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Identify Valuable Business Opportunities with the Consumer Trend Canvas

Identify Valuable Business Opportunities with the Consumer Trend Canvas | Marketing_me | Scoop.it

Consumer trends are, at their heart, an essential part of uncovering innovation opportunities. Otherwise they’re just intellectual masturbation: diverting, pleasant and entertaining, but with little real purpose ;)

Yet we frequently hear that ‘trends’ feel mysterious and opaque. Which is why this month we’re introducing the CONSUMER TREND CANVAS* rather than bringing you another Big Consumer Trend.

*Generously 'inspired' by Alex Osterwalder's Business Model Canvas ;)


Via Robin Good
Alessandro Rea's insight:
CONSUMER TREND CANVAS:

An easy-to-follow framework that will help you not only unpack andunderstand any consumer trend, but also help you apply it to launchsuccessful consumer-facing innovations of your own.

 

 

How & when to use the CONSUMER TREND CANVAS:Download your blank Consumer Trend CanvasTake the trend that you are interested in exploring further (either from us, or elsewhere!).As you analyze the trend, fill out the left hand side of the canvas (‘Understand’) with insights, data and examples. Then use the ‘Apply’ section on the right hand side to capture your ideas.Keep on circling back to re-examine how the segments relate to each other. Insights in one segment may highlight other elements of the trend and help you uncover truly novel concepts.Also, try using it to structure an innovation session with your team or a client. Then enjoy that ‘a-ha!’ moment as people both understand what a trend is all about, and how to make the most of it ;)

 

Read More: http://www.trendwatching.com/trends/consumertrendcanvas

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Robin Good's curator insight, October 17, 2013 2:45 AM


Trendwatching.com, a web magazine devoted to analyze, research and report about upcoming consumer trends, has released the Consumer Trend Canvas (inspired by Alex Osterwalder's).


The free CTC has been designed for anyone interested in looking deeper into the innovation and business opportunities available by looking into the specific traits of new consumer trends.


The Consumer Trend Canvas per se is nothing else but a printable PDF framework that contains instructions, tips and examples as well as a full-page structured canvas that help you analyze any possible consumer trend.


"An easy-to-follow framework that will help you not only unpack and understand any consumer trend, but also help you apply it to launch successful consumer-facing innovations of your own."


More info: http://www.trendwatching.com/trends/consumertrendcanvas/ 


Consumer Trend Canvas: http://www.trendwatching.com/trends/pdf/2013-10%20CONSUMER%20TREND%20CANVAS.pdf 




Elías Manuel Sánchez Castañeda's curator insight, November 17, 2013 2:44 PM

A significant percentage of working-age Mexicans (PEA: economically active population) have no chance of finding a job as an employee, so it needs to develop the ability to use tools for self-employed or start a business. A useful tool is the Business Model Canvas, which allows a review sheet nine key concepts that has any business, and develop knowledge and actions that increase the likelihood that the company move forward.

Un porcentaje importante de los mexicanos en edad de trabajar (PEA: Población Económicamente Activa) no tendrá oportunidad de encontrar un trabajo como empleado, por lo que necesita desarrollar la habilidad de utilizar herramientas para auto-emplearse o para iniciar un negocio propio. Una herramienta útil es el Model Business Canvas, que nos permite en una hoja repasar nueve conceptos clave que tiene cualquier negocio, y desarrollar conocimientos y acciones que incrementan la probabilidad de que la empresa siga adelante.

Birgitta Edberg's curator insight, March 29, 2015 3:53 PM

Buiness Model Canvas and Customer Trend Canvas. Visualization make the Thinking Process Easier.

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Why Everyone Thinks Inbound Marketing Is Content Marketing

Why Everyone Thinks Inbound Marketing Is Content Marketing | Marketing_me | Scoop.it

Contenuti non bastano se non si circondano con altre tattiche di marketing inbound. Scopri perché in questo articolo.


Via massimo facchinetti, Marco Favero
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Marketing automation tools compared: GetResponse, Marketo and HubSpot

Marketing automation tools compared: GetResponse, Marketo and HubSpot | Marketing_me | Scoop.it
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Digital Customer Experience Isn’t Child’s Play. Just Ask Lego

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Why Business Strategy is Important to Brand Strategy

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21 Marketing Plan Samples And Everything You Need To Include In Your Strategy - CoSchedule Blog

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Dal CRM al Customer Experience Management: il valore e le aziende

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La convergenza di canali, strategie e processi nel Customer Experience Management apre le porte alla conoscenza dei comportamenti dei consumatori.
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How to Stay Ahead in Digital Marketing in 2016 - markITwrite

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Facebook for Doctors: Medical Practice Marketing Benefits | Buzz e-sante

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There’s something addictive about Facebook. At least some people I know will dip into the social stream several times a day.
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11 Content Curation Tools Every Marketer Needs

11 Content Curation Tools Every Marketer Needs | Marketing_me | Scoop.it
Content curation is necessary for finding relevant information for your audience and sharing it through your communication channels. Whether you are a beginner or advanced, check out these tools to help you stay on top of your content.
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10 jobs that didn’t exist 10 years ago

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Principio di scarsità: 3 esempi per attirare i tuoi clienti

Principio di scarsità: 3 esempi per attirare i tuoi clienti | Marketing_me | Scoop.it
“ Il principio di scarsità è un'arma a tuo vantaggio. Vuoi sapere quali sono i suoi vantaggi? Lo puoi scoprire in questo articolo.”
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Riccardo Esposito's curator insight, May 12, 2016 3:10 AM
Vuoi ottenere il massimo dai tuoi testi? Inizia a lavorare sulla strategia e sulla persuasione: ecco qualche indicazione utile per sfruttare il principio di scarsità definito da Robert Cialdini. Per approfondire: come diventare copywriter http://bit.ly/1vf9zhD
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The Marketing Analytics Practice Is Evolving: How Can You Adapt?

The Marketing Analytics Practice Is Evolving: How Can You Adapt? | Marketing_me | Scoop.it
“ As the saying goes, the only thing that is constant is change. But in digital marketing today, change is not only constant but also rapid and all-inclusive”
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Influencer Marketing Day: Resources, Tools, and Dispelled Myths

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Our weekly digest of new influencer marketing content on resources, tools, interviews, and other relevant articles and posts.
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B2B Marketing Is All About Lead Generation

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B2B marketers are placing their B2B marketing budget squarely on lead generation. B2B lead generation is the biggest priority and many brands are struggling
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Best Startup Business Ideas for Starting Online Business

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List of 7 Best Startup businesses ideas For Starting Online Business... Start eCommerce business, Start Your own business. Best Startup Business Ideas For Starting Online Business
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The Future of Marketing Lies with YouTube & Facebook Video

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5 Social Media KPIs to Measure for Effective Strategy | XEN Systems

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Five Traits of a Modern Marketing Leader

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When Should You Co-Brand?

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The Recursive Product Strategy That Musk Used To Build An Empire

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How to Help Your Staff to Curate Content : Social Media Examiner

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14 Reasons Why Inbound Marketers Make Great Advertisers

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Google is making its assistant 'conversational' in two new ways

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Google would like to remind you that you can talk with it.
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Tools, Resources, and Platforms to Streamline Content Marketing

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