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Why Your Online Content Needs Both Social and Search Optimization

Why Your Online Content Needs Both Social and Search Optimization | Ecommerce in Australia | Scoop.it
While many marketers will debate what comes first (content vs. social media vs. SEO) the most practical approach is to use the tactics necessary for your target audience in order to "be the best an...

Via Peg Corwin
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Peg Corwin's curator insight, June 23, 2014 11:43 AM

Interesting table with bullets on the difference between SEOI-focused content marketing and social-focused content marketing.

Rescooped by Arushi Rai from Digital-News on Scoop.it today
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Ecommerce Masterclass: 5 Holiday Tips That Only Take 5 Minutes

Ecommerce Masterclass: 5 Holiday Tips That Only Take 5 Minutes | Ecommerce in Australia | Scoop.it

Five Ecom Masterclass Holiday Sales Tips
Here ae five things you can use to improve your holiday sales this year and they only take a few minutes to create:

1. REDUCE your email marketing to a SINGLE Offer.

2. Construct DEFENSIVE KPIs.

3. POLL What to put on sale.
4. As Deadline Nears INCREASE Free Shipping Trigger Reduce TIME.

5. Create A Shipping Calendar Graphic.

1. REDUCE Email To A Single Offer
During the sumer we noticed average visits before purchases were up over 3. In the summer including several things in your email marketing make sense. Not so much in 4Q when it takes just over one visit before purchase. NARROW your offers and make them more dramatic. Best Offers, Best Times of the Year is a lesson learned from my previous DM bosses.

2. Defensive KPIs
At this time of year if your trends are what is expected move on and do the other million things you need to do. If your KPIs are trending plus or minus more than 3 points of standard deviation then DEEP DIVE and FAST. If you are lucky enough to have an anayst tighten their DEEP DIVE parameters at this time of year because you don't have "recovery time" if everything goes to HELL.

3. Poll Waht To Put On Sale
When in doubt ASK is a great tactic in these social shopping times. Your poll gets a nice social share ratio and trust increases when customers tell you do do something and then you actually do it.

 

4.Free Shippig Trigger

12.25 Means TIME is more valuable than money after about 12.15 so if your Free Shipping trigger has been set at $50 move it up to $75 BUT upgrade the shipping to 2 Day. Once you are in the overnight bubble increase your trigger again and comp the overnight. When you treat your customers to the shipping they NEED they reward you back with very high AOVs. If your trigger is $125 for overnight I bet the average cart is $175 (or more. TRUST goes UP when you match your offer to the priority that matters and as 12.25 approaches TIME and guaranteed delivery is more importqnt thqn money.

5. Shipping Calendar Graphic
This is such an EASY win I don't know why more websites don't do it. Tabelize qnd make fun a calendar with your shipping deadlines (when shipping must be upgraded to insure arrival by 12.25 or when ground will arrive on the west coast (if your warehouse is on the east coast). The more information you share the sooner the better. I like big calendar-like graphics that can't be missed.


Via Martin (Marty) Smith, Gladys Pintado, Thomas Faltin
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Top 3 tips to improve SMS customer service - Ecommerce - BizReport

Top 3 tips to improve SMS customer service - Ecommerce - BizReport | Ecommerce in Australia | Scoop.it
Most people think phone or email when customer service is brought up. But a growing number of consumers are also looking for customer service via social networks, and some brands are finding success with SMS customer service options.

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Benchmarking B2B eCommerce - Forrester | #TheMarketingTechAlert

Benchmarking B2B eCommerce - Forrester | #TheMarketingTechAlert | Ecommerce in Australia | Scoop.it

Intermediate/ Excerpt...

 

Forrester found that B2B companies are:

Increasing customer channel-shift and seeing improved year-over-year metrics. A significant percentage of offline customers are moving online.  In fact, 86% of the B2B companies we surveyed said that they had recently migrated offline customers online, while only 14% said that they’d moved online customers offline. B2B eCommerce companies also report that they’re seeing improved Average Order Values (AOVs), conversion rates, and number of lines per order in 2013 versus 2012.  Moreover, B2B eCommerce professionals indicate that they are generally maintaining their margins year over year.Investing heavily in eCommerce technology to retain existing customers and capture new ones. Nearly 70% of B2B eCommerce professionals anticipate increasing their technology budgets in 2014.  Further, a majority of those we surveyed said that they have plans to change or upgrade their eCommerce platform in the next 18 months. Forrester’s research shows that B2B eCommerce executives are responding aggressively to the demand for B2C-like customer experience expectations and mobile-specific use cases.  In addition, B2B companies are focusing heavily on back-end integration and content management tools.

 

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