square. That's Vignelli's map on the left:
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