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Building Authority in 2013

Building Authority in 2013 | Marketing_me | Scoop.it
There have been many observations recently about how authority is creeping deeper and deeper into our online world. It’s not really new – it just seems to be receiving a little more att...

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Level343's curator insight, January 30, 2013 8:20 AM

I don’t think links are disappearing. And I don’t think PageRank is disappearing, either, at least not yet. But I am sure that Google is leaning heavily toward a more authority and relevance based approach to assigning rank to entities.  And I think they would dearly LOVE to be able to do away with all the gaming of links and PageRank that’s been plaguing the Internet for years. This could be a big step in the right directio

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Why Airbnb's Redesign Is All About People, Not Places

Why Airbnb's Redesign Is All About People, Not Places | Marketing_me | Scoop.it
Today, Airbnb is pulling the wrapper off of a redesign that encompasses everything the consumer touches.
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Ask Inbound: What's the Best Path for Becoming one of the Top Inbound Marketers in the US?

Ask Inbound: What's the Best Path for Becoming one of the Top Inbound Marketers in the US? | Marketing_me | Scoop.it
I was wondering if there is any good advice on building your career in inbound marketing. I really need advice on what job roles will be best as one builds their career.
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How to Create a Collaborative Work Environment [Infographic]

How to Create a Collaborative Work Environment [Infographic] | Marketing_me | Scoop.it
Discover how collaboration in the workplace has the ability to boost overall company success.
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8 Experts Share Their Favorite Facebook Ads Strategy

8 Experts Share Their Favorite Facebook Ads Strategy | Marketing_me | Scoop.it
There is a major disconnect for many marketers and businesses trying to integrate Facebook ads into their strategy. The experts weigh-in.
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29 Revealing Statistics About Content Marketing in Europe [SlideShare]

29 Revealing Statistics About Content Marketing in Europe [SlideShare] | Marketing_me | Scoop.it
Take a look at this SlideShare for fascinating statistics, benchmarks, and insights about content marketing in Europe.
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All You Need To Know About Customer Journey Mapping

All You Need To Know About Customer Journey Mapping | Marketing_me | Scoop.it
A customer journey map tells the story of the customer’s experience: from initial contact, through the process of engagement and into a long-term relationship. It may focus on a particular part of the story or give an overview of the entire experience. What it always does is identify key interactions that the customer has with the organization. It talks about the user’s feelings, motivations and questions for each of these touchpoints.
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Web Design Tips For Small Businesses

Web Design Tips For Small Businesses | Marketing_me | Scoop.it
For small businesses, their website is and should be the ultimate tool with which they establish their presence in the online as well as the real market. Gone are the days when having a website was optional or even just an additional or marketing tool.

Via steve batchelder, Ivo Nový
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Learn The Growth Strategy That Helped Airbnb And Dropbox Build Billion-Dollar Businesses

Learn The Growth Strategy That Helped Airbnb And Dropbox Build Billion-Dollar Businesses | Marketing_me | Scoop.it
About a year ago, Dropbox closed a round of funding that made the company worth $10 billion dollars. Late last year, Airbnb was valued at $13 billion. How did these billion dollar companies reach this huge milestone? How did they achieve - and sustain - such amazing growth? The answer can be summed [...]
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How to Build the Best Paid Advertising Strategy For Your Business

How to Build the Best Paid Advertising Strategy For Your Business | Marketing_me | Scoop.it
As a business owner or a marketer, it’s your job to figure out the best weapons for driving traffic to your website and increasing sales. There are many tools to help you do just that, and a lot of…
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10 rules for designing emails your customers will want to read

10 rules for designing emails your customers will want to read | Marketing_me | Scoop.it
Email continues to be one of the most popular ways that companies interact with their customers. As with everything else in the design world, how you design an
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The Talent Gap: 5 Skills Every Agency Pro Needs to Develop in 2015

The Talent Gap: 5 Skills Every Agency Pro Needs to Develop in 2015 | Marketing_me | Scoop.it
Learn the five skills you'll need to succeed in digital marketing in 2105.
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How To Write A Killer Business Plan in One Week

How To Write A Killer Business Plan in One Week | Marketing_me | Scoop.it
If you have a business idea but don’t where to start, this article is for you. If you have a…Continue Reading
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A Strategy For Measuring Employee Happiness (And Acting On The Result)

A Strategy For Measuring Employee Happiness (And Acting On The Result) | Marketing_me | Scoop.it

By David Tomas


Happiness and work are two terms that, when put together, some might say form an oxymoron. In our company, we do all we can to ensure that these two words are synonyms for every one of our employees. Employee well-being is important to us, as reflected in our first core value: admire people. But we’ve also found it impacts the success of our company overall.

