Consumer trends are, at their heart, an essential part of uncovering innovation opportunities. Otherwise they’re just intellectual masturbation: diverting, pleasant and entertaining, but with little real purpose ;)
Yet we frequently hear that ‘trends’ feel mysterious and opaque. Which is why this month we’re introducing the CONSUMER TREND CANVAS* rather than bringing you another Big Consumer Trend.
*Generously 'inspired' by Alex Osterwalder's Business Model Canvas ;)
Via Robin Good