Gain valuable insights about an industry, a company, or a competitor by carefully dissecting their social activity. In this example, the personal care brand Dove, the following exercises, using only public data, took about 3 hours to complete.
Are you struggling to gain traction on Google+? Do you want to optimize your Google+ presence? If you want to dominate social media, you have to distribute rich media content efficiently and effectively.
In this podcast, Beverly explains “Design Thinking”, a problem-solving methodology that was originally designed for the enterprise but needed to be scaled to drive innovation on a shoestring budget for DIY entrepreneurs.
6 Flares 6 Flares × Imagine, for a moment, you’ve just wrapped up video production on the most exciting and persuasive content your company has ever created. The excitement is palpable. The finished product is in your hands and after receiving rounds of applause from your colleagues, is ready to be uploaded to your website. …
Samsung executives discussed Steve Jobs' passing as "unfortunately" having an "unintended benefit for Apple," and at the same time, "our best opportunity to attack iPhone," in internal memos marked "highly confidential," presented in the Apple v. Samsung trial.
For many marketers, an interactive marketing analytical framework for planning and analysis is an essential to achieve intended business goals and ensuring marketing campaign success on a continuing basis. This article provides a detailed conceptual approach for assessing an interactive marketing campaign's effectiveness.
Search volumes on the visual media of "Infographics" over the last 2 years reveal an increase of 800%. Social networks that are visually centric have exploded into mainstream consciousness these include the social media networks of Pinterest and Instagram. So how do you use images in your marketing?
From strategy+business By Josh Peters Given the competitive pressures that companies face today, many are seeking to cut costs and improve margins. Unfortunately, cost-cutting without organizational change won’t create a lasting cost advantage. Standard, across-the-board efforts—the kind typically applied when a recession or some other external force threatens profits—affect only the amount [...]
From strategy+business By Ken Favaro Research confirms, time and again, that when most companies diversify into new markets, their profitability is diluted and acquisitions are subsequently unwound—usually by a new CEO intent on creating a more “focused” company. Consider Coca-Cola’s forays into wine and filmmaking, Eastman Kodak’s venture into pharmaceuticals, and Philip [...]