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Identify Valuable Business Opportunities with the Consumer Trend Canvas

Identify Valuable Business Opportunities with the Consumer Trend Canvas | Marketing_me | Scoop.it

Consumer trends are, at their heart, an essential part of uncovering innovation opportunities. Otherwise they’re just intellectual masturbation: diverting, pleasant and entertaining, but with little real purpose ;)

Yet we frequently hear that ‘trends’ feel mysterious and opaque. Which is why this month we’re introducing the CONSUMER TREND CANVAS* rather than bringing you another Big Consumer Trend.

*Generously 'inspired' by Alex Osterwalder's Business Model Canvas ;)


Via Robin Good
Alessandro Rea's insight:
CONSUMER TREND CANVAS:

An easy-to-follow framework that will help you not only unpack andunderstand any consumer trend, but also help you apply it to launchsuccessful consumer-facing innovations of your own.

 

 

How & when to use the CONSUMER TREND CANVAS:Download your blank Consumer Trend CanvasTake the trend that you are interested in exploring further (either from us, or elsewhere!).As you analyze the trend, fill out the left hand side of the canvas (‘Understand’) with insights, data and examples. Then use the ‘Apply’ section on the right hand side to capture your ideas.Keep on circling back to re-examine how the segments relate to each other. Insights in one segment may highlight other elements of the trend and help you uncover truly novel concepts.Also, try using it to structure an innovation session with your team or a client. Then enjoy that ‘a-ha!’ moment as people both understand what a trend is all about, and how to make the most of it ;)

 

Read More: http://www.trendwatching.com/trends/consumertrendcanvas

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yeohyc's curator insight, October 17, 2013 12:44 AM

An easy-to-follow framework that will help you not only unpack and understand any consumer trend, but also help you apply it to launch successful consumer-facing innovations of your own.

Robin Good's curator insight, October 17, 2013 2:45 AM


Trendwatching.com, a web magazine devoted to analyze, research and report about upcoming consumer trends, has released the Consumer Trend Canvas (inspired by Alex Osterwalder's).


The free CTC has been designed for anyone interested in looking deeper into the innovation and business opportunities available by looking into the specific traits of new consumer trends.


The Consumer Trend Canvas per se is nothing else but a printable PDF framework that contains instructions, tips and examples as well as a full-page structured canvas that help you analyze any possible consumer trend.


"An easy-to-follow framework that will help you not only unpack and understand any consumer trend, but also help you apply it to launch successful consumer-facing innovations of your own."


More info: http://www.trendwatching.com/trends/consumertrendcanvas/ 


Consumer Trend Canvas: http://www.trendwatching.com/trends/pdf/2013-10%20CONSUMER%20TREND%20CANVAS.pdf 




Elías Manuel Sánchez Castañeda's curator insight, November 17, 2013 2:44 PM

A significant percentage of working-age Mexicans (PEA: economically active population) have no chance of finding a job as an employee, so it needs to develop the ability to use tools for self-employed or start a business. A useful tool is the Business Model Canvas, which allows a review sheet nine key concepts that has any business, and develop knowledge and actions that increase the likelihood that the company move forward.

Un porcentaje importante de los mexicanos en edad de trabajar (PEA: Población Económicamente Activa) no tendrá oportunidad de encontrar un trabajo como empleado, por lo que necesita desarrollar la habilidad de utilizar herramientas para auto-emplearse o para iniciar un negocio propio. Una herramienta útil es el Model Business Canvas, que nos permite en una hoja repasar nueve conceptos clave que tiene cualquier negocio, y desarrollar conocimientos y acciones que incrementan la probabilidad de que la empresa siga adelante.

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Terapeak: premier eBay and Amazon seller tools to boost your sales.

Terapeak: premier eBay and Amazon seller tools to boost your sales. | Marketing_me | Scoop.it
Alessandro Rea's insight:

Get the premier eBay and Amazon seller tools to boost your sales and gain insight into product, pricing and marketplace behavior.

 

Understand the impact of your pricing decisions using Terapeak's advanced eBay and Amazon research tools

Analyze and measure your sales performance, and benchmark using eBay Marketplace and Amazon data

Have real time eBay and Amazon analytics delivered directly to you.

 

http://www.anrdoezrs.net/click-7203878-10572883?url=https%3A%2F%2Fwww.terapeak.com%2F

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50 Best Websites for Entrepreneurs

For entrepreneurs, time is especially precious. Every wasted minute is a lost opportunity for networking, growing the business, and of course making money.
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What You Should Know About CRM Customization

What You Should Know About CRM Customization | Marketing_me | Scoop.it
Gartner ha previsto CRM sarà un mercato di $ 36B entro il 2017! Paradossalmente, nonostante la stima di mercato enorme, la cifra reale implementazione CRM è molto bassa. Ciò solleva la questione: perché è ther ...

