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The nuts and bolts of making ecommerce work
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How We Shop in 2013: eCommerce [Infographic] - syscortech.net ...

How We Shop in 2013: eCommerce [Infographic] - syscortech.net ... | Ecommerce How To... | Scoop.it
How We Shop in 2013: eCommerce [Infographic]. With the rapid expansion and development of social media platforms such as Facebook and Pinterest, it's easy to see why so many consumers are heading to the internet to ...
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5 ways to use product reviews to drive conversions in ecommerce

5 ways to use product reviews to drive conversions in ecommerce | Ecommerce How To... | Scoop.it
... whether they should buy. Product reviews can increase eCommerce conversions. ... Make it easier for consumers to read the review by using bullet points and highlighting the main points of interest of the product.
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How To Spruce Up Your Ecommerce Product Descriptions - Forbes

How To Spruce Up Your Ecommerce Product Descriptions - Forbes | Ecommerce How To... | Scoop.it
With the holidays upon us, it's a good time for online stores to make sure their product descriptions are in shape. Here are a few tips and examples to help you spruce up your ecommerce copy.
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10 ways to increase ecommerce conversions through SEO

10 ways to increase ecommerce conversions through SEO | Ecommerce How To... | Scoop.it
10 ways to increase ecommerce conversions through SEO Direct Commerce is the leading publication for the multi-channel retail sector.
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Solid Tips To Boost Your Social Media Marketing Campaign | Global Internet Business

Solid Tips To Boost Your Social Media Marketing Campaign http://t.co/fonUKwC8...
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Social Media Marketing Campaign Tips For Success

Social Media Marketing Campaign Tips For Success | Ecommerce How To... | Scoop.it
TIP! Update the content on your social media sites often. Post your content by using a schedule and stick to it. The social media platform presents a.
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6 Actionable Tips for Doing SEO on E-commerce Websites - State of Search

6 Actionable Tips for Doing #SEO on E-commerce Websites - @stateofsearch http://t.co/0yrNInZp...
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21 ways online retailers can improve customer retention rates

21 ways online retailers can improve customer retention rates | Ecommerce How To... | Scoop.it
Understanding how to retain the customers that you have spent money acquiring is vital for any online business.
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How to Survive Free Shipping This Holiday Shopping Season - EcommerceBytes

How to Survive Free Shipping This Holiday Shopping Season - EcommerceBytes | Ecommerce How To... | Scoop.it

How to Survive Free Shipping This Holiday Shopping Season. Free shipping offers present both an opportunity and a challenge to online sellers.

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Effective e-commerce: improving the consumer browsing experience ...

Effective e-commerce: improving the consumer browsing experience ... | Ecommerce How To... | Scoop.it
With an increasing number of retailers turning to the web to grow revenues and acquire customers, e-commerce competition is fiercer than ever before. When online shoppers are browsing with intent to buy, retailers need to do everything they ...
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Starting A Social Media Marketing Campaign? Start With These Ideas!

Starting A Social Media Marketing Campaign? Start With These Ideas! | Ecommerce How To... | Scoop.it
Starting A Social Media Marketing Campaign? Start With These Ideas! (Starting A Social Media Marketing Campaign? Start With These Ideas!
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Email and Social Habits of Holiday Shoppers [Research] | Get ...

Email and Social Habits of Holiday Shoppers [Research] | Get ... | Ecommerce How To... | Scoop.it
Over 500 consumers were surveyed for Consumer Online Behavior Report: Developing Informed Digital Marketing Strategies for Holiday Success about general shopping habits and holiday-specific ones. Ecommerce brands ...
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Top Five Google Analytics Metrics to Watch When Launching an E-commerce ... - SEOmoz (blog)

Top Five Google Analytics Metrics to Watch When Launching an E-commerce ... - SEOmoz (blog) | Ecommerce How To... | Scoop.it

Top Five Google Analytics Metrics to Watch When Launching an E-commerce ...SEOmoz (blog)One of the most daunting, yet rewarding, task to take on is that of launching an e-commerce site.

