A customer journey map tells the story of the customer’s experience: from initial contact, through the process of engagement and into a long-term relationship. It may focus on a particular part of the story or give an overview of the entire experience. What it always does is identify key interactions that the customer has with the organization. It talks about the user’s feelings, motivations and questions for each of these touchpoints.
For small businesses, their website is and should be the ultimate tool with which they establish their presence in the online as well as the real market. Gone are the days when having a website was optional or even just an additional or marketing tool.
About a year ago, Dropbox closed a round of funding that made the company worth $10 billion dollars. Late last year, Airbnb was valued at $13 billion. How did these billion dollar companies reach this huge milestone? How did they achieve - and sustain - such amazing growth? The answer can be summed [...]
Happiness and work are two terms that, when put together, some might say form an oxymoron. In our company, we do all we can to ensure that these two words are synonyms for every one of our employees. Employee well-being is important to us, as reflected in our first core value: admire people. But we’ve also found it impacts the success of our company overall.
While the idea of happiness and engagement at work are discussed frequently, the problem for many entrepreneurs is, how exactly do you measure happiness? And once you do, then what?We’ve devised a system that can easily be adapted for your business needs. Here’s how it works.
Check in on Each Employee With the Traffic Light Survey
If your company wants to increase profit, they can compare the current period’s profit amount with those of previous periods. Increasing company happiness is no different. You must be aware of current happiness levels to be sure in the future the levels are, in fact, increasing.
The great agencies in the year 2020 will not be in the service business, but rather the marketing invention business, moving beyond “what do our clients need” to “what problems are our clients trying to solve?”
Although I’ve worked with freelance clients for years, when I left Buffer early in 2014 it was the first time I’d relied on that kind of unstable income for my entire livelihood. It was a big shift. But in the […]
The problem is unavoidable. Our industry is built on billable hours. Even retainers are based on an understanding of how much time an agency will spend on a specific client each month.
The other problem is that people don't actually track their time, so agencies never have a true understanding of how much time is required to complete a project. Consider this: A designer estimates it will take 10 hours to complete a design. Three months later, he fills out his timesheet over a period of two weeks, accounting for 11 hours of design time. He didn't actually track his time, but he thinks it's in that ballpark. Besides, it looks good that he spent a lot of work on the project. The team lead reviews the timesheets and compares it to the original estimate. There are two implications: 1) The project is unprofitable. 2) Future quotes for this type of design project will be set at 15 hours.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.