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Identify Valuable Business Opportunities with the Consumer Trend Canvas

Identify Valuable Business Opportunities with the Consumer Trend Canvas | Marketing_me | Scoop.it

Consumer trends are, at their heart, an essential part of uncovering innovation opportunities. Otherwise they’re just intellectual masturbation: diverting, pleasant and entertaining, but with little real purpose ;)

Yet we frequently hear that ‘trends’ feel mysterious and opaque. Which is why this month we’re introducing the CONSUMER TREND CANVAS* rather than bringing you another Big Consumer Trend.

*Generously 'inspired' by Alex Osterwalder's Business Model Canvas ;)


Via Robin Good
Alessandro Rea's insight:
CONSUMER TREND CANVAS:

An easy-to-follow framework that will help you not only unpack andunderstand any consumer trend, but also help you apply it to launchsuccessful consumer-facing innovations of your own.

 

 

How & when to use the CONSUMER TREND CANVAS:Download your blank Consumer Trend CanvasTake the trend that you are interested in exploring further (either from us, or elsewhere!).As you analyze the trend, fill out the left hand side of the canvas (‘Understand’) with insights, data and examples. Then use the ‘Apply’ section on the right hand side to capture your ideas.Keep on circling back to re-examine how the segments relate to each other. Insights in one segment may highlight other elements of the trend and help you uncover truly novel concepts.Also, try using it to structure an innovation session with your team or a client. Then enjoy that ‘a-ha!’ moment as people both understand what a trend is all about, and how to make the most of it ;)

 

Read More: http://www.trendwatching.com/trends/consumertrendcanvas

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Robin Good's curator insight, October 17, 2013 2:45 AM


Trendwatching.com, a web magazine devoted to analyze, research and report about upcoming consumer trends, has released the Consumer Trend Canvas (inspired by Alex Osterwalder's).


The free CTC has been designed for anyone interested in looking deeper into the innovation and business opportunities available by looking into the specific traits of new consumer trends.


The Consumer Trend Canvas per se is nothing else but a printable PDF framework that contains instructions, tips and examples as well as a full-page structured canvas that help you analyze any possible consumer trend.


"An easy-to-follow framework that will help you not only unpack and understand any consumer trend, but also help you apply it to launch successful consumer-facing innovations of your own."


More info: http://www.trendwatching.com/trends/consumertrendcanvas/ 


Consumer Trend Canvas: http://www.trendwatching.com/trends/pdf/2013-10%20CONSUMER%20TREND%20CANVAS.pdf 




Elías Manuel Sánchez Castañeda's curator insight, November 17, 2013 2:44 PM

A significant percentage of working-age Mexicans (PEA: economically active population) have no chance of finding a job as an employee, so it needs to develop the ability to use tools for self-employed or start a business. A useful tool is the Business Model Canvas, which allows a review sheet nine key concepts that has any business, and develop knowledge and actions that increase the likelihood that the company move forward.

Un porcentaje importante de los mexicanos en edad de trabajar (PEA: Población Económicamente Activa) no tendrá oportunidad de encontrar un trabajo como empleado, por lo que necesita desarrollar la habilidad de utilizar herramientas para auto-emplearse o para iniciar un negocio propio. Una herramienta útil es el Model Business Canvas, que nos permite en una hoja repasar nueve conceptos clave que tiene cualquier negocio, y desarrollar conocimientos y acciones que incrementan la probabilidad de que la empresa siga adelante.

Birgitta Edberg's curator insight, March 29, 2015 3:53 PM

Buiness Model Canvas and Customer Trend Canvas. Visualization make the Thinking Process Easier.

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Come usare la Scarsità per vendere di più

Come usare la Scarsità per vendere di più | Marketing_me | Scoop.it
Dopo aver parlato della riprova sociale oggi è il turno della scarsità, anch'essa annoverata nel famosissimo libro di Robert Cialdini dal titolo Le Armi della Persuasione. Se vuoi una breve infarinatura di tutte le 6 "armi" ti consiglio di leggere questo mio vecchio post, che elenca e riassume i princìpi identificati dal noto psicologo americano: nell'articolo di oggi, prendendo qualche spunto da 9 Essential Ways to Use Scarcity to Increase Sales, approfondiremo il principio della scarcity, che avrai certamente visto in azione su un sacco di landing page, squeeze page e più in generale su moltissime pagine di vendita di siti web ed ecommerce. La scarsità... funziona da sempre! La scarsità costringe la gente a percepire le cose in quantità limitata come se fossero più preziose e di valore. Famoso è l'esperimento dei biscotti del 1975, effettuato dai ricercatori Worchel, Lee e Adewole. In un barattolo misero 10 biscotti, in un altro 2. Nonostante i biscotti fossero identici, quelli meno
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How to Set Up a Shop Section on Your Facebook Page : Social Media Examiner

How to Set Up a Shop Section on Your Facebook Page : Social Media Examiner | Marketing_me | Scoop.it
Does your business sell products? Discover how to add a Shop section to your Facebook page.
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Learning How to Hire the Right People

Learning How to Hire the Right People | Marketing_me | Scoop.it
Without great people who work hard and believe in the cause, it’s very difficult to get your company off the ground. Here are a few tips on finding them.
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7 Creative Ways to Increase Your Billable Rates

7 Creative Ways to Increase Your Billable Rates | Marketing_me | Scoop.it
Check out these 7 creative ways to increase your agency's billable rates profits.
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Il est grand temps d’approcher le Content Marketing de façon stratégique !

