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The Psychology Behind a Successful Facebook Ad Part 1: Color - Business 2 Community

The Psychology Behind a Successful Facebook Ad Part 1: Color - Business 2 Community | Marketing_me | Scoop.it
Does it matter which color your business logo is? Is there actually going to be an effect if your advertising campaign employs blue and silver vs. red and black? This article will explore the science and psychology behind Facebook advertising. I’ll provide you with real-world examples of current Facebook Ads and give you concrete, meaningful takeaways that could mean the difference between a successful ad and a flop.
Via Mau, massimo facchinetti, Marco Favero
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Marketing_me
Interesting articles on marketing.
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Terapeak: premier eBay and Amazon seller tools to boost your sales.

Terapeak: premier eBay and Amazon seller tools to boost your sales. | Marketing_me | Scoop.it
Alessandro Rea's insight:

Get the premier eBay and Amazon seller tools to boost your sales and gain insight into product, pricing and marketplace behavior.

 

Understand the impact of your pricing decisions using Terapeak's advanced eBay and Amazon research tools

Analyze and measure your sales performance, and benchmark using eBay Marketplace and Amazon data

Have real time eBay and Amazon analytics delivered directly to you.

 

http://www.anrdoezrs.net/click-7203878-10572883?url=https%3A%2F%2Fwww.terapeak.com%2F

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Sir Alex Ferguson to auction vintage wine collection valued at £3m

Sir Alex Ferguson to auction vintage wine collection valued at £3m | Marketing_me | Scoop.it
The former Manchester United manager Sir Alex Ferguson is to auction his collection of 5,000 bottles of vintage wine
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Perché il capitalismo è davvero morto (guida in 6 punti alle aziende del futuro)

Perché il capitalismo è davvero morto (guida in 6 punti alle aziende del futuro) | Marketing_me | Scoop.it
Negli ultimi giorni di Marzo hanno visto la luce sui più importanti giornali online di tutto il mondo una serie di, più o meno godibili, articoli che introduc
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50 Marketing Blogs You Should Read Everyday

50 Marketing Blogs You Should Read Everyday | Marketing_me | Scoop.it
A carefully curated list of great marketing blogs, designed to educate even the smartest growth hackers, writers and entrepreneurs.
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Google Brings Intelligent Search to Google+ Photos

Google Brings Intelligent Search to Google+ Photos | Marketing_me | Scoop.it
Google is bringing machine learning to photo search and Google+ photos.
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SEO and Your Inbound Marketing Strategy (Part 1)

SEO and Your Inbound Marketing Strategy (Part 1) | Marketing_me | Scoop.it
Optimization Before You Even Write a Word There are many ideas about what makes up a good inbound marketing strategy, but there is one thing that always makes the list. Eric Wittlake, in his article …
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How You Can Create Content That Generates 40,000 Targeted Visitors

How You Can Create Content That Generates 40,000 Targeted Visitors | Marketing_me | Scoop.it
A few weeks ago I bookmarked the article 21 things related to SEO and was blown away by how much I learned. So I tracked down “Backlinko” as he’s known o
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A Lesson in Social Espionage: How to Dissect a Competitor's Social Strategy

A Lesson in Social Espionage: How to Dissect a Competitor's Social Strategy | Marketing_me | Scoop.it
Gain valuable insights about an industry, a company, or a competitor by carefully dissecting their social activity. In this example, the personal care brand Dove, the following exercises, using only public data, took about 3 hours to complete.
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13 Google+ Tools to Improve Your Marketing

13 Google+ Tools to Improve Your Marketing | Marketing_me | Scoop.it
Are you struggling to gain traction on Google+? Do you want to optimize your Google+ presence? If you want to dominate social media, you have to distribute rich media content efficiently and effectively.

Via Neil Ferree, Dawn Matheson, imaginetsa
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Neil Ferree's curator insight, April 3, 12:44 PM

Ryan says "if you want to dominate social media, you have to distribute rich media content efficiently and effectively" The truth is, you're NOT going to dominate social media even if you master these 13 tools.


However, you will increase your online visibility and grow your social klout so long as your content marketing model includes this!

Neil Ferree's curator insight, April 3, 12:46 PM

Ryan says "if you want to dominate social media, you have to distribute rich media content efficiently and effectively"


The truth is, you're NOT going to dominate social media even if you master these 13 tools.


However, you will increase your online visibility and grow your social klout so long as your content marketing model includes this!

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How to build niche email lists using Google+

How to build niche email lists using Google+ | Marketing_me | Scoop.it
If you are looking to create small opt in email lists then this post will show you show to do so using Google circles.

Via Neil Ferree, Ivo Nový
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Neil Ferree's curator insight, April 7, 12:19 PM

Very simple but a very effective way to get the messages you want to people who 'opt in' to wanting them.


You will almost certainly find people will engage more with the content too.

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Social-Marketing Startups Spredfast and Mass Relevance Merge

Social-Marketing Startups Spredfast and Mass Relevance Merge | Marketing_me | Scoop.it
More consolidation is happening in the ecosystem of companies that help brands market effectively on Facebook and Twitter as Spredfast and Mass Relevance merge.
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Design Thinking for Entrepreneurs with @BeverlyIngle

Design Thinking for Entrepreneurs with @BeverlyIngle | Marketing_me | Scoop.it
In this podcast, Beverly explains “Design Thinking”, a problem-solving methodology that was originally designed for the enterprise but needed to be scaled to drive innovation on a shoestring budget for DIY entrepreneurs.
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The Guide to Effectively A/B Testing Email Creative

The Guide to Effectively A/B Testing Email Creative | Marketing_me | Scoop.it
Visuals are an important factor in email marketing. It’s helpful to continually A/B test your creative to understand what resonates more with your audience.
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Video Promotion 101 for 2014

