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6 Brands That Will Have You Rethinking Your Social Media Marketing Strategy

6 Brands That Will Have You Rethinking Your Social Media Marketing Strategy | Marketing_me | Scoop.it
Here are six unique brands that are doing an exceptional job with social media. Discover why their social media marketing strategy and tactics work.
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Interesting articles on marketing.
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Terapeak: premier eBay and Amazon seller tools to boost your sales.

Terapeak: premier eBay and Amazon seller tools to boost your sales. | Marketing_me | Scoop.it
Alessandro Rea's insight:

Get the premier eBay and Amazon seller tools to boost your sales and gain insight into product, pricing and marketplace behavior.

 

Understand the impact of your pricing decisions using Terapeak's advanced eBay and Amazon research tools

Analyze and measure your sales performance, and benchmark using eBay Marketplace and Amazon data

Have real time eBay and Amazon analytics delivered directly to you.

 

http://www.anrdoezrs.net/click-7203878-10572883?url=https%3A%2F%2Fwww.terapeak.com%2F

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Google search changes will push SEO firms and social media marketers closer

Google search changes will push SEO firms and social media marketers closer | Marketing_me | Scoop.it
Updated search algorithms for Panda, Penguin and Hummingbird have put the onus on content and social sharing
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Tracking Intent Data Across Channels For B2B Marketers

Tracking Intent Data Across Channels For B2B Marketers | Marketing_me | Scoop.it

For B2B marketers, where the buying process is more intricate and collaborative, intent is an even more important factor in building and nurturing relationships with customers. Knowing just when to reach out to them with exactly what they need is what keeps long term B2B relationships going.

 


Via Kamal Bennani
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Mass Email Marketing Doesn't Work: Modern Prospecting Emails That Do

Sending mass, robotic emails will only *work* for so long. This SlideShare unveils modern email strategies for reaching your prospects.
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The Psychology of Pricing Products & Services

The Psychology of Pricing Products & Services | Marketing_me | Scoop.it
Struggling to decide on just the right price for your products or services? These pricing strategies will help.
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Case Study: How One Veteran's Podcast Built a Million-Dollar Business

Case Study: How One Veteran's Podcast Built a Million-Dollar Business | Marketing_me | Scoop.it
John Dumas launched his unique business podcast in 2012. Two years later, he’s pulling in six figures every month. Find out how he did it.
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9 World Cup Ecommerce and Marketing Stats with Bite

9 World Cup Ecommerce and Marketing Stats with Bite | Marketing_me | Scoop.it
The World Cup is big business for everyone, not just FIFA and its sponsors. Here are 9 staggering statistics about this World Cup for ecommerce marketers.
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Undocumented iOS functions allow monitoring of personal data, expert says

Undocumented iOS functions allow monitoring of personal data, expert says | Marketing_me | Scoop.it

Apple has endowed iPhones with undocumented functions that allow unauthorized people in privileged positions to wirelessly connect and harvest pictures, text messages, and other sensitive data without entering a password or PIN, a forensic scientist warned over the weekend.

Jonathan Zdziarski, an iOS jailbreaker and forensic expert, told attendees of the Hope X conference that he can't be sure Apple engineers enabled the mechanisms with the intention of accommodating surveillance by the National Security Agency and law enforcement groups. Still, he said some of the services serve little or no purpose other than to make huge amounts of data available to anyone who has access to a computer, alarm clock, or other device that has ever been paired with a targeted device.

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Google’s Quarterly Results Show Its Continuing Struggle With Mobile Advertising

Google’s Quarterly Results Show Its Continuing Struggle With Mobile Advertising | Marketing_me | Scoop.it
Second-quarter revenue and profit rose, but the company reported a lower “cost per click” ad price, largely because of a shift to mobile advertising.
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Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

Google Search Quality Guidelines Now Reward Expertise, Authority, Trust | Marketing_me | Scoop.it
Version 5.0 of the handbook gives us more clues into how Google determines quality, including how expertise, authority, trust and reputation factor.
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6 Simple Tips to Double Your Email List Using Facebook.

6 Simple Tips to Double Your Email List Using Facebook. | Marketing_me | Scoop.it
Building your email list gives you the ability to promote your business when "you" want. Here are 6 simple tips to double your email list using Facebook
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10 Sites Using Video Creatively to Engage Customers

10 Sites Using Video Creatively to Engage Customers | Marketing_me | Scoop.it
Businesses can use video to engage customers. Videos can show a product in motion and deliver helpful product information, from an expert.
Here is a list of ...
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Jumpstart: The Guide To Growing A Startup With Inbound Marketing

Jumpstart your startup with inbound marketing. A simple guide for entrepreneurs that want to grow their business using SEO, blogging and social media. From t…
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Why the marketing director is here to stay - despite what P&G may think

Why the marketing director is here to stay - despite what P&G may think | Marketing_me | Scoop.it
Why the marketing director is here to stay - despite what P&G may think, As Procter & Gamble makes the job title a thing of the past, Kim Benjamin asks whether marketing directors are becoming an endangered species | Marketing Magazine
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Come aumentare il traffico di ricerca con Google Knowledge Graph

Come aumentare il traffico di ricerca con Google Knowledge Graph | Marketing_me | Scoop.it
Google Knowledge Graph può essere utilizzato ai fini SEO per incrementare il traffico di ricerca. Ecco come funzione e le ottimizzazioni SEO da implementare

Via Guglielmo Cornelli
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Five simple tips for improving your LinkedIn B2B marketing

Five simple tips for improving your LinkedIn B2B marketing | Marketing_me | Scoop.it

Many people say to me that they don’t generate any business through LinkedIn. I have a simple reply. You’re doing it wrong.


