The more you know about your customers, the better. If you know what makes people tick, the better off your business will be. Having at least a basic understanding of consumer psychology and why they buy specific products is a valuable asset for marketers.
How do you sell shoppers on duck, a product that’s served in many restaurants but that many people do not feel comfortable cooking at home? That was the challenge for U.K.-based design consultancy Elmwood after packaged-foods maker Gressingham Foods asked it to recast its brand identity as premium but accessible.
When I recently asked a group of MBA students to define what it meant to them to be a consultant, they quickly rattled off phrases such as “trusted advisor,” “problem-solver,” “objective third party,” and “subject matter expert.” What was interesting was that none of their definitions mentioned the word “results.” In other words, from their perspective, the consultant is not someone who actually produces results – but rather generates advice that someone else (the client) presumably turns into results.
Viene chiamata showrooming la pratica, sempre più diffusa tra i consumatori, di entrare nei negozi per guardare dal vivo o provare un prodotto per poi acquistarlo in rete, ad un prezzo più vantaggioso, direttamente dal proprio smartphone e spesso in tempo reale. I negozi di abbigliamento sono i più bersagliati, per la disperazione di commesse e titolari, ma da questo fenomeno sono davvero in pochi a salvarsi.
Quei pochi, stanno dando vita ad un contrattacco poderoso, cui è stato dato il nome diReverse Showrooming, una pratica che ripercorre in senso inverso il customer journey, intercettando il bisogno del consumatore prima ancora che esso si manifesti, cercando di contrastare il fenomeno sul suo stesso campo di battaglia, magari addirittura alleandosi con un mezzo, la rete, che fino ad allora avevano inutilmente cercato di contrastare.
Over the past few years, mobile email opens have seen explosive growth. While they are now holding steady around 45% of all email opens, three years ago, they accounted for only 11% of opens -- which is a 309% increase since April 2011.
Not only are mobile opens growing, but they're also cannibalizing desktop and webmail opens. Desktop opens have decreased 53% in the past three years and now represent 28% of opens. During the same period webmail opens decreased 10% and now account for 27% of opens.
I’m not gonna lie, email newsletters can be pretty bad, but that doesn’t mean all newsletters have to be that way. I’ve read some that I absolutely love. The difference between a great newsletter and a terrible newsletter is the latter tends to include the whole kitchen sink while the former cuts out the riff-raff to let the good stuff shine.
That’s why I wanted to share this list of 10 things in email newsletters that simply don’t need to be there. As Henry David Thoreau would say, “Simplify, simplify.” The most effective marketers know how to simplify their process and take things away, rather than tacking on more -- especially in a world filled with clutter and crappy content. So grab your red pens and start marking up the areas you should cut from your email newsletters!
Today’s CMO bears almost no resemblance to a CMO from a decade ago. The job has become much more analytical and data-driven, and now requires a set of quantitative skills that most of the old-guard CMOs simply didn’t have.
Apple has endowed iPhones with undocumented functions that allow unauthorized people in privileged positions to wirelessly connect and harvest pictures, text messages, and other sensitive data without entering a password or PIN, a forensic scientist warned over the weekend.
Jonathan Zdziarski, an iOS jailbreaker and forensic expert, told attendees of the Hope X conference that he can't be sure Apple engineers enabled the mechanisms with the intention of accommodating surveillance by the National Security Agency and law enforcement groups. Still, he said some of the services serve little or no purpose other than to make huge amounts of data available to anyone who has access to a computer, alarm clock, or other device that has ever been paired with a targeted device.
How do you convert more traffic? Start bringing in BETTER traffic. Increase the flow of high-converting traffic with Yotpo. Check out this infographic on why Yotpo's Social Review traffic is your Most Valuable Traffic.
Writing is not an easy task, especially if you're one of those bloggers who constantly need to be “inspired” in order to be able to write. This can work against your career if you're near your deadline and there's no time to wait for your “inspiration” to come to you on its own. In this case, it might be better to do your own motivational steps to bring your muse to the fore – a process in writing loosely called “prompting.”
It only took 8 hours to build the app, and the only thing it does is allow you to send the word ‘Yo’ to your friends. To many, it seems like a joke. But its inventor, Or Arbel, is totally serious.
Arbel, who built the app three months ago, has quit his job and moved halfway around the world — from his native Israel to San Francisco — to work on Yo full time. He’s opening an office, hiring staff and seeking “strategic partners.” And oh yeah: He’s already raised $1 million from investors.
So is Arbel right? Is Yo, which he calls “context-based communications,” the future of messaging? Or is investor interest in Yo an unmistakable sign that we are in the midst of another internet bubble?
You know those weeks where you feel drained, unproductive, and every little task you do seems to take forever, sucking up all of your energy? Other times, it's the exact opposite -- you feel energized and ready to take on the world.
How do we have more of the latter days and less of the former? I think I've uncovered the secret ...
Whether you're in employment in the E.U. where employers are mandated to offer their staff 20 days of paid vacation, or you're in the US where many employers offer little to no paid vacation, it's vital that we take the time off we need to relax, de-stress, and rejuvenate our minds -- but that doesn't mean we actually do it.
You know when you’re so close to another person that they literally finish your sentences for you? Well, Google's kinda like that person for all of us. When we have a question or are searching for information, Google tries to guess what we’re searching for before we even finish typing out our query.
While the search engine’s dedication and devotion is unmatched, its Autocomplete suggestions are not always on the money. Sometimes, they're hilarious. Sometimes, they're puzzling. Other times, they're just downright depressing. But most of the time, they offer an interesting look at what people think about a certain search query.
So we decided to run a little experiment to see how Google Autocomplete feels about marketing today. Warning: The results are sometimes funny, sometimes disheartening, and sometimes NSFW. But we won't spoil them for you. Check 'em out below.
Since then, I've been collecting examples of email marketing that are awesome to be used in a sequel to that post. Be it lovely design, captivating copy, or just a great use of the medium, please enjoy the following companies' great email marketing.
And, hey, sorry it took two years to collect more examples. I just didn't want to sign up for a bunch of email lists in the hopes they might send something remarkable -- this post's the real curated deal, baby!