Get in the game - don’t get stuck on the sideline More than a third (35%) of senior marketing professionals believe that digital marketing will account for. Marketing topic(s):Digital transformation strategy. Advice by Danyl Bosomworth.
Reddit is considered one of the world’s leading news and social sites, with over 5.5 billion pages served to over 100 million unique visitors spanning 186 countries. It’s also known as one of the most engaged, vocal and opinionated communities on the web. It’s given birth to international movements. It’s found lost children. It’s sparked fiery debates in the media over what the internet should and shouldn’t be. Given the sheer volume, you’d expect the community team to be huge, but it’s still in the single digits. You’d expect a sophisticated big data machine. What you’d find is a human approach that relies more on intuition than numbers. And yet, the millions of people who post, observe, and return day after day have enshrined it as a sacred part of their lives. How can you make your company's community feel so connected? Heard? Engaged? In this exclusive First Round Review interview, Reddit’s General Manager and former Community Manager Erik Martin shatters assumptions and talks about how to win by making community management more about the heart than the mind.
Search traffic is the main pipeline for online marketers to draw traffic, whether it’s from paid or organic sources. Competition over keywords and SERP real-estate is fierce and constant and you have to adjust yourself to the ongoing changes of algorithms and policies by Google.
In order to be able to stay on top, online marketers are forced to use multiple tools, track competitors and optimize their paid and organic campaigns accordingly. This takes time and money and can be, at times, a bit frustrating. In this article we’ll go over 4 easy actions you can take, using the competitive analytics platform, SimilarWeb PRO, in order to make this process easier, faster and much more productive.
The more you know about your customers, the better. If you know what makes people tick, the better off your business will be. Having at least a basic understanding of consumer psychology and why they buy specific products is a valuable asset for marketers.
How do you sell shoppers on duck, a product that’s served in many restaurants but that many people do not feel comfortable cooking at home? That was the challenge for U.K.-based design consultancy Elmwood after packaged-foods maker Gressingham Foods asked it to recast its brand identity as premium but accessible.
When I recently asked a group of MBA students to define what it meant to them to be a consultant, they quickly rattled off phrases such as “trusted advisor,” “problem-solver,” “objective third party,” and “subject matter expert.” What was interesting was that none of their definitions mentioned the word “results.” In other words, from their perspective, the consultant is not someone who actually produces results – but rather generates advice that someone else (the client) presumably turns into results.
Viene chiamata showrooming la pratica, sempre più diffusa tra i consumatori, di entrare nei negozi per guardare dal vivo o provare un prodotto per poi acquistarlo in rete, ad un prezzo più vantaggioso, direttamente dal proprio smartphone e spesso in tempo reale. I negozi di abbigliamento sono i più bersagliati, per la disperazione di commesse e titolari, ma da questo fenomeno sono davvero in pochi a salvarsi.
Quei pochi, stanno dando vita ad un contrattacco poderoso, cui è stato dato il nome diReverse Showrooming, una pratica che ripercorre in senso inverso il customer journey, intercettando il bisogno del consumatore prima ancora che esso si manifesti, cercando di contrastare il fenomeno sul suo stesso campo di battaglia, magari addirittura alleandosi con un mezzo, la rete, che fino ad allora avevano inutilmente cercato di contrastare.
Apple has endowed iPhones with undocumented functions that allow unauthorized people in privileged positions to wirelessly connect and harvest pictures, text messages, and other sensitive data without entering a password or PIN, a forensic scientist warned over the weekend.
Jonathan Zdziarski, an iOS jailbreaker and forensic expert, told attendees of the Hope X conference that he can't be sure Apple engineers enabled the mechanisms with the intention of accommodating surveillance by the National Security Agency and law enforcement groups. Still, he said some of the services serve little or no purpose other than to make huge amounts of data available to anyone who has access to a computer, alarm clock, or other device that has ever been paired with a targeted device.
How do you convert more traffic? Start bringing in BETTER traffic. Increase the flow of high-converting traffic with Yotpo. Check out this infographic on why Yotpo's Social Review traffic is your Most Valuable Traffic.
Writing is not an easy task, especially if you're one of those bloggers who constantly need to be “inspired” in order to be able to write. This can work against your career if you're near your deadline and there's no time to wait for your “inspiration” to come to you on its own. In this case, it might be better to do your own motivational steps to bring your muse to the fore – a process in writing loosely called “prompting.”
It only took 8 hours to build the app, and the only thing it does is allow you to send the word ‘Yo’ to your friends. To many, it seems like a joke. But its inventor, Or Arbel, is totally serious.
Arbel, who built the app three months ago, has quit his job and moved halfway around the world — from his native Israel to San Francisco — to work on Yo full time. He’s opening an office, hiring staff and seeking “strategic partners.” And oh yeah: He’s already raised $1 million from investors.
So is Arbel right? Is Yo, which he calls “context-based communications,” the future of messaging? Or is investor interest in Yo an unmistakable sign that we are in the midst of another internet bubble?