Il est grand temps d’approcher le Content Marketing de façon stratégique ! | Marketing_me | Scoop.it
Il est grand temps d'approcher le Content Marketing de façon stratégique! Voici comment définir votre stratégie de contenus en 10 étapes.

Via Kevin Dangu
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Content Marketing vs. Inbound Marketing | Visual.ly

Content Marketing vs. Inbound Marketing | Visual.ly | Marketing_me | Scoop.it
There is a digital showdown in the world of advertising between inbound marketing and content marketing. While both focus on creating interesting and
Via Fernando Mourelle
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SMART Content Marketing Goals Leverage Success

SMART Content Marketing Goals Leverage Success | Marketing_me | Scoop.it
“ Logic can work within any marketing communication style and starting off with SMART content marketing is a solid foundation for success.”
Via 21 Handshake
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21 Handshake's curator insight, February 23, 10:08 AM

#SMART #contentmarketing

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Analyze Your Competitive Landscape Using Game Theory

Analyze Your Competitive Landscape Using Game Theory | Marketing_me | Scoop.it
A basic introduction into game theory and how it can be applied to your business for understanding and managing the competitive landscape.
Via Bonnie Hohhof
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Five Steps to Build E-Commerce Sales: How to Link Engagement to Revenue

Five Steps to Build E-Commerce Sales: How to Link Engagement to Revenue | Marketing_me | Scoop.it
Engagement is all about the richness of the experience—visual impact and easy consumption, powerful images and intuitive design, a path that takes users where they want to go... even if they don't know it yet. Keeping customers within a site and serving up the right content that engages them and makes purchase decisions easy is critical.
Via Kamal Bennani
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Marco Favero's curator insight, February 24, 2:35 AM

aggiungi la tua intuizione ...

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Does It Take Money to Make Money? See What 25 Successful Entrepreneurs Started Out With [Infographic]

Does It Take Money to Make Money? See What 25 Successful Entrepreneurs Started Out With [Infographic] | Marketing_me | Scoop.it
Check out this list of impressive entrepreneurs that proved you don't need to have money to make money.
Via Ivo Nový
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Dan Labbe's curator insight, February 20, 2:39 PM

jobsover50.ca for more opprotunities to build websites

 

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The Art of Emoji Marketing: 7 Clever Examples From Top Brands

The Art of Emoji Marketing: 7 Clever Examples From Top Brands | Marketing_me | Scoop.it
Check out these awesome examples of emoji marketing from brands like Bud Light and Dominio's.
Via Kamal Bennani
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Antonio Fernández Alonso's curator insight, February 22, 8:59 AM

Si no sabes cómo aprovechar el Marketing Emoji, aquí tienes unos ejemplos de grandes marcas.

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7 Content Marketing Trends That Will Reign Supreme in 2016

7 Content Marketing Trends That Will Reign Supreme in 2016 | Marketing_me | Scoop.it
To stay ahead of the curve, it is essential to keep up to date with the latest content marketing trends and standout from your competition.
Via Kamal Bennani, Marco Favero
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Lucas Corrêa's curator insight, February 18, 9:05 AM

Article vraiment très intéressant. Lorsqu'on parle de qualification d'une média qui a un valeurs quelconque ajouté à sa nature fonctionnelle, on parle d'une des caractéristiques intrinsèques du design. La question a se poser est toujours comment bien faire une bonne qualification;

 

L'article en s’appuyant dans le marketing nos donne des critères de qualification de contenu très pertinents, dont lesquelles je rends évidents: la qualification du contenu usant le UGC, le story telling du contenu et aussi de la pratique médiatisé par un produit, la customisations et personnalisation du contenu, et la temporalité choisi régulière pour engager une relation avec un usagers;

 

Ici le truc semble vraiment d'engagé l’usager dans une conception créative et de relation. C'est quand même important.

