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Society3’s new S3-Buzz Sofware turns conventional marketing over to the customer #S3buzz

Society3’s new S3-Buzz Sofware turns conventional marketing over to the customer #S3buzz | Marketing_me | Scoop.it
San Francisco startup Society3 shows new ways to advertise and reach up to 100 Million
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Marketing_me
Interesting articles on marketing.
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Why Business Strategy is Important to Brand Strategy

Why Business Strategy is Important to Brand Strategy | Marketing_me | Scoop.it
Learn about how the two strategies are differentiated and how to use business strategy to guide your brand strategy.
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21 Marketing Plan Samples And Everything You Need To Include In Your Strategy - CoSchedule Blog

21 Marketing Plan Samples And Everything You Need To Include In Your Strategy - CoSchedule Blog | Marketing_me | Scoop.it
Follow these 21 marketing plan samples to piece together your own detailed marketing strategy document, with three free downloadable templates to use.
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Dal CRM al Customer Experience Management: il valore e le aziende

Dal CRM al Customer Experience Management: il valore e le aziende | Marketing_me | Scoop.it
La convergenza di canali, strategie e processi nel Customer Experience Management apre le porte alla conoscenza dei comportamenti dei consumatori.
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How to Stay Ahead in Digital Marketing in 2016 - markITwrite

How to Stay Ahead in Digital Marketing in 2016 - markITwrite | Marketing_me | Scoop.it
Digital marketing in 2016 is a competitive discipline that demands a holistic approach - read our tips for staying ahead in the coming year.
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Facebook for Doctors: Medical Practice Marketing Benefits | Buzz e-sante

Facebook for Doctors: Medical Practice Marketing Benefits | Buzz e-sante | Marketing_me | Scoop.it
There’s something addictive about Facebook. At least some people I know will dip into the social stream several times a day.
Via Sarah-Jayne Gratton
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11 Content Curation Tools Every Marketer Needs

11 Content Curation Tools Every Marketer Needs | Marketing_me | Scoop.it
Content curation is necessary for finding relevant information for your audience and sharing it through your communication channels. Whether you are a beginner or advanced, check out these tools to help you stay on top of your content.
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10 jobs that didn’t exist 10 years ago

10 jobs that didn’t exist 10 years ago | Marketing_me | Scoop.it
From Uber drivers to millennial generation experts, here’s a selection of 10 occupations that weren’t around in 2006.
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Principio di scarsità: 3 esempi per attirare i tuoi clienti

Principio di scarsità: 3 esempi per attirare i tuoi clienti | Marketing_me | Scoop.it
“ Il principio di scarsità è un'arma a tuo vantaggio. Vuoi sapere quali sono i suoi vantaggi? Lo puoi scoprire in questo articolo.”
Via Riccardo Esposito
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Riccardo Esposito's curator insight, May 12, 3:10 AM
Vuoi ottenere il massimo dai tuoi testi? Inizia a lavorare sulla strategia e sulla persuasione: ecco qualche indicazione utile per sfruttare il principio di scarsità definito da Robert Cialdini. Per approfondire: come diventare copywriter http://bit.ly/1vf9zhD
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The Marketing Analytics Practice Is Evolving: How Can You Adapt?

The Marketing Analytics Practice Is Evolving: How Can You Adapt? | Marketing_me | Scoop.it
“ As the saying goes, the only thing that is constant is change. But in digital marketing today, change is not only constant but also rapid and all-inclusive”
Via Philippe Trebaul
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Brand strategy, data and customer experience are marketers’ new priorities

Brand strategy, data and customer experience are marketers’ new priorities | Marketing_me | Scoop.it
“The fundamentals of marketing are the same as ever despite changing media and consumption habits, but new Marketing Week research shows customer experience, data and brand strategy have gained in importance while advertising has become less of a day-to-day priority.”
Via Oliver Durrer
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Picture Marketing

Picture Marketing | Marketing_me | Scoop.it
Picture Marketing helps brands and agencies connect with consumers through the power of personal photos at events and in-store. Their products capture photos and videos and deliver them to the consumer as shareable social media in a variety of ways. Their photo and video capture devices convert visitors into fans, and fans into evangelists. They help turn every event encounter into a social marketing opportunity.
Via Gina Tucker
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Gina Tucker's curator insight, May 6, 6:51 PM

Picture Marketing incorporates both original and curated posts in their Wordpress blog.

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My Business Listing

My Business Listing | Marketing_me | Scoop.it
Get your business seen by your target audience by posting it to My Business Listing.
Via Gina Tucker
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Gina Tucker's curator insight, May 2, 8:27 PM

My Business Listing uses Scoop.it's Wordpress integration to display curated and original content to their news section. 