While the idea of happiness and engagement at work are discussed frequently, the problem for many entrepreneurs is, how exactly do you measure happiness? And once you do, then what? We’ve devised a system that can easily be adapted for your business needs. Here’s how it works.

Check in on Each Employee With the Traffic Light Survey

If your company wants to increase profit, they can compare the current period’s profit amount with those of previous periods. Increasing company happiness is no different. You must be aware of current happiness levels to be sure in the future the levels are, in fact, increasing.

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10 Reasons Why Consumers Abandon Online Shopping Carts — And How to Fix Them

10 Reasons Why Consumers Abandon Online Shopping Carts — And How to Fix Them | Marketing_me | Scoop.it
Discover the 10 reasons why consumers leave your website without buying.
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YouTube marketing strategy a top priority for social media marketers

YouTube marketing strategy a top priority for social media marketers | Marketing_me | Scoop.it
New social media research shows that marketers are finally starting to embrace YouTube marketing strategy and the inevitability of video, show these key stats.
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A mind map of the 2020 agency

A mind map of the 2020 agency | Marketing_me | Scoop.it
The great agencies in the year 2020 will not be in the service business, but rather the marketing invention business, moving beyond “what do our clients need” to “what problems are our clients trying to solve?”
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How to establish and maintain awesome client relationships

How to establish and maintain awesome client relationships | Marketing_me | Scoop.it
Although I’ve worked with freelance clients for years, when I left Buffer early in 2014 it was the first time I’d relied on that kind of unstable income for my entire livelihood. It was a big shift. But in the […]
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9 Free Analytic Tools to Measure Your Content Effectiveness

9 Free Analytic Tools to Measure Your Content Effectiveness | Marketing_me | Scoop.it
These nine free analytic tools allow you to evaluate how well your content contributes to your content marketing goals – from Content Marketing Institute.
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How to Build Your List Using Simple Marketing Strategies

How to Build Your List Using Simple Marketing Strategies | Marketing_me | Scoop.it
Businesses are beginning to see the potential benefits of using mobile marketing About 95% of mobile messages are received & read within 5 minutes.
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4 Tips to Incorporate Visuals into Your B2B Content Marketing Strategy

4 Tips to Incorporate Visuals into Your B2B Content Marketing Strategy | Marketing_me | Scoop.it
When most firms begin creating a new B2B content marketing strategy, they focus on written content. The details of their strategy revolve around what topics their target audience is searching for
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9 Easy-to-Use Time Tracking Tools for Creative Agencies

9 Easy-to-Use Time Tracking Tools for Creative Agencies | Marketing_me | Scoop.it
The Reason for Tracking Time

The problem is unavoidable. Our industry is built on billable hours. Even retainers are based on an understanding of how much time an agency will spend on a specific client each month.

The other problem is that people don't actually track their time, so agencies never have a true understanding of how much time is required to complete a project. Consider this: A designer estimates it will take 10 hours to complete a design. Three months later, he fills out his timesheet over a period of two weeks, accounting for 11 hours of design time. He didn't actually track his time, but he thinks it's in that ballpark. Besides, it looks good that he spent a lot of work on the project. The team lead reviews the timesheets and compares it to the original estimate. There are two implications: 1) The project is unprofitable. 2) Future quotes for this type of design project will be set at 15 hours.

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Increase Your (Mobile!) Email Open Rates: How to Optimize the Only Three Lines That Matter

Increase Your (Mobile!) Email Open Rates: How to Optimize the Only Three Lines That Matter | Marketing_me | Scoop.it
Email Marketing - To dramatically increase your mobile email open rates, let's take a look at exactly how to optimize the only three lines that matter.
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Victor Juarez's curator insight, January 27, 6:07 PM

El 65% de los e.mails se abren primero en un dispositivo movil (Datos USA). Como incrementar la tasa de apertura en tres pasos!

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Super Bowl XLIX Ad Chart: Who's Buying Commercials in Super Bowl 2015

Super Bowl XLIX Ad Chart: Who's Buying Commercials in Super Bowl 2015 | Marketing_me | Scoop.it
Ad Age's annual Super Bowl ad chart is back. Watch this space for every marketer and agency in the big game as we confirm them.
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