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The Top 7 Online Marketing Trends That Will Dominate 2014

The Top 7 Online Marketing Trends That Will Dominate 2014 | Marketing_me | Scoop.it
The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing.
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Interesting articles on marketing.
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All You Need To Know About Customer Journey Mapping

All You Need To Know About Customer Journey Mapping | Marketing_me | Scoop.it
A customer journey map tells the story of the customer’s experience: from initial contact, through the process of engagement and into a long-term relationship. It may focus on a particular part of the story or give an overview of the entire experience. What it always does is identify key interactions that the customer has with the organization. It talks about the user’s feelings, motivations and questions for each of these touchpoints.
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Web Design Tips For Small Businesses

Web Design Tips For Small Businesses | Marketing_me | Scoop.it
For small businesses, their website is and should be the ultimate tool with which they establish their presence in the online as well as the real market. Gone are the days when having a website was optional or even just an additional or marketing tool.

Via steve batchelder, Ivo Nový
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Learn The Growth Strategy That Helped Airbnb And Dropbox Build Billion-Dollar Businesses

Learn The Growth Strategy That Helped Airbnb And Dropbox Build Billion-Dollar Businesses | Marketing_me | Scoop.it
About a year ago, Dropbox closed a round of funding that made the company worth $10 billion dollars. Late last year, Airbnb was valued at $13 billion. How did these billion dollar companies reach this huge milestone? How did they achieve - and sustain - such amazing growth? The answer can be summed [...]
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How to Build the Best Paid Advertising Strategy For Your Business

How to Build the Best Paid Advertising Strategy For Your Business | Marketing_me | Scoop.it
As a business owner or a marketer, it’s your job to figure out the best weapons for driving traffic to your website and increasing sales. There are many tools to help you do just that, and a lot of…
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10 rules for designing emails your customers will want to read

10 rules for designing emails your customers will want to read | Marketing_me | Scoop.it
Email continues to be one of the most popular ways that companies interact with their customers. As with everything else in the design world, how you design an
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The Talent Gap: 5 Skills Every Agency Pro Needs to Develop in 2015

The Talent Gap: 5 Skills Every Agency Pro Needs to Develop in 2015 | Marketing_me | Scoop.it
Learn the five skills you'll need to succeed in digital marketing in 2105.
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How To Write A Killer Business Plan in One Week

How To Write A Killer Business Plan in One Week | Marketing_me | Scoop.it
If you have a business idea but don’t where to start, this article is for you. If you have a…Continue Reading
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Avoid These 3 Mistakes As A New Entrepreneur

Avoid These 3 Mistakes As A New Entrepreneur | Marketing_me | Scoop.it
In 2003, I started my first business. It was a fitness company called “The Fit Image.” We offered in-home personal…Continue Reading
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Brit Proves Google's Eric Schmidt Totally Wrong: Super Cookies Can Track Users Even When In Incognito Mode

Brit Proves Google's Eric Schmidt Totally Wrong: Super Cookies Can Track Users Even When In Incognito Mode | Marketing_me | Scoop.it
So-called super cookies abuse a security feature in most of the world's top browsers and can circumvent protections offered by Google Chrome's incognito mode or its equivalents, a British researcher proves. Yet such cookies appear undeletable on Apple's Safari. The claims come less than a month after Google chairman Eric Schmidt suggested incognito mode could prevent tracking from the likes of the NSA.
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How Aaron Agius built an affiliate marketing company into a $90K/Mo machine

How Aaron Agius built an affiliate marketing company into a $90K/Mo machine | Marketing_me | Scoop.it

This is the story of how a guy who was bored by his work built a profitable marketing company


Andrew: Hey there freedom fighters, my name is Andrew Warner and I am the pushy, bully interviewer here at Mixergy.com, home of the ambitious upstart. I’ll explain that in a moment, but first I’ve got to tell you what I have packed for you here today. I’ve got for you the story of a guy who was bored at work and decided that he was going to build a profitable marketing company, and he did it. I invited him here to talk about how he did it, and my goal for this interview is to have you learn how profitable marketing companies are built, and frankly, any kind of consulting company. I think if you’re looking to do that, you’re going to get a lot out of this interview.

