A customer journey map tells the story of the customer’s experience: from initial contact, through the process of engagement and into a long-term relationship. It may focus on a particular part of the story or give an overview of the entire experience. What it always does is identify key interactions that the customer has with the organization. It talks about the user’s feelings, motivations and questions for each of these touchpoints.
For small businesses, their website is and should be the ultimate tool with which they establish their presence in the online as well as the real market. Gone are the days when having a website was optional or even just an additional or marketing tool.
About a year ago, Dropbox closed a round of funding that made the company worth $10 billion dollars. Late last year, Airbnb was valued at $13 billion. How did these billion dollar companies reach this huge milestone? How did they achieve - and sustain - such amazing growth? The answer can be summed [...]
So-called super cookies abuse a security feature in most of the world's top browsers and can circumvent protections offered by Google Chrome's incognito mode or its equivalents, a British researcher proves. Yet such cookies appear undeletable on Apple's Safari. The claims come less than a month after Google chairman Eric Schmidt suggested incognito mode could prevent tracking from the likes of the NSA.
This is the story of how a guy who was bored by his work built a profitable marketing company
Andrew: Hey there freedom fighters, my name is Andrew Warner and I am the pushy, bully interviewer here at Mixergy.com, home of the ambitious upstart. I’ll explain that in a moment, but first I’ve got to tell you what I have packed for you here today. I’ve got for you the story of a guy who was bored at work and decided that he was going to build a profitable marketing company, and he did it. I invited him here to talk about how he did it, and my goal for this interview is to have you learn how profitable marketing companies are built, and frankly, any kind of consulting company. I think if you’re looking to do that, you’re going to get a lot out of this interview.
The problem is unavoidable. Our industry is built on billable hours. Even retainers are based on an understanding of how much time an agency will spend on a specific client each month.
The other problem is that people don't actually track their time, so agencies never have a true understanding of how much time is required to complete a project. Consider this: A designer estimates it will take 10 hours to complete a design. Three months later, he fills out his timesheet over a period of two weeks, accounting for 11 hours of design time. He didn't actually track his time, but he thinks it's in that ballpark. Besides, it looks good that he spent a lot of work on the project. The team lead reviews the timesheets and compares it to the original estimate. There are two implications: 1) The project is unprofitable. 2) Future quotes for this type of design project will be set at 15 hours.
As our community members show every day, there are endless inventive ways to visualize your data. And while bar graphs and pie charts have their place, sometimes an advanced chart can be the perfect fit to convey the most important insights, on sight.
Here we offer 5 advanced chart types to bring your data to life:
Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When, and What. Read this quick guide on what you can do to ensure your web pages and white papers, social posts, and search optimization are primed and ready for any “road to discovery” your audience takes.
Get a clearer picture of who is involved in the buying process. Download the “Modern Marketing Essentials How-To Guide: Targeting
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.