Video Promotion 101 for 2014 | Marketing_me | Scoop.it
6 Flares 6 Flares × Imagine, for a moment, you’ve just wrapped up video production on the most exciting and persuasive content your company has ever created. The excitement is palpable. The finished product is in your hands and after receiving rounds of applause from your colleagues, is ready to be uploaded to your website. …
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Samsung email targeted Steve Jobs' death as "our best opportunity to attack iPhone"

Samsung email targeted Steve Jobs' death as "our best opportunity to attack iPhone" | Marketing_me | Scoop.it
Samsung executives discussed Steve Jobs' passing as "unfortunately" having an "unintended benefit for Apple," and at the same time, "our best opportunity to attack iPhone," in internal memos marked "highly confidential," presented in the Apple v. Samsung trial.
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Three Types of Marketing Success Metrics. - Heidi Cohen

Three Types of Marketing Success Metrics. - Heidi Cohen | Marketing_me | Scoop.it
For many marketers, an interactive marketing analytical framework for planning and analysis is an essential to achieve intended business goals and ensuring marketing campaign success on a continuing basis. This article provides a detailed conceptual approach for assessing an interactive marketing campaign's effectiveness.
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5 Major Mistakes Businesses Keep Making with their Website’s Homepage Design

5 Major Mistakes Businesses Keep Making with their Website’s Homepage Design | Marketing_me | Scoop.it
Many businesses are making the same mistakes when trying to develop a website homepage that gets results and converts. This articles discusses 5 mistakes to consider…
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Crowdemand Is Like Kickstarter for Fashion Designers

Crowdemand Is Like Kickstarter for Fashion Designers | Marketing_me | Scoop.it
A new crowd-powered fashion website wants to simultaneously help designers and consumers.
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How to Tap Into The Marketing Power of the Visual Social Web

How to Tap Into The Marketing Power of the Visual Social Web | Marketing_me | Scoop.it
Search volumes on the visual media of "Infographics" over the last 2 years reveal an increase of 800%. Social networks that are visually centric have exploded into mainstream consciousness these include the social media networks of Pinterest and Instagram. So how do you use images in your marketing?
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Golf Channel's 'Arnie' Offers Look at King of Sports Marketing

Golf Channel's 'Arnie' Offers Look at King of Sports Marketing | Marketing_me | Scoop.it
Arnold Palmer is still the King of Sports Marketing. The 84-year old golf legend will be the subject of a three-night Golf Channel biography from April 13-15.
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The Top 15 Social Media Marketing Strategy Mistakes to Avoid

The Top 15 Social Media Marketing Strategy Mistakes to Avoid | Marketing_me | Scoop.it
Simply opening an account or sending out tweets is not enough to make your social media effective. Here are 15 social media marketing strategy mistakes to avoid.
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Seth Godin on What Marketers Are Getting Wrong

Seth Godin on What Marketers Are Getting Wrong | Marketing_me | Scoop.it
The marketing expert shares how companies can change their tactics to get customers' attention more effectively. (Seth Godin on What Marketers Are Getting Wrong.

Via Rami Kantari, Ivo Nový
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3 Gamified Mobile Apps Taking Ecommerce to a Whole New Level

3 Gamified Mobile Apps Taking Ecommerce to a Whole New Level | Marketing_me | Scoop.it

Ecommerce and mcommerce will make billions this year. Do you have apps that users will love? Here are three that we think rock.


Via Kamal Bennani
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Dakota Lavander's comment, April 7, 10:45 AM
Week of:4-11-14. Title: 3 gamified mobile apps taking
Dakota Lavander's comment, April 7, 10:57 AM
Week of: 4-11-14. Title: 3 gamified mobile apps taking ecommerce to a whole new level Author: Morgan Jacobson Date: 4-7-14. Main idea: There is three apps that are taking advantages of using the web. Summary: As we have seen in 2013 we have boosted up the use of the web for buying. Now they say it will increase to new heights in the coming years. But before we know it we won't have any more stores left because they are all on the web. I guess in a good way that's fine until its going to far. Point of view: their showing that things are changing when it comes to buying things. Questions: Do they not think that the shopping on line will go a bit to far in the coming years? Importance: I don't think this has to do with science at all in my opinion because it has to deal with apps and what does apps and science have to do anything with a
Dakota Lavander's comment, April 7, 10:59 AM
thing at all. Sources: www.blog.hubspot.com
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I Social Media sono sempre di più fonte di traffico per il retail [Ricerca]

I Social Media sono sempre di più fonte di traffico per il retail [Ricerca] | Marketing_me | Scoop.it
I Social Media sono una continua fonte di traffico per i siti web, anche per il settore retail. Pinterest si conferma canale principe per i retailers
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A Better Way To Cut Costs

A Better Way To Cut Costs | Marketing_me | Scoop.it
From  strategy+business By Josh Peters Given the competitive pressures that companies face today, many are seeking to cut costs and improve margins. Unfortunately, cost-cutting without organizational change won’t create a lasting cost advantage. Standard, across-the-board efforts—the kind typically applied when a recession or some other external force threatens profits—affect only the amount [...]
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How IKEA, Disney, And Berkshire Hathaway Succeed With Adjacencies

How IKEA, Disney, And Berkshire Hathaway Succeed With Adjacencies | Marketing_me | Scoop.it
From  strategy+business By Ken Favaro Research confirms, time and again, that when most companies diversify into new markets, their profitability is diluted and acquisitions are subsequently unwound—usually by a new CEO intent on creating a more “focused” company. Consider Coca-Cola’s forays into wine and filmmaking, Eastman Kodak’s venture into pharmaceuticals, and Philip [...]
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