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Improving customer experience to increase sales

Improving customer experience to increase sales | Ecommerce How To... | Scoop.it
The most successful websites aren't those with best design or products. Those that succeed are those that provide their visitors with a real customer experience.
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Five Holiday Shopper Archetypes and How to Reach Them [infographic]

Five Holiday Shopper Archetypes and How to Reach Them [infographic] | Ecommerce How To... | Scoop.it
Cyber Monday is upon us and, according to the infographic (see below) from marketing company Maxymiser, it has overtaken Black Friday in the total number of sho (notable insights here– Five Holiday Shopper Archetypes and How to Reach Them [infographic]...
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Exploring the Social Side of the Baby Boomer Generation

Exploring the Social Side of the Baby Boomer Generation | Ecommerce How To... | Scoop.it
Baby Boomers are the fastest growing segment in social media. Tips on using the right media mix to reach this important target audience.
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5 Sins of Retail Site Design in 2013 - Practical Ecommerce

5 Sins of Retail Site Design in 2013 - Practical Ecommerce | Ecommerce How To... | Scoop.it
Practical Ecommerce5 Sins of Retail Site Design in 2013Practical EcommerceA great retail site design is aesthetically pleasant; it reflects current trends; and it includes the best and often latest in functionality.
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The 5 Types of Social Followers that Every Business Needs [INFOGRAPHIC]

The 5 Types of Social Followers that Every Business Needs [INFOGRAPHIC] | Ecommerce How To... | Scoop.it

When you’re a brand establishing yourself on social platforms such as Twitter and Facebook, in the very early days you’re usually less concerned about who is following you and more about how many...

It’s superficial, of course, but large numbers of followers on Twitter and Likes on your Facebook Page do have provide a level of social proof that makes you more attractive to new followers, and new Likes – when someone sees that you’re already popular, they’re far more likely to make the leap and get on board themselves.

But for businesses looking to maximize the ROI of their social media strategy, how many is always far, far less important than who. Pretty soon you realise that a big number is meaningless unless it’s actually converting into brand awareness, website footfall and sales – so who should you be looking to attract?

Early adopters, social sharers and power-users are all pivotal in helping your brand reach critical max, but they’re not alone. Indeed, lurkers and even haters can become powerful influencers if you take the time to engage and inspire them.

This infographic takes a look at the five types of social follower that every business needs...


Via Lauren Moss, Brian Yanish - MarketingHits.com
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The right way to use social media

The right way to use social media | Ecommerce How To... | Scoop.it
When using social media to build your brand, it's important to engage with your followers and be careful about what you post to avoid offending your customers, writes Hollis Thomases, founder of Web Ad.vantage.
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21 ways online retailers can improve customer retention rates

21 ways online retailers can improve customer retention rates | Ecommerce How To... | Scoop.it
Understanding how to retain the customers that you have spent money acquiring is vital for any online business.
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Cart Tricks: Don’t Let Shipping Costs Make Them Ditch Their Carts

Cart Tricks: Don’t Let Shipping Costs Make Them Ditch Their Carts | Ecommerce How To... | Scoop.it
Four ways to navigate this tricky turn in the checkout process.
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5 Social-Media Commandments For Better Brand Tweeting

5 Social-Media Commandments For Better Brand Tweeting | Ecommerce How To... | Scoop.it
It doesn’t matter if you’re a political leader, an entrepreneur or a corporate CEO. Regardless of title or industry, your message matters.
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How to Increase eCommerce Conversions during the 2012 Holiday Season

How to Increase eCommerce Conversions during the 2012 Holiday Season | Ecommerce How To... | Scoop.it
Even though it’s just now October, this is the time to start thinking about ways to attract shoppers and boost conversions over the upcoming holidays.
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Burberry: Three Powerful Ways to Engage Consumers Online - Huffington Post

Burberry: Three Powerful Ways to Engage Consumers Online - Huffington Post | Ecommerce How To... | Scoop.it

Burberry: Three Powerful Ways to Engage Consumers Online. The Challenge: According to a study conducted by Martini Media, luxury brands have been gradually dropping TV from their multichannel marketing mix in favor of digital media.

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10 Question E-commerce Firms Can Ask in Their Market Research ...

10 Question E-commerce Firms Can Ask in Their Market Research ... | Ecommerce How To... | Scoop.it
If you're an e-commerce firm ready to embark on a major market research initiative, making sure that you're asking all the right questions is important.
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