Via Kamal Bennani
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IraBraceloff's curator insight, July 25, 10:05 PM

Want to learn more about San Francisco? Check out Expedia’s new San Francisco Viewfinder travel blog to find your inspiration and plan your next vacation.

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Want Engaged Employees? Show Them the Big Picture

Want Engaged Employees? Show Them the Big Picture | Marketing_me | Scoop.it
Whether they're building rockets, smartphones, microprocessors or cars, large organizations are under extreme pressure in today’s competitive environment. They are struggling to get the most from their people, generate more innovative ideas than their competitors, become more efficient and effective and -- of course -- bring their products to market faster than anyone else. Within this landscape, the recent social business technologies have been recognized for their ability to drive produ Topic: Social Business.
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Digital to account for 75% of all marketing spend in 5 years? [Infographic]

Digital to account for 75% of all marketing spend in 5 years? [Infographic] | Marketing_me | Scoop.it
Get in the game - don’t get stuck on the sideline More than a third (35%) of senior marketing professionals believe that digital marketing will account for. Marketing topic(s):Digital transformation strategy. Advice by Danyl Bosomworth.
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What to Learn from the Man Who Managed Reddit's Community of Millions

What to Learn from the Man Who Managed Reddit's Community of Millions | Marketing_me | Scoop.it
Reddit is considered one of the world’s leading news and social sites, with over 5.5 billion pages served to over 100 million unique visitors spanning 186 countries. It’s also known as one of the most engaged, vocal and opinionated communities on the web. It’s given birth to international movements. It’s found lost children. It’s sparked fiery debates in the media over what the internet should and shouldn’t be.
Given the sheer volume, you’d expect the community team to be huge, but it’s still in the single digits. You’d expect a sophisticated big data machine. What you’d find is a human approach that relies more on intuition than numbers. And yet, the millions of people who post, observe, and return day after day have enshrined it as a sacred part of their lives.
How can you make your company's community feel so connected? Heard? Engaged? In this exclusive First Round Review interview, Reddit’s General Manager and former Community Manager Erik Martin shatters assumptions and talks about how to win by making community management more about the heart than the mind.
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4 ways to make your competitors’ search marketing strategies your own

4 ways to make your competitors’ search marketing strategies your own | Marketing_me | Scoop.it

Search traffic is the main pipeline for online marketers to draw traffic, whether it’s from paid or organic sources. Competition over keywords and SERP real-estate is fierce and constant and you have to adjust yourself to the ongoing changes of algorithms and policies by Google.


In order to be able to stay on top, online marketers are forced to use multiple tools, track competitors and optimize their paid and organic campaigns accordingly. This takes time and money and can be, at times, a bit frustrating. In this article we’ll go over 4 easy actions you can take, using the competitive analytics platform, SimilarWeb PRO, in order to make this process easier, faster and much more productive.

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10 Ways to Convert More Customers Using Psychology

10 Ways to Convert More Customers Using Psychology | Marketing_me | Scoop.it
The more you know about your customers, the better. If you know what makes people tick, the better off your business will be. Having at least a basic understanding of consumer psychology and why they buy specific products is a valuable asset for marketers.
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juandoming's curator insight, July 18, 2:17 AM

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How to Use Google Analytics Audience Data to Improve Your Marketing

How to Use Google Analytics Audience Data to Improve Your Marketing | Marketing_me | Scoop.it
Do you want to know more about your website visitors? Here's how to use the data found in the Google Analytics Audience section to learn more.
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Best Link Building Strategies that Don't Require Content

Best Link Building Strategies that Don't Require Content | Marketing_me | Scoop.it
20 proven SEO experts discuss the best link building strategies that don't require you to leverage existing content pieces or create new content.
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The Global State of the Mobile App and Push Notification Markets

The Global State of the Mobile App and Push Notification Markets | Marketing_me | Scoop.it
On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. Co-presented by Joe Pezzillo, Senior Director, Push Operati
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How Package Designers Use Science to Influence Your Subconscious Mind

How Package Designers Use Science to Influence Your Subconscious Mind | Marketing_me | Scoop.it
How do you sell shoppers on duck, a product that’s served in many restaurants but that many people do not feel comfortable cooking at home? That was the challenge for U.K.-based design consultancy Elmwood after packaged-foods maker Gressingham Foods asked it to recast its brand identity as premium but accessible.
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The Anatomy of a Local Business Listing

The Anatomy of a Local Business Listing | Marketing_me | Scoop.it
Local listings are the great levelers of SEO. With local SEO, your business has better chances of being found by 85% of consumers who use the internet to search for local goods and services.
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