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Interesting articles on marketing.
Curated by Alessandro Rea
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Social, Digital & Mobile Around The World (January 2014)

This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world. Alongside regional pictures that capture the stats for every nation on Earth, we also present in-depth analyses for 24 of the world's largest economies: Argentina, Australia, Brazile, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Turkey, Thailand, the UAE, the UK, and the USA.

 

For other reports in this series, please visit http://wearesocial.sg/tag/sdmw  

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Social, Mobile, Content – The Digital Marketing Trio Of 2013 [INFOGRAPHIC] - AllTwitter

Social, Mobile, Content – The Digital Marketing Trio Of 2013 [INFOGRAPHIC] - AllTwitter | Marketing_me | Scoop.it

2013 is on track to post one of the biggest growth spurts in digital marketing that we’ve ever seen. There are now more than one billion smartphone users around the world and social, mobile and content marketing have revolutionised the way that brands attract, engage with and convert fans into customers – and how consumers demand more in return.

For example, did you know that recent data shows that, in 2013, 36 percent of marketers have found a customer via Twitter, 43 percent using LinkedIn and more than half (52 percent) on Facebook?

Moreover, 70 percent of U.S. consumers are receptive to receiving offers on their mobile phones and blogs are 63 percent more likely to influence purchase decisions that magazines.

This infographic takes a closer look at the key digital marketing trio of social, mobile and content.


Via Mau, John van den Brink
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Four Types of Mobile App: How to Use Them for More Than Just Marketing | Social Media Today

Four Types of Mobile App: How to Use Them for More Than Just Marketing | Social Media Today | Marketing_me | Scoop.it
There was a time when every article on business would open with the statement that 'every company should have a website by now'.
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Is Your Business Poised for the New Digital Customer's Journey?

Is Your Business Poised for the New Digital Customer's Journey? | Marketing_me | Scoop.it
The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers.

Via janlgordon
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Josette Williams's curator insight, July 5, 2013 1:33 PM

This content powerfully points out the massive shift that has happened in marketing today.  Is your company adapting?

Kun Le's curator insight, July 7, 2013 7:58 AM

add your insight...

 

Richard Stadler's curator insight, July 8, 2013 1:33 AM

The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...

Rescooped by Alessandro Rea from DISCOVERING SOCIAL MEDIA
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Facebook Has More Mobile Users Accessing The Social Network ...

Facebook Has More Mobile Users Accessing The Social Network ... | Marketing_me | Scoop.it
For a long time, Facebook was always thought of as a web-based company that didn't put a lot of importance on users who prefer to access their services through mobile devices. The official Facebook app was built around ...

Via Manlio Mannozzi
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