 

Voici un lien pour comprendre le concept de SEO que moi particulièrement ne connaissais pas:

 

http://www.jeffbullas.com/2016/02/11/seo-local-businesses-2016-key-trends-tips/

 

 

 

         

   

 

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Facebook Is a Business That’s Learned How To Win

Facebook Is a Business That’s Learned How To Win | Marketing_me | Scoop.it
“Facebook has announced that its Instant Articles offering will soon be opened up to all users - another step in Facebook's wider plan for internet dominance.”
Via Ivo Nový
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11-year-old lands lemonade distribution deal with Whole Foods

11-year-old lands lemonade distribution deal with Whole Foods | Marketing_me | Scoop.it
Forget neighborhood lemonade stands. This 11-year-old is taking her beverage business to the next level.
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How to Maximize Your Content Exposure on LinkedIn : Social Media Examiner

How to Maximize Your Content Exposure on LinkedIn : Social Media Examiner | Marketing_me | Scoop.it
Are you taking advantage of all LinkedIn's content marketing features? Discover how to maximize your LinkedIn content exposure.
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115 killer resources to hack your inbound marketing success

115 killer resources to hack your inbound marketing success | Marketing_me | Scoop.it
Explore this huge list of resources to learn and master Inbound Marketing.
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Meno Annunci AdWords In Sidebar: Nuove Strategie PPC?

Meno Annunci AdWords In Sidebar: Nuove Strategie PPC? | Marketing_me | Scoop.it

Via Andrea Cappello
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Obiettivi SMART | Piano di marketing strategico

Obiettivi SMART | Piano di marketing strategico | Marketing_me | Scoop.it
Scarica il foglio di calcolo gratuito, per definire il tuo piano di marketing strategico.
Prova a lavorare su obiettivi più S. M. A. R. T.
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Mesurer les performances en Inbound Marketing

Mesurer les performances en Inbound Marketing | Marketing_me | Scoop.it
Comment définir des indicateurs clé ou KPIs qui permettent de mesurer les performances d'une campagne d'inbound marketing
Via pascal leclerc
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pascal leclerc's curator insight, February 22, 2:06 AM

Inbound marketing : 88% des entreprises mesurent avant tout les visiteurs uniques sur leur site, tandis que 76% veulent connaitre le nombre de pages vues par visiteur et 71% mesurent le nombre de pages totales vues.

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GetResponse opinione sul servizio di email marketing

GetResponse opinione sul servizio di email marketing | Marketing_me | Scoop.it
“ GetResponse opinione sul servizio di email marketing: modo eccellente per incoraggiare le persone a visitare il tuo sito e generare nuove vendite e clienti fedeli. ”
Via Maura Cannaviello
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The Next Big Thing In Retail: Programmatic Commerce - Forbes

The Next Big Thing In Retail: Programmatic Commerce - Forbes | Marketing_me | Scoop.it
Imagine this: you wake up in the morning and your coffee machine, as it pours you your first cup, tells you it’s almost out of your favourite blend. Rather than making a mental note to yourself to remember to buy some more on your next store visit, your machine instantly does the ordering for you – adding it to your shopping basket, along with the detergent that needs replacing, the toothpaste you’re running low on, and the mascara that is just about to dry out.When you leave for work, you get an update that the order will be delivered to the trunk of your car that afternoon. You then get a notification that it’s your friend’s birthday, and based on social media data that your digital assistant has pulled, you are recommended an ideal present to buy. You automatically add that to the checkout also.Welcome to the age of programmatic commerce: a world where mundane repeat purchases and those easily solved by data insights, are automatically done for you....
Via Jeff Domansky
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Jeff Domansky's curator insight, February 24, 9:31 PM

Interesting concept coming soon to your IoT home.

Jeff Domansky's curator insight, February 24, 9:34 PM

Programmatic commerce: interesting concept coming soon to your fridge, TV, lamp, dishwasher, and other devices in your IoT home.

delphine crommelinck's curator insight, March 23, 5:23 AM

Interesting concept coming soon to your IoT home.

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13 Ridiculously Clever Lead Generation Tactics

13 Ridiculously Clever Lead Generation Tactics | Marketing_me | Scoop.it
When it comes to lead generation tactics, most people go with the same ones every time. You might be leaving leads on the table if you don't use these.
Via Kamal Bennani
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The 3 Biggest Factors to Becoming a Digital Influencer

The 3 Biggest Factors to Becoming a Digital Influencer | Marketing_me | Scoop.it
If you want your message to be heard and understood by the right people, it is critical to build your status as a digital influencer.
Via Kamal Bennani
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nishant99's curator insight, February 22, 9:37 AM

Great insights. Very much helpful for website design and development as a SEO point of view

By

http://www.clickpointsolution.com/

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INBOUND Insights: New Products for Marketing Magic

INBOUND Insights: New Products for Marketing Magic | Marketing_me | Scoop.it
We dive into 3 of HubSpot's marketing product updates revealed at #INBOUND2015 | Inbound Marketing Agents | 615-600-4790
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Email Analytics: The 6 Email Marketing Metrics & KPIs You Should Be Tracking

Email Analytics: The 6 Email Marketing Metrics & KPIs You Should Be Tracking | Marketing_me | Scoop.it
Learn how to measure the effectiveness of your email marketing by evaluating the right metrics -- and forgetting the wrong ones.
Via Kamal Bennani
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