Facebook is a major player when it comes to digital media promotion to customers, and Twitter recently jumped on board to offer Promoted Tweets and hashtags in an effort to drive more marketing dollars its way. With the launch of promoted Pins, we see the last of the three biggest social sites open up its doors to targeted visual media. Businesses will be able to promote blog posts, infographics and pictures to their target markets on the site that drives the most purchase conversions.
So, how do marketers prepare? Follow these three tips to be ready for the launch of what’s sure to be a game changer in online advertising.