Via Stefano Principato, Marco Favero
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How to SMAC (Social, Mobile, Analytic, Cloud) Your Business Model

How to SMAC (Social, Mobile, Analytic, Cloud) Your Business Model | Marketing_me | Scoop.it

If there is a new emerging paradigm for business, it is SMAC. Social, Mobile, Analytic, and Cloud based business models are becoming a hotter trend in digital marketing networks.


Via Kamal Bennani
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Social & New Media in Italia nel 2014

La Sesta Edizione della Ricerca Annuale di Banzai Media e Human Highway. L'Analisi SI svolge dal 2009 per di Seguire i cambiamenti Prodotti Dalle Nuove tecnologi ... (vincos RT: Un Quale fonte attingi Nel Caso di Evento improvviso?


Via Manlio Mannozzi, Marco Favero
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Facebook Top Brands (Agosto 2014): la classifica delle migliori aziende su Facebook

Facebook Top Brands (Agosto 2014): la classifica delle migliori aziende su Facebook | Marketing_me | Scoop.it
Alessandro Rea's insight:

Durante il mese di agosto abbiamo analizzato, con il nostro tool di Social Analytics, più di 106 milioni di interazioni su oltre 2.900 pagine per redigere la classifica delle migliori aziende su Facebook che si rivolgono ad un pubblico italiano. Ad agosto gli italiani interagiscono con pagine dedicate allo Sport, Turismo e News Al primo… LEGGI TUTTO

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If You Want Female Employees To Be Creative, Don't Make Them Compete At Work

If You Want Female Employees To Be Creative, Don't Make Them Compete At Work | Marketing_me | Scoop.it
A competitive workplace isn't always a creative one--especially when women are involved. 


Women tend to work well in teams, but don't try pitting those teams against each other. It probably won't end well.

That's the message from a recent study out of Washington University in St. Louis, which found that engaging workplace teams in competition is a surefire way to hurt creativity of the teams that are composed mostly or entirely of women. On the flip side, competition provides a creative advantage to majority male or male-only teams.

The study, led by professor Markus Baer, pitted teams of same-sex and mixed gender teams against each other in a lab setting, promising cash to the teams that were the top performers. Baer's data was boosted by another study, led by a colleague, examining real-life team dynamics at an oil and gas company.

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The Sunday Dispatches

The Sunday Dispatches | Marketing_me | Scoop.it
Articles on creativity, freelancing and life's ponderings - from the desk of Paul Jarvis.
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10 Ways to Transform Employees Into Your Best Brand Advocates

10 Ways to Transform Employees Into Your Best Brand Advocates | Marketing_me | Scoop.it

In today’s economy, many businesses wonder how they can stand out from their competition. Sure, low prices are an option. New product launches are another. And celebrity spokespeople are still another. But there is an easy way to harness an army of supporters that can take advantage of the social ecosystem, and that consists of brand advocates. So who are the best brand advocates at your disposal? Without a doubt, your answer should be your employees.

Today, after reading this article, you will have:

  • An understanding of why brand advocates can be your best promotional tool.
  • An understanding of where brand advocates fit into your overall marketing.
  • 10 sure-fire ways to transform your employees into your best brand advocates.
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10 Insights on Social Media and Blogging Influence: New Research

10 Insights on Social Media and Blogging Influence: New Research | Marketing_me | Scoop.it
The journey of online publishing and social networks was never a grand plan but it is the evolution of humans playing on a web canvas that continues to surprise us with its speed, reach and role in influencing buying decisions, building trust and marketing. A decade later the internet landscape is unrecognizable. We are all still learning about what works and what doesn't.
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La popolazione su Internet dal 2000 al 2014 [Infografica]

La popolazione su Internet dal 2000 al 2014 [Infografica] | Marketing_me | Scoop.it
Ecco un'interessante infografica realizzata da Statista per Forbes. Viene illustrata la popolazione su Internet dal 2000 al 2014
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Global Innovation Roll-Up: The Butterfly Effect, Crowdsourcing, and the 2014 Innovation Index

Global Innovation Roll-Up: The Butterfly Effect, Crowdsourcing, and the 2014 Innovation Index | Marketing_me | Scoop.it

In our Global Innovation Roll-Up, we take a look back at some of our favorite posts from August. - via @Mindjet's Conspire #ideasquad

Alessandro Rea's insight:

This August, we focused on the global and growing nature of innovation as an initiative. No longer an ambiguous buzzword, innovation has become a strategic imperative for competitive organizations, and it’s becoming quite clear that the impact starts and ends with encouraging collaboration, ideation, and empowering individuals.

From the global butterfly effect to startup tips and the everyday impact of crowd science, the human factor of innovation is evident and inspiring. Check out some of our favorite posts from August, below.

Global Innovation Index 2014: The Human Factor

“As we continue to explore the global effects of innovation, idea management, crowdsourcing, and data science, it’s beneficial to keep an eye on developments and shifting trends in regions all over the world — especially in relationship to the considerable impact innovation has on economics, politics, and emerging industries.