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For free or a fee? Why more retailers are launching premium customer loyalty programs

For free or a fee? Why more retailers are launching premium customer loyalty programs | Marketing_me | Scoop.it
Gary Friedman has a pronounced distaste for discounts. The outspoken Restoration Hardware chairman and CEO blames the retail sector’s reliance on sales and pricing promotions for many of the problems facing the upscale home furnishings chain.“Much of how we behave promotionally is left over from the Great Recession,” Friedman wrote in a February letter to shareholders published ahead of Restoration Hardware’s disappointing Q4 2015 earnings report. “The multiple sale events and email communications do not reflect the brand we are building, nor are these promotions aligned with how our customers shop with us.”Restoration Hardware is eliminating traditional promotions altogether in favor of introducing a premium customer rewards program. Priced at $100 per year, its new RH Grey Card offers shoppers a flat 25% savings on all regularly priced merchandise across all of Restoration Hardware’s brands, along with 10% savings on clearance merchandise, complimentary interior design services and reduced interest rates on its RH credit card.“Our lives are filled with complexity—and we long to break through the clutter to find simplicity,” Friedman said in a press release announcing the RH Grey Card program. “We want to shop for what we want, when we want and receive the greatest value. So rather than navigating countless promotions, we’re changing things… because time is the ultimate luxury.”...
Via Jeff Domansky
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Jeff Domansky's curator insight, May 10, 9:20 PM

Keep an eye on the trend to premium customer loyalty programs in retail and e-commerce.

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5 Social Media KPIs to Measure for Effective Strategy | XEN Systems

5 Social Media KPIs to Measure for Effective Strategy | XEN Systems | Marketing_me | Scoop.it
We take a look at 5 key performance indicators (KPIs) you need to track and measure in order to improve your strategy and ROI.
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Five Traits of a Modern Marketing Leader

In this week's CMO Spotlight, Drew Neisser talks to Rich Kylberg at Arrow Technologies about five traits of an effective marketing leader.
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When Should You Co-Brand?

When Should You Co-Brand? | Marketing_me | Scoop.it
Seven questions to help determine if co-branding with others is right for your organization, writes Jose Ignacio Monrabal.
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The Recursive Product Strategy That Musk Used To Build An Empire

The Recursive Product Strategy That Musk Used To Build An Empire | Marketing_me | Scoop.it
Serial entrepreneur and Civic Co-founder and CEO Vinny Lingham shares what it actually means to build a company for the long term.
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How to Help Your Staff to Curate Content : Social Media Examiner

How to Help Your Staff to Curate Content : Social Media Examiner | Marketing_me | Scoop.it
Is third-party content part of your social media marketing mix? With the right process, a team can become a content-curation powerhouse.
Via Sarah-Jayne Gratton
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14 Reasons Why Inbound Marketers Make Great Advertisers

It turns out inbound marketers make for great advertisers. But why? To find out we started looking at the campaigns our customers were creating to uncover what…
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Google is making its assistant 'conversational' in two new ways

Google is making its assistant 'conversational' in two new ways | Marketing_me | Scoop.it

Google would like to remind you that you can talk with it.
Today Google is announcing a "Google Assistant" that essentially performs the same tasks as other Google interfaces do, but i

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Tools, Resources, and Platforms to Streamline Content Marketing

Tools, Resources, and Platforms to Streamline Content Marketing | Marketing_me | Scoop.it
“ Discover 30 tools, from marketing automation platforms to email systems, SEO software and website analytics. All can help streamline your content marketing. ”

Via Kamal Bennani
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26 Different Lead Magnet Ideas That'll Drive Dramatic Results

26 Different Lead Magnet Ideas That'll Drive Dramatic Results | Marketing_me | Scoop.it
“ Giving something away for free is the best way to grow your email list. These lead magnet ideas will help you decide what to give away. ”

Via Kamal Bennani
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The Basics Of Setting Up A Paid Search Campaign | PPC Hero®

The Basics Of Setting Up A Paid Search Campaign | PPC Hero® | Marketing_me | Scoop.it
“ For those that are new to the world of paid search, gathering up the courage to develop an online paid search ad strategy can feel like a daunting task. ”

Via Kamal Bennani
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The 5 Best Retention Marketing Tactics for Your Online Store

The 5 Best Retention Marketing Tactics for Your Online Store | Marketing_me | Scoop.it
“ Here are five of the best tactics to use in your retention marketing arsenal for your ecommerce store. ”

Via Kamal Bennani
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How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy | Marketing_me | Scoop.it
Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, the success trajectory wasn't looking good.Since then, Snapchat has evolved into something so much more. And while it's certainly not the cornerstone of every marketing strategy just yet, the channel has earned a reputation for fast growth and innovation.Snapchat is now known as a platform for individuals and brands -- one that allows users to create quick, lighthearted, and even educational video content without using valuable production resources. For brands, this means a new opportunity to show off their culture, share knowledge, and connect with their audience in a new and exciting way.After reporting more than 100 million daily active users, and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. And while we're still getting our feet wet, we've already learned a lot about executing and iterating a successful Snapchat business strategy....
Via Jeff Domansky
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Jeff Domansky's curator insight, May 10, 9:14 PM

Here's a great set of practical tips to help you with your Snapchat strategies.

memberlancashire's comment, May 11, 12:26 AM
Excellent...!!