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Interesting articles on marketing.
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The Ultimate Cheat Sheet For Starting And Running A Business

The Ultimate Cheat Sheet For Starting And Running A Business | Marketing_me | Scoop.it
No joke. This is going be a bullet FAQ on starting a business. If you're a lawyer, feel free to disagree with me so you can charge someone your BS fees to give the same advice.

If you can think of anything to add, please do so. I might be missing things. If you want to argue with me, feel fr...
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4 Steps to Reevaluate Your Business Strategy

4 Steps to Reevaluate Your Business Strategy | Marketing_me | Scoop.it

It’s never the wrong time to de-clutter and simplify. Just as you should bring fresh air into a stuffy house, you can also breathe life into a company to achieve an improved state of success.
Read more at http://www.business2community.com/strategy/4-steps-reevaluate-business-strategy-0639091#KIbrjBVBuEx2KG20.99

Alessandro Rea's insight:

Dust Off the Cobwebs

When your marketing goes stale, so does your business. The purpose of cleaning up your online business is to stay relevant to consumers. So, what does it take to be relevant?

Stay up with the times. Take time every few months to read about new marketing tactics that can apply to your business.Be better! Look at what your competitors are doing online, and see if you can do it better.Be social. Don’t leave your Facebook, Twitter, or Pinterest accounts unattended for long periods of time or consumers will view you as stale, resulting in a loss of fans, followers and connections.Appeal to the masses. Make sure the content you are posting appeals to the appropriate audience and remains cognizant of what’s trending in your industry.


Read more at http://www.business2community.com/strategy/4-steps-reevaluate-business-strategy-0639091#KIbrjBVBuEx2KG20.99

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2013 Digital Marketing Map For Online Entrepreneurs

2013 Digital Marketing Map For Online Entrepreneurs | Marketing_me | Scoop.it

Online marketing has hundreds of individual factors that can make or break your success. 

Hallam Internet Limited compiled all the factors of digital marketing and mapped them out in an easy to read diagram that clearly displays how each major factor breaks down. For example: Link Building includes backlink analysis, deep linking, competitor link analysis, etc...


Via Lauren Moss, John van den Brink
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Anne-Marie Delfgaauw's curator insight, February 23, 2013 2:12 AM

Online marketing for dummies :)

Philippe Trebaul's curator insight, March 2, 2013 3:45 AM
2013 Digital Marketing Map For Online Entrepreneurs.

"Online marketing has hundreds of individual factors that can make or break your success. 

Hallam Internet Limited compiled all the factors of digital marketing and mapped them out in an easy to read diagram that clearly displays how each major factor breaks down. For example: Link Building includes backlink analysis, deep linking, competitor link analysis, etc"...


2013 Digital Marketing Map For Online Entrepreneurs via @MYDstudio http://sco.lt/...


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Why A Massive Action Strategy Is Key To Online Growth

Why A Massive Action Strategy Is Key To Online Growth | Marketing_me | Scoop.it
For fast online growth, you need a Massive Action Strategy to achieve Massive Success. Inspired by Tony Robbins, this is key also for digital marketing.
Alessandro Rea's insight:
Forget About ‘Content Is King’ And Think About Kelp

The first thing you have to do is to forget about content is king.

Personally, I think the whole content is king-debate is ridiculous.

If great content is the crew on a match race sailing boat, what does a great crew matter if the sail boat is slow by design? And the other way around: What good will a fast sailboat do you if your crew is crap?

If you’re serious about hacking growth, don’t expect anything less than having to work through every last little to make it happen.

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How to Show Your Clients the Value of Facebook in 7 Easy Steps

How to Show Your Clients the Value of Facebook in 7 Easy Steps | Marketing_me | Scoop.it

Have you ever had clients who weren't yet sold onFacebook? Most people know Facebook could potentially help them grow their businesses, but getting a page set up and managed properly can still be a daunting task for many folks.

 

First off, you might need to nudge your clients toward acting. When researching your pitch, find examples of similar businesses that have vibrant Facebook presences. Let the clients know what they're missing out on. You can also get their attention by showing them the data on Facebook's exponential user growth and the mind-blowing predictions of continued growth. Here you can even focus on the clients' particular markets. Finally, show them some examples of pages you've helped develop in order to establish your own credibility.


Via Martin Gysler, Khaled El Ahmad
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Martin Gysler's comment, May 6, 2013 1:29 AM
Sigrid, in my opinion, the best plan is to sell yourself on social media. Trust is the most important in this world and if your company name is not Nike or something like that, your name is definitely the best plan to create confidence.
Sigrid de Kaste's comment, May 6, 2013 2:29 AM
Thanks Martin, very true - Visibility creates Credibility leads to Profitability!
Martin Gysler's comment, May 6, 2013 4:32 AM
Yes Sigrid, that's it ;-)