This year’s Global Innovation Index, an annual report that uses a wealth of data to rank world economies’ innovation capabilities and results, focuses on these aspects of innovation through the lens of human contributions on the individual and team level.

The topic of innovation, both theoretically and applicably, is a matter of the utmost importance to today’s competitive companies. Fully understanding how each piece of the process connects and interacts is critical when organizations create policies that are intended to drive economic development and build environments that are more ‘innovation-prone’. Because the GII recognizes innovation’s crucial role in these actions, the annual report is designed to capture and predict trends while demonstrating the implications of where different economies are — and where they’re headed.”

Read the full post or Tweet this!

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Apple Probes Report iCloud Was Hacked to Gain Stars' Nude Photos

Apple Probes Report iCloud Was Hacked to Gain Stars' Nude Photos | Marketing_me | Scoop.it
Apple and the FBI are probing reports hackers used iCloud service to illegally access nude photos of actress Jennifer Lawrence and other celebrities.
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Discover How Others See You (the Good & the Bad) in Less Than 5 Minutes

Discover How Others See You (the Good & the Bad) in Less Than 5 Minutes | Marketing_me | Scoop.it
Want to know how the world sees you and how your personality is uniquely hardwired to fascinate customers, co-workers, and colleagues?
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The 12 Fastest (and Safest) Ways to Drive Traffic to Your Website

The 12 Fastest (and Safest) Ways to Drive Traffic to Your Website | Marketing_me | Scoop.it
Traffic is crucial to the success of any online venture. However, getting noticed online can be tricky at times. With so much content flooding the web, many sites, both old and new, struggle to get p…

Via massimo facchinetti, imaginetsa
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6 Word of Mouth Marketing Tips to Get People Talking About You

6 Word of Mouth Marketing Tips to Get People Talking About You | Marketing_me | Scoop.it

Word of mouth is the strongest form of recommendation, and spreads quite quickly too. If people are talking about your business, then you can be sure you’ll get a big lift in your sales from new customers. According to a study done by Ad Age word of mouth can increase marketing effectiveness by 54%!


Via Kamal Bennani
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Business 2.0. La grande Opportunity del Network

Business 2.0. La grande Opportunity del Network | Marketing_me | Scoop.it
Opportunity Network, social network per le imprese, permette loro di conoscersi in forma anonima e fare business insieme. Grande attenzione per l'Italia.

Via Guglielmo Cornelli
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What You Don’t Know About Sales Can Hurt Your Strategy

What You Don’t Know About Sales Can Hurt Your Strategy | Marketing_me | Scoop.it
How sales can help you along all four paths to profitability.
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I primi 65 contatti indispensabili per chi vuole fare startup in Italia

I primi 65 contatti indispensabili per chi vuole fare startup in Italia | Marketing_me | Scoop.it
Gianluca Dettori pubblica su chefuturo.it un articolo con molti contatti utili per chi, giovane o meno, in Italia voglia fare una startup. Infatti il talento e la voglia di fare servono ma non bastano, sono necessari anche contatti, mentorship e finanziamenti. Questa è un'utile guida per districarsi nella giungla dei siti web.
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The Origin of the 8-Hour Work Day and Why We Should Rethink It

The Origin of the 8-Hour Work Day and Why We Should Rethink It | Marketing_me | Scoop.it
Is the 8-hour workday really ideal – or necessary? A look into the research on work time and how to optimize it for greater happiness and success.
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Giappone, il treno a sette stelle che non ha nulla da invidiare agli hotel più lussuosi

Giappone, il treno a sette stelle che non ha nulla da invidiare agli hotel più lussuosi | Marketing_me | Scoop.it
Entrerà in servizio nel 2017 e il prezzo del biglietto per un viaggio di tre giorni si aggirerà intorno ai 2mila euro
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Il Sentiment degli Articoli più Condivisi sui Social

Il Sentiment degli Articoli più Condivisi sui Social | Marketing_me | Scoop.it
Studio su 2.6 miliardi di condivisioni di 1 milione di articoli più condivisi nella prima metà del 2014
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6 Hallmarks Of High Performing Teams

6 Hallmarks Of High Performing Teams | Marketing_me | Scoop.it
High performing teams aren’t just a collection of strong individual performers, and they don't rely on luck. Learn what attributes make them successful.
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Big Data analytics: relevant information in the real world

Big Data analytics: relevant information in the real world | Marketing_me | Scoop.it
Analytics drive Big Data initiatives: Big Data analytics facts, lessons and cases.
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10 things you need to know NOW about OmniChannel Marketing

10 things you need to know NOW about OmniChannel Marketing | Marketing_me | Scoop.it
Multi-channel marketing has become omni-channel marketing as retailers look to provide a consistent and unified customer experience.
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Think Breadcrumb Links Aren't Good For User Experience? Yes, They Are!

Think Breadcrumb Links Aren't Good For User Experience? Yes, They Are! | Marketing_me | Scoop.it
Web designers and UX professionals have long butted heads on this issue. Can they find a common ground?
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