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How Smart Devices Can Be Disruptive without Being Intrusive

How Smart Devices Can Be Disruptive without Being Intrusive | Marketing_me | Scoop.it
When it comes to wearables, the gadgets that are winning are not only innovative, they also integrate into people’s lives without being intrusive.
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9 Free Analytic Tools to Measure Your Content Effectiveness

9 Free Analytic Tools to Measure Your Content Effectiveness | Marketing_me | Scoop.it
These nine free analytic tools allow you to evaluate how well your content contributes to your content marketing goals – from Content Marketing Institute.
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How to Build Your List Using Simple Marketing Strategies

How to Build Your List Using Simple Marketing Strategies | Marketing_me | Scoop.it
Businesses are beginning to see the potential benefits of using mobile marketing About 95% of mobile messages are received & read within 5 minutes.
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4 Tips to Incorporate Visuals into Your B2B Content Marketing Strategy

4 Tips to Incorporate Visuals into Your B2B Content Marketing Strategy | Marketing_me | Scoop.it
When most firms begin creating a new B2B content marketing strategy, they focus on written content. The details of their strategy revolve around what topics their target audience is searching for
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9 Easy-to-Use Time Tracking Tools for Creative Agencies

9 Easy-to-Use Time Tracking Tools for Creative Agencies | Marketing_me | Scoop.it
The Reason for Tracking Time

The problem is unavoidable. Our industry is built on billable hours. Even retainers are based on an understanding of how much time an agency will spend on a specific client each month.

The other problem is that people don't actually track their time, so agencies never have a true understanding of how much time is required to complete a project. Consider this: A designer estimates it will take 10 hours to complete a design. Three months later, he fills out his timesheet over a period of two weeks, accounting for 11 hours of design time. He didn't actually track his time, but he thinks it's in that ballpark. Besides, it looks good that he spent a lot of work on the project. The team lead reviews the timesheets and compares it to the original estimate. There are two implications: 1) The project is unprofitable. 2) Future quotes for this type of design project will be set at 15 hours.

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Increase Your (Mobile!) Email Open Rates: How to Optimize the Only Three Lines That Matter

Increase Your (Mobile!) Email Open Rates: How to Optimize the Only Three Lines That Matter | Marketing_me | Scoop.it
Email Marketing - To dramatically increase your mobile email open rates, let's take a look at exactly how to optimize the only three lines that matter.
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Victor Juarez's curator insight, January 27, 6:07 PM

El 65% de los e.mails se abren primero en un dispositivo movil (Datos USA). Como incrementar la tasa de apertura en tres pasos!

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Super Bowl XLIX Ad Chart: Who's Buying Commercials in Super Bowl 2015

Super Bowl XLIX Ad Chart: Who's Buying Commercials in Super Bowl 2015 | Marketing_me | Scoop.it
Ad Age's annual Super Bowl ad chart is back. Watch this space for every marketer and agency in the big game as we confirm them.
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How to Align Your SEO Strategy & Buyer Journey

How to Align Your SEO Strategy & Buyer Journey | Marketing_me | Scoop.it
Assuming your customers find you exactly when they are about to purchase is not only ignorant, it is also hurting your ability to grow leads and customers. Although variable from company to company,…
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5 Stylish Chart Types You Should Use

5 Stylish Chart Types You Should Use | Marketing_me | Scoop.it
As our community members show every day, there are endless inventive ways to visualize your data. And while bar graphs and pie charts have their place, sometimes an advanced chart can be the perfect fit to convey the most important insights, on sight.

Here we offer 5 advanced chart types to bring your data to life:
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How Email Marketers Can Prepare For Inbox By Google

How Email Marketers Can Prepare For Inbox By Google | Marketing_me | Scoop.it
That mobile email app that Google released (in beta, by invitation only) has a desktop counterpart. Contributor Tom Sather shares tips on how marketers can prepare for its adoption.
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Oracle Whitepaper: Oracle Guide to Targeting for Marketers

Oracle Whitepaper: Oracle Guide to Targeting for Marketers | Marketing_me | Scoop.it

Targeting (That's on target) 

Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When, and What. Read this quick guide on what you can do to ensure your web pages and white papers, social posts, and search optimization are primed and ready for any “road to discovery” your audience takes. 

Get a clearer picture of who is involved in the buying process. Download the “Modern Marketing Essentials How-To Guide: Targeting

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What The Word "Branding" Really Means

What The Word "Branding" Really Means | Marketing_me | Scoop.it
Have you ever wondered why companies are willing to pay literally millions of dollars to “brand” or “re-brand” their company?…Continue Reading
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