In a concerted push to convince more premium brands to join B2C e-commerce site Tmall, online retail behemoth Alibaba is courting both companies and the governments of countries famous for luxury goods. After a recent deal with France, the company has now moved onto Italy in hopes that labels such as Gucci and Prada may someday open their own official online shops on the site.
According to a report today in Women’s Wear Daily, the company has just signed a three-year memorandum of understanding (MOU) with Italy’s Ministry of Economic Development stating that Alibaba will help Italian companies set up shop on Tmall and its other online platforms. According to the terms of the agreement, Alibaba will provide express enrollment, promotional and marketing support to Italian brands, and a tailored Tmall marketing campaign to mark the start of the new agreement. Alibaba also said that it will collaborate with Italian brands on B2B platform Alibaba.com, online payment system Alipay, and logistics company China Smart Logistics.
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