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2013 is on track to post one of the biggest growth spurts in digital marketing that we’ve ever seen. There are now more than one billion smartphone users around the world and social, mobile and content marketing have revolutionised the way that brands attract, engage with and convert fans into customers – and how consumers demand more in return.
For example, did you know that recent data shows that, in 2013, 36 percent of marketers have found a customer via Twitter, 43 percent using LinkedIn and more than half (52 percent) on Facebook?
Moreover, 70 percent of U.S. consumers are receptive to receiving offers on their mobile phones and blogs are 63 percent more likely to influence purchase decisions that magazines.
This infographic takes a closer look at the key digital marketing trio of social, mobile and content.
Via Mau, John van den Brink
MarketingProfs and the Content Marketing Institute (CMI) have followed up their study of B2B content marketing trends with research into the emerging trends in the B2C content marketing space [pdf].
Via Martin (Marty) Smith
Alessandro Rea's insight:
While B2B marketers are beginning to adopt B2C best practices when it comes to e-commerce, B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts, making it interesting to see how both sides measure up in this rapidly-growing area. There are many more similarities than one might expect.