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Interesting articles on marketing.
Curated by Alessandro Rea
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Rescooped by Alessandro Rea from Better know and better use Social Media today (facebook, twitter...)
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Facebook to Begin Showing Less Text Posts From Business Pages - Search Engine Journal

Facebook to Begin Showing Less Text Posts From Business Pages - Search Engine Journal | Marketing_me | Scoop.it

In an announcement made today on the Facebook Newsroom blog, an update to the News Feed algorithm is being rolled out that will result in less text posts being shown from business Pages, and more text posts being shown from friends.

Facebook details the reasoning behind this algorithm update saying they ran some tests that show users are more likely to post their own text updates when they see more of their friends doing so. The same was not true when users are shown more text updates from business pages.


Via Mau
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How to Sell on Facebook Using Images

How to Sell on Facebook Using Images | Marketing_me | Scoop.it
Do you use Facebook to promote sales for your business? Are you looking for ways to increase revenue with Facebook?
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How to Use Facebook to Sell Your Products and Services

How to Use Facebook to Sell Your Products and Services | Marketing_me | Scoop.it
Learn how to sell products on your Facebook page and build an online store with third-party landing page apps.
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Rescooped by Alessandro Rea from SM
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How to Show Your Clients the Value of Facebook in 7 Easy Steps

How to Show Your Clients the Value of Facebook in 7 Easy Steps | Marketing_me | Scoop.it

Have you ever had clients who weren't yet sold onFacebook? Most people know Facebook could potentially help them grow their businesses, but getting a page set up and managed properly can still be a daunting task for many folks.

 

First off, you might need to nudge your clients toward acting. When researching your pitch, find examples of similar businesses that have vibrant Facebook presences. Let the clients know what they're missing out on. You can also get their attention by showing them the data on Facebook's exponential user growth and the mind-blowing predictions of continued growth. Here you can even focus on the clients' particular markets. Finally, show them some examples of pages you've helped develop in order to establish your own credibility.


Via Martin Gysler, Khaled El Ahmad
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Martin Gysler's comment, May 6, 2013 4:29 AM
Sigrid, in my opinion, the best plan is to sell yourself on social media. Trust is the most important in this world and if your company name is not Nike or something like that, your name is definitely the best plan to create confidence.
Sigrid de Kaste's comment, May 6, 2013 5:29 AM
Thanks Martin, very true - Visibility creates Credibility leads to Profitability!
Martin Gysler's comment, May 6, 2013 7:32 AM
Yes Sigrid, that's it ;-)
Rescooped by Alessandro Rea from Online-Communities
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How Much Time Do You Spend On Social Networking?

How Much Time Do You Spend On Social Networking? | Marketing_me | Scoop.it
Social Media and Social Networking now accounts for 18% of time spent online, according to this Infographic by Morrison Foerster Socially Aware Blog.

Via maxOz
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John van den Brink's curator insight, November 29, 2012 4:58 PM


John van den Brink's comment, November 29, 2012 4:59 PM
Great Infographic, thank you!
Jesús Hernández's comment, November 29, 2012 5:04 PM
Yes!! Great Info!!!
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The Facebook Conversion Formula: A Blueprint for Turning Fans into Customers - Jeffbullas's Blog

The Facebook Conversion Formula: A Blueprint for Turning Fans into Customers - Jeffbullas's Blog | Marketing_me | Scoop.it
A popular Facebook Page is the beginning of a successful social media strategy. Here is a Facebook conversion formula for turning fans into customers.
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7 Key Things Every Great Facebook Contest Needs

7 Key Things Every Great Facebook Contest Needs | Marketing_me | Scoop.it
No matter how much time and effort you put into your Facebook contests, you’re simply not getting the results you want. It’s because you are trying to create a generic contest that is supposed to attract all those 1.15 billion Facebook users.
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Rescooped by Alessandro Rea from Networking Tools
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Yahoo wants to buy Tumblr. Will Facebook swoop in at the last minute?

Yahoo wants to buy Tumblr. Will Facebook swoop in at the last minute? | Marketing_me | Scoop.it
Yahoo wants to buy Tumblr. We hear Facebook might spoil the party. But the question is: is Tumblr the fountain of youth that Yahoo badly needs or will this be case of a pathetic old-middle aged guy hanging with youngsters trying to be hip.

Via Michael Q Todd
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Rescooped by Alessandro Rea from Online Business Models
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How To Build a Competitive Business Model on the Footprints of Google, Facebook, Amazon and Apple

How To Build a Competitive Business Model on the Footprints of Google, Facebook, Amazon and Apple | Marketing_me | Scoop.it

Via Robin Good
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Tom Hood's curator insight, February 22, 10:44 AM

is your next business model a platform?


This great blog post captured by curator Robin Good talks about platforms and the gang of four (Amazon, Google, Apple, and Facebook). 

 

"Today’s dizzying pace of change shows no signs of abating. If anything, it is likely to accelerate. So do everything you can to heed these lessons today, to be as prepared as possible for a vastly different tomorrow."


The ten lessons identified remind me also of the work of Rita McGrath (End of Competitive Advantage) who talks about six key areas in what she calls "The New Strategy Playbook":


1. Continuous Reconfiguration
2. Healthy Disengagement
3. Deft Resource Allocation
4. Innovation Proficiency
5. Discovery Driven Mindset
6. Entrepreneurial Career Management


and also the book, The Power of Pull...

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4 Advanced Targeting Techniques Every Facebook Advertiser Should Master

4 Advanced Targeting Techniques Every Facebook Advertiser Should Master | Marketing_me | Scoop.it
Learn about 4 advanced Facebook ad targeting methods to help you better segment your ads and increase your Facebook ROI.
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